LottieFiles
LottieFiles operates the world's largest Lottie animation ecosystem, offering designers, developers, and enterprise teams an integrated platform to create, manage, optimize, and implement lightweight motion animations across web, mobile, and applications.
- Company typePrivate
- Founded2018
- HeadquartersPalo Alto, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What LottieFiles does
LottieFiles (legally Design Barn Inc.) is an animation workflow platform founded in 2018 and headquartered in Palo Alto that operates the world's largest ecosystem for JSON-based Lottie animations. The company serves over 16 million designers and developers across more than 280,000 companies, providing integrated tooling to create, manage, optimize, host, and implement lightweight motion animations across websites, mobile applications, presentations, and social media. The platform is anchored on the open Lottie format (originated at Airbnb) and LottieFiles' proprietary dotLottie compression format, which reduces animation payload sizes by up to 80% versus standard Lottie JSON and approximately 90% versus GIF equivalents, validated by enterprise case studies from The Washington Post (80%+ reduction), Gojek (89.35% reduction, 99.6% memory improvement), Canva (80% faster iOS rendering, 70% memory reduction via ThorVG), and Dub ($12,000/year bandwidth savings).
The product surface spans the LottieFiles web platform (team workspaces, version history, CDN hosting, digital asset management), Lottie Creator (browser-based authoring tool), native plugins for Figma, Adobe After Effects, Canva, Webflow, and Framer, mobile and desktop applications (iOS, Android, macOS, Windows, and Apple Vision Pro), the AI suite (Motion Copilot, Prompt to Vector, Raster to Vector, Prompt to Themes), a free animation library of 800,000+ assets plus 600,000+ premium assets, and open-source runtimes for web (JavaScript, React, Vue, Svelte), iOS, and Android. LottieFiles monetizes through three annual-billed subscription tiers — Individual ($19.99/user/month), Team ($24.99/user/month), and Enterprise ($119.99/user/month for teams of 10+) — layered on a free tier, with a direct enterprise sales motion serving SOC 2 Type II-compliant large deployments. Named enterprise customers span Disney, Netflix, Spotify, Nike, Uber, Microsoft, Airbnb, Walmart, The Washington Post, Canva, Gojek, Robinhood, Wise, and Duolingo.
The company has raised approximately $46M+ in venture funding across a 2020 seed, a January 2021 Series A ($9M, led by M12/Microsoft), a May 2022 Series B ($37M, led by Square Peg Capital), and an undisclosed May 2024 round from Figma Ventures and Webflow Ventures. It acquired Iconscout in February 2021 to broaden the design-asset catalog. The business operates a hybrid go-to-market: product-led growth drives self-serve individual and team acquisition via the free tier, plugin marketplace distribution, and SEO around the open animation library, while direct enterprise sales serve large organizations with security, compliance, and centralized motion-system requirements.
LottieFiles firmographics
Firmographics- Name
- LottieFiles
- Legal name
- Design Barn Inc.
- Website
- https://lottiefiles.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LottieFiles operates the world's largest Lottie animation ecosystem, offering designers, developers, and enterprise teams an integrated platform to create, manage, optimize, and implement lightweight motion animations across web, mobile, and applications.
- Ownership category
- akta.pro rank
LottieFiles industry classification
Industry- Product category
- Motion Design Software
- NAICS
- Graphic Design Services (541430), Custom Computer Programming Services (541511), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Services-Prepackaged Software (7372), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Animation Pipeline Tools & Technical Direction (Scripts, Plugins, Automation) (MPAHACAL)
- akta.pro secondary industries
- Short-Form Video Creation, Editing & Templates Apps (MPACAHAE), Media & Content Personalization (News, Video, Music, Podcasts) (HDAAAGAB)
Keywords
Where LottieFiles is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
LottieFiles business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Individual Plan: Self-serve subscription tier at $19.99 per user per month (billed annually) providing unlimited file uploads, Lottie Creator access, optimization, hosting & CDN, oEmbed animations, access to 600,000+ premium Lottie library, 300 AI credits/month, and integrations with Adobe After Effects, Figma, Webflow, Canva
- Subscription - Team Plan: Team collaboration subscription at $24.99 per user per month, including unlimited team files, version history, team feedback & comments, custom brand palette, host AEP & Figma source files, unified admin & billing, team roles & permissions, 600 AI credits/month
- Subscription - Enterprise Plan: Enterprise tier at $119.99 per user per month for teams larger than 10 members, including unlimited viewer licenses, advanced permissions, SAML/SSO, access logs, analytics dashboard, custom onboarding, SOC 2 compliance, 1200+ AI credits/month
- Free Tier: Free access for new users providing unlimited preview, testing and sharing, access to free ready-to-use animation library, basic editing and personalization capabilities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual - For solo designers & freelancers |
| Subscription | Annual | Team - For teams working on commercial projects |
| Subscription | Annual | Enterprise - For teams larger than 10 members |
Go-to-market motion2 records
Distribution channels9 records
Marketing channels9 records
LottieFiles product offering
Product offeringCore offering
LottieFiles operates an end-to-end animation workflow platform for creating, managing, optimizing, hosting, and implementing Lottie and dotLottie JSON-based vector animations across websites, mobile apps, presentations, and social media. The platform combines Lottie Creator (browser-based AI-assisted animation tool), digital asset management, the world's largest animation library (800,000+ free and 600,000+ premium animations), the dotLottie compressed file format with multi-platform runtimes, and AI capabilities including Motion Copilot for text-to-keyframe generation. Customers access the platform via web, desktop, and mobile apps, with native plugin integrations into Figma, Adobe After Effects, Canva, Webflow, and Framer, sold through freemium and tiered Individual, Team, and Enterprise subscriptions.
Product overview
LottieFiles is a platform company offering a comprehensive ecosystem for JSON-based Lottie animation workflows. The core product is the LottieFiles Platform — a web-based workspace for discovering, managing, optimizing, hosting, and implementing animations — which anchors the ecosystem. This core platform is supplemented by Lottie Creator (browser-based animation creation with AI Motion Copilot), the LottieFiles for Figma and LottieFiles for After Effects plugins (native integrations for the two dominant design tools), Lottie Editor (in-browser basic animation editing), and the LottieFiles Mobile and Desktop apps for iOS, Android, macOS, and Windows. Content is delivered through the Free Animations Library (800,000+ free animations) and the Premium Animations Library (600,000+ animations via subscription), alongside a Hire Lottie Animators marketplace. Technical differentiation centers on the dotLottie format (an 80%-compressed variant of Lottie JSON) with open-source runtimes for web (JavaScript, React, Vue, Svelte), iOS, and Android. AI capabilities are bundled as the LottieFiles AI Suite including Motion Copilot (text-to-keyframe), Prompt to Vector (text-to-vector), Raster to Vector (image-to-vector), and Prompt to Themes. The platform offers three subscription tiers: Individual ($19.99/month), Team ($24.99/month), and Enterprise ($119.99/month for 10+ members).
Differentiator
Problem solved
Functional benefit
Brands
- dotLottie: A zipped version of Lottie format that compresses animations by up to 80%.
Products and services
- LottieFiles Platform Central web-based platform for discovering, managing, optimizing, hosting, and implementing Lottie and dotLottie animations across web, mobile, and app projects. Includes team workspaces, version history, CDN hosting, and developer handoff tools. Targeted at designers, design/development teams, and enterprise organizations.
- Lottie Creator Browser-based animation creation tool for producing ultra-lightweight, highly customizable, and interactive Lottie animations for web, apps, and social. Superpowered with AI-based Motion Copilot for text-to-keyframe generation. Targeted at solo designers, motion designers, and teams.
- LottieFiles for Figma Native Figma plugin enabling designers to preview, create, edit, and export Lottie animations directly within Figma. Includes Raster to Vector conversion, animation preview on artboards, and access to team LottieFiles workspace. Targeted at designers using Figma for product design.
- LottieFiles for After Effects Adobe After Effects plugin (Bodymovin-based) for one-click export of After Effects compositions as Lottie JSON or dotLottie files directly to a LottieFiles workspace. Supports preview, optimization, and publishing workflows. Targeted at motion designers using Adobe After Effects.
- LottieFiles Mobile App iOS and Android mobile applications for previewing, testing, and managing Lottie animations on mobile devices. Available on the App Store and Google Play, with a companion test app for developers. Targeted at designers and developers testing animations on mobile.
- LottieFiles Desktop App Native macOS and Windows desktop application for accessing and managing LottieFiles workspaces, available on the Mac App Store and Microsoft Store. Targeted at designers who prefer offline access.
- LottieFiles Free Animations Library Curated library of over 800,000 free ready-to-use Lottie animations searchable by keyword, category (finance, icons, gaming, business, space, health, animals), or visual search. Includes animations with interactive state machines. Targeted at designers and developers looking for free animation assets.
- LottieFiles Premium Animations Library Over 600,000 premium Lottie animations available via Individual, Team, and Enterprise subscription plans, created by top motion designers worldwide. Targeted at Individual, Team, and Enterprise subscribers needing professional-grade animation assets.
- Hire Lottie Animators Marketplace service connecting users with professional Lottie animators for custom animation projects, enabling businesses to hire vetted animation talent. Targeted at businesses and individuals needing custom Lottie animation work.
- dotLottie Format & Runtimes dotLottie is a zipped, optimized file format for Lottie animations that is up to 80% smaller than standard Lottie JSON and up to 90% smaller than GIF. Accompanied by open-source runtimes for web (JavaScript), iOS, Android, React, Vue, and Svelte for cross-platform rendering. Targeted at developers implementing Lottie animations in their own applications and platforms.
- LottieFiles for Apple Vision Pro Dedicated app for Apple Vision Pro enabling Lottie animation playback and preview in the visionOS spatial computing environment. Targeted at designers and developers building experiences for Apple Vision Pro.
Quantifiable outcome
- 10x faster to ship animations compared to traditional GIF/video methods
- +10 more outcomes
Companies that use LottieFiles
Customer profileNamed customers16 records
Segments6 records
Ideal customer profiles3 records
LottieFiles technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability7 records
Feature12 records
LottieFiles partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and strategic.
- FigmacoreDeep plugin integration allowing Lottie animation creation within Figma, access to team workspaces, and Figma prototype integration with Lottie animations.
- AdobecoreOfficial LottieFiles plugin for Adobe After Effects enabling one-click Lottie export and direct upload to LottieFiles workspace.
- CanvacoreCanva app integration and Canva for Teams workspace access, with Canva also adopting ThorVG open-source library from LottieFiles ecosystem for improved iOS Lottie rendering.
- WebflowcoreLottieFiles plugin for Webflow enabling direct integration of animations into Webflow websites.
- FramercoreLottieFiles plugin for Framer enabling animation integration in Framer prototypes.
- Samsung (ThorVG)coreSamsung maintains ThorVG, an open-source vector graphics library that is part of the LottieFiles ecosystem, providing high-performance rendering for Lottie animations.
- JKRstrategicJKR partnered with LottieFiles customer Animade to refresh Walmart's beloved character into AI-powered shopping assistant 'Sparky' using Lottie animations.
- AnimadestrategicAnimation studio Animade partnered with JKR and LottieFiles to bring Walmart's Sparky AI shopping assistant to life through expressive, lightweight Lottie animations.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
LottieFiles competitors and assessment
Company assessmentDirect peers
- Rive: Rive is the most direct competitor to LottieFiles — an interactive animation runtime with a state-machine model targeting web and mobile UI motion, with the same design-to-code handoff workflow. The two are repeatedly compared in customer decisions (e.g., Dub switched from Rive to Lottie for cost reasons).
Broad incumbents
- Adobe After Effects: After Effects is the dominant professional motion design tool and the source of most Lottie animations; Adobe is both a major LottieFiles integration partner (via the official LottieFiles for AE plugin) and a long-term incumbent that could ship first-party Lottie/dotLottie-style features at any time.
- Figma: Figma is both a deep integration partner (LottieFiles for Figma plugin, Figma Ventures investor) and a strategic threat — its native Smart Animate and growing motion capabilities put it on a collision course with LottieFiles’ creation and management workflow.
- Canva: Canva is a key distribution partner (Canva app, Canva for Teams, plus ThorVG adoption on iOS) and a broad design incumbent that increasingly ships its own motion and video features, making it both a customer and a potential long-term competitor.
Emerging players
- Animaker: Animaker is a browser-based animation/video creation platform for non-designer users, competing with Lottie Creator in the lower end of the market where business users and marketers want to produce animated content without After Effects.
- Powtoon: Powtoon is a video/animation creation platform focused on explainer and business videos, overlapping with LottieFiles’ lighter-weight, end-user animation use cases for marketing and corporate communications.
- Spline: Spline is a 3D design and interactive scene tool with a web-based editor and React integration; it overlaps with LottieFiles on the interactive web animation use case and competes for the same designer/developer audience building modern web experiences.
Others
- Envato Elements: Envato Elements is a subscription-based creative template and asset marketplace (video, graphics, motion) and a partial substitute for LottieFiles’ premium animation library, particularly for SMBs and marketers looking for ready-made assets.
- MotionArray: MotionArray is a subscription marketplace for video templates, motion graphics, and After Effects assets, serving the same creator and SMB audience that LottieFiles targets for premium animation content.
- Iconscout (LottieFiles subsidiary): Iconscout is a marketplace for icons, illustrations, and 3D assets acquired by LottieFiles in 2021; it is part of the broader LottieFiles content ecosystem and the most direct in-house peer for asset library/marketplace dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
LottieFiles social profiles
Digital presenceLottieFiles compliance and trust
Trust signalCompliance1 record
LottieFiles financial estimates
Financial estimateRevenue estimate
Valuation estimate
LottieFiles leadership team
Management profileNumber of profiles
Profiles2 records
LottieFiles funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LottieFiles M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LottieFiles
What does LottieFiles do?
LottieFiles operates an end-to-end animation workflow platform for creating, managing, optimizing, hosting, and implementing Lottie and dotLottie JSON-based vector animations across websites, mobile apps, presentations, and social media. The platform combines Lottie Creator (browser-based AI-assisted animation tool), digital asset management, the world's largest animation library (800,000+ free and 600,000+ premium animations), the dotLottie compressed file format with multi-platform runtimes, and AI capabilities including Motion Copilot for text-to-keyframe generation. Customers access the platform via web, desktop, and mobile apps, with native plugin integrations into Figma, Adobe After Effects, Canva, Webflow, and Framer, sold through freemium and tiered Individual, Team, and Enterprise subscriptions.
Is LottieFiles a public or private company?
LottieFiles is a private company. It is classified as venture growth investor backed and is currently operating.
When was LottieFiles founded?
LottieFiles was founded in 2018. It employs 51 to 100 people.
Where is LottieFiles based?
LottieFiles is headquartered in Palo Alto, United States, in the North America region.
How does LottieFiles make money?
Four revenue lines are on record. Subscription - Individual Plan is the primary driver. The others are subscription - Team Plan, subscription - Enterprise Plan and free Tier.
Who are LottieFiles's main competitors?
Rive is listed as a direct peer. Broad incumbents are Adobe After Effects, Figma and Canva. Emerging players are Animaker, Powtoon and Spline. Others are Envato Elements, MotionArray and Iconscout (LottieFiles subsidiary).
Does LottieFiles have an API?
No public API is recorded for LottieFiles.
What industry is LottieFiles in?
LottieFiles's product category is Motion Design Software. Its primary akta.pro industry code is MPAHACAL, Animation Pipeline Tools & Technical Direction (Scripts, Plugins, Automation), with a secondary code of MPACAHAE, Short-Form Video Creation, Editing & Templates Apps. Its NAICS code is 541430 and its SIC code is 7372.