Package.ai

What Package.ai does

Package.ai, operated by Jenny Labs Ltd. and headquartered in Tel Aviv, Israel, builds an AI-powered platform purpose-built for last-mile delivery operations and customer engagement in the big-and-bulky retail segment — specifically home furnishings and appliance retailers. The unified platform consolidates conversational customer engagement (AI Jenny), dynamic route optimization, self-scheduling, automated delivery confirmations, two-way messaging, real-time order tracking, review management, upsell automation, and a driver-facing application into a single system. Core proprietary AI capabilities include AI Jenny (a 24/7 conversational virtual agent), AI-Backfill (predictive truck capacity utilization with documented 30% utilization gains), Driver Briefs (generative AI driver instructions), and an AI routing engine that reduces fuel cost per stop by up to 46%. The platform is built on a modern stack including Kotlin, AWS, Docker, and Kubernetes, and processes millions of real-world deliveries annually across 100+ retailers.

The company sells primarily through a direct enterprise sales motion with demo-driven onboarding, supplemented by a strategic partnership with the Home Furnishings Association (HFA) for access to independent retailers and a native STORIS ERP integration for co-sell reach into the home furnishings installed base. Pricing is quote-based, annual subscription SaaS, with no publicly disclosed pricing tiers. Package.ai has raised $14 million in a January 2025 Series A led by Susquehanna Growth Equity, with prior backing from AltaIR Capital and ICONYC Labs. Leadership is co-founder-led by CEO Ziv Fass and CTO Yoav Sadeh, with CFO Zvika Cohen and North America General Manager Ralph Shulberg. The company reports zero customer turnover in five years and operates offices in Tel Aviv, Miami, and New York, serving customers in the US and Canada.

Name

Package.ai

Legal name

Jenny Labs Ltd.

Website

https://package.ai

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Package.ai is an AI-native SaaS platform purpose-built for home furnishings and appliance retailers, unifying conversational customer engagement (AI Jenny), predictive backfill routing, and last-mile logistics into a single system serving 100+ retailers across North America.

Ownership category

akta.pro rank

Product category

Last-Mile Delivery and Customer Engagement Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industry

Enterprise Case Management & Request Fulfillment Platforms (HDAEALAJ)

Keywords

• Last-mile delivery software
• Customer engagement platform
• Conversational AI delivery
• Route optimization AI
• Home furnishings logistics

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based AI platform for last-mile logistics and customer engagement. Retailers pay for access to the complete platform including AI Jenny, routing optimization, messaging, and analytics.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Package.ai sells a unified AI-powered SaaS platform for last-mile delivery and post-purchase customer engagement, built specifically for big-and-bulky home furnishings and appliance retailers. The platform combines a conversational AI virtual agent (AI Jenny), AI-driven route optimization, self-scheduling, automated delivery confirmations, two-way customer messaging, real-time order tracking, review generation, and upsell automation with a driver mobile app and native STORIS ERP integration. Retailers subscribe on an annual, quote-based basis and the platform integrates without rip-and-replace of existing POS/ERP systems.

Product overview

Package.ai is a single unified AI-powered platform (not a la carte modules) purpose-built for big-and-bulky home furnishings and appliance retailers, integrating customer engagement and last-mile logistics into one centralized system. The core platform unifies AI Jenny (conversational virtual agent), dynamic routing, self-scheduling, automated delivery confirmations, two-way messaging, real-time tracking, review management, upsell campaigns, and the Driver App—all sharing a common customer data layer. Notable capabilities include AI-Backfill (which fills underutilized truck capacity by automatically prompting customers for earlier delivery slots) and Driver Briefs (which generates AI-distilled delivery instruction summaries for drivers). The platform integrates natively with STORIS ERP. Key result claims include up to 46% reduction in fuel cost per stop, 30% improvement in truck utilization, +50% NPS improvement, and -40% failed deliveries.

Differentiator

Problem solved

Functional benefit

Products and services

• Package.ai Platform Unified AI-powered customer engagement and last-mile logistics platform purpose-built for big-and-bulky (furniture and appliance) retailers. Consolidates customer messaging, delivery scheduling, routing optimization, driver management, review generation, and upsell automation into a single system.
• AI-Backfill AI capability that automatically fills unused truck capacity caused by last-minute cancellations and routing inefficiencies. Predicts delivery gaps, reaches out to eligible customers for earlier slots, and re-optimizes routes with no manual work from dispatch teams.
• Driver Briefs AI-generated short delivery instruction summaries surfaced to drivers before each stop. Distills customer-provided access details, gate codes, parking notes, and special instructions into scannable bullets for real-time driver use.
• Safe Test Environment Controlled evaluation environment allowing retailers to test the Package.ai platform without affecting live operations, addressing 'rip and replace' concerns during technology transition.

Quantifiable outcome

• Reduces failed deliveries by 40%
• +7 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and major.

• STORIScoreTechnology or IntegrationIntegration partnership enabling STORIS post-purchase data to be utilized in Package.ai platform. Integration combines automated customer messaging, delivery and reputation management, and contextual up-sell tools. Order, Inventory, Fulfillment, and Customer data from STORIS POS and eCommerce flows to Package.ai.
• Home Furnishings Association (HFA)coreStrategic or Co-development PartnerActive working partnership with HFA. Package.ai participates in HFA events and forums to understand retailer needs and shape product roadmap. HFA provides access to independent furniture retailer members. Company named HFA 2026 Partner of the Year.
• The Dufresne Spencer GroupmajorOthersAshley Furniture's largest franchisee operating 124 stores. Early adopter of AI-Backfill technology. DSG achieved 42% reduction in failed deliveries and 700 additional successful deliveries per month.
• Bob Mills FurnituremajorOthersOklahoma-based furniture retailer with 10 stores. Case study customer showing 50%+ NPS improvement and 30% increase in delivery confirmation rates.
• Big Sandy SuperstoremajorOthersTop-100 furniture retailer with 16 stores and 100+ vehicle fleet. Case study showing 50% reduction in planning time and 100% growth in positive reviews.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bringg: Bringg is a last-mile delivery orchestration platform serving enterprise retailers and logistics providers with route optimization, dispatch, and customer experience capabilities. Highly comparable to Package.ai's last-mile logistics and customer engagement focus, though Bringg serves broader verticals including grocery and parcel rather than specializing in big-and-bulky.
• DispatchTrack: DispatchTrack provides last-mile delivery experience software for big-and-bulky retailers including furniture, appliance, and home improvement. The most direct vertical competitor to Package.ai with overlapping customer profile, delivery scheduling, customer communication, and routing features.
• Onfleet: Onfleet offers last-mile delivery management software with route optimization, automated customer notifications, and proof of delivery. Comparable to Package.ai's core routing and customer engagement capabilities, though Onfleet primarily targets third-party logistics and smaller retailers rather than big-and-bulky specialists.
• Narvar: Narvar provides post-purchase experience software for retailers including delivery tracking, notifications, returns, and customer engagement. Comparable to Package.ai's customer communication and post-purchase review automation features, though Narvar spans more retail verticals and lacks deep big-and-bulky specialization.

Broad incumbents

• Salesforce Service Cloud: Salesforce Service Cloud is the dominant enterprise CRM and customer case management platform with configurable workflow automation for retailers. Comparable to Package.ai's customer engagement and case management layers, though Salesforce operates as a horizontal platform rather than a vertical big-and-bulky specialist.
• FourKites: FourKites provides real-time transportation visibility and supply chain optimization for shippers, carriers, and 3PLs. Comparable to Package.ai's routing and delivery tracking capabilities at a much larger scale, though FourKites operates across broader supply chain segments rather than specializing in big-and-bulky retail.
• project44: project44 is a supply chain visibility platform offering transportation management, visibility, and last-mile orchestration for shippers and 3PLs. A well-funded broad incumbent with overlapping last-mile capabilities, though its focus is on supply chain visibility rather than customer engagement for big-and-bulky retail.
• WorkWave: WorkWave provides field service and last-mile delivery management software serving pest control, moving, and home services operators. Larger and broader than Package.ai, with overlapping route optimization and customer communication features but a different primary customer base.

Emerging players

• Kustomer: Kustomer provides AI-powered customer service CRM for retail and e-commerce with unified customer views and automation. Comparable to Package.ai's customer messaging and engagement automation capabilities, though Kustomer focuses on broader retail service workflows rather than last-mile logistics.
• Route4Me: Route4Me offers route planning and optimization software used by retailers and delivery fleets for last-mile operations. Comparable to Package.ai's route optimization engine, though Route4Me is a point solution focused purely on routing rather than an integrated customer engagement and logistics platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/17970893
• Xx.com/packageai
• Facebookfacebook.com/packageai

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Package.ai