What Swish Analytics does

Swish Analytics is a San Francisco-based B2B machine-learning company founded in 2014 that builds a predictive sports data and odds pricing platform for the sports betting and fantasy sports industries. Its core technology is the Odds Origination Platform, an ML-based Predictive Engine that produces projections, lines, and prices across major US sports leagues (NFL, NBA, MLB, NHL, NCAA) and international sports (ATP, WTA, major soccer leagues), with stated 24/7/365 coverage in both pre-game and in-play contexts.

The platform is modular, with product modules wrapping a single pricing engine: Player Props (the company's stated flagship, claiming global leadership), Match & Team Markets, Bet Builder & SGP, In-Play Props, FAST Micro Markets, and Pre-Built Parlays. Customers are primarily sportsbook operators, with fantasy sports platforms as a secondary segment. Delivery is API-first, integrated into operator back-ends for full bet-lifecycle management. The company monetizes through data licensing and recurring subscriptions to its odds and pricing feeds; pricing is not publicly disclosed, consistent with enterprise B2B contracts.

Swish has raised approximately $8.7M across four disclosed funding rounds between 2015 and 2019, with strategic investors including Elysian Park Ventures, the Los Angeles Dodgers, and Titanium Ventures (lead investor of the 2019 Series 2 round). The company operates with 11–50 employees led by founder and CEO Joseph Hagen, with co-founders Corey Beaumont (engineering) and Robert Skoff. No named customer logos, revenue figures, or external benchmarks are publicly disclosed.

Name

Swish Analytics

Legal name

Swish Analytics Inc.

Website

https://swishanalytics.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Swish Analytics is a San Francisco-based B2B machine-learning platform founded in 2014 that delivers predictive projections, odds, and player-props pricing via API to sportsbook operators and fantasy sports platforms across major US and international leagues.

Ownership category

akta.pro rank

Product category

Sports Betting Analytics

NAICS

Spectator Sports (71121)

SIC

Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

akta.pro secondary industries

Odds, Trading & Risk Management Services (MPAEACAD), Fantasy Sports Media, Content & Analytics (MPAEAHAC)

Keywords

• Sports betting analytics
• Odds pricing platform
• Predictive sports data
• Player props pricing
• Sportsbook data feeds

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Sportsbook Data Licensing: B2B licensing of predictive data, odds, and player props pricing to sportsbook operators and fantasy sports platforms. The platform powers sportsbook offerings through API integration.
2. Odds and Lines Subscription: Subscription-based access to real-time odds, projections, and pricing data for sports betting operators

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Swish Analytics operates a machine-learning platform that delivers hyper-accurate projections, lines, and prices for sports betting markets, covering player props, match and team markets, same-game parlays, in-play props, micro markets, and pre-built parlays across major U.S. and international sports leagues. The company's Sportsbook Solutions offering packages this predictive data and odds engine for delivery to enterprise sportsbook operators and fantasy sports platforms.

Product overview

Swish Analytics operates as a unified predictive sports data platform built around its Odds Origination Engine, which delivers machine-learning-powered hyper-accurate projections, lines and prices. The platform is architected as a core pricing engine with integrated product modules covering Player Props, Match & Team Markets, Bet Builder & SGP, In-Play Props, FAST Micro Markets, and Pre-Built Parlays—all accessible 24/7 across major U.S. and international sports leagues including NFL, NBA, MLB, NHL, NCAA, WTA, and soccer. The company serves both consumer-facing needs and B2B sportsbook/fantasy operator clients through its Sportsbook Solutions offering.

Differentiator

Problem solved

Functional benefit

Products and services

• Odds Origination Platform A machine-learning platform delivering hyper-accurate projections, lines, and prices for sports betting markets, serving as the core infrastructure for odds generation and pricing across major U.S. and international sports leagues. Targeted at sportsbook operators and fantasy sports platforms seeking predictive odds and pricing data via API.
• Sportsbook Solutions B2B enterprise offering for sportsbook operators and fantasy sports platforms, packaging Swish's predictive data, odds engine, and pricing capabilities to power their sportsbook or fantasy offerings through API integration.
• Player Props Comprehensive pricing for every statistic, every player, and every game across major sports leagues, available pre-game and in-play 24/7, 365. Targeted at sportsbook and fantasy operators seeking flagship-level player props pricing depth.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core.

• NFLcoreTechnology or IntegrationNFL data integrated into Swish platform for odds pricing and betting markets. Listed as one of the major leagues powered by Swish analytics.
• NBAcoreTechnology or IntegrationNBA data integrated into Swish platform for player props and game betting markets.
• MLBcoreTechnology or IntegrationMajor League Baseball data powering odds pricing and player props across baseball season.
• NHLcoreTechnology or IntegrationNHL data integrated for hockey betting markets and player props pricing.
• NCAAcoreTechnology or IntegrationNCAA college sports data powering odds for football and basketball markets.
• ATPcoreTechnology or IntegrationATP tennis tour data integrated for tennis betting markets.
• WTAcoreTechnology or IntegrationWTA women's tennis data powering betting markets.
• Major Soccer LeaguescoreTechnology or IntegrationConsumer soccer league data integrated for global soccer betting markets.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sportradar: Sportradar is a global sports data and content provider offering odds, trading, and risk management services to sportsbooks. It is a broad incumbent that overlaps directly with Swish's odds/feed and trading services while also offering official data rights and broader content.
• Genius Sports: Genius Sports is a global sports data and technology company providing data feeds, odds, and trading technology to sportsbooks and leagues. It directly competes with Swish in odds/feed distribution and also holds league data rights that drive similar product offerings.
• BetMGM (Trading/Risk Tech): BetMGM operates a major US sportsbook with internal odds-making and risk management capabilities. As a vertically integrated incumbent, it competes with Swish by either building trading technology in-house or partnering with rival odds providers.

Direct peers

• Stats Perform: Stats Perform collects and distributes sports data and AI-powered predictive analytics to sportsbooks, media, and betting operators. It is a direct peer in the AI-driven sports data and pricing space that Swish occupies.
• Kambi: Kambi provides turnkey sportsbook platform technology including odds compilation, trading, and risk management to B2B sportsbook operators. It is a direct peer to Swish on the odds and trading side of sportsbook solutions, though Kambi also offers the full platform layer.
• OpticOdds: OpticOdds provides low-latency odds APIs, data feeds, and trading tools to sportsbooks and sports tech companies. It is a direct API-first peer to Swish, competing on odds feeds and pricing data delivery.
• Simplebet: Simplebet builds ML-driven micro-betting and player prop products for sportsbooks, focusing on in-play and rapid settlement markets. It directly overlaps with Swish's player props and FAST micro markets offerings.

Emerging players

• PrizePicks / Underdog Fantasy: PrizePicks and Underdog are leading daily fantasy sports platforms that consume player projections and stats to power their contests. They are customers/buyers of the type of predictive data feeds Swish provides to its fantasy segment.
• Chalkline Sports: Chalkline Sports provides data-driven fan engagement, content, and free-to-play game products for sportsbooks and media. It is an emerging player adjacent to Swish's data and analytics layer, with overlap in player statistic feeds and engagement tools.

Others

• Catena Media: Catena Media operates in the sports betting and iGaming ecosystem through affiliate marketing and data services. It is an adjacent ecosystem participant that monetizes sportsbook traffic and information, thematically connected to Swish's B2B sports betting focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/swishanalytics
• Facebookfacebook.com/652303321502147
• LinkedInlinkedin.com/company/swish-analytics

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swish Analytics