What Aampe does

Aampe is an agentic AI infrastructure company founded in 2020 that provides dedicated autonomous AI agents to consumer-facing brands for personalized customer engagement. Its core product assigns a reinforcement-learning-powered agent to each individual user, continuously learning from behavior to optimize messaging, timing, channel, and frequency across push, SMS, email, WhatsApp, in-app, and web surfaces — replacing static segments and manual A/B testing. Supporting products include the Aampe Composer (web UI), Surfaces (API for in-app content personalization), a Recommender System, and standalone tooling such as the AamPT custom GPT, Relay LLM content generator, and a Figma Surface Creator plugin, with native integrations to Segment, Amplitude, CleverTap, Braze, Twilio, and major data warehouses.

The company operates a SaaS subscription revenue model with quote-based annual pricing tailored to enterprise B2C customer scale, growing ARR approximately 150% in the year prior to acquisition. Its go-to-market combines sales-led enterprise outreach with an integration-first PLG motion, with sub-8-hour setup via CDP and CPaaS API key connections. Aampe served 30+ enterprise customers across the U.S., Europe, and Asia-Pacific — including Swiggy, Grab, Taxfix, ZenBusiness, Carousell, Deezer, and ThredUp — and had approximately 20 employees at the time of acquisition. Total funding reached $27.3 million via an $18 million Series A in December 2024 led by Theory Ventures.

On June 24, 2026, Aampe was acquired by MoEngage, a customer engagement platform serving over 1,350 consumer brands globally. The transaction was an all-cash deal worth tens of millions; Aampe's founding team joined MoEngage to lead a new Agentic Decisioning group integrating the per-user RL engine with MoEngage's Merlin AI suite.

Name

Aampe

Legal name

Aampe Inc.

Website

https://aampe.com

Company type

Private

Founded year

2020

Operating status

Acquired

Headcount range

11–50 employees

Short description

Aampe is an agentic AI infrastructure company that assigns a dedicated reinforcement-learning AI agent to each individual user of consumer brands, enabling automated, per-user personalization of messaging across channels. It served 30+ enterprise B2C customers before being acquired by MoEngage in June 2026.

Ownership category

akta.pro rank

Product category

AI-Powered Customer Engagement Platform

NAICS

Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• AI personalization platform
• Customer engagement software
• Agentic AI infrastructure
• Marketing automation platform
• Reinforcement learning marketing

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Annual recurring revenue model based on platform access and usage. Grew ARR by 150% over the past year before acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Aampe provides an agentic AI infrastructure platform that assigns a dedicated autonomous reinforcement-learning agent to each individual end-user of a B2C brand. These agents continuously learn from behavior and automatically optimize message content, timing, channel, and frequency across push, SMS, email, WhatsApp, in-app, and web. The offering is delivered as a SaaS subscription with a Composer UI, Surfaces API, REST APIs (Content, Ingestion, Composer), and supporting standalone tools, and is integrated with major CDPs, CPaaS providers, and data warehouses.

Product overview

Aampe is an agentic AI infrastructure company that provides dedicated autonomous AI agents for individual customers of brands, enabling personalized engagement at scale. The product portfolio consists of the core Agentic Infrastructure platform (which assigns a learning AI agent to each user), the Aampe Composer (web interface for managing personalized messages), Surfaces (API for embedding adaptive content into apps/websites), and the Recommender System (personalized product recommendations). Supporting tools include the AamPT GPT assistant for content creation, Relay LLM content generator, Aampe Email Variable Config, Figma Surface Creator plugin, Surface Template Builder, and Power Analysis Calculator. The platform offers three APIs: Content API for retrieving personalized content, Ingestion API for streaming user events, and Composer API for programmatic message management. Data integration capabilities include native connectors for Segment, Amplitude, CleverTap, Firebase, and Mixpanel, with Data Share exports to major data warehouses. Supported messaging channels include push, email, SMS, WhatsApp, and in-app. The platform was acquired by MoEngage in June 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Agentic Infrastructure Core SaaS platform that assigns a dedicated reinforcement-learning AI agent to each individual end-user, continuously learning from behavior and automatically optimizing personalization decisions in real time across messaging channels. Replaces static segments and manual orchestration with adaptive per-user decisioning for B2C brands.
• Aampe Composer Primary web user interface for creating and managing personalized messages across channels. Supports formula-based message templates with labeled variants, audience management, scheduling, and A/B testing workflows for marketing and data teams.
• Surfaces API-based content personalization system for embedding adaptive content into apps and websites. Returns personalized content variants via API for any UI surface (subtitles, images, buttons, layouts), enabling real-time in-app personalization for developers and product teams.
• Content API REST API at https://content.{region}.api.aampe.com for retrieving personalized content for Surfaces. Uses X-API-Key authentication and supports regions us-east1, europe-west3, and asia-southeast1.
• Ingestion API REST API at https://ingestion.{region}.api.aampe.com for streaming user events and property updates to Aampe in real time. Uses Bearer token authentication and supports regional endpoints.
• Composer API Public API at https://composer.api.aampe.com/api for programmatically creating and managing message formulas, labels, variants, and multilanguage content within the Aampe Composer.
• AamPT Aampe's custom GPT assistant powered by OpenAI infrastructure for content creation assistance. Helps users write messages, brainstorm content formats and labels, create datasets, and generate integration code. Built on OpenAI business account with Aampe documentation in the knowledge bank.
• Relay LLM-powered content generation tool that generates content at scale while preserving Aampe's label conventions and measurement integrity. Available via apps.aampe.com.
• Aampe Email Variable Config Standalone app that parses email HTML and carves out fields required for agentic personalization, generating Aampe-ready templates from existing email assets.
• Aampe Surface Creator Figma plugin for connecting Aampe with creative assets in Figma. Enables pushing Figma elements into Aampe templates and pulling Aampe content back to preview variants. Compatible with Figma free tier.
• Surface Template Builder Developer tool for defining new Surface templates and testing JSON with a live API endpoint.
• Power Analysis Calculator Statistical tool for determining required holdout group size for statistical significance in experiments run on the Aampe platform.

Quantifiable outcome

• 40% revenue uplift vs control group for Taxfix, breakeven within 30 days
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability9 records

Feature4 records

Partnerships

One partnership is on record.

• MoEngagecoreStrategic or Co-development Partner · 24 June 2026MoEngage, a customer engagement platform serving over 1,350 consumer brands globally, acquired Aampe in an all-cash transaction. Aampe's reinforcement learning engine and per-user decisioning technology integrates natively into MoEngage's platform, creating a unified system where workflow agents for marketers and decisioning agents operate together for 1:1 personalization at scale. Aampe's founding team joins MoEngage to lead Agentic Decisioning initiatives.

Scale indicators9 records

Recent moves6 records

Broad incumbents

• Braze: Braze is a leading customer engagement platform serving enterprise B2C brands with multi-channel messaging, journey orchestration, and increasingly AI-driven personalization. Overlaps with Aampe in the personalization and lifecycle marketing layer, but as a broader engagement suite rather than a dedicated per-user decisioning engine.
• Iterable: Iterable provides cross-channel marketing orchestration and AI-powered personalization for B2C brands. It is a direct competitor in the customer engagement platform space where Aampe's per-user agent decisioning could be deployed, though Aampe differentiates on reinforcement learning at the individual level.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud (including Marketing Cloud Engagement and Personalization) is a broad enterprise marketing suite with AI-driven personalization capabilities via Einstein. Overlaps with Aampe as a competitor in enterprise B2C personalization, but bundled within Salesforce's much larger CRM and data platform ecosystem.
• Adobe Experience Cloud: Adobe Experience Cloud, including Real-Time CDP, Journey Optimizer, and personalization tools powered by Adobe Sensei, targets enterprise B2C brands with cross-channel personalization. Competes with Aampe in the same customer segment but as a comprehensive enterprise platform rather than a focused decisioning engine.
• MoEngage: MoEngage is the parent company that acquired Aampe in June 2026. As a customer engagement platform serving 1,350+ consumer brands, it is the most strategically relevant peer—the relationship defines Aampe's go-to-market and product integration path going forward.

Direct peers

• Optimove: Optimove is a customer data and marketing orchestration platform with AI-driven personalization for B2C brands, including gaming and consumer verticals. Comparable to Aampe in targeting 1:1 personalization, automated experimentation, and journey optimization, though Optimove's AI capability is positioned as a feature within a broader CRM platform.
• Dynamic Yield: Dynamic Yield (a Mastercard company) provides AI-powered personalization across web, app, email, and ads, with a focus on individualized recommendations and experimentation. Directly comparable to Aampe's Surfaces API and personalized recommendations, with similar horizontal B2C brand targeting.
• Personyze: Personyze provides AI-driven personalization and recommendation engines for websites, email, and push messaging to B2C brands. Comparable to Aampe's per-user personalization across web/app surfaces with AI-driven content selection, though typically positioned for mid-market rather than Aampe's enterprise focus.
• Algonomy: Algonomy (formerly Manthan-Algo) provides AI-powered personalization, recommendations, and customer engagement for retail and consumer brands. Overlaps with Aampe's recommender system and per-user decisioning, particularly in retail/e-commerce use cases like Carousell and ThredUp.

Emerging players

• Hightouch: Hightouch provides a Composable CDP with reverse ETL and AI-powered personalization features, enabling brands to activate customer data across channels. Partially overlaps with Aampe's personalization and data activation capabilities, though focused on the data infrastructure layer rather than per-user decisioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@aampe
• LinkedInlinkedin.com/company/aampe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aampe