What VIP Play does

VIP Play is a publicly traded mobile sports betting and gaming platform (OTCQB: VIPZ) headquartered in Las Vegas, Nevada, with primary operations in Tennessee and planned expansion into West Virginia. The company operates a direct-to-consumer mobile application offering sports wagering across 200+ leagues, live betting, parlay building, VIP Players Club Sweepstakes, and a VIP Guarantee cash-out feature targeting adult bettors 21 years and older physically present in regulated states. The platform is built on a cloud-native, AI-first architecture that integrates licensed B2B technology from Kambi Group (Turnkey Sportsbook for odds and risk management) and White Hat Gaming (Player Account Management and traveling wallet), with VIP Play's proprietary front-end wagering technology and customer engagement features layered on top.

The company pursues an AI-first strategy anchored by the TruOdds machine-learning wagering assistant, AI-driven marketing programs, and enterprise CRM (HubSpot) deployment. It has secured strategic alliances with UNLV's Black Fire Innovation research hub and multiple AI partners (Decentral AI, Vokol, KaGen AI, RDU Labs) to support personalization, generative content, and predictive analytics. Revenue is generated primarily through Gross Gaming Revenue on sportsbook margin in Tennessee, with planned diversification into Daily Fantasy Sports (10–15% rake), skill-based gaming (8–20% rake, no sportsbook license required), and iGaming/online casino in West Virginia. Operational turnaround initiatives have produced three consecutive months of positive GGR and a 93% reduction in sharp wagering activity, with ongoing C-suite transformation and OTCQB uplisting supporting a multi-state, multi-product expansion plan through 2026.

Name

VIP Play

Legal name

VIP Play, Inc.

Website

https://vipplayinc.com

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

VIP Play is a publicly traded mobile sports betting and gaming platform serving adult bettors in Tennessee, expanding to West Virginia. It offers sports wagering, DFS, and skill-based gaming via an AI-enhanced platform built on Kambi and White Hat Gaming infrastructure.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Other Gambling Industries (713290), Other Gambling Industries (71329)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Gaming & Interactive Entertainment (Digital Goods, Subscriptions) (CRAFAIAC)

akta.pro secondary industries

Sportsbook Retail Technology (Terminals, POS, Self-Service Betting) (MPAEACAN), Lottery Second-Chance, Loyalty & Rewards Platforms (MPAEAFAM)

Keywords

• Online sports betting
• Mobile sportsbook
• Daily fantasy sports
• Skill-based gaming
• IGaming platform

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Sports Wagering (GGR): Traditional sportsbook revenue model generating Gross Gaming Revenue (GGR) from the margin built into sports betting odds. The company takes the opposite side of customer bets, with revenue derived from winning wagers after paying out winning bets. Achieved three consecutive months of positive GGR.
2. Daily Fantasy Sports (DFS): Planned entry into DFS market with rake fees of 10-15% on total entry fees collected. Projected monthly revenue of $120,000-$200,000 from 8,000-12,000 anticipated active players. Cross-sells to existing sportsbook customer base.
3. Skill-Based Gaming: Competitive gaming with rake rates ranging from 8-20%. Projected monthly revenue of $150,000-$250,000 from approximately 10,000 active players. Operates nationwide without requiring sportsbook licenses.
4. iGaming/Online Casino: Online casino offerings in permitted US states, integrated through White Hat Gaming platform. Licensed operation in West Virginia expanding the product portfolio beyond sports wagering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

VIP Play operates a mobile sports wagering and sports entertainment platform that currently offers sports betting on 200+ leagues with live betting, parlays, and the VIP Guarantee full-stake cash-out protection feature. The platform is licensed in Tennessee and expanding into West Virginia with interim gaming licenses, and is launching Daily Fantasy Sports and Skill-Based Gaming platforms in January 2026, supported by AI-driven personalization, the TruOdds wagering assistant, and an exclusive VIP Players Club Sweepstakes rewards program.

Product overview

VIP Play operates as a multi-platform sports entertainment and fan engagement company built on a unified cloud-native architecture with AI-driven personalization. The core offering is the VIP Play Mobile Sportsbook App in Tennessee (with West Virginia expansion), powered by integrated technology from Kambi Group (odds/risk management) and White Hat Gaming (PAM/wallet). This core sportsbook is augmented by the TruFan Experience platform featuring the TruOdds AI wagering assistant, AI-curated news, and community features. Additional revenue streams include Daily Fantasy Sports and Skill-Based Gaming platforms, both announced in early 2026. The product ecosystem is unified through HubSpot CRM, GeoComply geolocation services, and payment integrations (Aeropay, Sightline Play+), with AI-driven marketing powering customer acquisition and retention across all touchpoints.

Differentiator

Problem solved

Functional benefit

Brands

• VIP Play App: Mobile sports betting application with VIP Guarantee, sweepstakes contests, and live betting features
• VIP Players Club Sweepstakes
• TruFan Experience
• TruOdds
• AI-Driven Marketing Programs

Products and services

• VIP Play Mobile Sportsbook App Mobile-first sports wagering application available on iOS and Android that provides sports betting on 200+ leagues, live betting, parlays, single-game parlays, cash-out functionality, and the VIP Guarantee full-stake cash-out protection. Targeted at adult sports betting enthusiasts (21+) in Tennessee and West Virginia.
• VIP Play Daily Fantasy Sports Platform Standalone Daily Fantasy Sports (DFS) platform offering contest-style sports gaming for adult users (21+) in regulated US states, with a planned 10–15% take-rate/rake on entry fees. Targeted at sports fans seeking prize-pool competition beyond traditional fixed-odds wagering.
• VIP Play Skill-Based Gaming Platform Standalone Skill-Based Gaming platform offering competitive skill-based gaming contests for adult users (21+) in regulated US states, with a planned 8–20% take-rate/rake on entry fees. Targeted at users seeking prize-pool competition where outcomes depend on player skill rather than chance.

Quantifiable outcome

• Three consecutive months of positive Gross Gaming Revenue (GGR) following operational turnaround
• +5 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability12 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered flagship, strategic, core and minor.

• Black Fire Innovation (UNLV)flagshipStrategic or Co-development Partner · 15 October 2025Strategic alliance with UNLV's Black Fire Innovation hub, the #1 Gaming Research & Innovation Center. Executive directors joined VIP Play October 15, 2025 bringing world-class gaming research expertise. Provides access to living lab for hospitality and gaming technology testing.
• KaGen AI and RDU LabsstrategicStrategic or Co-development Partner · 19 August 2025Joint partnership to accelerate development of predictive, immersive, AI-native fan experiences. Combines KaGen's AI engineering with RDU Labs' innovation pipeline for real-time personalization and generative AI content creation.
• Decentral AIstrategicTechnology or Integration · 5 August 2025Universal AI orchestration partnership to redefine sports entertainment through responsible, scalable AI deployment. Decentral AI provides flexibility, compliance, and intelligence for personalization at scale with complete data sovereignty.
• White Hat GamingcoreTechnology or Integration · 13 February 2025Integration of White Hat's PAM (Player Account Management) platform and traveling wallet™ into VIP Play's proprietary technology stack. Powers online gambling platform in Tennessee and additional US states for multi-state expansion.
• Delaware NorthcoreChannel Partner/ Reseller/ Distributor · 20 December 2024Market access partnership for West Virginia operating under Delaware North's Wheeling Island Casino license. VIP Play pays Delaware North a percentage of online net gaming revenue. Enables sports betting and online casino operations in West Virginia.
• Kambi GroupcoreTechnology or Integration · 7 November 2024Multi-year partnership where Kambi Group provides Turnkey Sportsbook solution to power VIP Play's sportsbook in Tennessee and future markets. Kambi monitors odds and lines data while VIP Play builds proprietary front-end features on top of the licensed platform.
• GeoComplycoreTechnology or IntegrationGeolocation verification service ensuring wagers are placed within Tennessee state boundaries. Integrated via SDK with 200-meter border buffer, 10-second minimum recheck intervals, and spoofing detection.
• HubSpotcoreTechnology or IntegrationEnterprise CRM platform deployed January 26, 2026 for advanced customer relationship management, data-driven insights, and marketing automation to improve user retention and lifetime value.
• BMM TestlabsminorOthersIndependent test lab certification for geolocation system compliance, verifying deposits and wagers can only be placed within Tennessee borders.

Scale indicators8 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• DraftKings: NASDAQ-listed online sportsbook and DFS operator offering mobile sports betting, iGaming and DFS across dozens of US states. Most directly comparable to VIP Play's mobile sportsbook, DFS and iGaming product set.
• FanDuel: Flutter Entertainment-owned mobile sportsbook and DFS platform, the US market-share leader. Operates the same sports betting + DFS + iGaming product mix as VIP Play in many of the same states.
• BetMGM: Joint venture between MGM Resorts and Entain offering mobile sports betting and online casino. Comparable product mix and multi-state US sportsbook operating model.
• Caesars Sportsbook: Caesars Entertainment's online sportsbook and iGaming platform. Closely comparable to VIP Play in product (sportsbook + iGaming), US-state footprint and loyalty program design, and shares senior leadership alumni with VIP Play.
• ESPN BET: PENN Entertainment's online sportsbook leveraging the ESPN brand. A direct competitor in mobile sports betting, with significantly larger marketing and distribution resources than VIP Play.
• Rush Street Interactive (BetRivers): NYSE-listed online sportsbook and casino operator (BetRivers / PlaySugarHouse). Comparable product set and US state-by-state expansion strategy, useful as a small-cap public peer benchmark.

Broad incumbents

• bet365: Global online sportsbook and iGaming incumbent expanding in the US. Comparable core sportsbook product but with vastly greater scale, brand and capital.

Emerging players

• Underdog Fantasy: US fantasy sports and pick'em operator. Overlaps with VIP Play's planned DFS entry and targets a similar sports-fan demographic with comparable mobile-first product.
• PrizePicks: Fast-growing US DFS / pick'em operator. Overlaps directly with VIP Play's planned skill-based and DFS product extensions and represents a competitive threat in adjacent markets.

Others

• GeoComply: Geolocation compliance provider used by virtually all regulated US online sportsbooks. Listed as a peer because VIP Play is a GeoComply customer and competes for the same regulated-betting ecosystem; not a direct competitor but an ecosystem participant shaping the addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/vipplayinc
• YouTubeyoutube.com/@VIPPlayTN
• Facebookfacebook.com/vipplay
• LinkedInlinkedin.com/company/vipplayinc
• Instagraminstagram.com/vipplaytn

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIP Play