MiChamba
MiChamba provides five specialized AI agents on WhatsApp that automate administrative and operational tasks for 50+ Latin American enterprises across hospitality, logistics, construction, security, and industrial services, integrating natively with 150+ business tools.
- Company typePrivate
- Founded2024
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What MiChamba does
MiChamba (MiChamba, Inc.) is a Texas-incorporated software company founded in 2024 that operates a platform of five specialized AI agents deployed on WhatsApp to automate administrative and operational tasks for businesses. The company serves over 50 companies across Latin America — including enterprise customers Codisel, Cleviá, Aimbridge, Hilton, PEMEX, and Repsol — across verticals spanning hospitality, logistics, construction, security, and industrial services. Its five agents each specialize in a distinct operational domain: MarIA handles general assistance and cross-system information retrieval; MAX manages task assignment and SLA tracking; LUCA handles logistics and fleet operations; SUSANA monitors surveillance and security rounds; and BRUNO manages inspections with photo and location documentation.
The agents are built on large language models and connect natively to more than 150 enterprise applications spanning CRM (Zoho, HubSpot), ERP (Odoo, NetSuite), accounting (Contpaqi, Aspel SAE), property management (Guesty, Cloudbeds), fleet management (Samsara, Geotab), payments (Stripe, Conekta), and productivity suites (Google Workspace, Microsoft 365). Each agent maintains contextual memory of the team's operations and clients across conversations and executes autonomously — creating tasks, assigning owners, validating deliveries with photo and location evidence, and sending reminders without repeated prompting. The platform is delivered entirely through WhatsApp, requiring no new app installation and no end-user training.
MiChamba operates a modular SaaS subscription business model with annual billing, where customers activate one or more of the five agent modules based on their operational needs. Pricing is quote-based and not publicly disclosed. The go-to-market motion is hybrid: product-led discovery via the MarIA chatbot on WhatsApp funnels prospects into a direct sales motion with demo calls scheduled through HubSpot, supplemented by customer referrals within tight-knit LATAM operations communities. The company has raised $2.25 million in a single funding round (October 2025) from Audaz Capital, Wollef Ventures, and Nido Ventures, and operates with a small team of 1-10 employees across Texas and Mexico.
MiChamba firmographics
Firmographics- Name
- MiChamba
- Legal name
- MiChamba, Inc.
- Website
- https://michamba.ai
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MiChamba provides five specialized AI agents on WhatsApp that automate administrative and operational tasks for 50+ Latin American enterprises across hospitality, logistics, construction, security, and industrial services, integrating natively with 150+ business tools.
- Ownership category
- akta.pro rank
MiChamba industry classification
Industry- Product category
- Enterprise AI Operations Automation
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industries
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where MiChamba is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
MiChamba business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription - AI Agent Modules: MiChamba charges subscription fees for access to its suite of specialized AI agents, with 5 agents (MarIA, MAX, LUCA, SUSANA, BRUNO) activatable by module. The model is modular — customers can activate only the agents relevant to their operation. Pricing is not publicly disclosed; quotes are provided via sales/demo call.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Modular AI agent subscription — activate 1 to 5 agents per operation |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MiChamba product offering
Product offeringCore offering
MiChamba sells a modular SaaS platform of five specialized AI agents (MarIA, MAX, LUCA, SUSANA, BRUNO) that operate inside WhatsApp to automate administrative and operational tasks for businesses. The agents execute tasks such as retrieving CRM/ERP data, validating deliveries with photo and location evidence, tracking SLAs, monitoring guard rounds, and documenting inspections. Customers subscribe to and activate individual agent modules as needed, paying via quote-based annual subscriptions.
Product overview
MiChamba is a platform of 5 specialized AI agents (MarIA, MAX, LUCA, SUSANA, and BRUNO) that operate on WhatsApp to automate administrative and operational tasks. MarIA serves as the general assistant handling information retrieval and task capture; MAX manages task workflows and SLA compliance; LUCA handles logistics and fleet operations; SUSANA monitors surveillance and security rounds; and BRUNO manages inspections with photo documentation. All agents connect natively with existing business tools (CRM, ERP, PMS, accounting, fleet management, payments) and operate autonomously 24/7 through WhatsApp without requiring additional apps or training.
Differentiator
Problem solved
Functional benefit
Products and services
- MarIA General AI assistant agent that captures requests, assigns tasks, searches information across connected systems (CRM, ERP, accounting software), and responds to team members directly on WhatsApp. Used by sales directors, accountants, and logistics coordinators to centralize information retrieval.
- MAX AI agent specialized in task management and SLA tracking, ensuring tasks with deadlines do not fall through and alerting teams when items are overdue.
- LUCA AI agent specialized in logistics and fleet operations, validating deliveries with photo and location evidence and integrating with fleet management systems such as Samsara and Geotab.
- SUSANA AI agent specialized in surveillance and security operations, monitoring guard patrol compliance and ensuring operational security protocols are followed.
- BRUNO AI agent specialized in inspections and documentation, collecting photo evidence and validating inspections which were previously done on paper, integrating with forms platforms.
Quantifiable outcome
- 40% reduction in reconciliation time for logistics operations (Codisel case study)
- +6 more outcomes
Companies that use MiChamba
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
MiChamba technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability6 records
Feature5 records
MiChamba partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Zoho CRMcoreNative integration with Zoho CRM allowing MiChamba agents to query and retrieve customer data, quotes, and records directly from Zoho via WhatsApp conversations. Demonstrated in the MarIA use case showing quote retrieval from Zoho CRM.
- HubSpotcoreNative integration with HubSpot CRM. MiChamba agents can search and retrieve information from HubSpot on behalf of operations teams via WhatsApp.
- OdoocoreNative integration with Odoo ERP. Demonstrated in the MarIA use case showing inventory queries via Odoo through WhatsApp.
- NetSuitecoreNative integration with Oracle NetSuite ERP as part of MiChamba's over-150-application integration ecosystem.
- ContpaqicoreNative integration with Contpaqi accounting software, shown as a billing query use case in the MarIA agent demonstration on WhatsApp.
- Google WorkspacecoreNative integration with Google Workspace including Calendar, Gmail, and 4 more Google tools, enabling calendar management and email interaction via WhatsApp.
- Microsoft 365coreNative integration with Microsoft 365 including Outlook, OneDrive, and 4 more Microsoft tools.
- GuestycoreNative integration with Guesty property management system (PMS), used by Cleviá hospitality customer for managing housekeeping and operational workflows via WhatsApp.
- CloudbedscoreNative integration with Cloudbeds PMS as part of MiChamba's hospitality vertical focus.
- SamsaracoreNative integration with Samsara fleet management platform, enabling LUCA agent (fleet specialist) to access vehicle and driver data via WhatsApp.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
MiChamba competitors and assessment
Company assessmentBroad incumbents
- ServiceNow: Enterprise workflow automation and AI agent platform for operations, IT, and customer service. Targets the same operational-task management space as MiChamba's MAX agent, with a much larger suite and enterprise footprint.
- Zoho CRM / Zoho One: Suite of business applications including CRM, ERP, and workflow automation that MiChamba integrates with (and competes against) for the same operations management use cases across LATAM SMBs and mid-market.
- Microsoft Copilot Studio: Microsoft's enterprise AI agent builder embedded in Microsoft 365 and Dynamics. Targets the same operational AI agent use cases as MiChamba, with deep enterprise distribution but no WhatsApp-native delivery.
- Salesforce Agentforce: Salesforce's autonomous AI agent suite for CRM, sales, and service operations. Overlaps with MiChamba's operations-automation value proposition at a much larger scale and broader workflow surface.
Emerging players
- Botpress: Conversational AI platform for building chatbots and AI agents across channels including WhatsApp. Competes with MiChamba on WhatsApp-delivered AI agents, though Botpress is more developer-oriented and not vertical-specialized.
- n8n: Workflow automation platform with AI agent capabilities and broad integrations. Competes for the same operational automation use cases with a more developer-centric, self-hostable approach versus MiChamba's WhatsApp-native end-user experience.
Regional players
- CrewFire: LATAM-focused operations and field-team engagement platform. Adjacent to MiChamba's operations-automation category with similar regional focus, though focused on employee engagement rather than AI-driven task execution.
- Luzia: LATAM-focused AI assistant delivered via WhatsApp. Closest direct competitor in WhatsApp-native AI delivery for LATAM users, though Luzia is more consumer/general-purpose while MiChamba targets B2B operations teams.
Direct peers
- UiPath: Enterprise RPA and AI agent platform offering process automation across business functions. Directly competes with MiChamba in operational automation, though UiPath targets desktop/web workflows while MiChamba is WhatsApp-native.
- Zapier: Workflow automation platform connecting thousands of SaaS apps with AI agent capabilities. Competes in the operations-automation category with a different UX (web/email-driven) than MiChamba's WhatsApp delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MiChamba financial estimates
Financial estimateRevenue estimate
Valuation estimate
MiChamba leadership team
Management profileNumber of profiles
Profiles2 records
MiChamba funding detail
Funding detailFunding overview
Funding rounds1 record
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MiChamba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MiChamba
What does MiChamba do?
MiChamba sells a modular SaaS platform of five specialized AI agents (MarIA, MAX, LUCA, SUSANA, BRUNO) that operate inside WhatsApp to automate administrative and operational tasks for businesses. The agents execute tasks such as retrieving CRM/ERP data, validating deliveries with photo and location evidence, tracking SLAs, monitoring guard rounds, and documenting inspections. Customers subscribe to and activate individual agent modules as needed, paying via quote-based annual subscriptions.
Is MiChamba a public or private company?
MiChamba is a private company. It is classified as venture growth investor backed and is currently operating.
When was MiChamba founded?
MiChamba was founded in 2024. It employs 1 to 10 people.
Where is MiChamba based?
MiChamba is headquartered in San Francisco, United States, in the North America region.
How does MiChamba make money?
One revenue line is on record: saaS Subscription - AI Agent Modules.
Who are MiChamba's main competitors?
Broad incumbents on record are ServiceNow, Zoho CRM / Zoho One, Microsoft Copilot Studio and Salesforce Agentforce. Emerging players are Botpress and n8n. Regional players are CrewFire and Luzia. Direct peers are UiPath and Zapier.
Does MiChamba have an API?
No public API is recorded for MiChamba.
What industry is MiChamba in?
MiChamba's product category is Enterprise AI Operations Automation. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 513210 and its SIC code is 7372.