MAVI.io

What MAVI.io does

Mavi.io is a Miami-headquartered SaaS marketplace company that operates OnMyWay Commerce, an in-car retail orchestration platform built to turn connected vehicle dashboards into commerce endpoints. The platform integrates with embedded automotive operating systems (AAOS), Apple CarPlay, Android Auto, HARMAN Ignite Store, and the HARMAN Ready Link Marketplace, and is deployed via OEM software updates through partnerships with automakers including Stellantis, Audi, Volvo, Jeep, BMW, RAM, and others, reaching approximately 20 million cars and 200,000 long-haul trucks as of April 2024. The core technology combines an Agentic AI commerce engine, voice-first ordering, real-time inventory and pricing synchronization, and geo-temporal targeting (Point of Hunger™) to enable drivers to find, order, and pay for food, groceries, parking, fuel, and services en route, with curbside pickup coordinated to arrival time. The architecture is API-first and designed for zero-code merchant onboarding, with a Merchant-of-Record model that lets retailers retain control of customer data, brand, and checkout.

Mavi monetizes through three streams: transaction commissions on in-car purchases (with merchants as Merchant of Record), sponsored placements and brand promotions targeted at high-intent drivers, and data monetization plus platform licensing and white-labeled in-dash solutions for OEMs and partners. The company pursues a partner-first go-to-market through integration partners such as Olo (restaurant ordering), Revel (POS), Vontier (retail), Flash (parking across 16,000+ locations), EverWash (car wash), Harmonic (micro insurance), and AiDEN Automotive (connected vehicle data). Approximately 1.2 million retailers, restaurants, and quick-service stores were reported in the OnMyWay Marketplace as of March 2023. Mavi has raised approximately $4.775 million across two seed rounds ($1.775M in March 2022 from Jay Schottenstein family affiliates and former Amazon executives; $3M in March 2024 led by GOVO Venture Partners). The company was founded in 2021 by CEO Cynthia Hollen, formerly US President of eShopWorld, with additional prior experience at Bloomingdale's and Zegna; CTO Vamsi Krishna leads technology. Mavi is expanding geographically into Europe through its October 2024 partnership with Starfish GmbH and into the commercial fleet vertical, while continuing to grow its merchant ecosystem and product surface (parking, micro insurance, fleet tooling).

Name

MAVI.io

Legal name

Mavi.io, Inc.

Website

https://mavi.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

MAVI.io operates OnMyWay Commerce, a SaaS marketplace that embeds in-car retail ordering into vehicle dashboards via OEM and HARMAN partnerships, serving automakers, fleet operators, and retailers with an agentic AI-driven, voice-first commerce engine.

Ownership category

akta.pro rank

Product category

Connected Vehicle Commerce Platform

akta.pro primary industry

Mobility Aggregation & Booking (Multi-Provider Marketplace) Platforms (THADALAB)

akta.pro secondary industry

Mobility-as-a-Service (MaaS) & Multimodal Trip Planning (BPAMAIAH)

Keywords

• In-car commerce
• Connected car marketplace
• Automotive retail platform
• Dashboard commerce
• Vehicle e-commerce

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Transaction commissions: Revenue from transaction commissions on in-car purchases across food, goods, and services. Merchants remain Merchant of Record (MOR), controlling data, experience, and loyalty while Mavi takes a percentage of transactions.
2. Sponsored placements and brand promotions: Revenue from sponsored placements and brand promotions within the OnMyWay marketplace. Merchants can pay for enhanced visibility to high-intent drivers at point of decision.
3. Data, licensing, and white-labeled solutions: Revenue from data monetization, platform licensing, and white-labeled in-dash solutions for OEMs and partners. Also includes access to anonymized purchase and behavior data.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

MAVI.io operates the OnMyWay Commerce platform, a SaaS marketplace that converts vehicle dashboards, voice AI, fleet platforms, and map solutions into instant commerce engines. The platform enables drivers to order food, parking, fuel, groceries, and services directly from the dashboard via voice or touch, with merchants integrated through a single API requiring zero code changes. Revenue is generated through transaction commissions, sponsored placements, and platform licensing/white-labeled solutions for OEMs and fleet operators.

Product overview

MAVI.io is a SaaS marketplace company that has built OnMyWay Commerce as its core platform for in-car retail, integrating directly with vehicle dashboards, voice AI, fleet platforms, and map solutions. The product portfolio includes OnMyWay Orders (the consumer-facing voice-activated food and grocery ordering interface available via HARMAN Ready Link Marketplace), In-Dashboard Parking Payments (powered by Flash), and Micro Insurance Payments (via Harmonic). The Mavi API/Commerce Engine enables partners to connect vehicle systems to the commerce marketplace through single integration, while the Merchant of Record service allows retailers to own customer relationships. The platform positions itself as the infrastructure layer for connected vehicle commerce.

Differentiator

Problem solved

Functional benefit

Brands

• OnMyWay™ Orders: In-car commerce platform enabling drivers to order food, groceries, and everyday essentials from their vehicle dashboard
• OnMyWay™ Commerce
• OnMyWay™ Commerce

Products and services

• OnMyWay Commerce The core SaaS marketplace platform that enables in-car retail commerce, integrating directly with vehicle dashboards, voice AI, fleet platforms, and map solutions to facilitate shopping, ordering, payment, and curbside pickup coordination from the driver's seat. Designed for automakers, fleet operators, and retailers seeking to reach drivers in-vehicle.
• OnMyWay Orders The consumer-facing in-car ordering interface enabling voice-activated food and grocery ordering directly from the vehicle dashboard, available via HARMAN Ready Link Marketplace. For drivers and OEM partners.
• Mavi API / Commerce Engine API-first backend that converts car dashboards, voice AI, fleet platforms, and map solutions into instant commerce engines, enabling single integration access to the OnMyWay Commerce marketplace. For automakers, OS providers, and integration partners.
• Mavi Merchant of Record (MOR) Service Merchant-of-record service allowing merchants to remain the MOR, owning customer relationships and maintaining full control of brand and checkout experience while Mavi.io brings new revenue from in-car channels. For retailers, restaurants, and service providers.

Quantifiable outcome

• Reduce delivery fees by 30%+ by driving traffic to merchant pickup windows instead of third-party platforms
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability9 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core, strategic, minor and flagship.

• AiDEN AutomotivecoreTechnology or Integration · 7 January 2025Privacy-first connected vehicle technology company founded in 2021 by three Volvo connected services engineers. Partnership enables Mavi to scale its OnMyWay Commerce platform across diverse automotive ecosystems. AiDEN provides 100% GDPR and CCPA compliant consent management.
• Starfish GmbH & Co. KGstrategicTechnology or Integration · 10 October 2024German company providing advanced payment technology and network token services through their Hellgate.io platform. US-German strategic cooperation to revolutionize global in-vehicle commerce by enhancing and streamlining payment processing for Mavi's platform partners.
• Harmonic (Insurance Technology)minorStrategic or Co-development Partner · 13 September 2023Insurance technology company showcasing micro insurance feature enabling drivers to purchase short-term window glass coverage from dashboard for as little as $1 per park. Policy sends $250 cash for window break-ins while parked.
• FlashcoreTechnology or Integration · 7 September 2023Provider of end-to-end cloud-based parking, reservations, and EV charging platform. Partnership brings parking payment capabilities to vehicle dashboards. Flash technology installed at 16,000+ parking locations across major North American cities. Jointly developed two-tap parking payment solution.
• OlocoreTechnology or Integration · 14 March 2023Leading open SaaS platform for restaurants (NYSE: OLO). Integration powers MrBeast Burger ordering on OnMyWay Marketplace. Olo provides on-demand commerce engine connecting to over 300 technology partners.
• StellantiscoreOEM/ Whitelabel/ Licensing Partner · 14 March 2023Major automaker providing OnMyWay-equipped vehicles (Chrysler Pacifica) for SXSW 2023 demo and 2024 Jeep Grand Wagoneer for Detroit Auto Show demos. Partnership enables Mavi deployment in Stellantis vehicle brands.
• Virtual Dining ConceptscoreChannel Partner/ Reseller/ Distributor · 14 March 2023Operator of MrBeast Burger and other virtual restaurant brands. Integration enables seamless in-car ordering for virtual restaurant brands through OnMyWay powered by Olo.
• Choice MarketcoreChannel Partner/ Reseller/ Distributor · 14 September 2022Denver-based omnichannel pioneer offering grocery and convenience retail. Integration offers drivers high-quality prepared food, natural groceries, and everyday necessities with vehicle delivery at charging stations.
• EverWashcoreChannel Partner/ Reseller/ Distributor · 14 September 2022Subscription-based car wash network with 800+ locations. First-ever car services on-the-go through OnMyWay, enabling drivers to locate and coordinate car washes from dashboard.
• BurgerFiflagshipChannel Partner/ Reseller/ Distributor · 16 December 2021First restaurant to launch in-car ordering through Mavi partnership. Fast casual chain with 116+ locations. Drivers can order via voice or dashboard with curbside pickup notification. Also includes Anthony's Coal Fired Pizza & Wings brand.
• HARMAN (Samsung Electronics subsidiary)coreTechnology or IntegrationLeading connected driving platform provider. Mavi OnMyWay is available via HARMAN Ignite Store and recently launched on HARMAN Ready Link Marketplace (September 2025). HARMAN ensures applications meet vehicle-specific security, safety, privacy, and driver distraction guidelines.
• JPMorganminorStrategic or Co-development PartnerStrategic alliance for connected car commerce initiatives and go-to-market support.
• QualcommminorStrategic or Co-development PartnerStrategic alliance for connected car technology initiatives and go-to-market strength.
• Olo, Revel, Vontier (Retailer Network)coreTechnology or IntegrationRetailer network built on integration partners including Olo (restaurant ordering), Revel (POS), and Vontier (retail) enabling merchants to join OnMyWay platform with zero engineering required.

Scale indicators17 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• SoundHound for Auto: Voice-AI platform for in-car assistants and commerce flows, integrated with multiple OEM infotainment systems. Directly comparable to Mavi's voice-first, in-dash ordering layer.
• Platform Science: Enterprise connected-vehicle platform delivering apps to commercial fleets and OEM dashboards. Closely comparable on the fleet and OEM-embedded distribution side of Mavi's business.
• Cerence Inc. AI platform purpose-built for the in-car experience, providing voice, generative AI, and integrated commerce/assistant capabilities directly to global automakers. Highly comparable to Mavi's agentic-AI-driven in-dash commerce vision.
• Xevo (a Lear Corporation company): In-vehicle commerce, payment, and merchant platform embedded in OEM dashboards. Operates in the same white-labeled, OEM-embedded commerce niche as Mavi's OnMyWay Commerce.

Broad incumbents

• SiriusXM Connected Vehicle Services: Established in-vehicle services platform offering content, telematics, and connected features across many OEM brands. Comparable as an incumbent in-vehicle services business competing for the same dashboard real estate.
• Geotab: Large fleet telematics and connected-vehicle platform. Relevant as a fleet-side comparator for Mavi's fleet monetization and driver-wellness features targeting the 29M US drivers-on-the-job.
• HARMAN International (Samsung): Connected driving platform and Ignite Store operator; both Mavi's primary distribution channel and a potential competitor given its own portfolio of in-vehicle apps and commerce services.

Others

• Samsara: IoT and fleet management platform. Not a direct commerce competitor, but comparable in targeting commercial fleets with software-defined vehicle workflows that could host commerce modules similar to Mavi.
• Otonomo (now Sonatus-adjacent data ecosystem): Connected-vehicle data marketplace monetizing anonymized vehicle data. Adjacent to Mavi's data-licensing revenue stream and indicative of how vehicle data could be monetized independently of commerce flows.

Emerging players

• Smartcar: Developer API platform that lets mobility apps read vehicle data and send commands. Adjacent infrastructure layer that powers in-car services, partially overlapping Mavi's API-first commerce backend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mavi_io
• YouTubeyoutube.com/@OnMyWayCommerce
• Facebookfacebook.com/MAVI.io
• LinkedInlinkedin.com/company/mavi.io
• Instagraminstagram.com/onmywayorders

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAVI.io