Cult Creative
Cult Creative is a Malaysian creator-economy platform that connects brands with content creators across Southeast Asia, offering campaign matching, real-time analytics, automated workflows, and the CultPay creator credit scoring system.
- Company typePrivate
- Founded2020
- HeadquartersKuala Lumpur, Malaysia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cult Creative does
Cult Creative is a Malaysian-headquartered creator economy company founded in 2020 that operates a Southeast Asia-focused, two-sided platform connecting brands with content creators for marketing campaigns. The company is incorporated as Cult Creative Sdn Bhd in Petaling Jaya, Malaysia, with a regional entity Cult Creative Pte Ltd registered in Singapore, and runs a small team of 1-10 employees. Its core product is an all-in-one Creator Collaboration Platform that bundles Creator Media Kit profiles (audience, influence, performance metrics), real-time Campaign Analytics, a centralised Content & Creator Management hub, automated workflows with smart contracts for campaign launch and payment, and a Tailored Recommendations engine that matches brands with creators. The company is also developing CultPay, a proprietary credit scoring system for creators, with a beta targeted within six months of its January 2024 seed funding.
The business model is a marketplace with campaign-based monetization: brands submit inquiries through the website contact form (collecting company details, industry, and monthly influencer budget tiers up to more than RM25,000) and the company executes or facilitates creator campaigns, monetizing via platform fees or commissions. Go-to-market is primarily sales-led for enterprise brands with social proof from a named roster of 15+ enterprise clients across banking (Maybank), retail (Uniqlo, Bata, The Body Shop, Shopee), tech (Samsung, Grab, Sunway Malls), F&B (Nespresso, Jameson, Taco Bell), hospitality (Marriott, Longchamp), entertainment (Universal), and FMCG (Dettol). The company raised RM500,000 (~USD 108K) seed funding in January 2024 from The Hive Southeast Asia (lead) with participation from Sunway iLabs, earmarked for platform development, CultPay build, and community expansion.
Pricing is not publicly disclosed and is structured as transaction-based / take-rate on campaigns rather than fixed subscription tiers; brand-side distribution combines direct sales outreach, case studies (e.g., GMBB, Dettol SG, Binti's, Maybank MAE Tabung 2), and earned PR. The platform supports both self-serve creator onboarding via app.cultcreativeasia.com and brand-driven inquiry flow, positioning toward a hybrid sales-led plus product-led growth model as CultPay and the beta platform mature.
Cult Creative firmographics
Firmographics- Name
- Cult Creative
- Legal name
- Cult Creative Sdn Bhd
- Website
- https://cultcreative.asia
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cult Creative is a Malaysian creator-economy platform that connects brands with content creators across Southeast Asia, offering campaign matching, real-time analytics, automated workflows, and the CultPay creator credit scoring system.
- Ownership category
- akta.pro rank
Cult Creative industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Advertising, Public Relations, and Related Services (5418), Software Publishers (5132)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
- akta.pro secondary industries
- Fan Membership, Subscriptions & Patronage Platforms (MPACABAF), Creator & Fan Communities (BPAMABAD), Creator Management & Talent Representation (BPAFAHAB)
Keywords
Where Cult Creative is headquartered
LocationHeadquarters
- HQ city
- Kuala Lumpur
- HQ country
- Malaysia
- HQ region
- Asia
Offices2 records
Markets served
Cult Creative business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Platform Fees / Commission from Creator Campaigns: Cult Creative acts as an intermediary platform connecting brands with creators for campaign execution, likely earning a commission or platform fee on each campaign facilitated through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Custom campaign-based pricing based on brand budget tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Cult Creative product offering
Product offeringCore offering
Cult Creative operates an all-in-one web-based creator collaboration platform that connects brands with content creators in Southeast Asia for marketing campaign execution. The platform offers integrated tools for creator discovery, media kit profiles, real-time campaign analytics, content and creator management, and automated workflows with smart contracts. The company is also developing CultPay, a proprietary credit scoring system for creators to establish financial credibility.
Product overview
Cult Creative is a creator collaboration platform for Southeast Asia, offering a unified platform with multiple integrated modules: the core Creator Collaboration Platform, Creator Media Kit (dynamic creator profiles), Campaign Analytics (real-time performance dashboard), Content & Creator Management (centralized hub), Automated Workflow (smart contracts), and Tailored Recommendations (creator matching). Additionally, CultPay is under development as a credit scoring system for creators.
Differentiator
Problem solved
Functional benefit
Brands
- CultPay: A credit scoring system for creators developed as part of the platform offerings
Products and services
- Creator Collaboration Platform An all-in-one platform for brands and creators in Southeast Asia to collaborate, launch campaigns, and scale faster. It includes creator discovery, campaign management, real-time analytics, automated workflows, and tailored recommendations.
- CultPay A credit scoring system designed specifically for creators to establish financial credibility and trust within the platform ecosystem. Currently in development with beta launch planned.
Quantifiable outcome
- Real-time campaign performance tracking with actionable insights
Companies that use Cult Creative
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
Cult Creative technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Cult Creative partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Cult Creative competitors and assessment
Company assessmentDirect peers
- GRIN: Enterprise creator management platform with workflow automation, payments, and analytics for brands running influencer programs. Direct comparable on workflow/analytics feature set, though at enterprise scale.
- Aspire: Creator marketing platform serving enterprise and SMB brands globally with campaign management, creator discovery, and analytics. Closest product analog to Cult Creative's all-in-one platform positioning.
- Klear: Influencer marketing platform with creator discovery, campaign management, and analytics, now part of Meltwater. Direct comparable on platform feature set and brand-side positioning.
- Traackr: Influencer marketing platform with focus on creator discovery, performance measurement, and brand safety. Comparable on platform positioning to enterprise and mid-market brands.
- Hypetap: Australia/Indonesia-based influencer marketing platform with SE Asia presence that runs end-to-end creator campaign management for enterprise brands. Comparable on managed-services plus SaaS delivery and brand-side customer base.
- Partipost: Singapore-headquartered influencer marketing platform operating across SE Asia that connects brands with creators for paid campaigns. Most direct regional comparable given shared geography, marketplace model, and SMB/enterprise brand customer base.
- Upfluence: Influencer marketing platform offering creator discovery, campaign management, and e-commerce integrations. Comparable on integrated platform positioning serving brands of all sizes.
Broad incumbents
- AnyMind Group: SE Asia-headquartered digital marketing and creator economy platform with a broad portfolio spanning influencer marketing, e-commerce enablement, and content production. Larger incumbent with deeper regional footprint.
- CreatorIQ: Enterprise influencer marketing platform serving global brands with discovery, campaign management, and analytics. Larger incumbent in the same category with deeper enterprise feature set.
Emerging players
- Collabstr: Creator marketplace connecting brands with influencers for sponsored content collaborations. Comparable on marketplace model and creator-discovery focus, though smaller scale and North American.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cult Creative social profiles
Digital presenceCult Creative financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cult Creative leadership team
Management profileNumber of profiles
Profiles1 record
Cult Creative funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cult Creative M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cult Creative
What does Cult Creative do?
Cult Creative operates an all-in-one web-based creator collaboration platform that connects brands with content creators in Southeast Asia for marketing campaign execution. The platform offers integrated tools for creator discovery, media kit profiles, real-time campaign analytics, content and creator management, and automated workflows with smart contracts. The company is also developing CultPay, a proprietary credit scoring system for creators to establish financial credibility.
Is Cult Creative a public or private company?
Cult Creative is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cult Creative founded?
Cult Creative was founded in 2020. It employs 11 to 50 people.
Where is Cult Creative based?
Cult Creative is headquartered in Kuala Lumpur, Malaysia, in the Asia region.
How does Cult Creative make money?
One revenue line is on record: platform Fees / Commission from Creator Campaigns.
Who are Cult Creative's main competitors?
Direct peers on record are GRIN, Aspire, Klear, Traackr, Hypetap, Partipost and Upfluence. Broad incumbents are AnyMind Group and CreatorIQ. Collabstr is listed as an emerging player.
Does Cult Creative have an API?
No public API is recorded for Cult Creative.
What industry is Cult Creative in?
Cult Creative's product category is Influencer Marketing Platform. Its primary akta.pro industry code is BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch), with a secondary code of MPACABAF, Fan Membership, Subscriptions & Patronage Platforms. Its NAICS code is 5418 and its SIC code is 7310.