Cayena
Cayena operates Brazil's largest B2B digital marketplace for food service procurement, connecting 30,000+ restaurants and food establishments with 150+ suppliers across 60,000+ products via mobile apps, AI-driven credit approvals, CayenaPay financing, and a 600-strong independent sales consultant network.
- Company typePrivate
- Founded2019
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingDigital Commerce or Content
What Cayena does
Cayena operates Brazil's largest B2B digital marketplace for the food service supply chain, connecting approximately 30,000+ active restaurants, bars, hotels, and supermarkets with 150+ food and beverage suppliers offering 60,000+ products. Originally launched as Poupachef in June 2019 in São Paulo, the company rebranded to Cayena in September 2021 and now provides next-day delivery in Greater São Paulo with a reported 96% on-time rate, 24-hour AI-driven credit approvals for buyers, and zero-default payment guarantees for suppliers.
The platform's technology stack centers on mobile-first iOS/Android applications (rated 4.7-4.8 in stores), API-based ERP integration (notably SAP) for supplier onboarding, real-time inventory and pricing data, and an AI-driven credit scoring engine that combines BACEN/SCR, Serasa, and partner-bank signals to automate underwriting decisions. CayenaPay, launched February 2022, underwrites the buyer-supplier payment flow with direct lending through Lend Sociedade de Crédito and bank partners including Itaú, Safra, Santander, Daycoval, and Jeeves. A network of 600+ independent sales consultants (consultores) operates through a dedicated Portal do Consultor to manage client portfolios and earn recurring commissions, creating a third distribution layer alongside the self-serve app and direct enterprise supplier sales team.
Cayena monetizes through four primary streams: marketplace commissions on buyer-supplier transactions, recurring commissions in the consultant channel, spreads on credit and financing extended to buyers (over R$2 billion facilitated), and retail media/brand advertising for food manufacturers. The company has scaled to R$1 billion+ in annualized GMV as of September 2024, growing approximately fivefold year-over-year since 2021. Headquartered in São Paulo under Cayena Tecnologia LTDA (CNPJ 33.814.571/0001-19), Cayena is backed by Bicycle Capital (Series B lead), Coca-Cola FEMSA, Stone, Picus Capital, Astella, FJ Labs, and other venture investors.
Cayena firmographics
Firmographics- Name
- Cayena
- Legal name
- Cayena Tecnologia LTDA
- Website
- https://cayena.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Cayena operates Brazil's largest B2B digital marketplace for food service procurement, connecting 30,000+ restaurants and food establishments with 150+ suppliers across 60,000+ products via mobile apps, AI-driven credit approvals, CayenaPay financing, and a 600-strong independent sales consultant network.
- Ownership category
- akta.pro rank
Cayena industry classification
Industry- Product category
- B2B Food Marketplace
- NAICS
- Software Publishers (513210)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where Cayena is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Cayena business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Transaction/Marketplace fees: Platform takes a commission on transactions between buyers and suppliers. Buyers (restaurants, markets, hotels) purchase from 150+ suppliers through the platform.
- Consultant commission: Sales consultants (consultores) earn commissions on orders placed by their assigned customers. Commission is recurring and predictable based on customer orders.
- Credit/Financing spread: Revenue generated from providing credit terms to buyers (credit approval in 24h) and guaranteeing payment to suppliers. Partnerships with banks (Itaú, Safra, Santander, Daycoval, Jeeves) support financing.
- Retail media: Brand advertising and promotional placement services for food manufacturers seeking to reach B2B buyers through the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free for buyers - restaurants, markets, hotels |
| Transaction based/ take rate | Monthly | Commission-based for sales consultants |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
Cayena product offering
Product offeringCore offering
Cayena operates a B2B digital marketplace connecting restaurants, bars, hotels, and supermarkets with 150+ food suppliers, offering 60,000+ products with 24-hour delivery and extended payment terms. The platform combines a self-serve mobile app, a network of 600+ independent sales consultants, and direct supplier onboarding, monetizing through marketplace commissions, AI-driven credit/financing spread (CayenaPay), and retail media placements.
Product overview
Cayena is a B2B digital marketplace platform for Brazil's food supply chain, connecting restaurants, bars, hotels, and supermarkets with food and beverage suppliers. The platform operates through three interconnected segments: the Buyer Platform enabling restaurants to purchase from 150+ suppliers with 60,000+ products and payment terms; the Supplier Platform providing guaranteed payment and access to 30,000+ buyers; and the Sales Consultant Portal enabling independent consultants to sell to their existing clients. The ecosystem is powered by CayenaPay (payment and credit solution), AI-driven credit assessment for 24-hour approvals, DDA bill payment integration, and ERP API connectivity. The platform is accessible via web and mobile apps (iOS/Android), with over 600 active sales consultants facilitating transactions. Cayena has facilitated more than R$1 billion in annual sales and R$2 billion in credit for transactions since inception.
Differentiator
Problem solved
Functional benefit
Products and services
- Cayena Platform B2B digital marketplace connecting restaurants, bars, hotels, and supermarkets with 150+ food suppliers. Provides access to 60,000+ products across all categories with 24-hour delivery in Greater São Paulo, AI-driven credit approval in 24h, and guaranteed payment to suppliers. Accessible via web and mobile apps (iOS/Android).
- CayenaPay Payment guarantee and credit solution that ensures suppliers receive 100% payment (zero default risk) while offering buyers extended payment terms via boleto. Backed by banking partnerships with Itaú, Safra, Santander, Daycoval, Jeeves, and Lend Sociedade de Crédito Direto S.A. Has facilitated more than R$2 billion in credit for transactions.
- Portal do Consultor (Sales Consultant Portal) Digital portal for 600+ independent sales consultants (consultores) to manage client portfolios, place orders, track commissions, and monitor campaigns in real-time across all suppliers. Consultants earn recurring, uncapped commissions on orders from their customers, with weekly prize competitions.
Quantifiable outcome
- Restaurants save up to 14% on food supply costs in the first month
- +6 more outcomes
Companies that use Cayena
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Cayena technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability3 records
Feature4 records
Cayena partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CIP (Câmara Interbancária de Pagamentos)coreInterbank Payments Chamber providing the DDA (Débito Direto Autorizado) solution for registered boleto payments through Cayena's platform.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Cayena competitors and assessment
Company assessmentDirect peers
- BlueCart (by Lightspeed): Online B2B ordering platform for restaurants and food suppliers, similar to Cayena in providing digital ordering, catalog management, and procurement tools between restaurants and distributors.
- Choco: Berlin-based B2B ordering platform for restaurants and food suppliers. Choco is the most direct global peer to Cayena, offering mobile-first procurement, supplier catalogs, and payment/credit integrations for the food service vertical.
- Cut+Dry: US B2B eCommerce platform for food service distributors and operators, focused on digital ordering and order management. Closely mirrors Cayena's marketplace + ERP-integrated ordering model.
- MarketMan: US-based restaurant inventory and supplier management platform connecting operators with distributors and offering ordering, invoicing, and price-list tools — directly comparable to Cayena's buyer-side procurement workflow.
- Tundra: Zero-fee B2B wholesale marketplace connecting buyers and suppliers. Comparable buyer-supplier marketplace model in a different geography (North America) without exclusivity requirements.
- Ankorstore: European B2B wholesale marketplace for independent retailers with embedded payments and supplier catalogs. Closest EMEA analog to Cayena's take-rate + credit-enabled wholesale marketplace.
- Faire: Wholesale B2B marketplace connecting independent retailers and brands across categories. Although broader than food, Faire's marketplace mechanics (take rate, AI credit, supplier onboarding, mobile ordering) are highly comparable to Cayena's.
- GrubMarket: US B2B food eCommerce and supply chain platform serving restaurants, foodservice, and consumers with embedded payments and logistics. Directly comparable food-supply B2B marketplace + fintech stack.
Broad incumbents
- Sysco: Largest broadline foodservice distributor in the US with broad product catalog and logistics. A broad incumbent whose offline distribution business Cayena is digitizing; serves as the analog that validates massive foodservice wholesale TAM.
Regional players
- iFood: Brazilian dominant food delivery and restaurant-tech platform with deep restaurant relationships and merchant services. Regional incumbent in the same Brazil food/restaurant ecosystem that could expand upstream into B2B supply.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cayena social profiles
Digital presenceCayena compliance and trust
Trust signalCompliance2 records
Cayena financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cayena leadership team
Management profileNumber of profiles
Profiles3 records
Cayena funding detail
Funding detailFunding overview
Funding rounds6 records
Investors24 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cayena M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cayena
What does Cayena do?
Cayena operates a B2B digital marketplace connecting restaurants, bars, hotels, and supermarkets with 150+ food suppliers, offering 60,000+ products with 24-hour delivery and extended payment terms. The platform combines a self-serve mobile app, a network of 600+ independent sales consultants, and direct supplier onboarding, monetizing through marketplace commissions, AI-driven credit/financing spread (CayenaPay), and retail media placements.
Is Cayena a public or private company?
Cayena is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cayena founded?
Cayena was founded in 2019. It employs 101 to 250 people.
Where is Cayena based?
Cayena is headquartered in São Paulo, Brazil, in the Latin America region.
How does Cayena make money?
Four revenue lines are on record. Transaction/Marketplace fees are the primary driver. The others are consultant commission, credit/Financing spread and retail media.
Who are Cayena's main competitors?
Direct peers on record are BlueCart (by Lightspeed), Choco, Cut+Dry, MarketMan, Tundra, Ankorstore, Faire and GrubMarket. Sysco is listed as a broad incumbent. iFood is listed as a regional player.
Does Cayena have an API?
Yes. The platform offers API integration capabilities for ERP systems and partners. The supplier onboarding mentions 'Integração via API ERP CC' and states 'Operação 100% integrada ao seu negócio' (100% integrated operation). The Terms of Use mention that Cayena grants the right to intermediate financial transactions necessary to enable purchases. The platform is described as having a 100% integrated operation with SAP. No public API documentation URL or developer portal was identified in the source material.
What industry is Cayena in?
Cayena's product category is B2B Food Marketplace. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 513210.