Rive
Rive is a real-time animation and interactive graphics platform that lets designers, animators, and developers build state-driven UI and ship it natively across web, mobile, game engines, and vehicles. It serves enterprises including Spotify, Duolingo, LinkedIn, Google, Disney, and automakers.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Rive does
Rive is a privately held software company that builds a real-time animation and interactive graphics platform used by designers, animators, and developers to ship state-driven UI to web, mobile, game engines, and vehicles. The product is a single end-to-end pipeline: the Rive Editor (a design and animation surface), the .riv binary file format (10-15x smaller than Lottie JSON and 50x+ smaller than video), the open-source MIT-licensed Rive Runtimes (SDKs for Web, Apple, Android, React, React Native, Flutter, C++, Defold, Unity, and Unreal), and the GPU-accelerated Rive Renderer (open-sourced March 2024). On top of this foundation sit Rive Scripting (a Luau-based programming environment with five Protocols, GA January 2026), the AI Coding Agent (a chat-based assistant that generates Luau code, with credits-based billing), a Rive Marketplace for files and scripts, a Rive Experts directory of vetted freelancers and studios, and BYOB Enterprise storage on customer-owned AWS S3.
The company makes money through per-seat SaaS subscriptions plus a credit-based consumption layer for the AI Agent. Public pricing is a Free tier, a $9/seat/mo 'Cadet' plan (3-seat max) introduced October 20, 2025, a $32/seat/mo 'Voyager' plan (25-seat max) that includes Libraries and $20/seat/mo in AI credits, and a $120/seat/mo 'Enterprise' plan gated to companies with $10M+ in annual revenue that includes SSO, SOC 2 Type II, dedicated support, and BYOB storage. AI credit top-ups are priced at $1 = $1 credit, with Enterprise plans including $40/seat/mo. Go-to-market is hybrid: a self-serve, product-led funnel for individuals and SMBs, plus an enterprise field-sales motion, indirect distribution through native integrations in Webflow, Framer, Wix Studio, Unity, Unreal, and Defold, and a community-led motion anchored by a Marketplace, Experts, Discord, and YouTube.
Rive serves a broad enterprise book that includes Spotify, Duolingo, LinkedIn, Google, Disney, ESPN, Dropbox, Notion, Figma, Sonos, Shopify, and Fortune 500 automakers, with Rive-powered experiences reaching approximately 1.7B end users by end of 2025. The company is led by co-founder and CEO Guido Rosso and co-founder and CTO Luigi Rosso, is described as a global and mostly remote team of 11-50, and has raised approximately $14.45M to date across a $4M seed (2019, a16z and Unusual Ventures), a $10M Series A (January 2023, Two Sigma Ventures), a $453K round (December 2025, Zentavo VC), and a strategic investment from BMW i Ventures (September 2025).
Rive firmographics
Firmographics- Name
- Rive
- Legal name
- Rive, Inc.
- Website
- https://rive.app
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rive is a real-time animation and interactive graphics platform that lets designers, animators, and developers build state-driven UI and ship it natively across web, mobile, game engines, and vehicles. It serves enterprises including Spotify, Duolingo, LinkedIn, Google, Disney, and automakers.
- Ownership category
- akta.pro rank
Rive industry classification
Industry- Product category
- Interactive Animation and Graphics Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Real-Time Rendering & Game Engine Tooling (MPAHADAB)
- akta.pro secondary industry
- Educational Live Streaming Platforms (Classes/Tutorials) (MPACACAH)
Keywords
Where Rive is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rive business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Per-seat SaaS subscriptions: Tiered per-seat pricing billed monthly or annually. Cadet $9/seat/mo (3-seat max), Voyager $32/seat/mo (25-seat max), Enterprise $120/seat/mo ($10M+ annual revenue gate). Free tier included.
- Freemium: Free $0/seat/mo plan lets anyone explore, learn, and build in the Editor with 3 collaborative files and limited Agent access; conversion to paid plans required to ship .riv files at scale.
- AI Coding Agent credits (consumption-based): AI credits priced at $1 USD = $1 credit. Voyager plans include $20/seat/month; Enterprise plans include $40/seat/month. Credits reset monthly, do not roll over, are shared at workspace level, and can be topped up.
- Marketplace (future): Marketplace currently hosts featured, latest, and "For Hire" listings of files, scripts, and experts; Rive has stated the future direction is a true marketplace where freelance designers/developers can sell scripts and assets.
- Enterprise add-ons: Enterprise customers can purchase optional features such as custom S3 storage (BYOB), custom runtime support for proprietary platforms/engines, dedicated Slack channel, and onboarding/training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free: $0/seat/mo — learn and build in the Rive Editor |
| Per seat | Monthly | Cadet: $9/seat/mo — ship to apps, products, vehicles, and games (3-seat max) |
| Per seat | Monthly | Voyager: $32/seat/mo — Libraries, Embed URL hosting, advanced Agent (25-seat max) |
| Per seat | Annual | Enterprise: $120/seat/mo — scale, support, and security for large organizations |
Go-to-market motion6 records
Distribution channels10 records
Marketing channels10 records
Rive product offering
Product offeringCore offering
Rive provides an end-to-end interactive graphics platform consisting of a browser-based Editor for designing and animating interactive graphics, a lightweight .riv binary file format, and open-source MIT-licensed native runtimes that ship those graphics into apps, websites, games, and vehicles. The platform is built around a custom GPU-accelerated Rive Renderer, a State Machine-based interactivity model, Luau-based Scripting, Data Binding, and an embedded AI Coding Agent that generates code from natural language.
Product overview
Rive is a single, end-to-end interactive graphics platform rather than a loose bundle of tools. At the core sits the Rive Editor (the design and animation surface), which produces the .riv file format; that file is then loaded and controlled by the open-source Rive Runtimes (SDKs for Web, Apple, Android, React, React Native, Flutter, C++, Defold, Unity, Unreal), and rendered through the GPU-accelerated Rive Renderer (open-sourced in March 2024). On top of this foundation Rive has layered several modules: Rive Scripting (a Luau programming environment inside the Editor and Runtimes, GA January 2026), the Rive AI Coding Agent (a chat-based assistant that generates and explains Luau code), the Rive Marketplace and Rive Experts directory (community reuse and hiring), the Rive Cloud Renderer (server-side GIF/MP4/PNG/WebM export), and the BYOB Enterprise storage feature for customer-owned AWS S3 buckets. Plans span a free Editor, the $9/mo Cadet plan for shipping, the $32/seat/mo Voyager plan (which unlocks Libraries, advanced AI models, and additional credits), and the $120/seat/mo Enterprise plan (SSO, SOC 2 Type II, dedicated support, custom runtimes).
Differentiator
Problem solved
Functional benefit
Products and services
- Rive Editor Browser and desktop-based design/animation environment where designers, animators, and developers build interactive, state-driven graphics that ship directly to production. Used by product teams at Spotify, Duolingo, LinkedIn, Dropbox, and Fortune 500 automakers.
- Rive Runtimes Open-source (MIT-licensed) client SDKs for Web, Apple (iOS/iPadOS/macOS/visionOS), Android, React, React Native, Flutter, C++, Defold, Unity, and Unreal that expose high-level and low-level APIs for loading, playing, and controlling Rive files.
- Rive Renderer Custom GPU-accelerated vector graphics engine that draws an unprecedented amount of vectors on screen with perfect analytic antialiasing at 120fps; shipped open-source across all Rive runtimes.
- Rive Scripting Professional Luau-based programming environment embedded in the Rive Editor and Runtimes, organized into five Protocols (Node, Converter, Layout, Test, PathEffect) that scaffold safe, typed scripts. Generally available from January 13, 2026.
- Rive AI Coding Agent Chat-based AI assistant built into the Rive Editor that generates and explains Luau code for Scripting; uses a credit-based billing model with a Zero Data Retention policy with the LLM provider.
- Rive Marketplace Community marketplace where creators share, browse, and reuse Rive files, components, scripts, and starting points across Featured, Latest, and For Hire sections.
- Rive Experts Directory of vetted freelancers, studios, and agencies that customers can hire for Rive-based projects; practitioners can apply to join.
- BYOB (Bring Your Own Bucket) Enterprise storage feature (announced May 1, 2025) that lets organizations store Rive source files, revisions, uploaded assets, and cloud renderer output in their own AWS S3 buckets, with control over region, encryption keys, access policies, and revocation.
- Rive Cloud Renderer Server-side render service that generates video, GIF, PNG-sequence, and WebM exports from Rive files so users can keep working in the Editor while exports render in the background.
Companies that use Rive
Customer profileNamed customers39 records
Segments8 records
Ideal customer profiles5 records
Rive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability6 records
Feature11 records
Rive partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- BUCK (creative studio)flagshipBUCK partnered with LinkedIn and Rive to build LinkedIn's first-ever Year in Review 2025 — a fully interactive, data-driven experience built entirely in Rive, supporting 207,360 possible user journeys across three languages. Rive's team was involved from kickoff through delivery.
- WebflowflagshipRive became a natively supported format in Webflow on September 18, 2024. Users can drag and drop Rive production-ready graphics into Webflow projects and connect them to Webflow Interactions (hover, click, scroll).
- FramercoreRive ships as a plugin in the Framer marketplace, letting users drag-and-drop Rive assets and connect them to Framer's interactive features.
- Wix StudiocoreRive ships as a plugin for Wix Studio that connects Rive's interactive features to Wix Studio's interactive design tools.
- Unreal EngineflagshipRive ships native Unreal Engine support (Rive x Unreal RHI technical preview and full integration) for rendering interactive graphics and UI inside Unreal Engine.
- UnityflagshipRive for Unity is published in the Unity Asset Store and includes D3D11, WebGL, out-of-band assets, procedural rendering, and text run support. Rive on Unity is described as "production-ready, interactive UI built in Rive, shipped in Unity".
- DefoldcoreRive runs natively in the Defold game engine, providing an open-source runtime to render interactive graphics and UI.
- Apple (iOS/macOS/visionOS)coreRive provides an open-source runtime for Apple platforms (iOS, iPadOS, macOS, visionOS) to load and manipulate Rive graphics in apps.
- HLabs (design agency)minorHLabs used Rive to create high-impact animations for The Economist's IBM campaign and guest-blogged on prepping illustrations for animation in Rive.
- Territory StudiominorTerritory Studio is a long-time Rive customer/partner using Rive for Hollywood feature films, automotive, and tech product FUI displays; appeared together at Unreal Fest.
- Google (SSO provider)coreGoogle Sign-in is the primary identity provider on the Rive login page; used for both individual and team onboarding.
- Amazon Web Services (AWS S3)flagshipAWS S3 is the storage backend for Rive's BYOB (Bring Your Own Bucket) Enterprise feature, letting customers store .riv/.rev files and assets in their own S3 bucket with encryption, region selection, and revocable access.
Scale indicators15 records
Recent moves6 records
Expansion highlights7 records
Rive competitors and assessment
Company assessmentDirect peers
- LottieFiles: LottieFiles is the closest direct peer to Rive: it hosts the Lottie animation format (After Effects → JSON export) used widely across web and mobile. Rive explicitly positions against Lottie, citing 10–15x smaller files and state machine interactivity; the 2023 hiring of Lottie's founder underscores the direct competitive overlap.
- Spine (by Esoteric Software): Spine is a 2D animation tool widely used in game studios (Riot, Ubisoft, Supercell) for bone-based skeletal animation. It overlaps with Rive's game UI and 2D animation use cases, particularly inside Unity and Unreal, and competes for the same indie/AAA studio design budget.
- Tumult Hype: Tumult Hype is a desktop tool for creating HTML5 interactive animations and web content. It overlaps with Rive's web animation use case for individual creators and small teams, though Rive's runtime cross-platform reach and state machine interactivity go well beyond Hype's scope.
Broad incumbents
- Adobe After Effects / Adobe Animate: Adobe After Effects is the dominant incumbent in motion design, and Adobe Animate (the successor to Flash) is the historical category leader Rive explicitly aims to replace. Rive positions itself as a faster, interactive-first alternative used alongside or instead of AE for product UI.
- Figma: Figma is a broad incumbent in interactive design whose Smart Animate and FigJam motion features increasingly overlap with Rive's interactive authoring. Rive integrates with Figma (paste-from-Figma workflow) while differentiating on performance and runtime shipping, but Figma's motion roadmap is a long-term competitive threat.
- Unity (Asset Store Runtimes): Unity is a broad incumbent game engine whose UI Toolkit and Asset Store ecosystem overlap with Rive's game UI positioning. Rive's Unity runtime is distributed through Unity Asset Store, making Unity both a major partner and a competitor for game UI tooling.
Emerging players
- Framer: Framer is an interactive web design and publishing platform that ships Rive as a native plugin. While a distribution partner, Framer's own interactive design capabilities increasingly encroach on Rive's web motion territory, making it both a channel and a partial substitute.
- Webflow: Webflow is a no-code web platform that natively supports Rive files and hosts Rive's largest single distribution channel. Its own Interactions and motion features are a partial substitute on simple web projects, but Webflow primarily drives Rive adoption rather than replacing it.
- Anima App: Anima converts Figma designs into responsive, animated front-end code. It overlaps with Rive's design-to-ship motion workflow but focuses on code generation rather than runtime interactivity, positioning it as a partial substitute for some marketing/web use cases.
- PlayCanvas: PlayCanvas is a WebGL game engine with a hosted editor and asset pipeline that overlaps with Rive's browser-based interactive runtime ambitions. It targets similar indie game developers and interactive experience builders, especially for web-deployed 3D and 2D experiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Rive social profiles
Digital presenceRive compliance and trust
Trust signalCompliance2 records
Rive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rive leadership team
Management profileNumber of profiles
Profiles2 records
Rive funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rive
What does Rive do?
Rive provides an end-to-end interactive graphics platform consisting of a browser-based Editor for designing and animating interactive graphics, a lightweight .riv binary file format, and open-source MIT-licensed native runtimes that ship those graphics into apps, websites, games, and vehicles. The platform is built around a custom GPU-accelerated Rive Renderer, a State Machine-based interactivity model, Luau-based Scripting, Data Binding, and an embedded AI Coding Agent that generates code from natural language.
Is Rive a public or private company?
Rive is a private company. It is classified as venture growth investor backed and is currently operating.
When was Rive founded?
Rive was founded in 2022. It employs 1 to 10 people.
Where is Rive based?
Rive is headquartered in San Francisco, United States, in the North America region.
How does Rive make money?
Five revenue lines are on record. Per-seat SaaS subscriptions are the primary driver. The others are freemium, AI Coding Agent credits (consumption-based), marketplace (future) and enterprise add-ons.
Who are Rive's main competitors?
Direct peers on record are LottieFiles, Spine (by Esoteric Software) and Tumult Hype. Broad incumbents are Adobe After Effects / Adobe Animate, Figma and Unity (Asset Store Runtimes). Emerging players are Framer, Webflow, Anima App and PlayCanvas.
Does Rive have an API?
Yes. Rive Runtimes are open-source, MIT-licensed libraries that provide both a high-level API and a more advanced low-level API, allowing developers to load and control Rive (.riv) files in apps, games, and websites. Available runtimes cover JavaScript (Web), Apple (iOS/iPadOS/macOS/visionOS), Android, React, React Native, Flutter, C++, Defold, Unity, and Unreal. The Runtimes let developers programmatically play animations, drive inputs (State Machine inputs, data binding), react to events, dynamically load assets, and fully manipulate Rive graphics with code. Developer documentation is at rive.app/docs.
What industry is Rive in?
Rive's product category is Interactive Animation and Graphics Software. Its primary akta.pro industry code is MPAHADAB, Real-Time Rendering & Game Engine Tooling, with a secondary code of MPACACAH, Educational Live Streaming Platforms (Classes/Tutorials). Its NAICS code is 5132 and its SIC code is 7373.