myco
myco is a Dubai-headquartered Web3 streaming platform serving consumers across 190+ countries, with deep penetration in Pakistan. It delivers live sports, original content, and entertainment via blockchain-native features and operates alongside the BuyPass video commerce initiative under Myco Holdings.
- Company typePrivate
- Founded2021
- HeadquartersDubai, United Arab Emirates
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What myco does
myco (legal entity Myco Holdings) is a Web3-enabled streaming platform headquartered in Dubai, UAE, with operational roots in Pakistan. Founded in 2021, the platform delivers live sports, original programming, movies, dramas, and news to consumers across 190+ countries, with a registered user base of 40 million+ in Pakistan and 13 million+ globally. Content verticals center on cricket (Pakistan Super League), football (English Premier League via Willow TV), squash (SQUASHTV), and original formats such as Rap Icon Pakistan and ME Drama.
The platform's technical foundation rests on the Aptos blockchain, providing Web3-native features including tokenized engagement and digital collectibles, complemented by partnerships with Republic.com and other Web3 infrastructure providers. myco operates under a parent holding structure (Myco Holdings) that also encompasses the BuyPass video commerce initiative, indicating an ecosystem strategy that extends beyond pure streaming. Distribution combines direct-to-consumer mobile and web apps with content licensing to broadcasters.
The business model blends consumer subscriptions, advertising, and content licensing revenue. The company reported its first profitable year in FY 2023-24 with $7.5M in revenue and $1M in EBITDA. Active markets include UAE, Pakistan, USA, and Egypt, with the largest user concentration in Pakistan's large, young, digitally-engaged population.
myco firmographics
Firmographics- Name
- myco
- Legal name
- Myco Holdings
- Website
- https://myco.io
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- myco is a Dubai-headquartered Web3 streaming platform serving consumers across 190+ countries, with deep penetration in Pakistan. It delivers live sports, original content, and entertainment via blockchain-native features and operates alongside the BuyPass video commerce initiative under Myco Holdings.
- Ownership category
- akta.pro rank
myco industry classification
Industry- Product category
- Video Streaming Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Direct-to-Consumer (DTC) Sports Streaming Platforms (MPAKAOAA)
Keywords
Where myco is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices1 record
Markets served
myco business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure, Supply Chain
Revenue model
- Streaming subscriptions and content licensing: Digital streaming services for live sports, entertainment content, and original productions. Revenue generated from user subscriptions and content licensing deals.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
myco product offering
Product offeringCore offering
myco operates a Web3-based content streaming super dApp that integrates AVOD and SVOD capabilities into a decentralized ecosystem. It distributes live sports (PSL cricket, EPL football, PSA squash tour), movies, dramas, news, and original productions such as Rap Icon Pakistan, leveraging the Aptos blockchain for decentralized content distribution and creator monetization. The platform serves consumers in Pakistan, the MENA region, and North America via web and mobile app.
Product overview
myco is a Web3 streaming platform offering live sports (PSL cricket, EPL football, squash), movies, dramas, news, documentaries, and original content including Rap Icon Pakistan reality show and ME Drama mini-series. The platform operates through content channels and partnerships, serving over 40 million registered users across Pakistan and expanded markets in MENA and North America.
Differentiator
Problem solved
Functional benefit
Products and services
- myco Streaming Platform Core Web3 streaming platform delivering live sports, entertainment, and original programming with blockchain-based content decentralization and creator monetization; targeted at sports and entertainment consumers.
- Live TV Channels Collection of live television channels accessible through myco.io, including cricket, news, documentaries, and entertainment programming for global audiences.
- myco sports 24/7 Always-on sports channel offering cricket, football, and other sports content for round-the-clock viewing on myco.
- Rap Icon Pakistan Pakistani rap reality show produced by myco, featuring Bohemia and Talha Anjum as judges, targeting hip-hop and urban music audiences.
- ME Drama Short-form mini-drama series with 1-2 minute episodes, multilingual subtitles (Chinese/English/Arabic), targeting MENA and South Asian drama audiences.
- SQUASHTV Channel dedicated to PSA Squash Tour coverage, broadcasting professional squash tournaments such as the Windy City Open, Texas Open, and Tournament of Champions.
Companies that use myco
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
myco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
myco partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered strategic, core and major.
- BuyPassstrategicMyco Holdings led pre-seed funding round for BuyPass, an online shopping platform combining live shopping, TV broadcasting, and quick commerce. BuyPass founder Muhammad Ammar Hassan has assumed leadership role across Myco ecosystem leading both Myco Pakistan and BuyPass teams.
- Aptos LabscoreMulti-million dollar partnership with Aptos Foundation; technology partner and investor in Series A round; blockchain infrastructure provider for Web3 streaming platform
- Willow TVmajorCricket broadcasting partnership providing access to cricket streaming content on the myco platform
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
myco competitors and assessment
Company assessmentDirect peers
- Tapmad: Pakistani subscription-based live sports and entertainment streaming platform. Directly comparable as a co-broadcaster of PSL 11 alongside myco, serving the same Pakistani sports-fan audience with similar content verticals (cricket, entertainment, originals).
- Tamasha (Jazz): Pakistan-based live TV and video streaming service operated by Jazz/Mobilink. Directly comparable as a PSL 11 co-broadcast partner and primary direct competitor in Pakistani streaming with overlapping cricket and entertainment content.
- ARY ZAP: Pakistani streaming platform offering dramas, live TV, and entertainment content. Directly comparable as a local Pakistani streaming competitor targeting the same audience with overlapping content categories (dramas, entertainment, originals).
Emerging players
- JioCinema: Indian ad-supported streaming platform from Viacom18 with strong sports content (IPL, cricket, football). Comparable as an emerging sports-anchored streaming service in a South Asian cricket-dominant market, though operating at significantly larger scale in India rather than Pakistan.
Broad incumbents
- DAZN: Global sports streaming platform with rights across multiple sports and geographies. Comparable as a broad sports streaming incumbent targeting similar live-sports viewership behavior, though operating at much larger scale and without myco's Web3/crypto angle.
- ESPN+: Disney-owned premium sports streaming service in the US with rights to MLB, NHL, UFC, and college sports. Comparable as an established sports-focused streaming incumbent, though concentrated in the US market and without decentralized/creator monetization features.
- Netflix: Global streaming incumbent with expanding Pakistani and MENA content investments and localized originals. Comparable as the dominant global streaming benchmark competing for the same regional subscriber wallet myco targets, with vastly superior scale and content budget.
Regional players
- Shahid (MBC Group): Leading MENA-region streaming platform operated by MBC Group offering Arabic content, originals, and live TV. Comparable as a regional streaming incumbent operating in myco's MENA expansion geography, though focused on Arabic-language content rather than Pakistani/South Asian.
- STARZPLAY (now Lionsgate Play): Subscription streaming service with strong presence in MENA region offering Hollywood and regional content. Comparable as a regional streaming player competing for the same MENA subscriber base myco is expanding into.
Others
- Aptos Foundation: Blockchain foundation supporting the Aptos L1 network, which is myco's core technology infrastructure partner and investor. Comparable as the enabling infrastructure layer for myco's Web3 streaming platform rather than a direct competitor, relevant for technology and ecosystem positioning.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
myco social profiles
Digital presencemyco financial estimates
Financial estimateRevenue estimate
Valuation estimate
myco leadership team
Management profileNumber of profiles
Profiles2 records
myco subsidiaries and ownership
Company hierarchySubsidiaries1 record
myco funding detail
Funding detailFunding overview
Funding rounds3 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
myco M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about myco
What does myco do?
myco operates a Web3-based content streaming super dApp that integrates AVOD and SVOD capabilities into a decentralized ecosystem. It distributes live sports (PSL cricket, EPL football, PSA squash tour), movies, dramas, news, and original productions such as Rap Icon Pakistan, leveraging the Aptos blockchain for decentralized content distribution and creator monetization. The platform serves consumers in Pakistan, the MENA region, and North America via web and mobile app.
Is myco a public or private company?
myco is a private company. It is classified as venture growth investor backed and is currently operating.
When was myco founded?
myco was founded in 2021. It employs 1 to 10 people.
Where is myco based?
myco is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does myco make money?
One revenue line is on record: streaming subscriptions and content licensing.
Who are myco's main competitors?
Direct peers on record are Tapmad, Tamasha (Jazz) and ARY ZAP. JioCinema is listed as an emerging player. Broad incumbents are DAZN, ESPN+ and Netflix. Regional players are Shahid (MBC Group) and STARZPLAY (now Lionsgate Play). Aptos Foundation is listed as an others.
Does myco have an API?
No public API is recorded for myco.
What industry is myco in?
myco's product category is Video Streaming Platform. Its primary akta.pro industry code is MPAKAOAA, Direct-to-Consumer (DTC) Sports Streaming Platforms. Its NAICS code is 516210 and its SIC code is 7829.