Grokker

What Grokker does

Grokker is a private, venture-backed software company founded in 2012 and headquartered in San Jose, California, that operates an AI-powered employee health and wellbeing platform sold primarily to enterprise HR and benefits departments. The platform combines an award-winning library of 4,000+ expert-led instructional videos across yoga, fitness, cooking, meditation, and mindfulness with a HIPAA-compliant Knowledge Orchestrator that powers conversational AI (GrokkyAi) for benefits navigation, personalized recommendations, and ROI measurement. Add-on modules include the Healthy Weight Suite (with GLP-1 medication support), ConTri, Grokky Fetch/Fetch Pro, and a Reporting/analytics layer, with device integrations spanning Apple HealthKit, Fitbit, Garmin, Google Fit, and Apple Watch.

The company generates revenue through three streams: enterprise employer subscriptions sold via demo-driven field sales with customized per-employee pricing, direct-to-consumer individual subscriptions at $14.99/month with a 14-day free trial, and gift subscriptions ($20 for three months). Its named enterprise customer base spans at least a dozen Fortune-class logos across transportation, pharmaceuticals, healthcare, entertainment, retail, hospitality, and gaming, including Delta Airlines, Disney, Pfizer, GE, Target, Domino's, MGM, Mandarin Oriental, Boston Children's Hospital, Momentive/SurveyMonkey, Pinterest, and CVS Health. The platform is available in 21 languages and across mobile, desktop, and smart TV endpoints.

Grokker has raised approximately $22.5M in disclosed venture funding across three rounds between 2013 and 2016 from investors including First Round Capital, Khosla Ventures, SV Angel, Correlation Ventures, InterWest Partners, Aspect Ventures, and Comcast. Headcount is 11-50, and the company is led by founder and CEO Lorna Borenstein alongside a CRO/CDO, CTO, head of operations, and head of technology/R&D. Recent strategic emphasis has shifted toward AI-driven benefits navigation (GrokkyAi), internationalization, and obesity-care/wellness adjacencies including GLP-1 medication support.

Name

Grokker

Legal name

Grokker, Inc.

Website

https://grokker.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Grokker is a private, venture-backed SaaS company that sells an AI-powered employee health and wellbeing platform — combining a 4,000+ video library, HIPAA-compliant conversational AI for benefits navigation, and wearables integrations — primarily to enterprise HR and benefits departments, with a secondary direct-to-consumer subscription.

Ownership category

akta.pro rank

Product category

Corporate Wellness / Employee Wellbeing Software

NAICS

Software Publishers (5132), Health and Welfare Funds (525120)

SIC

Services-Prepackaged Software (7372), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

akta.pro secondary industries

Membership/Subscription Concierge Virtual Care (HLALAAAH), Wearables & Consumer IoT Integration Platforms (BYOD) (HLACAFAF), Benefits Administration & Total Rewards Outsourcing (BPACAKAE)

Keywords

• Employee wellbeing platform
• Corporate wellness software
• Benefits navigation AI
• Health engagement platform
• Workforce wellness solutions

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Employer Subscriptions: Grokker is offered to employees of enterprise companies as an HR benefits package. Employers subscribe on behalf of their workforce, with pricing customized based on employee count and selected modules. This is the primary B2B revenue stream.
2. Individual Consumer Subscriptions: Direct-to-consumer subscription at $14.99/month for individual users. Consumers access the full video library across yoga, fitness, cooking, and meditation. A 14-day free trial is offered. Annual billing options are available with auto-renewal.
3. Gift Subscriptions: Grokker sells gift memberships valid for 3 months at $20, marketed as a wellness gift. Gifts must be redeemed within 365 days of purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Grokker sells an AI-powered employee health operating system that combines a 4,000+ video wellness content library, a HIPAA-compliant conversational AI benefits navigation suite (GrokkyAi), and an integrated set of modules (ConTri, Healthy Weight Suite, Reporting) to unify fragmented HR and benefits data. It is sold primarily to enterprise employers as an employee wellbeing benefit and secondarily to individual consumers via a $14.99/month direct subscription.

Product overview

Grokker is an AI-powered employee health operating system consisting of a core platform with integrated modules. The core Grokker Platform provides holistic health engagement while GrokkyAi Intelligence Suite adds conversational AI for benefits navigation and real-time recommendations. Additional modules include ConTri (benefits navigation), Grokky Fetch/Fetch Pro (AI assistance), Healthy Weight Suite (weight management with GLP-1 support), Reporting (analytics), and Customer Success services. The company also offers a direct-to-consumer subscription for individual wellness content. The platform integrates with wearables (Apple Watch, Fitbit, Garmin, Google Fit) and Apple HealthKit for activity tracking.

Differentiator

Problem solved

Functional benefit

Brands

• GrokkyAi: AI-powered intelligent solution that guides employees to the lowest acuity benefits interventions, providing real-time, actionable recommendations for benefits ROI maximization.
• ConTri
• Grokky Fetch & Fetch Pro
• Healthy Weight Suite
• Grokker Innovation Labs

Products and services

• Grokker Platform AI-powered employee health operating system providing holistic health content, AI-driven benefits navigation, and challenges accessible via mobile apps, desktop web, and smart TVs. Sold primarily as an enterprise employee benefit to large employers.
• GrokkyAi Intelligence Suite AI-powered conversational intelligence suite that guides employees to appropriate benefits interventions using HIPAA-compliant natural language processing and benefits data orchestration. Powers real-time Q&A for benefits navigation, health concerns, and personalized recommendations.
• ConTri Benefits navigation module that helps employees understand and utilize their health and wellness benefits more effectively.
• Grokky Fetch & Fetch Pro AI-powered wellbeing engagement tool that provides employees with on-demand benefits and wellbeing assistance, part of the GrokkyAi ecosystem.
• Healthy Weight Suite Holistic weight management program using positive psychology, food-inclusion methodology, hyper-personalization, and behavior change design rather than restrictive dieting. Includes support for GLP-1 drug evaluation and coverage decisions.
• Grokker Individual Subscription Direct-to-consumer wellness subscription offering on-demand video classes in yoga, fitness, cooking, and meditation. Includes 4,000+ videos with 130+ expert trainers, streamed across mobile, desktop, Apple TV, Roku, and Chromecast. Priced at $14.99/month with a 14-day free trial.

Quantifiable outcome

• 2X higher engagement over alternative wellbeing providers (CVS Health case study)
• +4 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability6 records

Feature7 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Limeade: Limeade is a direct competitor in the employee wellbeing and engagement platform space, selling to enterprise HR teams with similar wellness content, engagement programs, and benefits navigation capabilities. Both target mid-to-large employers and compete on engagement metrics and integration breadth.
• Virgin Pulse / Personify Health: Personify Health (formerly Virgin Pulse) is a leading enterprise wellbeing platform with deep employer footprints, similar four-pillar wellbeing model (physical, mental, financial, social), and competing on engagement and outcomes measurement. Significantly larger scale and capital base than Grokker.
• Wellable: Wellable is a corporate wellness platform offering wellbeing programs, challenges, and content libraries to employers. It is a smaller but direct competitor in the same B2B HR benefits channel as Grokker, with overlapping content-driven engagement model.
• Wondr Health: Wondr Health is a direct competitor to Grokker's Healthy Weight Suite, offering employer-sponsored behavioral weight management programs with similar focus on lasting behavior change and integration with benefits ecosystems including GLP-1 support.

Broad incumbents

• Headspace Health: Headspace Health (Headspace + Ginger) is a broad incumbent in employer mental health and wellbeing benefits, with a much larger content library, B2B employer sales motion, and significantly more capital. Overlaps with Grokker on meditation/mindfulness content and B2B HR distribution.
• Calm Business: Calm Business is the B2B arm of Calm, a leading consumer wellness and meditation app with a substantial enterprise sales motion. Competes with Grokker on mindfulness content, employer benefit distribution, and consumer-to-enterprise brand funnel.
• Castlight Health: Castlight Health is an established benefits navigation and employee engagement platform selling to enterprise employers and health plans. Direct overlap with GrokkyAi's benefits navigation value proposition and enterprise HR buyer persona.

Emerging players

• Spring Health: Spring Health is a high-growth employer mental health benefits platform with precision mental health navigation and AI-driven matching. Competes indirectly with GrokkyAi's benefits navigation and Grokker's mental health content via a more specialized, clinically-oriented model.
• Omada Health: Omada Health is a virtual chronic condition management platform serving employer and health plan customers, with strong clinical evidence and GLP-1 companion offerings. Competes with Grokker's Healthy Weight Suite and broader chronic care navigation capability.
• Welltok: Welltok is a health activation and benefits engagement platform serving employer, health plan, and provider customers. Comparable to Grokker in unifying fragmented benefits data and driving utilization, though with a more consumer/patient-focused data activation angle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/grokkerinc
• Facebookfacebook.com/Grokkerinc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grokker