Hey Savi
Hey Savi is a UK-based AI fashion search engine that lets women consumers find clothing by uploading screenshots or photos, aggregating 10,000+ brands with size and budget filtering and monetising via affiliate commissions and an emerging PayPal-powered agentic commerce platform with Debenhams Group as flagship retail adopter.
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Hey Savi does
Hey Savi is a UK-based AI fashion search and discovery platform founded in 2024 by Victoria Peppiatt, Sarah Daniel (Co-CEO), and Angela Vinci, and headquartered in London. The core product is a brand-agnostic search engine that lets consumers upload screenshots or photos of fashion items, which the company's computer-vision AI recognises and matches against a catalogue aggregating 10,000+ brands ranging from high street to high end, with filtering by size and budget. The platform operates exclusively in the UK womenswear vertical and is delivered via a free iOS mobile app (with Android in development) and a web app, with a stated no-paid-placement ranking policy intended to differentiate it from sponsored-result-driven search tools. Underlying AI capabilities span multimodal input (image plus natural language text), a personalised recommendation engine, and an agentic commerce layer that autonomously surfaces in-stock items matching the user's criteria.
The business combines a consumer-facing product-led growth motion with an emerging B2B2C enterprise distribution model. On the consumer side, the platform is freemium with no subscription, monetising through affiliate commissions paid by retailers when users complete purchases. On the enterprise side, the company launched the UK's first agentic commerce platform in June 2026 in partnership with PayPal, embedding native in-app checkout and removing the need for users to navigate to retailer sites; Debenhams Group (covering Debenhams, Karen Millen, Boohoo, and Pretty Little Thing) is the flagship retail adopter. Marketing relies on content (blog, newsletter), broad organic social presence, and earned media rather than paid acquisition, and the company is privately held with a £2.2 million pre-seed round raised in July 2024 from undisclosed high-profile investors and industry veterans.
Revenue is presently undisclosed and the company remains in an early commercial stage, with 11-50 employees, single-country scope, and a vertical focus on UK womenswear. The strategic trajectory has shifted in 2026 from a standalone discovery app toward a multi-sided commerce platform, with explicit ambitions to grow internationally and expand beyond womenswear implied in the use-of-funds language and product roadmap signals.
Hey Savi firmographics
Firmographics- Name
- Hey Savi
- Legal name
- Hey Savi Limited
- Website
- https://heysavi.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hey Savi is a UK-based AI fashion search engine that lets women consumers find clothing by uploading screenshots or photos, aggregating 10,000+ brands with size and budget filtering and monetising via affiliate commissions and an emerging PayPal-powered agentic commerce platform with Debenhams Group as flagship retail adopter.
- Ownership category
- akta.pro rank
Hey Savi industry classification
Industry- Product category
- Fashion Discovery / Visual Search Engine
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Virtual Styling & Outfit Planning (HSACAJAF)
Keywords
Where Hey Savi is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Hey Savi business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Affiliate Commissions: Hey Savi earns revenue when users complete purchases through the platform through affiliate commissions from retailer partnerships. This never influences search results - there are no paid placements or sponsored results.
- Brand Partnerships: Revenue from brand partnerships for visibility and featured placements within the platform, though the company maintains no paid search result manipulation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Platform Access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Hey Savi product offering
Product offeringCore offering
Hey Savi operates an AI-powered, brand-agnostic fashion search engine delivered through a free iOS mobile app and web app for UK women shoppers. Users upload screenshots or photos of fashion items; AI recognizes the garment, then searches 10,000+ brands to surface matching products filtered by size, availability, and budget, with no paid placements. In June 2026 the company extended the platform with the UK's first agentic commerce layer integrated with PayPal, enabling in-app checkout without redirecting users to retailer websites. Revenue is generated via affiliate commissions from retailers when purchases are completed.
Product overview
Hey Savi operates as a unified AI-powered fashion search and discovery platform comprising a mobile app (iOS with Android forthcoming), a web application, and an agentic commerce platform. The core product is the visual search engine that allows users to upload screenshots or photos of fashion items to find matching products across 10,000+ brands. The Screenshot to Shoppable feature, exclusive to the mobile app, enables seamless discovery-to-purchase workflows. The June 2026 agentic commerce platform launch added PayPal-powered in-app checkout, creating an end-to-end shopping experience without redirecting users to external retailer sites. All offerings are brand-agnostic with no paid placements, focusing exclusively on womenswear in the UK market.
Differentiator
Problem solved
Functional benefit
Products and services
- Hey Savi Fashion Search Platform AI-powered brand-agnostic fashion search engine that lets users find clothes by uploading screenshots or photos. Searches 10,000+ brands to surface items in stock, in the user's size, and at the best available price, with unbiased relevance-ranked results and no paid placements.
- Hey Savi iOS Mobile App Native iOS mobile app for UK women shoppers, featuring exclusive Screenshot to Shoppable functionality where users screenshot looks and share directly to the app for instant visual fashion search.
- Hey Savi Web App Browser-based version of the Hey Savi platform accessible at app.heysavi.com, providing the same AI-powered visual fashion search and discovery capabilities through a web interface.
- Agentic Commerce Platform with PayPal Integration UK's first agentic commerce platform for fashion, combining Hey Savi's AI-powered product discovery with PayPal's native checkout functionality to enable frictionless in-app purchasing without redirecting users to external retailer websites. Sold/licensed to retail partners such as Debenhams Group as a B2B2C platform.
Companies that use Hey Savi
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Hey Savi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability9 records
Feature5 records
Hey Savi partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- PayPalflagshipLaunched UK's first agentic commerce platform combining Hey Savi's AI-powered product discovery with PayPal's native checkout functionality, enabling frictionless in-app purchasing for UK consumers.
- Debenhams GroupflagshipFlagship retail adopter of Hey Savi's agentic commerce platform. Debenhams Group encompasses brands including Debenhams, Karen Millen, Boohoo, and Pretty Little Thing. Platform aggregates products from over 10,000 brands for frictionless in-app purchasing.
- Amazon Web Services (AWS)coreCloud infrastructure provider for hosting, storage, and cloud computing. Data stored in europe-west2 (UK) region.
- Google WorkspacecoreUsed for email, document storage, and internal collaboration.
- WhatsApp API (Meta)coreCore messaging platform for user interactions through WhatsApp channel.
- Google AnalyticscoreWebsite tracking and analytics for understanding user behavior and optimizing platform performance.
- Apple (App Store)coreiOS app distribution through Apple App Store.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Hey Savi competitors and assessment
Company assessmentDirect peers
- Lyst: London-based fashion aggregator and search engine indexing thousands of brands worldwide; the closest direct comparable to Hey Savi given its brand-agnostic discovery model and affiliate-driven monetization, though operating at much greater scale and global reach.
- Stylight: Fashion search and discovery platform aggregating hundreds of brands with affiliate-linked shopping; comparable in catalog aggregation and consumer discovery orientation to Hey Savi's model.
- ShopStyle: Fashion shopping aggregator owned by Popsugar that lets users search apparel and accessories across retailers; directly comparable to Hey Savi's brand-agnostic fashion search and affiliate monetization.
- Syte: Visual AI company specializing in fashion discovery and shopping, providing camera/search-based product recommendation for retailers; competes directly with Hey Savi on visual AI fashion technology.
- LTK (formerly LiketoKnow.it): Influencer-driven shopping platform that drives fashion discovery and affiliate purchases through creator content; overlaps with Hey Savi on shoppable fashion discovery, though via influencer vs. visual AI.
- Depop: Peer-to-peer fashion resale marketplace with strong social/discovery mechanics popular with women shoppers in the UK; comparable in UK consumer-fashion discovery but focuses on secondhand inventory rather than full retail assortment.
- Visenze: Visual search and recommendation platform purpose-built for retail and fashion, used by major e-commerce retailers; directly comparable to Hey Savi on visual AI for fashion discovery, though B2B-focused rather than consumer-facing.
Broad incumbents
- Pinterest: Massive visual discovery platform with shopping features and visual search (Lens) used heavily for fashion inspiration; a broader incumbent whose visual search overlaps with Hey Savi's core capability.
- Klarna: Global payments and shopping network with affiliate-driven fashion discovery and price comparison; competes in the same shopping-intent moment but with far broader financial services and a wider brand catalog.
- Google Shopping: Google's general-purpose product search engine and visual search tool (Google Lens); the default alternative for fashion product discovery and the most significant competitive threat to Hey Savi's specialized visual search.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hey Savi social profiles
Digital presenceHey Savi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hey Savi leadership team
Management profileNumber of profiles
Profiles3 records
Hey Savi funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hey Savi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hey Savi
What does Hey Savi do?
Hey Savi operates an AI-powered, brand-agnostic fashion search engine delivered through a free iOS mobile app and web app for UK women shoppers. Users upload screenshots or photos of fashion items; AI recognizes the garment, then searches 10,000+ brands to surface matching products filtered by size, availability, and budget, with no paid placements. In June 2026 the company extended the platform with the UK's first agentic commerce layer integrated with PayPal, enabling in-app checkout without redirecting users to retailer websites. Revenue is generated via affiliate commissions from retailers when purchases are completed.
Is Hey Savi a public or private company?
Hey Savi is a private company. It is classified as venture growth investor backed and is currently operating.
When was Hey Savi founded?
Hey Savi was founded in 2024. It employs 11 to 50 people.
Where is Hey Savi based?
Hey Savi is headquartered in London, United Kingdom, in the Europe region.
How does Hey Savi make money?
Two revenue lines are on record. Affiliate Commissions are the primary driver. The others are brand Partnerships.
Who are Hey Savi's main competitors?
Direct peers on record are Lyst, Stylight, ShopStyle, Syte, LTK (formerly LiketoKnow.it), Depop and Visenze. Broad incumbents are Pinterest, Klarna and Google Shopping.
Does Hey Savi have an API?
No public API is recorded for Hey Savi.
What industry is Hey Savi in?
Hey Savi's product category is Fashion Discovery / Visual Search Engine. Its primary akta.pro industry code is HSACAJAF, Virtual Styling & Outfit Planning. Its NAICS code is 45811 and its SIC code is 5600.