Attane Health

What Attane Health does

Attane Health is a Kansas City-based digital health company that delivers personalized groceries, telehealth coaching, and outcomes analytics to people managing chronic conditions. Founded in 2022 by Emily Brown (originally as Free From Market, rebranded to Attane Health in 2024) and operating as the Delaware corporation Free From Marketplace, Inc., the company runs a patient-driven platform that combines a searchable catalog of 1,500+ nutrient-dense brand-name grocery products with culturally matched 1:1 telecoaching, condition-specific nutrition education, and a provider/payer-facing analytics layer that tracks outcomes such as A1c control, blood pressure, and statin adherence. Nationwide direct-to-home delivery via UPS, USPS, and FedEx reaches any U.S. zip code, supported by wearable data integration (exercise, sleep, step count, weight) and a SOC 2 Type II-certified information security program audited under the AICPA framework.

The business model is B2B-first. Attane contracts on a quote-based recurring basis with Medicaid and Medicare Advantage health plans, self-insured employers (especially in food production, logistics, and distribution), hospital systems, and benefits brokers, while enrolled members access the service through the Attane Health web and mobile app using a non-rollover monthly shopping credit (with credit-card overage allowed). Go-to-market blends enterprise field sales, broker/consultant channels, provider referrals, and embedded distribution through payer portals such as UnitedHealthcare's myuhc.com. Public consumer access outside partner channels is currently invite-only, positioning Attane primarily as an enterprise channel-driven offering rather than a direct-to-consumer marketplace.

The company is privately held and backed by Acumen America, Beta Boom, Bluestein Ventures, Builders Vision, and KCRise Fund, with approximately $3.5 million disclosed as raised in a September 2022 round and an additional 2024 entry from Acumen America. Reported outcomes from the Anthem pilot and post-pilot surveys — including a 90% month-over-month adherence rate, 52% of participants reporting improved health, a 39.5% rate of poor A1c control among pilot members versus 47.3% in the control group, and 70% increased fruit and vegetable consumption — are central to its enterprise sales narrative.

Name

Attane Health

Legal name

Free From Marketplace, Inc.

Website

https://attane-health.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Attane Health is a Kansas City-based digital health company that delivers personalized groceries, 1:1 telecoaching, and outcomes analytics to chronic-disease populations via recurring B2B contracts with health plans, self-insured employers, hospital systems, and brokers.

Ownership category

akta.pro rank

Product category

Food-as-Medicine Digital Health Platform

NAICS

Community Food Services (62421)

SIC

Services-Health Services (8000)

akta.pro primary industry

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)

akta.pro secondary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Food as medicine
• Medically tailored groceries
• Chronic disease nutrition
• Telehealth coaching services
• Digital health platform

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B contracts with health plans and payers: Attane Health contracts with Medicaid plans, Medicare Advantage plans, and commercial insurers (often via employers) to provide food-as-medicine benefits to their members. Contracts are recurring and tied to member enrollment and outcomes; engagement typically begins with a pilot and expands to broader populations.
2. Employer-sponsored benefit contracts: Self-insured employers purchase Attane Health as an employee-benefit offering (e.g., UnitedHealthcare members can access it at a member-only discount via myuhc.com). Contracts are enterprise-level and recurring, often positioned as a cost-of-care reduction lever for chronic-disease management.
3. Direct e-commerce grocery sales via app and web: Members use a recurring monthly credit to shop the 1,500+ product catalog; unused credit does not roll over. Members may exceed their credit and pay the difference via credit/debit card. Transactions are processed through an online billing account, with payments in USD and recurring-charge consent for subscription-style orders.
4. Provider-channel SDoH and nutrition-program referrals: Hospital systems and medical providers refer patients into the Attane program (full food-access solution to a positive SDoH screen), generating downstream member activation and adherence-driven recurring revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Attane Health operates a patient-driven digital health platform that delivers personalized, culturally relevant groceries and fresh produce boxes direct-to-home, combined with 1:1 telehealth coaching, condition-specific nutrition education, and an outcomes analytics layer for providers and payers. It serves members living with chronic conditions (diabetes, hypertension, maternal health, hyperlipidemia, food allergies) through contracts with health plans, self-insured employers, brokers, and hospital systems, with nationwide U.S. delivery to any zip code.

Product overview

Attane Health is an integrated digital health platform offering a single unified solution rather than a modular add-on architecture. The platform combines four interlocking product modules on top of the Attane Health App: (1) a Healthy Groceries Marketplace of 1,500+ culturally relevant grocery products and Fresh Produce Boxes delivered direct-to-home; (2) 1:1 Health Coaching delivered via a nationwide telecoaching network; (3) a Nutrition Education Library with recipes and condition-specific content; and (4) a Provider & Payer Analytics Dashboard that measures outcomes such as A1c, blood pressure, and adherence. The offering is supported by corporate assets including the Beyond Medicine white paper series (Diabetes, Maternal Health, Medicaid) and the Attane Health Media Kit 2025, and is positioned for Medicaid plans, Medicare Advantage plans, commercial insurers, employers, brokers, and providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Attane Health Platform

Quantifiable outcome

• 52% of pilot participants reported their health improved
• +7 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship, core and minor.

• UnitedHealthcareflagshipChannel Partner/ Reseller/ DistributorUnitedHealthcare offers Attane Health to its members (typically through employer-sponsored plans) at a member-only discount accessible via myuhc.com. An Associate Director at UnitedHealthcare publicly cited Attane as having 'the most comprehensive data of all of our vendors,' signaling it as a deeply embedded data-driven vendor in UHC's benefits ecosystem.
• AnthemcoreStrategic or Co-development PartnerAnthem served as a pilot partner whose quality-outcomes analysis found a statistically significant lower rate of poor A1c control among Attane pilot members (39.5%) versus the control group (47.3%), with better blood-pressure control and statin-therapy adherence. The analysis is referenced on Attane's Employer page as evidence of clinical impact.
• ThoropassminorOthersThoropass is the SOC 2 compliance and audit partner whose badges (SOC 2 Type I and SOC 2 Type II) are displayed on Attane Health's Security page, validating the company's information security program under the AICPA framework.
• UPS / USPS / FedExcoreOthersAttane ships orders to any U.S. zip code via UPS, USPS, and FedEx, with deliveries typically arriving in 5–7 business days. These carriers are core operational partners enabling nationwide direct-to-home grocery and produce delivery.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Virta Health: Virta Health delivers nutrition-led diabetes reversal and metabolic care via telehealth, contracting with employers and health plans. Comparable in chronic-condition focus, payer/employer GTM, and outcomes-driven positioning, though heavier on clinical intervention vs. grocery fulfillment.
• Mom's Meals (PurFoods): Mom's Meals is a leading medically tailored meal provider serving health plans, MA plans, and Medicaid programs nationwide. Comparable to Attane in delivering nutrition to chronic-disease populations through payer contracts, though heavier on prepared meals vs. grocery choice.
• Foodsmart: Foodsmart is a food-as-medicine platform offering personalized nutrition guidance, telenutrition, and grocery support to health plans, employers, and providers. Directly comparable to Attane across buyer segments, chronic-condition focus, and integrated coaching-plus-grocery model.
• Epicured: Epicured provides medically tailored meals and nutrition support for chronic conditions through health plan and provider channels. Directly comparable as a food-as-medicine vendor targeting the same Medicaid, MA, and commercial payer buyers.
• Season Health: Season Health delivers condition-specific nutrition via telehealth dietitians and food delivery, contracting with health plans and employers. Closely comparable to Attane in payer/employer channel, chronic-disease focus, and combined coaching-plus-fulfillment offering.

Emerging players

• Instacart Health: Instacart Health offers fresh-food stipends and grocery-based interventions for health plans and employers. Comparable as a payer/employer food-as-medicine channel, though it lacks Attane's integrated 1:1 coaching and condition-specific analytics.
• Nourish: Nourish is a telehealth nutrition platform connecting patients with registered dietitians for chronic-condition management. Comparable to Attane's coaching layer, though Nourish does not own grocery fulfillment or the same payer/employer analytics depth.

Broad incumbents

• Solera Health: Solera operates a curated network of chronic-disease prevention and management vendors, including food-as-medicine programs, for payers and employers. Comparable as an enterprise channel for nutrition benefits, though Solera aggregates rather than delivers its own coaching/fulfillment.
• Omada Health: Omada Health is a long-established digital chronic-disease prevention and management platform (diabetes, hypertension, behavioral health) selling to payers and employers. Comparable buyer segments and outcomes-driven model, though Omada is a broader platform without Attane's grocery component.
• Noom: Noom is a large-scale behavior-change and weight-management platform selling to employers and health plans. Comparable enterprise buyer base and coaching-led chronic-condition positioning, though focused on weight management rather than grocery/condition-specific nutrition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/shopfreefrommarket
• LinkedInlinkedin.com/company/attanehealth

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Attane Health