Eggoz
Eggoz is an Indian branded-egg company selling premium, antibiotic-free eggs to health-conscious urban consumers and families via e-commerce, quick-commerce, and subscriptions, sourced through a farmer-partner supply chain with IoT monitoring and 11-point quality checks.
- Company typePrivate
- Founded2017
- HeadquartersGurugram, India
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Eggoz does
Eggoz is a branded consumer egg company operating under Nupa Technologies Private Limited, founded in 2017 in Bihar, India and now headquartered in Gurugram, Haryana. The company sells premium, antibiotic-free table eggs to urban Indian consumers across multiple variants — Everyday White (value 30-packs), Nutrition White and Brown, Free-Range, and the 2026-launched Protein Plus (7g protein per egg). It serves two primary personas: health-conscious and fitness-focused consumers seeking reliable protein, and urban families seeking food-safe, fresh eggs as an alternative to India's predominantly unbranded "loose" egg market.
Operationally, Eggoz runs an asset-managed, farmer-first agritech supply chain rather than a pure CPG model. It partners with roughly 10 poultry farms across India (producing ~6 lakh eggs/day), supplying herbal feed specifications (maize, bajra, soya, mustard, sunflower, marigold extract for its signature orange yolk), IoT-based farm monitoring, a Farmer App for production management, and veterinary supervision. Eggs pass an 11-point safety check protocol (biosecurity, pH/freshness testing, candling, UV sanitization, shell-strength and microbial testing) and a batch-level farm-to-plate traceability system queryable via QR or batch number, with publicly published daily lab reports (30+ pesticides and all antibiotics tested Below Limit of Quantification). The company holds FSSAI certification.
The business monetizes primarily through direct branded egg sales at a premium to commodity eggs, sold via its own e-commerce storefront, quick-commerce platforms (notably Zepto), and a subscription model (4/8/16-week plans with variable delivery frequency) that drives recurring revenue and customer lock-in. Go-to-market is digitally led — Instagram, fitness-influencer and gym activations, content marketing, and earned media — targeting a base described as 1.4M+ customers. Eggoz reported FY25 revenue of INR 130–135 crore (76% YoY growth from INR 74 crore in FY24), achieved EBITDA breakeven in Q4 FY25, and targets INR 180 crore in FY26.
Eggoz firmographics
Firmographics- Name
- Eggoz
- Legal name
- Nupa Technologies Private Limited
- Website
- https://eggoz.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Eggoz is an Indian branded-egg company selling premium, antibiotic-free eggs to health-conscious urban consumers and families via e-commerce, quick-commerce, and subscriptions, sourced through a farmer-partner supply chain with IoT monitoring and 11-point quality checks.
- Ownership category
- akta.pro rank
Eggoz industry classification
Industry- Product category
- Branded Eggs
- NAICS
- Chicken Egg Production (112310), Poultry Processing (311615)
- SIC
- Agricultural Prod-Livestock & Animal Specialties (200)
- akta.pro primary industry
- Free-Range/Cage-Free Egg Production Systems (AFAEADAK)
- akta.pro secondary industries
- Layer Hen Egg Production (Table Eggs) (AFAEADAB), Eggs (Shell & Liquid) Wholesale (AFAIAEAD)
Keywords
Where Eggoz is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Eggoz business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Branded Egg Sales: Eggoz generates revenue primarily through direct sales of branded eggs (Everyday White, Free-Range, Nutrition Brown, Nutrition White varieties) via their e-commerce website and quick commerce platforms. The company sells eggs at premium prices compared to loose eggs, targeting health-conscious urban consumers.
- Subscription Model: Eggoz offers subscription plans (4 Weeks, 8 Weeks, 16 Weeks) with multiple delivery frequencies (Once, Twice, Thrice, Six times per week) allowing consumers to schedule regular deliveries, providing recurring revenue and customer lock-in.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Free-Range Eggs - Pack of 6 |
| Unit Pricing | Pay-as-you-go | Everyday White Eggs - Pack of 25 |
| Unit Pricing | Pay-as-you-go | Nutrition Brown Eggs |
| Unit Pricing | Pay-as-you-go | Nutrition White Eggs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Eggoz product offering
Product offeringCore offering
Eggoz produces and sells branded, farm-fresh, antibiotic-free eggs sourced from partner poultry farms where hens are fed a herbal diet. The company operates a tech-enabled, farm-to-plate supply chain with an 11-point safety check protocol, IoT-based farm monitoring, and a Farmer App, delivering eggs directly to consumers via its own e-commerce site, subscriptions, and quick-commerce platforms such as Zepto.
Product overview
Eggoz is a branded egg company operating as a consumer products brand under Nupa Technologies Private Limited. The product portfolio centers on premium, farm-fresh eggs with different variants: Everyday eggs (value packs of 30), Nutrition eggs (standard premium in packs of 6/10/30), and Free-Range eggs (premium outdoor-raised). The company launched Protein Plus Eggs in 2026 as a functional food targeting fitness consumers with 7g protein per egg. All products follow a farm-to-plate model with hens fed herbal feed (maize, bajra, soya, rice, mustard, sunflower, marigold extracts) and undergo 11 safety checks including biosecurity measures, pH testing, candling, UV sanitization, and microbial testing. Eggs feature signature orange yolks rich in nutrients including protein, vitamin D, lutein, vitamin A, and Omega-3.
Differentiator
Problem solved
Functional benefit
Brands
- Eggoz Everyday: Value pack eggs available in 30-egg packs, offering same safety checks and quality at affordable pricing
- Eggoz Free-Range
- Eggoz Nutrition
- Protein Plus
Products and services
- Everyday White Eggs Value-oriented white eggs sold in packs of 30, each egg weighing around 50g. Undergoes 11 strict safety checks including biosecurity measures, pH testing, shell strength assessment, candling, UV sanitization, and microbial testing. Hens are fed herbal feed, resulting in nutritious eggs targeted at daily consumption.
- Free-Range Eggs Premium eggs from hens raised with outdoor access. Sold in packs of 6 eggs with subscription options (weekly delivery). Follows the same 11 safety checks and herbal feed standards as other Eggoz eggs, featuring signature orange yolks rich in essential nutrients.
- Nutrition Brown Eggs Premium brown eggs laid by breeds that naturally produce brown shells. A 100g serving delivers over 13g of protein along with vitamins A, E, B12, D, iron, calcium, selenium, and phosphorus. Subject to all 11 safety checks and herbal hen feed standards.
- Nutrition White Eggs Standard premium white eggs available in packs of 6, 10, and 30. A 100g serving delivers over 13g of protein. Produced from hens fed herbal nutrition including maize, bajra, soya, rice, mustard, sunflower, and marigold extracts for bright orange yolks.
- Protein Plus Eggs Functional food product offering 7 grams of protein per egg, targeting health-conscious consumers and gym-goers seeking better nutritional choices. A 10-egg pack delivers approximately 70g of protein to support daily protein intake requirements.
Quantifiable outcome
- 76% year-over-year revenue growth in FY25
- +5 more outcomes
Companies that use Eggoz
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Eggoz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Eggoz partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and secondary.
- Poultry Farmers (Partner Farms)coreEggoz partners with approximately 10 poultry farms across India. Farmers are provided with herbal feed specifications, IoT devices for monitoring, and the Farmer App for production management. Farms undergo biosecurity checks and regular veterinary supervision.
- ZeptosecondaryQuick commerce platform through which Eggoz eggs are sold to consumers. Zepto provides rapid delivery service enabling Eggoz to reach urban consumers quickly.
- Nupa TechnologiescoreParent company of Eggoz brand. Nupa Technologies Private Limited is the legal entity operating the egg business, incorporated in 2017.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Eggoz competitors and assessment
Company assessmentBroad incumbents
- Venky's: Venky's is a listed Indian poultry major spanning breeder farms, hatcheries, broiler processing, and processed chicken. India poultry incumbent whose brand strength and distribution depth make it a credible competitor or acquirer in branded table eggs.
- Heritage Foods: Heritage Foods is a diversified Indian dairy and value-added foods (including eggs and poultry) company with pan-India retail reach. Comparable as a broad Indian incumbent with overlapping fresh-food consumer categories and adjacent branded protein offering.
- Suguna Foods: Suguna Foods is one of India's largest integrated poultry producers covering feed, broiler, and processed chicken. Comparable as an Indian poultry incumbent with potential to enter branded shell eggs and compete with Eggoz's premium positioning at much larger scale.
- Cal-Maine Foods: Cal-Maine Foods is the largest US shell-egg producer with a broad portfolio including specialty, cage-free, and organic variants. Comparable scale benchmark and category-dominator reference point for shell-egg economics and branded vs commodity mix management.
Direct peers
- Vital Farms: Vital Farms is the leading US pasture-raised, ethical-eggs brand with certified-humane supply, premium pricing, and national retail distribution. Closest global analog to Eggoz: same playbook of converting a commodity shell-egg category into a trusted, traceable, premium consumer brand.
- Eggland's Best: Eggland's Best is a US licensed, branded shell-egg company differentiated on nutrition (omega-3, vitamin enrichment) and sold through mainstream grocery. Closely analogous to Eggoz's Protein Plus positioning: a nutritionally differentiated, branded shell-egg SKU sold at premium price points in mainstream retail.
- Country Delight: Country Delight is a leading India D2C fresh-food brand delivering dairy and daily essentials via subscription through quick-commerce and own app. Direct Indian peer to Eggoz on the tech-enabled, farmer-sourced, subscription-led premium fresh-food model targeting urban health-conscious families.
- Sid's Farm: Sid's Farm is an India D2C fresh dairy brand with daily home delivery, lab-tested milk, and subscription-based ordering. Direct Indian peer to Eggoz on the tech-driven, lab-tested, subscription-led, premium fresh-food playbook targeting health-conscious urban households.
- Akshayakalpa: Akshayakalpa is an India organic dairy and dairy-produce brand built on a farmer-first, tech-enabled cooperative model with D2C subscription distribution. Highly comparable to Eggoz in operating philosophy: partner-farm sourcing with feed/herbal protocols, traceability, and premium urban positioning in fresh food.
- Pete and Gerry's: Pete and Gerry's is a US certified-organic, pasture-raised shell-egg brand sold through natural and mainstream grocery channels. Closely comparable to Eggoz on the differentiated organic/cage-free shell-egg positioning and farmer-network sourcing model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Eggoz social profiles
Digital presenceEggoz compliance and trust
Trust signalCompliance1 record
Eggoz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eggoz leadership team
Management profileNumber of profiles
Profiles2 records
Eggoz funding detail
Funding detailFunding overview
Funding rounds9 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eggoz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eggoz
What does Eggoz do?
Eggoz produces and sells branded, farm-fresh, antibiotic-free eggs sourced from partner poultry farms where hens are fed a herbal diet. The company operates a tech-enabled, farm-to-plate supply chain with an 11-point safety check protocol, IoT-based farm monitoring, and a Farmer App, delivering eggs directly to consumers via its own e-commerce site, subscriptions, and quick-commerce platforms such as Zepto.
Is Eggoz a public or private company?
Eggoz is a private company. It is classified as venture growth investor backed and is currently operating.
When was Eggoz founded?
Eggoz was founded in 2017. It employs 101 to 250 people.
Where is Eggoz based?
Eggoz is headquartered in Gurugram, India, in the Asia region.
How does Eggoz make money?
Two revenue lines are on record. Branded Egg Sales are the primary driver. The others are subscription Model.
Who are Eggoz's main competitors?
Broad incumbents on record are Venky's, Heritage Foods, Suguna Foods and Cal-Maine Foods. Direct peers are Vital Farms, Eggland's Best, Country Delight, Sid's Farm, Akshayakalpa and Pete and Gerry's.
Does Eggoz have an API?
No public API is recorded for Eggoz.
What industry is Eggoz in?
Eggoz's product category is Branded Eggs. Its primary akta.pro industry code is AFAEADAK, Free-Range/Cage-Free Egg Production Systems, with a secondary code of AFAEADAB, Layer Hen Egg Production (Table Eggs). Its NAICS code is 112310 and its SIC code is 200.