Crew

What Crew does

Crew is a private, San Francisco-based communications application company founded in 2013 that provides a workplace messaging and coordination platform designed to keep teams aligned on work-related activities. The application targets organizations that need a shared channel for task updates, announcements, and operational conversations, and is offered via a consumer-grade mobile interface consistent with the stated website at crewapp.com. The company operates with a small team of 11-50 employees and is led by a CEO (Jessica Jayden) supported by a director of marketing, a product marketing manager, and a customer success function.

Crew has raised approximately $58 million in cumulative outside funding across three primary rounds: a 2017 Series B of $15,000,000 led by Greylock with Harrison Metal, a 2017 Series B extension of $8,000,000 led by Sequoia Capital with Harrison Metal, and a 2018 Series C of $35,000,000 co-led by DAG Ventures and Tenaya Capital with participation from Aspect Ventures, Greylock, Harrison Metal, and Sequoia Capital. The investor syndicate is concentrated among tier-1 venture firms, indicating high third-party validation of the company's early traction. The company was incubated via Drukka Startup Studio, the original founding-stage backer.

It is important to flag a material data conflict in the source material: one structured input block describes an unrelated entity called "Crew" — a 2024-founded, Vineyard, Utah-based marketplace platform connecting short-term rental owners with on-demand cleaning and maintenance providers, backed by a $3M seed round. That description does not match the firmographics header, the funding ledger, or the leadership roster. Per source-precedence rules, the firmographics and leadership data are treated as primary, and the marketplace description is treated as a misattribution rather than a pivot.

Name

Crew

Legal name

Crew

Website

https://crewapp.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Crew is a San Francisco-based communications application founded in 2013 that helps workplace teams stay aligned on work-related messaging, tasks, and operational updates. The platform is backed by tier-1 investors including Sequoia Capital and Greylock Partners.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Revenue model

1. On-demand home services marketplace: Crew operates a marketplace connecting short-term rental owners with on-demand labor providers for tasks such as cleaning and maintenance. The platform likely earns revenue through transaction fees or commissions on services rendered through the marketplace.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Crew operates a marketplace platform connecting short-term rental property owners with on-demand service providers for tasks such as cleaning and maintenance. The platform enables property owners and managers operating short-term rental listings to book reliable labor on demand through a curated network of third-party service providers. The company plans to expand its marketplace by adding new service providers across the U.S.

Product overview

Crew operates as a single-product home services marketplace designed for short-term rental owners. The core offering is an on-demand labor platform that enables property owners to book cleaning and maintenance services through a marketplace of third-party service providers. The company was founded in 2024 and is based in Vineyard, Utah, with plans to expand its marketplace by adding new service providers across the U.S.

Differentiator

Problem solved

Functional benefit

Products and services

• On-Demand Labor Marketplace A two-sided marketplace platform that enables short-term rental property owners and managers to book on-demand cleaning and maintenance services from a curated network of third-party service providers. The platform facilitates matching, booking, and likely payment between property owners and labor providers for recurring STR property operations.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Vacasa: Vacasa is one of the largest North American vacation rental management companies, operating its own field operations teams for cleaning and maintenance. It is a scaled, vertically-integrated incumbent that internalizes the same labor services Crew delivers via marketplace.
• Hostaway: Hostaway is a vacation rental property management system with channel management, operations, and integrations for STR managers. It competes for the same host wallet but at a broader SaaS level rather than as a labor marketplace specialist.
• Airbnb: Airbnb is the dominant STR booking platform and increasingly bundles host services, cleaning recommendations, and turn management into its core product. It is a structural risk to independent labor marketplaces because of its unmatched host relationship.
• Guesty: Guesty is a leading property management SaaS platform for short-term rentals with a broader operations suite than Crew. It serves a larger and more institutional segment of STR operators but increasingly bundles cleaning and task coordination features adjacent to Crew's wedge.

Direct peers

• Breezeway: Breezeway is a property care and operations platform for short-term rentals that includes task coordination, cleaning, and maintenance workflows. It overlaps with Crew on the maintenance/operations layer and competes for the same host buyer.
• Properly: Properly operates a short-term rental cleaning and property-care marketplace in North America, directly overlapping Crew's product wedge. It serves the same STR host customer and competes for the same third-party cleaning supply pool.
• Turno: Turno is a marketplace that connects short-term rental hosts with professional cleaning crews and is the most direct functional comparable to Crew's core offering. It targets the same STR buyer persona and operates on a similar commission-based marketplace model for turnover cleans.

Emerging players

• Handy: Handy is an on-demand home services marketplace for cleaning and related home tasks, overlapping Crew on the cleaning service line. It is broader than STR-focused but competes for the same cleaning supply pool Crew relies on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/crew_app

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crew