What Cube Tracker does

Cube Tracker, Inc. is a private direct-to-consumer e-commerce company founded in 2015 and headquartered in Decatur, Michigan, that designs and sells real-time GPS tracking hardware paired with a cellular data subscription and a companion mobile app. The product line centers on two SKUs — the compact Cube GPS Tracker and the rugged Cube GPS Pro Tracker with built-in magnetic mounting and up to 1-year battery life — supplemented by use-case bundles (Car Tracking, Pet Tracking), an OBD II charger accessory, and the Cube Tracker iOS/Android app. Underlying technology is real-time positioning via 4G LTE-M cellular connectivity (using a Verizon-backed SIM with worldwide roaming) combined with GPS satellite and Google geolocation services, delivered through hardware rated IP67 for water resistance and configurable update intervals from 10 seconds to 5 minutes.

The business model combines one-time hardware sales priced at $74.99-$119.95 with recurring cellular data subscriptions of $16.50/month on the annual plan ($198/year prepaid) or $19.95/month on the flexible monthly plan, both with unlimited usage and no cancellation fees. Cube Tracker sells through its own Shopify storefront (with FREE 1-3 day delivery) as the primary channel, supplemented by Amazon marketplace and Best Buy retail; the company does not currently ship outside the USA. Marketing is content-led via a use-case SEO blog, an email newsletter ('Cube briefing'), a ShareASale affiliate program, and review aggregation across Amazon, App Store, and Google Play.

The target customer base is horizontal across US consumers and small businesses, segmented by use case into vehicle owners, pet owners, asset and equipment managers, family caregivers (including elderly and child safety), and a non-primary set of fleet operators, car rental and dealerships, delivery services, and law enforcement users. Customer concentration is low given a long-tail consumer mix with no named enterprise anchors, and the company has remained bootstrapped with no disclosed funding rounds or institutional ownership.

Name

Cube Tracker

Legal name

Cube Tracker, Inc.

Website

https://cubetracker.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Cube Tracker is a US-based, direct-to-consumer e-commerce company that designs and sells 4G LTE GPS tracking hardware and cellular data subscriptions for vehicles, pets, assets, and family members, distributed through its Shopify site, Amazon, and Best Buy.

Ownership category

akta.pro rank

Product category

GPS Tracking Devices

NAICS

Telephone Apparatus Manufacturing (33421)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Cellular IoT/M2M Gateways & Routers (LTE/5G) (HDAFAIAF)

akta.pro secondary industry

Wearables & Consumer IoT Integration Platforms (BYOD) (HLACAFAF)

Keywords

• Gps tracking devices
• Real-time location tracking
• Vehicle tracking systems
• Pet tracking devices
• Asset tracking hardware

Headquarters

HQ city

Miusinsk

HQ country

Ukraine

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Hardware Sales: One-time sales of GPS tracking devices including Cube GPS Tracker ($74.99), Cube GPS Pro ($74.99-$99.99), and accessory bundles (Car Tracking Bundle $99.95, Pet Tracking Bundle $119.95).
2. Subscription Plans (Cellular Data): Recurring subscription revenue for cellular data plans powering real-time tracking. Annual Plan: $16.50/mo ($198/year prepaid). Monthly Plan: $19.95/mo. Plans include unlimited usage and no cancellation fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Cube Tracker designs, manufactures, and sells 4G LTE real-time GPS tracking hardware — the compact Cube GPS Tracker and the rugged Cube GPS Pro Tracker with up to one-year battery life and magnetic mounting — for vehicles, pets, equipment, and personal use. The hardware is paired with the Cube Tracker iOS and Android app and a required cellular data subscription plan that powers continuous location transmission, geofencing, alerts, and route history.

Product overview

Cube Tracker offers a portfolio of real-time GPS tracking products centered on two hardware devices: the compact Cube GPS Tracker (rechargeable, with optional magnetic accessory mount) and the Cube GPS Pro Tracker (built-in magnetic mount, up to 1-year battery life). Both devices pair with the Cube Tracker mobile app for iOS and Android, which provides live location viewing, geofencing, trip history, and device sharing. The product line is supplemented by purpose-built bundles (Car Tracking Bundle, Pet Tracking Bundle) and accessories (OBD II Charger, collar clips). Service is delivered through cellular data plans starting at $16.50/month, with annual and monthly options.

Differentiator

Problem solved

Functional benefit

Products and services

• Cube GPS Tracker A compact, rechargeable 4G LTE GPS tracker for vehicles, bags, pets, and personal use, featuring real-time map visibility, location history, alerts, IP67 water resistance, and optional magnetic mounting accessory. Pairs with the Cube Tracker app for iOS and Android and requires a separate cellular data subscription.
• Cube GPS Pro Tracker A rugged 4G LTE GPS tracker priced at $74.99–$99.99 with up to one-year battery life, built-in industrial-strength magnetic mounting, IP67 waterproof housing, geofencing, SOS alerts, and lifetime warranty with active subscription. Targeted at vehicles, trailers, equipment, and assets requiring extended tracking windows.
• Cube GPS Car Tracking Bundle A complete vehicle tracking bundle that pairs a Cube GPS Tracker with a magnetic mount and OBD II charger at $99.95, providing both tool-free magnetic mounting and continuous power via the vehicle's diagnostic port.
• Cube GPS Pet Tracking Bundle A pet-focused bundle pairing a Cube GPS Tracker with collar attachment clips and a charger at $119.95, sized for medium-to-large dogs and cats.
• Cube GPS Premium OBD II Charger A premium waterproof USB charger at $24.95 that powers Cube GPS trackers through a vehicle's OBD II diagnostic port for continuous tracking without recharging.
• Cube Tracker Mobile App A free iOS and Android mobile app (available on Apple App Store and Google Play) that provides live map visibility, geofence creation, route history, SOS alerts, device sharing across family/team members, and subscription management for all Cube GPS trackers.
• Cube Tracker Annual Cellular Data Plan A subscription cellular data plan at $16.50 per month billed annually ($198/year prepaid) that powers real-time tracking, location history, and alerts on Cube GPS hardware, with unlimited usage and no cancellation fees.
• Cube Tracker Monthly Cellular Data Plan A flexible month-to-month cellular data subscription at $19.95/month with no long-term commitment, providing real-time tracking, alerts, and location history for Cube GPS hardware.

Quantifiable outcome

• Up to 1-year battery life on single charge at standard settings
• +3 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Five partnerships are on record, tiered core and major.

• VerizoncoreTechnology or IntegrationCube GPS trackers utilize Verizon cellular network for SIM card data connectivity, enabling real-time GPS tracking transmission over 4G LTE networks.
• GooglecoreTechnology or IntegrationCube Tracker uses Google geolocation services for positioning data combined with GPS satellite signals to provide accurate location tracking.
• ShopifycoreTechnology or IntegrationCube Tracker's e-commerce website is hosted on Shopify's online e-commerce platform, enabling product sales and payment processing.
• AmazonmajorChannel Partner/ Reseller/ DistributorCube GPS products sold through Amazon marketplace with Prime shipping availability and customer review integration.
• Best BuymajorChannel Partner/ Reseller/ DistributorCube GPS trackers available for purchase through Best Buy retail stores and online platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Samsung SmartTag: Samsung's Bluetooth/UWB tracking tags integrated with Galaxy devices. Comparable as a consumer-grade tracker with ecosystem lock-in, targeting similar peace-of-mind use cases.
• Apple AirTag: Apple's consumer tracking device leveraging the global Find My network. It is a broad incumbent in the consumer tracker category and competes for the same everyday 'find my stuff' use cases as Cube GPS.
• Garmin: Major GPS hardware company with broad consumer and fleet tracking products (inReach, GPSMAP, fleet offerings). Comparable as a large incumbent in GPS-enabled tracking across vehicles, outdoor, and asset use cases.

Direct peers

• Tile: Consumer-focused location tracking devices sold through retail and online channels with a companion app. Tile is a direct peer in the consumer location-tracking category, though it relies more on Bluetooth crowdsourced networks than cellular GPS.
• Spytec GPS: Direct-to-consumer GPS tracker brand explicitly named in Cube Tracker's competitive comparison. Sells cellular GPS trackers with subscription plans for vehicles, assets, and people — closely aligned offering.
• BrickHouse Security: GPS tracking provider explicitly named in Cube Tracker's competitive comparison table. Offers vehicle, asset, and personal GPS trackers with subscription service — a direct competitor with overlap across multiple Cube use cases.
• Optimus Tracker: Direct-to-consumer GPS tracker brand explicitly benchmarked by Cube Tracker. Offers real-time GPS trackers for vehicles and assets with monthly subscriptions, competing head-to-head on price and features.
• Tracki: Sells small, app-paired GPS trackers for vehicles, pets, kids, and assets globally with monthly subscription plans. Closely comparable in product form factor, use cases, and subscription model.
• LandAirSea: Manufacturer and retailer of GPS tracking devices for vehicles, fleet, and assets with subscription-based real-time tracking. Direct peer in cellular GPS hardware for consumer and SMB use.

Emerging players

• Jiobit: Wearable cellular GPS tracker focused on kids, pets, and elderly care. Highly comparable on the family-caregiver use case segment and on subscription-driven mobile GPS hardware.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thecubetracker
• LinkedInlinkedin.com/company/cube-tracker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cube Tracker