Williams Commerce
Williams Commerce is a UK-based, multi-award-winning full-service ecommerce agency founded in 2009 that builds, optimises and grows online stores on Adobe Commerce, Shopify Plus, BigCommerce and other platforms for enterprise and mid-market B2B and B2C brands globally.
- Company typePrivate
- Founded2009
- HeadquartersLeicester, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Williams Commerce does
Williams Commerce Limited is a UK-based, multi-award-winning full-service ecommerce agency founded in 2009 and headquartered in Leicester, with additional offices in London, Edinburgh, New York, Melbourne and Noida. The firm designs, builds and supports ecommerce storefronts on a platform-agnostic basis across Adobe Commerce (Magento), Shopify Plus, BigCommerce, Cloudfy, VTEX, Drupal and Hyvä frontends, alongside integrating adjacent systems such as Microsoft Dynamics 365 Business Central, NetSuite, HubSpot, Tessitura, Stripe, Klaviyo, Dotdigital and Clerk.IO. Its service portfolio is organised around three pillars — Build (ecommerce development, web support), Optimise (UX/UI, design, accessibility, roadmapping) and Grow (SEO, paid search, paid social, email, affiliate marketing and growth consulting) — supported by accelerators including Galaxy Ticketing Integration, Shopify B2B, Adobe Commerce Optimizer and Shopify Startup Packages.
The business monetises through a mix of project-based build fees, ongoing monthly digital marketing retainers, and tiered web-support/maintenance contracts billed monthly in advance, supplemented by ancillary domain registration services. Documented engagements include Adobe Commerce multisite builds in the £125,000–£250,000 range, with average client relationships running approximately four years, indicating strong retention. Notable enterprise customers include Virbac (BigCommerce B2B and B2C across 9+ countries), the British Museum, the National Gallery, Gilson, Haigh's Chocolates, Sarsen Stone Group, Rayware Group, Ping Europe and Bam Boom Cloud / Pax8. The company is part of the Brandwidth group within the publicly-listed Next15 network and has executed four disclosed bolt-on acquisitions (Flint Technology, Un.titled, Tincan, Fast Floor) between 2016 and 2019 to broaden capability.
Williams Commerce firmographics
Firmographics- Name
- Williams Commerce
- Legal name
- Williams Commerce Limited
- Website
- https://williamscommerce.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Williams Commerce is a UK-based, multi-award-winning full-service ecommerce agency founded in 2009 that builds, optimises and grows online stores on Adobe Commerce, Shopify Plus, BigCommerce and other platforms for enterprise and mid-market B2B and B2C brands globally.
- Ownership category
- akta.pro rank
Williams Commerce industry classification
Industry- Product category
- Ecommerce Agency Services
- akta.pro primary industry
- Category Management & Retail Analytics (MPAAAJAI)
Keywords
Where Williams Commerce is headquartered
LocationHeadquarters
- HQ city
- Leicester
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Williams Commerce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Ecommerce Development & Platform Implementation: Project-based fees for building, migrating, or replatforming ecommerce websites on supported platforms (Adobe Commerce, Shopify Plus, BigCommerce, etc.). Engagements include discovery, design, development, integration, testing, and deployment. Project sizes vary, with one case study indicating £125,000–£250,000 for multisite Adobe Commerce builds.
- Digital Marketing Retainers: Ongoing retainer engagements covering SEO, PPC, paid social, email marketing, and affiliate marketing. Clients include Fine Food Specialist, Ping Europe, Virbac, National Gallery, and others. Retainers provide recurring revenue and are structured around performance reporting and roadmap execution.
- Web Support & Maintenance: Ongoing website support and maintenance services with tiered service level agreements (Urgent, High, Medium, Low) and defined response and resolution times. Charged monthly in advance per the company's terms and conditions.
- Domain Name Services: Domain name registration at £25 per domain and domain transfer services at £25 (excluding VAT), as stated in the company's terms and conditions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Ecommerce website build projects — project-based pricing |
| Subscription | Monthly | Digital marketing retainers — monthly subscription |
| Unit Pricing | Annual | Domain name registration |
| Subscription | Monthly | Web support and maintenance — tiered service levels |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Williams Commerce product offering
Product offeringCore offering
Williams Commerce is a full-service ecommerce agency that designs, builds, migrates and optimises ecommerce websites on platforms such as Adobe Commerce (Magento), Shopify Plus, BigCommerce, Cloudfy, and Drupal. The firm provides ongoing digital marketing (SEO, PPC, paid social, email, affiliate), UX/UI design, growth consulting, and tiered web support services. It delivers integrated implementations connecting ecommerce platforms with ERP, CRM, PIM, payment, and ticketing systems for B2B, B2C, D2C and marketplace clients across arts, healthcare, sports, fashion, automotive, and wholesale sectors.
Product overview
Williams Commerce is a multi-award winning full-service ecommerce agency founded in 2009, offering a comprehensive portfolio of services organized around Build, Optimise, and Grow pillars. The core service offerings include Ecommerce Development (custom builds, migrations, optimization), UX/UI Design, Web Support and Maintenance, Digital Marketing (SEO, PPC, paid social, email, affiliate), and Growth/Strategy Consulting. Williams Commerce specializes in multiple ecommerce platforms including Adobe Commerce (Magento), BigCommerce, Shopify, and Cloudfy, positioning itself as platform agnostic. The company also offers specialized Adobe products (Experience Platform, Experience Manager, Target, Analytics) for enterprise clients requiring customer experience and analytics capabilities. Pre-built Accelerators and Solutions include Galaxy Ticketing Integration, Shopify B2B, Adobe Commerce Optimizer, Shopify Startup Packages, and Magento Migration services. The company operates globally with offices in London, Leicester, Edinburgh, New York, Melbourne, and Noida, serving B2B, B2C, D2C, and marketplace clients across sectors including Arts & Culture, Automotive, Fashion, Healthcare, Sports, and Wholesale.
Differentiator
Problem solved
Functional benefit
Products and services
- Ecommerce Development
Quantifiable outcome
- 242% increase in sales for National Gallery Online Shop within 4 months of Google Ads implementation, with 133% ROAS increase and 62% CPA reduction
- +9 more outcomes
Companies that use Williams Commerce
Customer profileNamed customers11 records
Segments12 records
Ideal customer profiles4 records
Williams Commerce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
Feature4 records
Williams Commerce partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and supporting.
- Shopify PluscoreWilliams Commerce is a Shopify Plus Partner, delivering Shopify-based ecommerce builds, migrations, and ongoing development for clients including Bam Boom Cloud (Launchpad) and Skin Inc. The partnership provides access to Shopify's platform ecosystem, co-marketing, and referral lead flow.
- Adobe Commerce (Magento)coreWilliams Commerce is an Adobe Bronze Solution Partner, specialising in Adobe Commerce (Magento) implementations. The majority of the company's documented case studies (British Museum, National Gallery, Gilson, Sarsen Stone Group, Rayware Group, Haigh's Chocolates, Ping Europe) are built on Adobe Commerce. The partnership includes co-marketing, lead referrals, and access to Adobe's partner enablement resources.
- BigCommercecoreWilliams Commerce is a BigCommerce Partner, implementing BigCommerce B2B and B2C storefronts. Key client Virbac operates 9+ global BigCommerce stores for both B2B and B2C operations. The partnership enables referral leads and access to BigCommerce's platform tools.
- Hyvä (Magento Frontend)supportingWilliams Commerce is a Hyvä Bronze Partner, leveraging Hyvä's modern React-based frontend framework for Magento/Adobe Commerce builds. Hyvä accelerates frontend development performance and improves storefront user experience.
- DrupalsupportingWilliams Commerce maintains a technology partnership with Drupal for selected CMS and content-driven ecommerce requirements.
- VTEXsupportingWilliams Commerce lists VTEX as a supported ecommerce platform alongside Adobe Commerce, Shopify, BigCommerce, Cloudfy, and Drupal, indicating a technology partnership for VTEX-based implementations.
- Microsoft Dynamics 365 Business CentralsupportingWilliams Commerce integrates Microsoft Dynamics 365 Business Central with ecommerce platforms (Adobe Commerce, Shopify) for clients including the British Museum, National Gallery, and Sarsen Stone Group. NetSuite integration is also offered, as demonstrated with Sarsen Stone Group.
- NetSuitesupportingWilliams Commerce integrates Oracle NetSuite ERP with Adobe Commerce for enterprise clients requiring unified financial and inventory management. Sarsen Stone Group uses this integration for master product and stock information synchronisation.
- HubSpotsupportingWilliams Commerce integrates HubSpot CRM with ecommerce platforms for customer relationship management. Sarsen Stone Group uses this integration for CRM and marketing automation across its brand portfolio.
- StripesupportingWilliams Commerce integrates Stripe payment gateway for clients including Gilson (with Visa Cybersource), Sarsen Stone Group, and others requiring secure online payment processing, fraud protection, and multi-currency support.
- DotdigitalsupportingWilliams Commerce integrates Dotdigital email marketing platform with ecommerce builds for customer engagement, automation, and lifecycle marketing.
- FeefosupportingWilliams Commerce integrates Feefo review platform with ecommerce websites for customer review collection and display. Rayware Group uses this integration.
- Clerk.IOsupportingWilliams Commerce integrates Clerk.IO personalised search and product recommendations with Adobe Commerce builds. Rayware Group uses this integration.
- KlaviyosupportingWilliams Commerce implements Klaviyo email marketing platform for clients requiring advanced ecommerce email automation. Ping Europe transitioned to Klaviyo for email marketing under Williams Commerce's guidance.
- TessiturasupportingWilliams Commerce integrates Tessitura CRM/ticketing system with Adobe Commerce for cultural institution clients. The National Gallery uses this integration for single sign-on, personalisation, and membership recognition.
- Brandwidth / Next15 GroupcoreWilliams Commerce joined forces with Brandwidth, part of the Next15 group, gaining access to 2,000+ experts globally. This strategic affiliation enables larger-scale engagements, cross-referrals, and expanded service capabilities across digital marketing and customer experience.
Scale indicators13 records
Recent moves7 records
Expansion highlights5 records
Williams Commerce competitors and assessment
Company assessmentDirect peers
- Visualsoft: UK-based full-service ecommerce agency with comparable Shopify, BigCommerce, and Adobe Commerce partnerships and a similar mid-market to enterprise client base. Closely matches Williams Commerce on services, geography, and platform-agnostic positioning.
- Space48: UK ecommerce agency specialising in Adobe Commerce (Magento) and Shopify builds with integrated digital marketing services. Directly comparable on platform mix, services, and target customer profile.
- Corra: US-headquartered ecommerce agency delivering Adobe Commerce and Shopify Plus implementations alongside digital marketing. Comparable on platform mix and project-plus-retainer revenue model with a similar mid-market/enterprise client focus.
- IWD (Internet Web Design): North-American ecommerce agency delivering platform implementations (BigCommerce, Shopify, Adobe Commerce) and digital marketing services. Comparable full-service offering and enterprise client roster.
- Netopia: European (Romania-headquartered) ecommerce agency focused on Shopify and Adobe Commerce builds with digital marketing services. Comparable on services and platform mix with multi-jurisdictional delivery.
- Absolute Web: US-based ecommerce agency delivering Shopify, Magento, and BigCommerce builds plus digital marketing retainers. Comparable mid-market positioning with documented outcome-based case studies.
Broad incumbents
- Saffron Digital (Accenture Song): Global systems integrator with deep ecommerce and digital marketing capabilities within Accenture Song. Competes for the same large enterprise Adobe Commerce/Shopify transformations but operates at significantly greater scale.
- Valtech: Global digital agency with strong Adobe Commerce (Magento) credentials and broader martech transformation services. Overlaps with Williams Commerce on platform builds but offers much wider portfolio and geographical reach.
- dept Agency: Large global digital agency with Adobe and Shopify partnerships delivering end-to-end ecommerce and marketing transformations. Competitor on larger enterprise accounts where Williams Commerce may not yet scale.
Emerging players
- Elateral: Mid-sized digital agency delivering ecommerce, email marketing, and marketing automation with platform partnerships comparable to Williams Commerce. Smaller scale with overlapping capabilities in martech integrations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Williams Commerce social profiles
Digital presenceWilliams Commerce compliance and trust
Trust signalCompliance1 record
Williams Commerce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Williams Commerce leadership team
Management profileNumber of profiles
Profiles4 records
Williams Commerce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Williams Commerce M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Williams Commerce
What does Williams Commerce do?
Williams Commerce is a full-service ecommerce agency that designs, builds, migrates and optimises ecommerce websites on platforms such as Adobe Commerce (Magento), Shopify Plus, BigCommerce, Cloudfy, and Drupal. The firm provides ongoing digital marketing (SEO, PPC, paid social, email, affiliate), UX/UI design, growth consulting, and tiered web support services. It delivers integrated implementations connecting ecommerce platforms with ERP, CRM, PIM, payment, and ticketing systems for B2B, B2C, D2C and marketplace clients across arts, healthcare, sports, fashion, automotive, and wholesale sectors.
Is Williams Commerce a public or private company?
Williams Commerce is a private company. It is classified as corporate owned and is currently operating.
When was Williams Commerce founded?
Williams Commerce was founded in 2009. It employs 101 to 250 people.
Where is Williams Commerce based?
Williams Commerce is headquartered in Leicester, United Kingdom, in the Europe region.
How does Williams Commerce make money?
Four revenue lines are on record. Ecommerce Development & Platform Implementation is the primary driver. The others are digital Marketing Retainers, web Support & Maintenance and domain Name Services.
Who are Williams Commerce's main competitors?
Direct peers on record are Visualsoft, Space48, Corra, IWD (Internet Web Design), Netopia and Absolute Web. Broad incumbents are Saffron Digital (Accenture Song), Valtech and dept Agency. Elateral is listed as an emerging player.
Does Williams Commerce have an API?
No public API is recorded for Williams Commerce.
What industry is Williams Commerce in?
Williams Commerce's product category is Ecommerce Agency Services. Its primary akta.pro industry code is MPAAAJAI, Category Management & Retail Analytics.