Webgility
Webgility provides order-level reconciliation software-plus-service that connects 30+ ecommerce channels to QuickBooks, Xero, and NetSuite, serving 5,000-20,000 multichannel ecommerce operators and outsourced bookkeepers with automated posting and human-verified monthly close.
- Company typePrivate
- Founded2009
- HeadquartersSan Diego, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Webgility does
Webgility is a private software-as-a-service company that provides order-level reconciliation between multichannel ecommerce operations and accounting systems, headquartered in San Diego, California and incorporated as Webgility, Inc. in Arizona. The platform ingests atomic transaction data from 30+ commerce channels — including Shopify, Amazon, Walmart, eBay, TikTok Shop, BigCommerce, WooCommerce, Etsy, Magento, Wix, Shopify POS, and Lightspeed POS — and applies 380+ preconfigured ecommerce finance workflows to map each order, fee, refund, and payout to the correct chart of accounts in QuickBooks Online, QuickBooks Desktop, Xero, or NetSuite. Pre-posting integrity checks flag duplicates, missing account mappings, and structurally invalid entries before they reach the ledger, and a signature Books Done service layers monthly human specialist review and certification on top of the software automation. The company employs 101-250 people, was founded in 2007/2009 by CEO Parag Mamnani, and serves 5,000+ (homepage) to 20,000+ (signup page) ecommerce operators.
The business model is subscription-based SaaS with annual billing at a 15-20% discount versus monthly, structured into tiered plans ranging from Pro at $69/month (300 orders, 2 channels) through Complete Enterprise at $599/month (5,000 orders, 5 channels, Books Done included), plus a $350/month standalone Books Done add-on, usage-based overage charges ($10/month per 500 orders on most plans, $50/month per 100 orders on Pro, $20/month per additional channel), and one-time professional services ($200 historical data import, $249 ecommerce books reconstruction). Distribution is hybrid: direct enterprise consultative sales for CFOs and high-volume operators, self-serve digital with a free interactive sandbox demo for mid-market sellers, and a partner program for accountants and bookkeepers managing ecommerce clients. Notable customer logos include AeroPress, Benebone, Better Not Younger, Bruder Toys, and Dreamland BBQ alongside case studies from Groomers Pro, Channie's, The Nappy Shoppe, Red Bay Coffee, Navy Hair Care, KVM Switches Online, TCA Team, BeeCure, and The Sandbox Boutique.
Disclosed funding totals approximately $8.9M across a $2.5M SaaS Capital round in March 2015 and a $6.4M Pilot Growth Equity round in September 2017, with no subsequent rounds disclosed — indicating the company has reached operational self-sufficiency rather than venture-scaled hyper-growth. The product surface spans Webgility Online (cloud SaaS), Webgility Desktop (Windows-installed, SQL Server), Webgility Lite (lightweight Shopify-QuickBooks connector), Webgility Intelligence (analytics), and the Books Done signature service. Marketing is content-led via SEO, comparison pages against competitors (A2X, Synder, Finaloop, Link My Books, Bookkeep), webinars, case studies, and a partner program for accounting professionals, with no enterprise field sales team disclosed beyond the consultative demo motion.
Webgility firmographics
Firmographics- Name
- Webgility
- Legal name
- Webgility, Inc.
- Website
- https://webgility.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Webgility provides order-level reconciliation software-plus-service that connects 30+ ecommerce channels to QuickBooks, Xero, and NetSuite, serving 5,000-20,000 multichannel ecommerce operators and outsourced bookkeepers with automated posting and human-verified monthly close.
- Ownership category
- akta.pro rank
Where Webgility is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
Webgility business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription - SaaS Platform (Annual/Monthly): Webgility is sold as a monthly or annual subscription. All plans include free 1:1 expert onboarding and priority support via email, chat, and phone. Plans are tiered by order volume and channel count. Annual billing provides a discount of approximately 15-20% versus monthly billing. No free tier.
- Add-On Services - Books Done: Guaranteed monthly ecommerce reconciliation, accountant review, and monthly report add-on for $350/month. Included in Complete plans. Represents an upsell/expansion revenue stream.
- Add-On - Additional Orders: Additional order capacity purchased as add-ons: $10/month per 500 orders (most plans); $50/month per 100 orders (Pro plan only).
- Add-On - Additional Sales Channel: Additional sales channel capacity at $20/month per channel beyond plan allocation.
- One-Time Services - Historical Data Import: One-time fee of $200 for importing orders older than 3 months with full per-order detail.
- One-Time Services - Ecommerce Books Reconstruction: One-time fee of $249 for audit-ready books, multi-channel reconciliation, fee and payout validation, Chart of Accounts setup, and Webgility configuration. Ideal for operators starting from behind.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pro (QBO/Xero): $69/month – 300 orders/mo, 2 channels |
| Subscription | Annual | Advanced (QBO/Xero): $129/month – 800 orders/mo, 2 channels |
| Subscription | Annual | Complete (QBO/Xero): $299/month – 1,500 orders/mo, 3 channels – includes Books Done |
| Subscription | Annual | Complete Enterprise (QBO/Xero): $599/month – 5,000 orders/mo, 5 channels – includes Books Done |
| Subscription | Annual | Plus (QBD): $109/month – 500 orders/mo, 1 channel |
| Subscription | Annual | Advanced (QBD): $199/month – 1,000 orders/mo, 2 channels |
| Subscription | Annual | Premium (QBD): $399/month – 3,000 orders/mo, 3 channels |
| Subscription | Annual | Complete (QBD): $599/month – 5,000 orders/mo, 5 channels – includes Books Done |
| Subscription | Monthly | Books Done Add-On: $350/month (standalone) |
| Usage-based | Monthly | Additional Orders: $10/month per 500 orders (most plans); $50/month per 100 orders (Pro plan) |
| Subscription | Monthly | Additional Sales Channel: $20/month per channel |
| One time/ perpetual license | Annual | Historical Data Import: $200 one-time |
| One time/ perpetual license | Annual | Ecommerce Books Reconstruction: $249 one-time |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
Webgility product offering
Product offeringCore offering
Webgility is a SaaS platform that connects ecommerce sales channels (Shopify, Amazon, eBay, Walmart, Etsy, Square, BigCommerce, Magento, etc.) to accounting systems (QuickBooks Online/Desktop, Xero) and processes every order, fee, tax, payment, refund, and shipping charge as individual line entries. It automates bookkeeping, posting, syncing of inventory, COGS, and shipping costs across channels so ecommerce operators can keep books closed continuously. The platform also offers an optional human-verified monthly close service and an analytics/insights module.
Product overview
Webgility is a software-plus-service ecommerce operational infrastructure platform that connects commerce channels to accounting systems at the order level. The portfolio centers on two deployment variants: Webgility Online (cloud-based SaaS) and Webgility Desktop (Windows-installed), both delivering core platform capabilities including Order-level Reconciliation, Inventory Sync, Accounting Automation, Financial Reporting, and Workflow Automation. The platform is differentiated by its Human-Verified Close (Books Done) signature service, which combines software automation with monthly human specialist certification. Webgility Intelligence provides analytics, and a live Interactive Sandbox demo enables prospect exploration without signup. Pricing spans Pro ($69/month) through Complete Enterprise ($599/month), with add-ons including Books Done, Historical Data Import, and Ecommerce Books Reconstruction.
Differentiator
Problem solved
Functional benefit
Products and services
- Webgility Online
Quantifiable outcome
- The Nappy Shoppe saved 52 hours/week across shipping and accounting; 88% reduction in shipping labor; $140/week labor savings; cleared 8-month accounting backlog
- +4 more outcomes
Companies that use Webgility
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles3 records
Webgility technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability4 records
Feature8 records
Webgility partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ShopifycorePrimary commerce channel integration. Webgility connects to Shopify stores providing order-level sync with full fee and tax breakdown. Supports Shopify POS as well. Shopify is the most frequently featured channel on the platform.
- AmazoncoreAmazon FBA fees, settlements, and refunds reconciled to the penny. Handles complex Amazon settlement reconciliation by mapping each settlement back to originating orders, fees, and adjustments.
- WalmartcoreWalmart Marketplace payouts tied to the accounting system. Orders and payouts synced with full transaction-level detail.
- eBaycoreeBay orders and fees posted with full transaction-level detail. Supports inventory sync and settlement reconciliation.
- QuickBooks OnlinecorePrimary accounting platform integration. Continuous, order-level posting into QBO — not manual imports or daily summaries. The #1 QuickBooks connector for ecommerce according to the company.
- QuickBooks DesktopcoreFull sync support for QBD including Pro, Premier, and Enterprise editions. Dedicated pricing plans for QuickBooks Desktop users.
- XerocoreEvery order, fee, and payout posted to Xero with clean categorization. Available as an alternative accounting platform on all plans.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Webgility competitors and assessment
Company assessmentDirect peers
- A2X: A2X is a direct ecommerce-to-accounting sync tool that posts marketplace orders (especially Amazon) into Xero and QuickBooks. It is the closest named competitor Webgility targets in its comparison pages and serves the same SMB-to-mid-market multi-channel operator.
- Synder: Synder syncs sales channels and payment gateways (Stripe, PayPal, Shopify, Amazon, etc.) into QuickBooks and Xero at the order/transaction level. It competes head-to-head with Webgility on multi-channel ecommerce accounting and is explicitly targeted in Webgility's SEO comparison pages.
- Finaloop: Finaloop offers AI-driven ecommerce accounting with continuous bookkeeping and a built-in controller layer, closely mirroring Webgility's Books Done value prop. It targets the same DTC and multi-channel ecommerce operator base and is listed as a direct comparison page on Webgility's site.
- Link My Books: Link My Books automates bookkeeping for Amazon, eBay, and Shopify sellers into Xero and QuickBooks. It overlaps Webgility on the core 'marketplace-to-ledger' use case, particularly for UK and cross-border sellers, and is a named comparison-page competitor.
- Bookkeep: Bookkeep automates ecommerce accounting by posting daily summaries of orders, fees, refunds, and payouts into QuickBooks. It overlaps Webgility's order-level reconciliation thesis and serves a similar SMB-to-mid-market ecommerce customer profile.
Emerging players
- Cin7: Cin7 is an inventory and order-management platform with accounting integrations (QuickBooks, Xero). It sits adjacent to Webgility, addressing the same multi-channel ecommerce operators but emphasizing inventory/OMS rather than pure reconciliation.
- Ordoro: Ordoro provides multichannel ecommerce shipping, inventory, and order management with QuickBooks/Xero integrations. It overlaps Webgility's customer base and channel coverage but competes on operations rather than accounting automation.
- Brightpearl: Brightpearl is a retail-first ERP with built-in accounting, order management, and inventory for multichannel retailers. It targets the same high-volume ecommerce operator that Webgility's Complete Enterprise tier serves, but as a broader system-of-record rather than a connector.
Broad incumbents
- QuickBooks (Intuit): QuickBooks is the system-of-record Webgility posts into and the platform it builds native integrations against. As Intuit expands native ecommerce features, it represents both Webgility's primary partner and its most consequential platform risk.
- NetSuite (Oracle): NetSuite is a broader cloud ERP that already supports ecommerce workflows natively and into which Webgility posts (per Red Bay Coffee case study). It overlaps Webgility at the upper end of the market where customers graduate from QuickBooks Online.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Webgility social profiles
Digital presenceWebgility financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webgility leadership team
Management profileNumber of profiles
Profiles1 record
Webgility funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webgility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webgility
What does Webgility do?
Webgility is a SaaS platform that connects ecommerce sales channels (Shopify, Amazon, eBay, Walmart, Etsy, Square, BigCommerce, Magento, etc.) to accounting systems (QuickBooks Online/Desktop, Xero) and processes every order, fee, tax, payment, refund, and shipping charge as individual line entries. It automates bookkeeping, posting, syncing of inventory, COGS, and shipping costs across channels so ecommerce operators can keep books closed continuously. The platform also offers an optional human-verified monthly close service and an analytics/insights module.
Is Webgility a public or private company?
Webgility is a private company. It is classified as venture growth investor backed and is currently operating.
When was Webgility founded?
Webgility was founded in 2009. It employs 101 to 250 people.
Where is Webgility based?
Webgility is headquartered in San Diego, United States, in the North America region.
How does Webgility make money?
Six revenue lines are on record. Subscription - SaaS Platform (Annual/Monthly) is the primary driver. The others are add-On Services - Books Done, add-On - Additional Orders, add-On - Additional Sales Channel, one-Time Services - Historical Data Import and one-Time Services - Ecommerce Books Reconstruction.
Who are Webgility's main competitors?
Direct peers on record are A2X, Synder, Finaloop, Link My Books and Bookkeep. Emerging players are Cin7, Ordoro and Brightpearl. Broad incumbents are QuickBooks (Intuit) and NetSuite (Oracle).
Does Webgility have an API?
No public API is recorded for Webgility.