Thrilling
Thrilling is a B2B sourcing marketplace connecting brands, retailers, costume designers, and film/TV studios with over 2,000 vintage and secondhand shops across the United States, monetizing through a 10% commission on sales and rental fees.
- Company typePrivate
- Founded2018
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Thrilling does
Thrilling operates a B2B sourcing marketplace that connects brands, retailers, costume designers, and film/TV studios with a network of over 2,000 vintage and secondhand shops and collectors across the United States. Founded in 2018 and headquartered in Los Angeles, the platform provides access to nearly 1 billion unique vintage and secondhand wardrobe items, which can be sourced individually or in bulk for fashion collections, retail programs, and entertainment productions. Core products include the Thrilling Marketplace for aggregated inventory discovery, Studio + Sourcing Services for dedicated enterprise rental and purchase workflows, and a Store Sign-Up Platform where vintage shops join via newsletter, receive sourcing request notifications, and fulfill orders with pre-paid shipping labels via FedEx or USPS.
The underlying technology is a marketplace platform that aggregates distributed seller inventory behind a unified sourcing interface, with logistics orchestration (pre-paid labels dispatched from [email protected]), rental lifecycle management (up to one month at 20% of retail, with conversion to purchase at retail minus commission), and quality-check handling for studio returns. Ruth Carter, the Academy Award-winning costume designer for Black Panther, Amistad, and Malcolm X, serves as Official Ambassador.
Thrilling monetizes through a 10% commission on all sales transacted through the marketplace, with no upfront fees for sellers; the rental flow adds a separate take on the 20% rental fee versus full retail price. The customer base spans major fashion brands (Patagonia, Banana Republic, Esprit, Mara Hoffman) and high-profile entertainment productions across Netflix, Amazon, NBC, and FX, with a long tail of more than 2,000 vintage shop sellers supplying the marketplace. The company has raised approximately $10.7M cumulatively across rounds from 2018 through May 2021, with Prelude Ventures as the most active investor.
Thrilling firmographics
Firmographics- Name
- Thrilling
- Legal name
- Thrilling
- Website
- https://shopthrilling.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Thrilling is a B2B sourcing marketplace connecting brands, retailers, costume designers, and film/TV studios with over 2,000 vintage and secondhand shops across the United States, monetizing through a 10% commission on sales and rental fees.
- Ownership category
- akta.pro rank
Thrilling industry classification
Industry- Product category
- Vintage and Secondhand Fashion Marketplace
- NAICS
- Used Merchandise Retailers (4595), Clothing and Clothing Accessories Retailers (458110), Used Merchandise Retailers (459510)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Collectibles, Art & Antiques C2C (CRAFAKAG)
- akta.pro secondary industry
- B2B Trade-in, Buyback & Recommerce Programs (CRAKAKAK)
Keywords
Where Thrilling is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Thrilling business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Marketplace Commission on Sales: Thrilling charges a 10% commission fee when items sell through the platform. Sellers upload products, receive sourcing requests, and upon sale, Thrilling deducts their fee before paying out the seller.
- Rental Fee Revenue: Costume designers and stylists can rent items for up to 1 month at 20% of the listed retail price. If items are purchased after rental, sellers receive the rental charge deducted from the full purchase price minus the 10% Thrilling commission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Seller Commission - 10% fee on all sales |
| Transaction based/ take rate | Pay-as-you-go | Rental Fee - 20% of retail value |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Thrilling product offering
Product offeringCore offering
Thrilling operates a B2B sourcing marketplace that connects brands, retailers, film/TV studios, and costume designers with a network of over 2,000 vintage and secondhand shops and collectors across the United States, providing access to nearly 1 billion unique vintage and secondhand wardrobe items. Buyers submit sourcing requests free of charge and can rent or purchase items, while sellers list inventory and fulfill orders via pre-paid shipping labels in exchange for a 10% commission paid to Thrilling on each completed sale.
Product overview
Thrilling operates as a unified sourcing marketplace and service platform connecting three constituencies: (1) the core Thrilling Marketplace, which aggregates inventory from over 2,000 vintage shops offering nearly 1 billion items for sourcing; (2) Studio + Sourcing Services, a dedicated service layer for brands, costume designers, and film/TV studios to rent or purchase pieces directly through the platform; and (3) a Store Sign-Up Platform enabling vintage shops to join the network and receive sourcing requests with integrated shipping fulfillment via FedEx and USPS. The ecosystem is tied together through Ruth Carter as Official Ambassador, and clients span major retailers (Patagonia, Banana Republic, Esprit) and high-profile TV/film productions.
Differentiator
Problem solved
Functional benefit
Products and services
- Thrilling Marketplace
- Studio + Sourcing Services
- Store Sign-Up Platform
Quantifiable outcome
- Successfully sourced for projects on Netflix, Amazon, NBC, and FX
- +1 more outcomes
Companies that use Thrilling
Customer profileNamed customers19 records
Segments3 records
Ideal customer profiles3 records
Thrilling technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Thrilling partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Ruth CartercoreRuth Carter, renowned costume designer known for Black Panther, Amistad, Malcolm X, and many other projects, serves as Thrilling's Official Ambassador. She promotes the sourcing services within the entertainment and costume design industry.
- Betsey JohnsonminorPast partnership with Betsey Johnson for sourcing vintage and secondhand wardrobe pieces. Listed as part of past partnership history.
Scale indicators4 records
Recent moves6 records
Expansion highlights2 records
Thrilling competitors and assessment
Company assessmentDirect peers
- 1stDibs: Online C2C/B2B marketplace connecting collectors, dealers, and brands with buyers of vintage furniture, fashion, jewelry, and art. Comparable to Thrilling as a curated marketplace aggregating fragmented vintage inventory from thousands of small sellers for buyers seeking one-of-a-kind pieces.
- Vestiaire Collective: Global C2C marketplace for pre-owned luxury fashion and accessories with authentication and brand-sourcing programs. Comparable to Thrilling in the secondhand fashion vertical, with overlapping enterprise and consumer customers and a take-rate-based marketplace model.
- The RealReal: Consignment marketplace for pre-owned luxury fashion, accessories, and watches, serving both consumers and brand partners. Comparable to Thrilling on the secondhand fashion side and on the B2B resale-to-brands motion.
- Depop: C2C marketplace for vintage and secondhand fashion, particularly strong with Gen Z and independent sellers. Comparable to Thrilling in aggregating small vintage shop inventory into a single buyer-facing destination.
- Grailed: Curated C2C marketplace for vintage and secondhand menswear and streetwear with authentication and tailored brand sourcing. Comparable to Thrilling on the curated-vintage-fashion marketplace model, particularly for designers and stylists sourcing specific pieces.
Broad incumbents
- Etsy: Massive marketplace for vintage, handmade, and craft goods with millions of sellers globally. Comparable to Thrilling as a broad incumbent in the vintage-collectibles C2C marketplace category, though Etsy serves general consumers rather than enterprise costume and brand sourcing.
- Vinted: Large European C2C marketplace for secondhand fashion with hundreds of millions of items. Comparable to Thrilling on the secondhand-fashion marketplace model, though Vinted is consumer-focused and largely absent from the US market.
- Poshmark: Major US social marketplace for new and secondhand fashion and accessories. Comparable to Thrilling on the secondhand-fashion marketplace model, though Poshmark is consumer-facing rather than enterprise-sourcing oriented.
Emerging players
- Whatnot: Live shopping and auction marketplace focused on collectibles, sneakers, trading cards, and vintage items. Comparable to Thrilling on the collectibles/vintage marketplace category but differentiated by live-auction mechanics and consumer rather than enterprise buyers.
- StockX: Marketplace for sneakers, apparel, electronics, and collectibles with authentication. Comparable to Thrilling as a curated marketplace bringing trust, authentication, and standardized pricing to fragmented secondhand categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Thrilling social profiles
Digital presenceThrilling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thrilling leadership team
Management profileNumber of profiles
Profiles4 records
Thrilling funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thrilling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thrilling
What does Thrilling do?
Thrilling operates a B2B sourcing marketplace that connects brands, retailers, film/TV studios, and costume designers with a network of over 2,000 vintage and secondhand shops and collectors across the United States, providing access to nearly 1 billion unique vintage and secondhand wardrobe items. Buyers submit sourcing requests free of charge and can rent or purchase items, while sellers list inventory and fulfill orders via pre-paid shipping labels in exchange for a 10% commission paid to Thrilling on each completed sale.
Is Thrilling a public or private company?
Thrilling is a private company. It is classified as venture growth investor backed and is currently operating.
When was Thrilling founded?
Thrilling was founded in 2018. It employs 1 to 10 people.
Where is Thrilling based?
Thrilling is headquartered in Los Angeles, United States, in the North America region.
How does Thrilling make money?
Two revenue lines are on record. Marketplace Commission on Sales are the primary driver. The others are rental Fee Revenue.
Who are Thrilling's main competitors?
Direct peers on record are 1stDibs, Vestiaire Collective, The RealReal, Depop and Grailed. Broad incumbents are Etsy, Vinted and Poshmark. Emerging players are Whatnot and StockX.
Does Thrilling have an API?
No public API is recorded for Thrilling.
What industry is Thrilling in?
Thrilling's product category is Vintage and Secondhand Fashion Marketplace. Its primary akta.pro industry code is CRAFAKAG, Collectibles, Art & Antiques C2C, with a secondary code of CRAKAKAK, B2B Trade-in, Buyback & Recommerce Programs. Its NAICS code is 4595 and its SIC code is 5600.