What InteractRV does

InteractRV is a privately held, US-based software and digital marketing company founded in 2001 that builds and operates a domain-specific platform for RV dealerships. The company is headquartered in Midland, Michigan with a second office in Arlington, Texas, and serves a customer base of 600+ RV dealerships across North America (with a small number of clients in Canada and Dubai), including enterprise anchors such as General RV and groups like Campers Inn and Explore USA, alongside long-tail independents. Approximately 95% of customers are RV dealerships, with the remaining 5% drawn from RV dealer owners' adjacent marine, powersports, and golf cart businesses.

The core offering is the fourth-generation DS4 platform, a proprietary dealer website and marketing system layered with multiple integrated modules: the RV Data Library (a continuously refreshed, manufacturer-sourced inventory of floor plans, specifications, imagery, and brochures matched to dealer stock via a proprietary matching method), Lead Hunter for anonymous-visitor identification and engagement scoring, Automated Email Marketing with behavioral retargeting, Call Tracking, Prospecting & CRM, Multi-Location Solutions for dealer groups, Reporting & Analytics with peer benchmarking, and TurnKey eShop — a 2024-launched eCommerce module for parts and accessories built on a partnership with NTP-STAG. The platform integrates with 125+ third-party marketplaces (RV Trader, eBay, Craigslist, RVT, RV USA, CUDL) and major DMS/CRM systems (IDS, SYS2K, ADP, EverLogic, ADFXML), and was upgraded in 2025 with AI Search Expert (natural-language inventory search), AI Product Expert (on-page Q&A), the RV Shopper Guide, and Shop by Distance, with an Inventory Optimization Tool listed as forthcoming.

The business model is quote-based annual subscriptions on a recurring revenue model, sold via direct, field-led sales supported by dedicated account managers; pricing is not publicly disclosed. InteractRV has held Google Premier Partner status since 2016, is a preferred marketing partner for Airstream with up to 50% co-op savings for dealers, and claims the highest dealership client retention rate in the RV website and digital marketing segment. The company is independently operated with no disclosed funding rounds, no public revenue disclosure, and a team that grew from 25+ members in 2015 to 35 by 2017, with current firmographic headcount listed at 11-50; a privacy-contact domain referencing Leadventure.com points to a likely back-office or ownership affiliation with that broader RV/marine/powersports digital marketing group.

Name

InteractRV

Legal name

InteractRV

Website

https://interactrv.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

InteractRV is a privately held US software company, founded in 2001 and headquartered in Midland, Michigan, that builds RV-dealership-specific websites, digital marketing, CRM, and AI-powered shopping tools (DS4 platform) for 600+ RV dealers across North America on annual subscriptions.

Ownership category

akta.pro rank

Product category

RV Dealer Website and Digital Marketing Platform

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• RV dealer websites
• RV digital marketing
• Dealership website design
• RV inventory management
• Automotive marketing software

Headquarters

HQ city

Midland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Dealer Website Services: Provides RV dealership websites with design, hosting, and ongoing platform access. Includes mobile-responsive design, inventory management tools, and content management.
2. Digital Marketing Services: SEO, PPC, SEM, targeted digital advertising, automated email marketing, social media marketing, and related services for RV dealerships.
3. RV Data Library Access: Proprietary inventory data and library matching services providing manufacturer logos, brochures, floorplans, specifications, and custom content.
4. Prospecting & CRM: CRM tools including contact inbox, actionable reports, ROI tracking, and email marketing capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

InteractRV provides RV dealership website design and hosting on its proprietary DS4 platform, paired with AI-powered digital marketing solutions including AI search, automated email marketing, lead scoring, SEO/PPC, call tracking, and CRM. The company bundles its dealer website platform with digital marketing services, integrating inventory data from 125+ third-party marketplaces and major DMS providers to give RV dealerships an end-to-end online sales and marketing system.

Product overview

InteractRV provides a unified digital platform built specifically for RV dealerships, combining dealer website hosting with AI-powered marketing and sales tools. The core offering is the Dealer Websites Platform (currently on DS4 generation) paired with multiple integrated modules including Lead Hunter for anonymous visitor identification, RV Data Library for manufacturer data integration, Prospecting & CRM (Simple CRM) for lead management, and Digital Marketing Solutions encompassing Google Vehicle Ads, Automated Email Marketing, and targeted advertising. Additional modules include Call Tracking, Reporting & Analytics with Peer Benchmarking, Video & Virtual Tours, Social Media Services, Multi-Location Solutions for dealer groups, and TurnKey eShop for parts/accessories eCommerce. The platform also features AI-powered tools including AI Search Expert for natural language inventory search, AI Product Expert for vehicle detail page assistance, and the RV Shopper Guide interactive purchase assistant. The Lab provides custom R&D solutions. The architecture integrates with 125+ third-party marketplaces (RV Trader, eBay, Craigslist) and multiple inventory/CRM systems (IDS, SYS2K, ADP, EverLogic) to create a connected dealership ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Lead Hunter: AI-powered tool that detects decision-stage buyers engaging with the website, linking contact info with engagement data to help prioritize and personalize follow-up.
• Automated Email Marketing (AEM)
• AI Search Expert
• AI Product Expert
• RV Shopper Guide
• Shop by Distance
• TurnKey eShop
• Simple CRM
• The Lab

Products and services

• Dealer Websites Platform (DS4) Results-driven, AI-powered RV dealership website platform with responsive design, SEO-rich content, performance reports, and inventory management integration. Built specifically for RV dealers rather than generic automotive retailers.
• Digital Marketing Solutions

Quantifiable outcome

• Top 10% of RV dealers generate 4.5x more leads and turn inventory 54% faster than average dealers
• +8 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability13 records

Feature10 records

Partnerships

13 partnerships are on record, tiered core and minor.

• GooglecoreStrategic or Co-development PartnerPremier Google Partner since 2016, having achieved Google Partnership status in 2013. Provides Google Vehicle Ads, SEM, PPC, and Google Business Profile optimization services. Saved dealers over $650,000 in 2013 alone through Google advertising management.
• NTP-STAGcoreStrategic or Co-development PartnerPartnership for TurnKey eShop platform accessing thousands of parts and accessories from NTP-STAG warehouses. Includes preloaded listings, payment processing, fulfillment, and shipping integrated through dealer websites.
• RVDA (RV Dealers Association)minorGTM or Marketing PartnerIndustry supporter of RVDA. Previously sponsored the 2014 RVDA Convention in Las Vegas with MOZ speaker Tim Resnik.
• RVIA (RV Industry Association)minorGTM or Marketing PartnerIndustry association supporter. References RVIA research and data in marketing materials.
• Priority RV NetworkminorGTM or Marketing PartnerIndustry network partner and supporter.
• RV TradercoreTechnology or IntegrationThird-party marketplace integration for sending inventory daily. Part of 125+ marketplace integrations.
• IDS (Inventory Data Systems)coreTechnology or IntegrationInventory data provider for receiving up-to-date RV data and specifications.
• SYS2KcoreTechnology or IntegrationInventory data provider for receiving RV manufacturer data.
• ADPTechnology or IntegrationDMS (Dealer Management System) integration for data transfer and operational streamlining.
• EverLogiccoreTechnology or IntegrationDMS integration partner for dealer operations management.
• AirstreamcoreGTM or Marketing PartnerPreferred marketing partner of Airstream. Authorized dealers eligible for Co-Op savings up to 50% on website and digital marketing costs including SEO, Google Search Ads, Google Display Ads, Targeted Digital Ads, Social Media Ads.
• MOZminorStrategic or Co-development PartnerSponsored MOZ speaker Tim Resnik at RVDA 2014 convention to bring marketing knowledge to RV dealer body. MOZ is a household name in web software and marketing development.
• RV Daily ReportminorGTM or Marketing PartnerPresident Kevin Wallenbeck appeared on RV Daily Report podcast in 2015 sharing the InteractRV story and approach to doing business with RV dealerships.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• VinSolutions: Cox Automotive's dealer CRM and marketing platform serving automotive dealerships. Comparable via CRM/prospecting functionality overlap with InteractRV's Prospecting & CRM module, though aimed at auto dealerships.
• LotLinx: LotLinx delivers AI-driven digital marketing and inventory merchandising for automotive dealerships. Comparable via its inventory-level marketing analytics and AI merchandising, though broader auto-focused rather than RV-specialized.
• Dealer.com: Cox Automotive's flagship dealer website and digital marketing platform serving thousands of auto, powersports, and marine dealerships. A broad incumbent offering overlapping capabilities (websites, SEO, PPC) but as part of a much larger automotive portfolio rather than RV specialization.
• Podium: Podium provides customer engagement and messaging tools (reviews, webchat, lead response) used broadly by automotive, RV, and powersports dealerships. Comparable via overlap in lead capture and customer communication workflows.
• DealerCenter / Cox Automotive AutoSnap: DealerCenter and broader Cox Automotive dealer SaaS products provide inventory, CRM, and marketing tools to dealerships. Comparable as part of the broader dealer SaaS ecosystem rather than a direct RV-vertical competitor.

Direct peers

• DealerOn: DealerOn provides website design, digital marketing, and SEO services to automotive and RV dealerships, directly competing with InteractRV in dealer digital storefronts and PPC/SEM. Both serve dealer groups with multi-location needs and similar scope of services.
• Dealer Inspire: A Cox Automotive company providing dealer websites, SEO, and digital marketing to automotive dealerships. While primarily auto-focused, it competes in the same digital marketing and dealer website category as InteractRV, particularly for larger dealer groups.
• TeamSI: TeamSI provides websites and digital marketing specifically for RV dealerships, making it one of InteractRV's closest direct competitors in the RV dealer vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/interactrv
• Facebookfacebook.com/InteractRV
• LinkedInlinkedin.com/company/interactrv-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InteractRV