Rollick

What Rollick does

Rollick is a customer engagement technology company serving the outdoor recreation and industrial equipment industries — primarily RV, marine, powersports, and the newly added trailer, industrial equipment, and spa segments. The company provides a cloud-based marketing technology platform anchored by Aimbase, which delivers lead management, marketing automation, customer experience, business intelligence analytics, and inventory marketing for OEMs and their dealer networks. Complementary products include RollickEngage (digital retailing embedded on OEM and dealer websites with quote requests, deposits, payment calculators, trade-in estimates, and financing pre-qualification), RollickScore and RollickLENS (dynamic prospect scoring and website visitor tracking), RollickNurture (behavior-triggered email automation), GoRollick Marketplace (an outdoor vehicle marketplace reaching 250+ million consumers through affinity partners such as Sam's Club, AAA, Progressive, USAA, and GovX), and GoRollick Sell (pre-owned inventory acquisition from private sellers). The newest addition is the Rollick AI Assistant, a conversational generative-AI solution launched in February 2026.

Rollick generates revenue through tiered SaaS subscriptions priced per OEM network size, marketplace fees (sponsored placements and OEM-funded lead generation), and lead generation/delivery services integrated with dealer CRMs. Go-to-market combines direct enterprise field sales to OEMs and dealers with channel-led distribution via the Dealer Spike certified partner program, 36 CRM integrations, 75+ inventory provider integrations, and affinity-partner consumer funnels. The company reports 150+ OEM customers across its served verticals, thousands of downstream dealer relationships, and three consecutive years on the Inc. 5000 list. Founded in 2016 and headquartered in Austin, Texas, Rollick operates additional offices in St. Louis, Missouri, and Hyderabad, India, and is backed by a 12+ investor syndicate including Silverton Partners, LiveOak Ventures, Anthem Venture Partners, Autotech Ventures, Capital Factory, Dallas Venture Capital, London Technology Club, ManchesterStory, Sandbox Insurtech Ventures, TechNexus Venture Collaborative, Troy Capital Partners, Alumni Ventures, and Congress Avenue Ventures.

Name

Rollick

Legal name

Rollick, Inc.

Website

https://rollick.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Rollick is a customer engagement technology platform serving 150+ outdoor recreation and industrial equipment OEMs (RV, marine, powersports, trailer, spa) and thousands of dealers, providing lead management, digital retailing, AI-powered marketing automation, and marketplace access to 250+ million affinity-partner consumers.

Ownership category

akta.pro rank

Product category

Customer Engagement Technology for Outdoor Recreation and Equipment

NAICS

Advertising Material Distribution Services (541870)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Customer engagement platform
• OEM marketing technology
• Digital retailing software
• Outdoor vehicle marketplace
• Lead management software

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Rollick provides its Aimbase platform, RollickEngage, and related solutions on a subscription basis to OEMs and dealers, with tiered pricing based on network size, feature access, and usage volume.
2. Marketplace Fees: GoRollick Marketplace generates revenue through sponsored placements and lead generation fees where OEMs fund dealer inventory programs, with per-lead cost models and premium positioning for OEMs.
3. Lead Generation: Rollick generates leads for dealer networks through its platform and marketplace, monetizing through lead delivery and enrichment services integrated with CRM systems.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Rollick provides a customer engagement technology platform for outdoor recreation and industrial equipment OEMs and dealers (RV, marine, powersports, trailer, industrial equipment, spa). The core offering combines the Aimbase marketing technology platform (lead management, marketing automation, customer experience, business intelligence, inventory marketing), RollickEngage digital retailing software, and the GoRollick Marketplace connecting dealer inventory to 250+ million consumers through affinity partners such as Sam's Club, AAA, Progressive, and USAA.

Product overview

Rollick is a customer engagement technology platform serving the outdoor recreation and industrial equipment industries (RV, Marine, Powersports, Trailer, Industrial Equipment, Spa). The platform operates on a platform-plus-modules architecture anchored by Aimbase — a unified marketing technology hub providing lead management, marketing automation, customer experience, business intelligence analytics, and inventory marketing for OEMs and dealers. Key products include RollickEngage (digital retailing for OEM and dealer websites), GoRollick Marketplace (affinity partner-powered vehicle marketplace reaching 250M+ consumers), RollickNurture (automated email lead nurturing), GoRollick Sell (pre-owned inventory acquisition), and the newly launched Rollick AI Assistant (conversational AI for OEM websites). Rollick connects to dealer networks through 75+ inventory providers, 36 CRMs, and 20+ affinity partners, and has been recognized on the Inc. 5000 list for three consecutive years.

Differentiator

Problem solved

Functional benefit

Brands

• Aimbase: Lead management, marketing automation, customer experience, and business intelligence analytics platform for OEMs and dealers in the outdoor recreation industry.
• RollickEngage
• RollickScore
• RollickLens
• RollickNurture
• GoRollick Marketplace
• GoRollick Sell

Products and services

• Aimbase Aimbase is a cloud-based customer engagement platform combining lead management, marketing automation, customer experience, business intelligence analytics, and inventory marketing for OEMs and dealers in the outdoor recreation and industrial equipment industries.
• RollickEngage RollickEngage is a digital retailing platform embedded on OEM and dealer websites that enables quote requests, reserve now with deposit, payment estimation, trade-in valuation, pre-qualification, financing applications, appointment scheduling, and text-to-dealer communication.
• GoRollick Marketplace GoRollick Marketplace is an outdoor recreation vehicle-buying marketplace connecting OEMs and dealers with 250+ million consumers from affinity partner networks including Sam's Club, AAA, Progressive, USAA, and GovX, enabling OEM-funded inventory placement, sponsored lead generation, and special offers.
• GoRollick Sell GoRollick Sell is a pre-owned inventory acquisition platform connecting dealers with private vehicle owners from Rollick's affinity partner network (J.D. Power, GovX, USAA, Sam's Club), enabling direct acquisition of RVs, boats, and powersports units without auction fees.
• Rollick AI Assistant Rollick AI Assistant is a conversational AI solution embedded on OEM websites that helps shoppers explore products, ask questions, and search dealer inventory in real time. It uses proprietary first-party OEM-to-consumer interaction data, generates sales-ready leads, and pre-qualifies shoppers for financing.

Quantifiable outcome

• 87% lift in quality lead submissions
• +5 more outcomes

Named customers14 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability7 records

Feature9 records

Partnerships

14 partnerships are on record, tiered flagship and core.

• U.S. BankflagshipGTM or Marketing Partner · 28 October 2025Launched U.S. Bank RV and Boat Marketplace enabling customers to search inventory and apply for financing. Strategic partnership to broaden customer reach for dealers and OEMs.
• Dealer SpikecoreChannel Partner/ Reseller/ Distributor · 18 August 2025Certified RollickEngage as a Certified Partner in Dealer Spike's Certified Partner Program. Enables dealers to consolidate lead generation through a single validated solution meeting security and performance requirements.
• Heartland RVcoreOEM/ Whitelabel/ Licensing Partner · 12 November 2024Integrated inventory and digital retailing solution into Heartland RV brand websites, enabling dealers to expose inventory and capture buying intent via U.S. Bank integration.
• Cruiser RVcoreOEM/ Whitelabel/ Licensing Partner · 12 November 2024Integrated inventory and digital retailing solution including monthly payment calculators, online credit applications, and appointment scheduling.
• DRV Luxury SuitescoreOEM/ Whitelabel/ Licensing Partner · 12 November 2024Integrated inventory and digital retailing solution with U.S. Bank financing integration.
• Sam's ClubflagshipGTM or Marketing PartnerGoRollick Marketplace exclusive affinity partner providing access to Sam's Club members through the outdoor recreation vehicle marketplace. First major retailer partnership enabling consumer access to dealer inventory.
• U.S. BankflagshipGTM or Marketing PartnerLaunched U.S. Bank RV and Boat Marketplace, the first of its kind offered by a U.S. financial institution, allowing customers to search inventory and apply for financing. Integration with Rollick's digital retailing for financing applications.
• USAAcoreGTM or Marketing PartnerAffinity partner on GoRollick Marketplace providing access to USAA members (military, veterans, first responders) for outdoor recreation vehicle purchases.
• AAAcoreGTM or Marketing PartnerAffinity partner on GoRollick Marketplace providing access to AAA members through the outdoor recreation vehicle marketplace.
• ProgressivecoreGTM or Marketing PartnerAffinity partner on GoRollick Marketplace providing access to Progressive policyholders through the outdoor recreation vehicle marketplace.
• National Marine Manufacturers Association (NMMA)coreGTM or Marketing PartnerIndustry association partnership for marine recreation sector engagement and market development.
• Aqua FinancecoreTechnology or IntegrationCollaboration announced to enhance digital retailing by integrating Aqua's consumer financing solutions for RV, powersports, and boat purchases.
• J.D. PowercoreTechnology or IntegrationTrade-in value estimates provided through J.D. Power data integration in GoRollick Sell platform for pre-owned inventory acquisition.
• GovXcoreGTM or Marketing PartnerExclusive affinity partner for GoRollick Sell, connecting dealers with military, veterans, and first responders looking to sell RVs, boats, or powersports units.

Scale indicators16 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Dealer Spike: Provider of dealer websites, DMS, and digital marketing tools for powersports, marine, RV, and equipment dealers. Overlaps directly with Rollick's dealer-side digital retailing and lead management offerings and is a Certified Partner that also integrates with Rollick.
• RV Trader (Trader Corporation): Leading online RV marketplace and the dominant horizontal listing platform competing with GoRollick Marketplace for RV buyer traffic and OEM/dealer mindshare.
• Boat Trader: Major marine marketplace connecting boat buyers with dealers and OEMs, overlapping directly with GoRollick Marketplace's marine vertical.
• Cycle Trader: Powersports marketplace owned by Trader Corporation; competes with GoRollick Marketplace for powersports dealer listings and consumer demand.
• ActiveEngage: Specialized digital engagement, lead response, and BDC services provider focused on RV, marine, and powersports dealers — directly comparable target customer base to Rollick's dealer solutions.
• InteractRV: RV-specific dealer website platform and DMS that competes with Rollick's RollickEngage and Aimbase for RV dealer relationships, while also integrating into Rollick's ecosystem.
• DX1: Dealer management system and website platform focused on marine, RV, and powersports dealers; competes with Rollick's dealer solutions for dealer-side technology spend.

Broad incumbents

• VinSolutions (Cox Automotive): Cox Automotive's dealer CRM and marketing platform, primarily serving automotive dealers but expanding into adjacent verticals; overlaps with Rollick's Aimbase lead management and marketing automation.
• CDK Global: Large incumbent in dealership software (DMS, CRM, marketing) across automotive and adjacent verticals; broader portfolio but overlapping dealer engagement and digital retailing capabilities.
• DealerSocket (Reynolds and Reynolds): Dealer CRM, marketing, and desking platform serving thousands of automotive and specialty dealers; competes in the broader dealer software category with Rollick.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_8-yeb3OOgTWopVjre1l3g
• LinkedInlinkedin.com/company/rollickinc
• Xx.com/gorollick

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds4 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rollick