What Infinite Giving does

Infinite Giving is an Atlanta-based fintech and SEC-registered investment adviser (operating through Infinite Giving Advisory Services, Inc. and Infinite Giving Technologies, Inc.) that serves small and mid-sized U.S. nonprofit organizations. The company's cloud-based platform unifies three functions that nonprofits typically obtain from separate vendors: (1) brokerage account hosting via Apex Clearing as custodian, supporting ACATS inbound transfers, money market funds (including Vanguard VMFXX), Treasuries, CDARs, and an FDIC sweep program providing up to $5M in coverage; (2) donation acceptance through an embeddable widget supporting cash, card, stock, cryptocurrency, donor-advised fund grants, and endowments, with automated IRS-compliant tax receipts and zero transaction fees on stock gifts (1% on crypto); and (3) fiduciary investment advisory services including investment policy development, endowment management, and outsourced CIO-style oversight. Integrations with QuickBooks, CRM platforms, Google Tag Manager, and Stripe (for migrating recurring donors) complete the operational stack.

The business model is predominantly subscription-based via straightforward monthly platform pricing, with a thin transaction-fee layer on cryptocurrency donations. Stock gifts are processed at zero transaction cost as a customer acquisition lever — the company monetizes the deposited assets through managed-investment AUM rather than per-gift fees. Go-to-market is hybrid: a self-serve digital application (30-minute onboarding, 3-day account activation) paired with consultative 'Schedule a Demo' and 'Speak to a Nonprofit Expert' CTAs. The company serves eight named verticals — faith-based, education, human services, conservation, arts & culture, animal welfare, associations, and foundations — and supports distribution through its own website, embeddable donation widgets, partner referrals (including Charity Navigator), and industry presence at events such as Venture Atlanta 2024 and the Morgan Stanley Inclusive Ventures Lab.

Infinite Giving was founded in 2021 by CEO Karen Houghton and lead engineer Connor Ford, has raised approximately $3.85M cumulatively across four funding rounds (most recently a $2M seed in October 2024 led by Cubit Capital, Morgan Stanley, and Atlanta Ventures), and operates with a 1–10 person team. Revenue, ARR, and customer counts are not publicly disclosed; pricing is subscription-based with monthly billing, and the platform is positioned as the only all-in-one brokerage-plus-donation-plus-RIA solution exclusively built for the nonprofit segment.

Name

Infinite Giving

Legal name

Infinite Giving Advisory Services, Inc.

Website

https://infinitegiving.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Infinite Giving is an Atlanta-based SEC-registered investment adviser and fintech platform that unifies brokerage account hosting, multi-asset donation processing (cash, stock, crypto, DAFs, endowments), and fiduciary investment management exclusively for small and mid-sized U.S. nonprofit organizations.

Ownership category

akta.pro rank

Product category

Nonprofit Financial Technology (Nonprofit Fintech)

NAICS

Other Grantmaking and Giving Services (813219), Open-End Investment Funds (525910)

SIC

Finance Services (6199), Services-Prepackaged Software (7372)

akta.pro primary industry

Embedded Deposit Accounts & Digital Wallet Infrastructure (FSAGALAE)

akta.pro secondary industries

Embedded Payments (Pay-ins, Pay-outs, Wallets) (FSAGALAB), Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN), Account Aggregation & Connectivity (Multi-bank linking) (FSAGACAA)

Keywords

• Nonprofit fintech platform
• Investment advisory services
• Stock donation processing
• Crypto donation acceptance
• Endowment management

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Stock Donation Processing: Zero transaction or processing fees on stock gifts. The platform enables nonprofits to receive stock donations, liquidate them, and access funds. Revenue is generated through monthly subscription pricing for platform access and advisory services rather than per-transaction fees.
2. Crypto Donation Processing: 1% transaction fee applied to cryptocurrency donations to cover processing costs. Crypto donations are immediately liquidated upon receipt or can be reinvested.
3. Investment Advisory Services: Registered Investment Advisory services for nonprofits including fiduciary oversight, investment strategy development, endowment management, and cash management. Provided through Infinite Giving Advisory Services, Inc. as SEC-registered investment adviser.
4. Brokerage Account Services: Monthly subscription pricing for brokerage account management, FDIC sweep programs, and diversified portfolio investment options for longer-term holdings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Infinite Giving provides a cloud-based fintech platform exclusively for U.S. 501(c)(3) nonprofits that combines an SEC-registered investment advisory service, brokerage account hosting with FDIC-insured cash management, and integrated non-cash donation processing (stock, cryptocurrency, donor-advised funds, and endowments). The platform delivers automated tax receipts, accounting integrations, and embeddable donation tools to help nonprofits manage reserves and accept complex gifts without assembling multiple vendor relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Cash Reserves Management FDIC-insured cash management solution exclusively for nonprofits, providing up to $5M in FDIC coverage through a Sweep Program, with automated brokerage account opening, ACATS transfer support, and no minimum investment requirement. Designed for 501(c)(3) organizations to safely hold operating reserves and short-term funds.
• Stock Donation Processing Nonprofit-focused stock gift acceptance platform that allows 501(c)(3) organizations to receive publicly traded stock donations with zero transaction fees, automatic generation of IRS-compliant tax receipts and substantiation letters, and seamless integration with donor workflows.
• Crypto Donation Processing Donation processing service that enables nonprofits to accept cryptocurrency gifts, with automated conversion to cash, 1% transaction fee, and auto-generated tax receipts and substantiation documentation for donors.
• Donor-Advised Fund (DAF) Grant Acceptance Capability that enables nonprofits to receive grants from donor-advised funds directly through the platform, streamlining DAF grant workflows for 501(c)(3) organizations.
• Endowment Management Long-term investment management service for nonprofit endowments, providing professional oversight and investment advisory support to help 501(c)(3) organizations manage perpetual and restricted funds.
• Investment Advisory Services Registered Investment Advisor (RIA) services provided exclusively to 501(c)(3) nonprofits, offering fiduciary investment management for reserves, endowments, and operating funds, with portfolio oversight tailored to nonprofit risk profiles and spending policies.
• Embedded Donation Page and Widget Embeddable donation widget and branded giving page that nonprofits can add to their own websites to accept cash, stock, and crypto gifts, with Google Tag Manager and CRM integrations for tracking and donor data sync.

Quantifiable outcome

• Nonprofits receiving stock donations can increase fundraising contributions by 55% over those only accepting cash donations
• +3 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Venture AtlantacoreGTM or Marketing Partner · 4 October 2024Selected to present at Venture Atlanta 2024, one of the Southeast's largest startup showcase events, providing visibility and networking opportunities within the regional startup ecosystem.
• Apex ClearingcoreTechnology or IntegrationCustodian and clearing firm handling behind-the-scenes operations for investment accounts. Apex Clearing is FINRA-regulated, SIPC-insured financial institution that processes trades, holds securities, and sends monthly account statements.
• Fidelity CharitableminorOthersReferenced in educational content regarding cryptocurrency donations, citing Fidelity Charitable's 2025 Giving Report showing $786 million in cryptocurrency donations in 2024.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Givebutter: Modern fundraising and donor CRM platform for nonprofits, including donation forms, events, and peer-to-peer campaigns. Comparable on the donation-software layer, though Givebutter does not provide embedded brokerage or RIA services.
• Engiven: Crypto donation processing platform for nonprofits and ministries, with immediate liquidation and fiat conversion. Closely comparable to Infinite Giving's crypto donation module and faith-based customer segment.
• Commonfund: Investment management and advisory firm specializing in endowments, foundations, and nonprofits. Closely comparable to Infinite Giving's RIA and endowment-management module.
• Funraise: Nonprofit fundraising and CRM platform used by mid-market and enterprise nonprofits. Competes for the same customer segment and overlaps on donation-page and CRM functionality.
• The Giving Block: A donation platform purpose-built for nonprofits to accept cryptocurrency and stock gifts. Comparable to Infinite Giving on the asset-gifting and crypto-giving side, and serves an overlapping nonprofit customer base.
• Donorbox: Widely adopted donation platform for nonprofits offering recurring giving, donation forms, and event ticketing. Competes for the same nonprofit IT wallet, though Donorbox lacks native brokerage and investment-advisory capabilities.
• NEPC: Independent investment consulting firm serving institutional clients including nonprofits, foundations, and endowments. Direct competitor on the investment-advisory-for-nonprofits axis.

Broad incumbents

• Bonterra (formerly Network for Good / Causeview): Suite of nonprofit software products spanning fundraising, CRM, and grants management. A broader incumbent that competes for the same nonprofit technology budget as Infinite Giving.

Emerging players

• Modern Treasury: Embedded finance and payment-orchestration infrastructure used by fintechs and platforms. Comparable to Infinite Giving on the underlying fintech-rails side, though serving a much broader market.
• Bloomerang: Donor management and fundraising CRM platform focused on small and mid-sized nonprofits. Adjacent competitor on the donor-engagement side of Infinite Giving's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/InfiniteGiving_
• Facebookfacebook.com/InfiniteGiving
• LinkedInlinkedin.com/company/76819934

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Infinite Giving