Manatee
Manatee is a U.S. virtual mental health platform delivering evidence-based therapy for children, teens, and parents via licensed clinicians, structured 12-week care plans, in-network insurance coverage, and an integrated AI self-coaching tool acquired through Happypillar in October 2025.
- Company typePrivate
- Founded2021
- HeadquartersDenver, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Manatee does
Manatee is a U.S.-based virtual mental health platform that delivers structured, evidence-based therapy for children, teens, and parents through licensed child and family clinicians. The platform serves families with children ages 5–18 through individual therapy, family therapy, and parent counseling, employing CBT, DBT, and family systems therapy within a standardized 12-week care plan. A family care navigation layer handles scheduling, follow-ups, paperwork, and check-ins, complemented by a Family App that integrates therapy into daily routines. Following the October 2025 acquisition of Happypillar, Manatee added AI-powered 5-minute daily therapeutic sessions and mood tracking, enabling a hybrid clinician-led and self-guided care model.
The company is headquartered in Denver, Colorado, operates with 51–100 employees, and is incorporated in Delaware. Manatee is an in-network provider with major U.S. insurers including UnitedHealthcare, Optum, Aetna, Blue Cross Blue Shield, Cigna, Humana, Horizon, Highmark, and Oscar Health, and provides Superbills for out-of-network reimbursement. Distribution combines a direct-to-consumer website intake flow with a B2B2C referral channel supported by a pediatrician Referral Toolkit, a free digital PSC-17 behavioral screener, and institutional partnerships with health systems including Children's Hospital Colorado, Memorial Hermann, Sutter Health, Texas Medical Center, UCLA Health, and UCSF Health. Service availability spans 11 U.S. states.
Manatee's revenue model is primarily fee-for-service reimbursed through in-network insurance contracts, with Superbill-based partial reimbursement (typically 50–70%) as a secondary stream for out-of-network families; the company does not accept Medicare or Medicaid. The platform reports cumulative operational scale of 3,000+ families served and 18,000+ therapy sessions completed. To date, the company has raised approximately $11.7M in disclosed funding across a 2019 Techstars accelerator entry, a 2020 seed round led by Grand Ventures, and SEC Form D exempt offerings in April 2023 and June 2024, with a 2026 One Mind Accelerator participation providing additional non-dilutive support.
Manatee firmographics
Firmographics- Name
- Manatee
- Legal name
- Manatee, Inc.
- Website
- https://getmanatee.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Manatee is a U.S. virtual mental health platform delivering evidence-based therapy for children, teens, and parents via licensed clinicians, structured 12-week care plans, in-network insurance coverage, and an integrated AI self-coaching tool acquired through Happypillar in October 2025.
- Ownership category
- akta.pro rank
Manatee industry classification
Industry- Product category
- Pediatric Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (62411), Other Individual and Family Services (624190)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Child & Adolescent Behavioral Health Teletherapy Platforms (HLALAEAF)
- akta.pro secondary industries
- Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)
Keywords
Where Manatee is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Manatee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Insurance Reimbursement: Manatee is an in-network provider with major insurance carriers including UnitedHealthcare, Optum, Aetna, Blue Cross Blue Shield (multiple state plans), Cigna, Humana, Oscar Health, and others. Services are covered under insurance plans, with the company confirming benefits before sessions.
- Superbill Reimbursement: Manatee provides Superbills that families can submit to insurance for reimbursement (families typically receive 50-70% reimbursement). They do not accept Medicare or Medicaid but are committed to affordability.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-covered therapy sessions for children and families |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Manatee product offering
Product offeringCore offering
Manatee is a virtual mental health platform that delivers family-centered therapy to children (ages 5-18), teens, parents, and whole families via licensed child and family therapists using evidence-based approaches (CBT, DBT, family systems therapy). Services are structured around 12-week personalized care plans, in-network with major U.S. insurers, and augmented by AI-powered Happypillar daily therapy sessions, mood tracking, a family mobile app, and a PSC-17 behavioral health screener.
Product overview
Manatee operates as a unified virtual mental health platform for families, comprising a core clinical platform offering child and family therapy (ages 5-18), parent counseling (ages 0-25), and family care navigation services. The platform is augmented by the acquired Happypillar AI coaching tool, which provides 5-minute daily AI-powered therapeutic sessions and mood tracking to support families between professional sessions. Additional components include a family app with digital tools for therapy integration, a free behavioral health screener for pediatric practices using the PSC-17 questionnaire, and a referral toolkit for partner physicians. The entire offering is structured around a 12-week care plan model with evidence-based approaches including CBT, DBT, and family systems therapy, with measurable outcomes (87% of children show reduced symptoms within 12 weeks, 94% of parents report increased confidence within 6 weeks).
Differentiator
Problem solved
Functional benefit
Brands
- Happypillar: AI-supported parent-child therapy coaching platform providing 5-minute daily therapeutic sessions and mood tracking for families
Products and services
- Child & Family Therapy Virtual therapy for kids and teens ages 5-18, delivered by experienced child and family therapists using evidence-based approaches including CBT, DBT, and family systems therapy, with personalized care plans designed for each unique family.
- Parent Counseling Therapy for caregivers of children ages 0-25, delivered by therapists specializing in parenting and child development, focusing on practical, skills-based strategies parents can use at home, addressing challenges from postpartum through adolescence.
- Happypillar AI Coaching AI-powered parent-child therapy coaching tool providing 5-minute daily therapeutic sessions and mood tracking, designed to support families between professional therapy sessions through both clinician-led and self-guided solutions.
Quantifiable outcome
- 87% of children show reduced symptoms within 12 weeks
- +3 more outcomes
Companies that use Manatee
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles2 records
Manatee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Manatee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HappypillarcoreManatee acquired Happypillar, an AI-supported parent-child therapy technology company, in October 2025. The acquisition combines Manatee's virtual family mental health platform with Happypillar's AI tools to enhance family relationships through both clinician-led and self-guided solutions. Happypillar's AI-powered tool provides 5-minute daily therapeutic sessions and mood tracking.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Manatee competitors and assessment
Company assessmentDirect peers
- Brightline: Brightline is a pediatric and family mental health platform offering virtual therapy, coaching, and psychiatry for children and teens, with similar B2B2C health system and employer partnerships. It is the most direct competitor to Manatee in the family-centered virtual pediatric therapy category.
- Little Otter: Little Otter provides virtual mental health care specifically for children ages 0-14 and their families, with parent coaching and therapy integrated. It targets the same family-pediatric niche as Manatee with comparable evidence-based care positioning.
- Hazel Health: Hazel Health delivers virtual mental health services primarily in K-12 school settings, partnering with school districts and health plans to reach children and adolescents. It overlaps with Manatee in virtual pediatric mental health delivery, though with a school-anchored distribution model.
- Cartwheel Health: Cartwheel provides school-based and virtual mental health care for K-12 students, with a strong family engagement component. It serves a similar pediatric population through education-anchored partnerships, competing with Manatee for institutional referral channels.
- Daybreak Health: Daybreak Health provides virtual mental health care for teens and young adults, with strong partnerships with school districts and health plans. It targets the same adolescent mental health segment as Manatee with comparable virtual therapy and family engagement.
Emerging players
- InStride Health: InStride Health specializes in virtual intensive outpatient care for pediatric OCD and anxiety disorders. It serves an adjacent subset of Manatee's pediatric anxiety patient base with higher-acuity specialty programs.
- Charlie Health: Charlie Health offers virtual intensive outpatient (IOP) and partial hospitalization programs primarily for adolescents and young adults with mental health and substance use conditions. It overlaps with Manatee in the teen therapy market but focuses on higher-acuity cohorts.
Broad incumbents
- Lyra Health: Lyra Health is a large mental health benefits platform serving employers and health plans with therapy, coaching, and medication management for all ages including children. It is a broader incumbent whose family and pediatric offerings increasingly compete for the same payer relationships as Manatee.
- Spring Health: Spring Health provides mental health benefits to employers globally, with coverage spanning children through adults. Its family and pediatric programs overlap with Manatee's value proposition and represent competitive risk in employer-driven distribution.
- Talkspace: Talkspace is an established virtual therapy platform serving individuals, couples, and teens through insurance and employer contracts. While not pediatric-specialized, it competes for the same general teletherapy payer relationships and family subscribers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Manatee social profiles
Digital presenceManatee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manatee leadership team
Management profileNumber of profiles
Profiles10 records
Manatee subsidiaries and ownership
Company hierarchySubsidiaries1 record
Manatee funding detail
Funding detailFunding overview
Funding rounds6 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manatee M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manatee
What does Manatee do?
Manatee is a virtual mental health platform that delivers family-centered therapy to children (ages 5-18), teens, parents, and whole families via licensed child and family therapists using evidence-based approaches (CBT, DBT, family systems therapy). Services are structured around 12-week personalized care plans, in-network with major U.S. insurers, and augmented by AI-powered Happypillar daily therapy sessions, mood tracking, a family mobile app, and a PSC-17 behavioral health screener.
Is Manatee a public or private company?
Manatee is a private company. It is classified as venture growth investor backed and is currently operating.
When was Manatee founded?
Manatee was founded in 2021. It employs 51 to 100 people.
Where is Manatee based?
Manatee is headquartered in Denver, United States, in the North America region.
How does Manatee make money?
Two revenue lines are on record. Insurance Reimbursement is the primary driver. The others are superbill Reimbursement.
Who are Manatee's main competitors?
Direct peers on record are Brightline, Little Otter, Hazel Health, Cartwheel Health and Daybreak Health. Emerging players are InStride Health and Charlie Health. Broad incumbents are Lyra Health, Spring Health and Talkspace.
Does Manatee have an API?
No public API is recorded for Manatee.
What industry is Manatee in?
Manatee's product category is Pediatric Mental Health Services. Its primary akta.pro industry code is HLALAEAF, Child & Adolescent Behavioral Health Teletherapy Platforms, with a secondary code of HLALAAAI, Family & Pediatric Direct-to-Consumer Virtual Care. Its NAICS code is 621420 and its SIC code is 8000.