Pimberly
Pimberly is a UK-based SaaS PIM and DAM platform that helps brands, retailers, and distributors centralise product data and digital assets, then distribute enriched content across eCommerce, ERP, and trade channels. It serves 250+ customers across fashion, construction, homewares, food and beverage, and IT distribution, and is expanding into the US.
- Company typePrivate
- Founded2015
- HeadquartersManchester, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Pimberly does
Pimberly is a UK-based SaaS provider of Product Information Management (PIM) and Digital Asset Management (DAM) software, founded in 2015 and headquartered in Manchester. The platform centralises product data, images, videos, and documents, then distributes enriched, channel-specific product content to eCommerce storefronts, marketplaces, ERP systems, and trade portals. It targets brands, retailers, distributors, and manufacturers across fashion and apparel, multi-brand retail, construction and building materials, homewares, food and beverage, HVAC, electrical/mechanical distribution, and IT distribution, with a customer base of more than 250 brands including Footasylum, JD Sports, Harvey Nichols, Iceland, Jewson, SIG plc, EVO Group, and Parts Town.
The product is a full-stack JavaScript SaaS application built on Node.js/Express with MongoDB, hosted on AWS (EC2, S3) using a shared-nothing architecture of small processing instances that auto-scale horizontally with no disclosed SKU ceiling. Core modules include the PIM platform, an integrated DAM, a visual Workflows engine, Vendor and Customer portals, Catalog and eCatalog, Automated Product Spec and Sell Sheets, and Auto Sizing Charts. The 2025 launch of the Pimberly AI suite adds Pimbles (conversational AI assistant), ColorAI, ImageAI, and CopyAI, alongside Digital Product Passport capabilities positioned for EU 2026 compliance. The system is API-first with REST endpoints, FTP and HTTP connectors, and pre-built integrations with BigCommerce, Salesforce Commerce Cloud, Shopify, Adobe Commerce, Linnworks, Brightpearl, HawkSearch, and others.
Pimberly monetises through tiered annual SaaS subscriptions (£24,000 Regular, £48,000 Pro, £72,000 Corporate, plus individually negotiated Enterprise) priced by SKU volume, users, storage, and support hours, invoiced annually in advance with a 7% price-increase cap. Professional services — data migration, integration, training, and onboarding — are billed separately at £900 (standard) or £1,200 (consultancy) per day, and an enhanced support tier adds recurring revenue. Sales are executed via a direct enterprise field-sales motion and a formal channel partner network; a US subsidiary in Delaware supports North American expansion.
Pimberly firmographics
Firmographics- Name
- Pimberly
- Legal name
- Pimberly Software Development Limited
- Website
- https://pimberly.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pimberly is a UK-based SaaS PIM and DAM platform that helps brands, retailers, and distributors centralise product data and digital assets, then distribute enriched content across eCommerce, ERP, and trade channels. It serves 250+ customers across fashion, construction, homewares, food and beverage, and IT distribution, and is expanding into the US.
- Ownership category
- akta.pro rank
Pimberly industry classification
Industry- Product category
- Product Information Management Software
- NAICS
- Software Publishers (5132), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Pimberly is headquartered
LocationHeadquarters
- HQ city
- Manchester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Pimberly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Annual Fee): Cloud-based PIM/DAM software provided as an annual SaaS subscription. Pricing is tiered based on SKU volume, number of users, storage capacity, input feeds, output channels, and workflows. Invoiced annually in advance. Annual fee increases are capped; customers may terminate if increases exceed 7%.
- Professional Services: Consultancy services for data migration, integration, training, onboarding, and implementation. Charged at daily rates (£900/day for standard professional services, £1,200/day for consultancy). Invoiced separately from the subscription.
- Enhanced Support Services: Additional telephone support hours beyond the tier inclusion, charged at the supplier's prevailing rates. Enterprise tier includes unlimited telephone support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Regular tier — 50,000 SKUs, 10 users, 1TB storage, basic support |
| Subscription | Annual | Pro tier — 100,000 SKUs, 25 users, 5TB storage, enhanced support |
| Subscription | Annual | Corporate tier — 250,000 SKUs, 50 users, 10TB storage, extended support |
| Subscription | Annual | Enterprise tier — Unlimited SKUs, users, and storage |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels12 records
Pimberly product offering
Product offeringCore offering
Pimberly sells a cloud-based SaaS Product Information Management (PIM) and Digital Asset Management (DAM) platform that centralizes, enriches, and distributes product data and digital assets across multiple sales channels. The platform is sold as tiered annual subscriptions (Regular, Pro, Corporate, Enterprise) priced by SKU volume, user count, and storage, with separate professional services for onboarding and integration. It targets enterprise and mid-market brands, retailers, distributors, and manufacturers in verticals such as fashion, construction, homewares, food & beverage, HVAC, and IT distribution.
Product overview
Pimberly is a cloud-based Product Information Management (PIM) and Digital Asset Management (DAM) SaaS platform designed for eCommerce and digital commerce. The core platform combines PIM and DAM in a unified architecture, supplemented by AI-powered modules (Pimberly AI including Pimbles, ColorAI, ImageAI, CopyAI). Additional modules include Catalog, Vendor Portal, Customer Portal, Workflows, eCatalog, Automated Product Spec & Sell Sheets, and Auto Sizing Charts. The platform targets industries including Fashion & Apparel, Homewares, Construction, Food & Beverage, HVAC, Electrical/Mechanical, and IT Distribution, serving brands, retailers, distributors, and manufacturers. Key differentiators include built-in AI capabilities, visual workflow automation, and supplier/vendor data collection portals.
Differentiator
Problem solved
Functional benefit
Brands
- Pimberly AI: Built-in AI functionality within the PIM platform providing businesses with unparalleled efficiencies for product data processing
- Pimbles
- ColorAI
- ImageAI
- CopyAI
Products and services
- Product Information Management (PIM) Platform Cloud-based PIM platform that centralizes product data, manages taxonomies and attribute sets, governs product lifecycle, and syndicates data to multiple sales channels with channel-specific formatting. Built for enterprise and mid-market businesses managing complex, multi-brand product catalogues across eCommerce, marketplaces, and trade channels.
- Digital Asset Management (DAM) Integrated DAM module storing images, videos, PDFs, and Office documents linked to products, with multi-file upload/download, metadata and keyword tagging, digital asset version control, and a featured media library. Built for merchandisers, marketers, and content teams managing large volumes of product imagery and assets.
- Pimberly AI AI-powered module embedded in the PIM platform that automates complex product data processes. Includes a conversational AI assistant (Pimbles), AI-powered color extraction and tagging (ColorAI), AI-driven image processing (ImageAI), and AI-generated product copy (CopyAI). Targeted at product managers and merchandisers seeking to accelerate data enrichment and content creation.
- Catalog Catalog management module for creating and managing product catalogs with configurable layouts and channel-specific formatting. Targeted at merchandising, marketing, and sales teams producing printed and digital catalogues.
- Vendor Portal Supplier onboarding portal with built-in validation rules that allows vendors and suppliers to submit structured product data directly into Pimberly, reducing manual data entry for retailers, distributors, and brands.
- Customer Portal Self-service portal enabling customers to access, browse, and manage product data and digital assets. Targeted at B2B buyers and trade customers of distributors and manufacturers using Pimberly.
- Workflows Visual workflow automation engine for product data processes including enrichment, visual approval workflows, and automated data syndication to channels. Configurable by business users without specialist intervention.
- eCatalog Product previewer and digital catalogue generation output channel that distributes product data in previewable formats across customer-facing and internal use cases.
- Automated Product Spec & Sell Sheets Automated generation of InDesign-based product specification sheets and sell sheets from live product data in the PIM, used by manufacturers, distributors, and brands to produce technical and sales collateral at scale.
- Auto Sizing Charts Automated sizing chart generation for apparel, footwear, and other sized products with configurable size scales and conversion tables, targeted at fashion and footwear brands and retailers.
- Digital Product Passport (DPP) Capabilities within the PIM platform to capture, manage, and distribute Digital Product Passport data for EU regulatory compliance, mandatory from 2026. Targeted at brands, manufacturers, and distributors selling into the EU.
Quantifiable outcome
- Improved speed to market by 30% and manages/enriches product information for over 290 brands
- +3 more outcomes
Companies that use Pimberly
Customer profileNamed customers58 records
Segments11 records
Ideal customer profiles3 records
Pimberly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature14 records
Pimberly partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, secondary and minor.
- Amazon Web Services (AWS)corePimberly's platform is hosted on Amazon Web Services (AWS EC2) with product data stored on AWS S3. AWS provides the underlying cloud infrastructure for Pimberly's SaaS PIM/DAM platform. Data is backed up to encrypted storage in an alternative S3 availability region with data centres in Ireland. The Terms and Conditions specify that customers must comply with AWS terms.
- BigCommercecoreBigCommerce is a platform partner of Pimberly, with a pre-built BigCommerce API connector enabling Pimberly customers to integrate product data with BigCommerce storefronts. Co-marketing through case studies, connector documentation, and partner landing pages.
- Salesforce Commerce CloudcoreSalesforce Commerce Cloud is a listed integration partner for Pimberly, enabling customers to synchronise product data from Pimberly's PIM/DAM to Salesforce Commerce Cloud storefronts.
- ShopifycorePimberly offers a Shopify app connector enabling customers to connect their Pimberly PIM/DAM to Shopify storefronts for product data synchronisation.
- Astound CommercesecondaryAstound Commerce is listed as a partner of Pimberly, providing digital commerce implementation services to end customers using the Pimberly platform.
- LinnworkssecondaryLinnworks, an order and inventory management platform, is listed as a top Pimberly partner, enabling integration between Pimberly's PIM/DAM and Linnworks' order management capabilities.
- Inventory PlannersecondaryInventory Planner, a demand forecasting and inventory planning solution, is listed as a Pimberly partner providing integration with Pimberly's PIM/DAM platform for retail customers.
- Williams CommerceminorWilliams Commerce is listed as a Pimberly partner providing digital commerce consulting and implementation services.
- Orium (formerly Brandify)minorOrium, a digital commerce agency, is listed as a MACH THREE Happy Hour event partner with Pimberly, indicating a GTM/marketing partnership relationship.
- NewstoreminorNewstore, a mobile retail platform, is listed as a MACH THREE Happy Hour event partner with Pimberly, indicating a GTM/marketing partnership relationship.
- Fluent CommerceminorFluent Commerce, an order management platform, is listed as a MACH THREE Happy Hour event partner with Pimberly, indicating a GTM/marketing partnership relationship.
- Brave BisonsecondaryBrave Bison collaborated with Pimberly to host the inaugural Branch of the Future event (May 2026) focused on builders' merchants and trade digital commerce. Part of a joint GTM initiative to address the builders' merchant vertical.
- The JourneysecondaryThe Journey (Kyle Leivers and John Godwin) partnered with Pimberly and Brave Bison for the Branch of the Future event, providing trade customer research and insights on builders' merchants digital buying behaviour.
Scale indicators6 records
Recent moves7 records
Expansion highlights7 records
Pimberly competitors and assessment
Company assessmentDirect peers
- Akeneo: French-headquartered SaaS PIM platform with a global enterprise customer base. Direct competitor in the enterprise PIM category, targeting brands, retailers, and distributors with overlapping verticals such as fashion, construction, and homewares.
- Salsify: US-based Product Experience Management (PXM) / PIM platform serving brands and retailers with product content syndication across channels. Most direct US-headquartered PIM competitor, particularly relevant to Pimberly's US expansion ambitions.
- inRiver: Swedish PIM software provider focused on product information management for brands, manufacturers, and distributors. Closely comparable product architecture, similar mid-market and enterprise customer profile, and similar vertical coverage including construction and industrial distribution.
- Stibo Systems: Danish PIM/MDM software vendor serving large enterprises with multi-domain master data. Closest comparable in serving enterprise brands, retailers, and distributors with a product-data-first orientation and global sales footprint.
- Syndigo: US-based product data and content syndication platform (incorporating Riversand). Competes in the same PIM and product content syndication category, particularly in retail and CPG verticals where Pimberly is building presence.
- Plytix: Danish PIM platform targeting brands and retailers with product information management and syndication. Comparable in product scope (PIM, DAM, channel syndication) and similar mid-market customer focus, though smaller and earlier-stage than Pimberly.
- Sales Layer: Spanish PIM and product data synchronisation SaaS platform serving brands, retailers, and distributors. Direct competitor in PIM and multi-channel product content syndication with overlapping verticals in fashion, homewares, and distribution.
- Catsy: US-based PIM and product data management platform focused on manufacturers, distributors, and brands. Closely comparable in targeting mid-market industrial and distribution customers with PIM and DAM capabilities.
Broad incumbents
- Informatica: Large enterprise data integration and Master Data Management vendor with PIM-adjacent capabilities via Informatica Product 360. Competes indirectly at the upper end of the enterprise PIM market where Pimberly targets large multi-brand retailers and distributors.
Emerging players
- Ergonode: Headless PIM platform for product information management with open-source heritage. Emerging competitor with overlapping PIM and DAM-adjacent functionality and a similar API-first architecture, though earlier-stage and smaller than Pimberly.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Pimberly social profiles
Digital presencePimberly compliance and trust
Trust signalCompliance1 record
Pimberly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pimberly leadership team
Management profileNumber of profiles
Profiles5 records
Pimberly subsidiaries and ownership
Company hierarchySubsidiaries1 record
Pimberly funding detail
Funding detailFunding overview
Funding rounds4 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pimberly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pimberly
What does Pimberly do?
Pimberly sells a cloud-based SaaS Product Information Management (PIM) and Digital Asset Management (DAM) platform that centralizes, enriches, and distributes product data and digital assets across multiple sales channels. The platform is sold as tiered annual subscriptions (Regular, Pro, Corporate, Enterprise) priced by SKU volume, user count, and storage, with separate professional services for onboarding and integration. It targets enterprise and mid-market brands, retailers, distributors, and manufacturers in verticals such as fashion, construction, homewares, food & beverage, HVAC, and IT distribution.
Is Pimberly a public or private company?
Pimberly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pimberly founded?
Pimberly was founded in 2015. It employs 51 to 100 people.
Where is Pimberly based?
Pimberly is headquartered in Manchester, United Kingdom, in the Europe region.
How does Pimberly make money?
Three revenue lines are on record. SaaS Subscription (Annual Fee) is the primary driver. The others are professional Services and enhanced Support Services.
Who are Pimberly's main competitors?
Direct peers on record are Akeneo, Salsify, inRiver, Stibo Systems, Syndigo, Plytix, Sales Layer and Catsy. Informatica is listed as a broad incumbent. Ergonode is listed as an emerging player.
Does Pimberly have an API?
Yes. Pimberly offers a full REST API for real-time upload and export of product data and digital assets. The API supports integration via REST API connectors. Additional data connectors include FTP, HTTP, and REST data and media connectors. API documentation is available at apidocs.pimberly.com. Developer documentation is at apidocs.pimberly.com.
What industry is Pimberly in?
Pimberly's product category is Product Information Management Software. Its primary akta.pro industry code is CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5132 and its SIC code is 5045.