She Matters
She Matters Alliance is a digital health platform providing a Symptom Tracker mobile app for expecting and new Black mothers and a Cultural Competence Certification program for healthcare providers, targeting maternal health disparities in the United States.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What She Matters does
She Matters Alliance is a digital health platform founded in 2019 and headquartered in New York City, focused on reducing maternal mortality and health disparities among Black women in the United States. The company operates a B2B2C model with two core products: a consumer-facing Symptom Tracker mobile application that monitors vital signs related to serious complications in expecting and new mothers, and a Cultural Competence Certification program that trains healthcare providers in equitable maternal care delivery. The platform aggregates health insights from perinatal, pregnant, and postpartum mothers and partners with hospitals and healthcare organizations to drive systemic improvements in maternal health outcomes.
The underlying technology is a mobile health application rather than a disclosed AI system, with domain specialization in Black maternal health as the primary differentiator. The company's go-to-market combines direct-to-consumer app distribution for individual mothers with direct sales of certification programs to enterprise healthcare buyers. The company has raised $3.5 million cumulatively across a $1.5M seed round in August 2022 and a $2M funding round in February 2024, backed by investors including the American Heart Association, NYU Innovation Venture Fund, Techstars, Chingona Ventures, and Emmeline Ventures.
Revenue mechanics are inferred from the product mix — likely a combination of subscription or certification fees from hospitals for the Cultural Competence Certification program and potential premium consumer features — though no pricing or revenue figures are publicly disclosed. The company operates with a small team of 1-10 employees and is led by co-founder and CEO Jade Kearney, co-founder and COO Marguerite Pierce, and Chairman Alexander Packard.
She Matters firmographics
Firmographics- Name
- She Matters
- Legal name
- She Matters Alliance
- Website
- https://shematters.health
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- She Matters Alliance is a digital health platform providing a Symptom Tracker mobile app for expecting and new Black mothers and a Cultural Competence Certification program for healthcare providers, targeting maternal health disparities in the United States.
- Ownership category
- akta.pro rank
She Matters industry classification
Industry- Product category
- Maternal Health Digital Platform
- NAICS
- Individual and Family Services (6241)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Maternal & Neonatal Remote Monitoring Platforms (HLACAFAC)
- akta.pro secondary industries
- Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring) (HLALAHAC), Maternal, Neonatal & Pediatric Remote Monitoring (HLACAPAG)
Keywords
Where She Matters is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
She Matters business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Health Platform Services: The company operates a digital health platform providing maternal health tracking services to expecting and new mothers. Revenue likely derives from a combination of direct consumer access and partnerships with healthcare organizations and hospitals.
- Cultural Competence Certification: Certification program for healthcare providers generating revenue through training and certification fees paid by hospitals and healthcare organizations seeking to improve maternal health outcomes.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
She Matters product offering
Product offeringCore offering
She Matters Alliance operates a digital health platform focused on maternal health disparities, offering a Symptom Tracker mobile application that monitors vital signs related to serious complications in expecting and new mothers, primarily Black women. It complements this consumer-facing tool with a Cultural Competence Certification Program sold to hospitals and healthcare providers to improve culturally competent maternal care, and it collects insights from perinatal, pregnant, and postpartum mothers to inform healthcare improvements.
Product overview
She Matters is a digital health platform dedicated to transforming maternal health through innovation, research, and collaboration. The core offering consists of a Symptom Tracker App that monitors vital signs for expecting and new mothers, complemented by a Cultural Competence Certification Program that trains healthcare providers. The platform collects critical insights from perinatal, pregnant, and postpartum mothers and partners with hospitals and healthcare organizations to drive meaningful improvements in maternal health outcomes.
Differentiator
Problem solved
Functional benefit
Brands
- Symptom Tracker App: Mobile application designed to monitor vital signs related to serious complications in expecting and new mothers, primarily targeting Black women.
- Cultural Competence Certification Program
Products and services
- Symptom Tracker App A digital health mobile application designed to monitor vital signs related to serious complications in expecting and new mothers, primarily targeting Black women to reduce maternal mortality rates during perinatal, pregnancy, and postpartum periods.
- Cultural Competence Certification Program A certification program for healthcare providers designed to enhance cultural competency in maternal healthcare delivery, addressing systemic inequalities and reducing neglect among minority women patients.
Quantifiable outcome
- Reduced Black maternal mortality through early symptom detection and culturally competent care
- +1 more outcomes
Companies that use She Matters
Customer profileSegments2 records
Ideal customer profiles2 records
She Matters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
She Matters partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hospitals and Healthcare OrganizationscoreShe Matters Alliance partners with hospitals and healthcare organizations to drive meaningful improvements in maternal health outcomes. The company collects critical insights from perinatal, pregnant, and postpartum mothers to create a future where mothers receive the care they need to thrive before, during, and after childbirth.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
She Matters competitors and assessment
Company assessmentBroad incumbents
- Ovia Health: Ovia Health (part of Labcorp) offers a widely used fertility, pregnancy, and parenting tracking app with employer and payer partnerships — directly comparable in mobile maternal tracking and benefits-driven distribution, but with a much larger incumbent footprint.
- Maven Clinic: Maven Clinic is a large, well-funded virtual care platform for women's and family health spanning fertility, pregnancy, postpartum, and pediatrics; it competes for the same employer and payer dollars on maternal health, but at a much broader scale and with a more generalist positioning.
- ProgenyHealth: ProgenyHealth provides maternal and infant care management services to health plans and managed care organizations, addressing NICU and high-risk pregnancies — comparable in the payer-facing maternal health management category, but at a more established and broader scale.
Direct peers
- Cayaba Care: Cayaba Care is a maternal health company providing in-person and virtual support, navigation, and care management specifically for underserved pregnant and postpartum women — closely comparable in target demographic and community-based maternal support model.
- Babyscripts: Babyscripts provides a maternal health remote monitoring platform used by health systems and payers to track vitals and manage risk during pregnancy — directly comparable in the RPM-for-maternal-health category and B2B go-to-market.
- Health in Her Hue: Health in Her Hue is a digital platform connecting Black women and women of color to culturally competent healthcare providers and content — closely comparable in the cultural-competence and health-equity mission space, though more focused on provider directory than RPM.
- Mahmee: Mahmee is a maternal and infant health platform offering in-person and virtual support, education, and care coordination, with a focus on improving outcomes for Black and Brown mothers — directly comparable in mission, target demographic, and dual patient/provider model.
- Irth (formerly Birth Without Bias): Irth is a Yelp-like review and community platform for Black and Brown parents to find and rate pregnancy, birth, and pediatric care providers — directly comparable in the Black-maternal-health cultural-competence space and shared mission of provider accountability.
Emerging players
- Wolomi: Wolomi is a community and app-based platform supporting women of color through pregnancy and motherhood — directly comparable in the underserved-maternal-health niche, but at an earlier stage and with a less clinical product set.
- Dot Health: Dot Health builds tools and data infrastructure focused on health equity and social determinants of health — adjacent and thematically comparable in the health-equity-for-underserved-populations space, though not a direct maternal health competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
She Matters social profiles
Digital presenceShe Matters financial estimates
Financial estimateRevenue estimate
Valuation estimate
She Matters leadership team
Management profileNumber of profiles
Profiles3 records
She Matters funding detail
Funding detailFunding overview
Funding rounds6 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
She Matters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about She Matters
What does She Matters do?
She Matters Alliance operates a digital health platform focused on maternal health disparities, offering a Symptom Tracker mobile application that monitors vital signs related to serious complications in expecting and new mothers, primarily Black women. It complements this consumer-facing tool with a Cultural Competence Certification Program sold to hospitals and healthcare providers to improve culturally competent maternal care, and it collects insights from perinatal, pregnant, and postpartum mothers to inform healthcare improvements.
Is She Matters a public or private company?
She Matters is a private company. It is classified as venture growth investor backed and is currently operating.
When was She Matters founded?
She Matters was founded in 2019. It employs 1 to 10 people.
Where is She Matters based?
She Matters is headquartered in New York, United States, in the North America region.
How does She Matters make money?
Two revenue lines are on record. Digital Health Platform Services are the primary driver. The others are cultural Competence Certification.
Who are She Matters's main competitors?
Broad incumbents on record are Ovia Health, Maven Clinic and ProgenyHealth. Direct peers are Cayaba Care, Babyscripts, Health in Her Hue, Mahmee and Irth (formerly Birth Without Bias). Emerging players are Wolomi and Dot Health.
Does She Matters have an API?
No public API is recorded for She Matters.
What industry is She Matters in?
She Matters's product category is Maternal Health Digital Platform. Its primary akta.pro industry code is HLACAFAC, Maternal & Neonatal Remote Monitoring Platforms, with a secondary code of HLALAHAC, Pregnancy & Prenatal Care Telehealth (OB tele-visits, prenatal monitoring). Its NAICS code is 6241 and its SIC code is 8090.