Nada
Nada is a Dallas-based fintech platform offering Home Equity Agreements that let homeowners access up to $500K of property equity without monthly payments or interest, while distributing fractional HEA exposure to individual investors through its Homeshares and Cityfunds platforms.
- Company typePrivate
- Founded2019
- HeadquartersDallas, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Nada does
Nada is a Dallas-based private fintech company operating a Home Equity Agreement (HEA) platform that enables homeowners to access up to $500,000 (or 75% of home value) of their property equity as a lump sum in exchange for sharing a share of future appreciation at a 1.85x exchange rate. HEAs are structured as 10-year second-lien positions with no monthly payments, no interest, and no income requirements, distinguishing the product from HELOCs, cash-out refinances, and reverse mortgages. The platform uses third-party Automated Valuation Models (AVMs) for property underwriting and serves homeowners across 14 states with a minimum FICO threshold of 500.
Nada operates a two-sided business model. On the homeowner side, revenue is generated at closing through origination fees of 4–5%, underwriting and processing fees of $500–$1,000, and ancillary closing costs of 4–7% of the HEA amount, plus a deferred equity share realized at agreement termination. On the investor side, the Homeshares platform (homeshares.co) and Cityfunds product — the first SEC-qualified city-specific shares of home equity, launched via joint venture with Republic Real Estate — distribute fractional HEA exposure to individual investors previously served only by institutions such as Barclays and Nomura. Vertical integration is achieved through two wholly-owned subsidiaries: Nada Loans LLC (NMLS# 1993600), a licensed mortgage company offering discounted refinancing, and Nada Realty (TREC# 9007703), a licensed Texas real estate brokerage offering discounted listing services.
The company has scaled HEA origination volume to over $10 million per month as of early 2025 and is preparing for securitization in 2026 to convert its 10-year-deferred equity streams into tradable asset-backed securities. Capital base includes a $10 million Series A (December 2025, led by Interlock Partners) and a $150 million strategic capital partnership with Medalist Partners (January 2026), alongside prior venture debt from Nomura Strategic Ventures and equity crowdfunding via Republic. The company was named to the 2025 CB Insights Fintech 100 and operates with 11–50 employees from Dallas, Texas.
Nada firmographics
Firmographics- Name
- Nada
- Legal name
- Nada Holdings, Inc.
- Website
- https://nada.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nada is a Dallas-based fintech platform offering Home Equity Agreements that let homeowners access up to $500K of property equity without monthly payments or interest, while distributing fractional HEA exposure to individual investors through its Homeshares and Cityfunds platforms.
- Ownership category
- akta.pro rank
Nada industry classification
Industry- Product category
- Home Equity Financial Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Mortgage Bankers & Loan Correspondents (6162), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Closed-End Home Equity Loans (Second Mortgages) (FSALAGAA)
- akta.pro secondary industries
- Home Equity Loan/HELOC Underwriting & Credit Policy (FSALAGAC), Home Equity Loan/HELOC Servicing & Subservicing (FSALAGAD)
Keywords
Where Nada is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nada business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Origination and Processing Fees: One-time fees including origination fees (4-5% of HEA amount) and underwriting/processing fees ($500-$1000) charged at closing when the Home Equity Agreement is funded. These fees are deducted from the investment proceeds.
- Equity Share on Home Appreciation: When the HEA ends (upon home sale, refinance, or buyout), Nada receives a percentage of the home's appreciation based on the initial investment amount multiplied by an exchange rate of 1.85. This creates an equity sharing model where Nada participates in both upside and downside of home value changes.
- Investor Platform Fees (Homeshares): Fees from individual investors accessing home equity investments through the Homeshares platform, previously exclusive to major institutions like Barclays and Nomura.
- Real Estate and Mortgage Services: Revenue from Nada Realty (licensed Texas Real Estate Brokerage) and Nada Loans (licensed Mortgage Company NMLS# 1993600) providing discounted selling and refinancing services to HEA clients, generating referral and service fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Origination Fee: 4-5% of HEA amount |
| One time/ perpetual license | Pay-as-you-go | Underwriting & Processing Fees: $500-$1000 |
| One time/ perpetual license | Pay-as-you-go | Closing Costs: 4-7% of HEA amount |
| Outcome Based/ Performance | Multi-year contract | Equity Share: 1.85x exchange rate, ACL capped at 19.99% annually |
| Unit Pricing | Pay-as-you-go | Maximum Investment: Up to $500,000 or 75% of home value (whichever is lower) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Nada product offering
Product offeringCore offering
Nada offers Home Equity Agreements (HEAs) that let homeowners unlock up to $500,000 of their home's value as a lump sum in exchange for sharing a portion of the home's future appreciation — with no monthly payments, no interest, and no income requirements. The Homeshares investment platform extends the offering to individual investors who can access fractional home equity investments previously exclusive to institutions. Ancillary services include Nada Loans (mortgage refinancing) and Nada Realty (real estate brokerage) for HEA clients.
Product overview
Nada operates as a fintech platform offering Home Equity Agreements (HEAs) as its core product, enabling homeowners to access home equity without taking on debt or monthly payments. The platform connects two markets: homeowners access funds through HEAs while investors deploy capital through the Homeshares investment platform. Cityfunds, launched via joint venture with Republic Real Estate, provides city-specific investment products. The company also offers ancillary mortgage and real estate brokerage services through its subsidiaries Nada Loans and Nada Realty. The portfolio consists of a unified platform with investment tools, eligibility calculators, and discounted refinancing/realtor services for existing HEA clients.
Differentiator
Problem solved
Functional benefit
Brands
- Homeshares: Investment platform enabling individual investors to access home equity markets, offering fractional investments in home equity.
- Cityfunds
Products and services
- Home Equity Agreement (HEA) A financial product that allows homeowners to access up to $500,000 or 75% of their home's value as a lump sum in exchange for sharing a percentage of the home's future appreciation. No monthly payments, no interest, no income requirements, soft credit pull only, and minimum FICO of 500. For homeowners with at least 25% equity who want to access cash without taking on new debt or disturbing low-rate mortgages.
- Homeshares An investment platform that enables individual investors to access fractional home equity investments, providing exposure to the U.S. home equity market previously exclusive to institutional investors. For accredited and non-accredited individual investors seeking portfolio diversification into real estate without direct property ownership.
- Cityfunds SEC-qualified city-specific investment funds offering investors exposure to home equity in specific urban markets without direct property ownership. For investors seeking city-targeted real estate exposure.
- Nada Loans A licensed mortgage company (NMLS# 1993600) providing discounted refinancing services to HEA clients, currently offering HEAs in Washington State. For existing HEA clients seeking to refinance or exit their agreement.
- Nada Realty A licensed Texas Real Estate Brokerage (TREC# 9007703) offering discounted realtor services for HEA clients looking to sell their property. For existing HEA clients seeking to sell their home and exit their agreement.
Quantifiable outcome
- HEA origination volume scaled to over $10 million per month
- +3 more outcomes
Companies that use Nada
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
Nada technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Nada partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Coalition for Home Equity Partnership (CHEP)coreJoined as Premier Industry Member and fourth originator to participate in CHEP, an industry coalition focused on promoting responsible standards, transparency, and consumer protection in the shared equity products market.
- Republic Real EstatecoreJoint venture partnership to launch Cityfunds - city-specific shares of home equity that enable investors to access real estate in America's most dynamic urban markets without direct property ownership.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Nada competitors and assessment
Company assessmentDirect peers
- Hometap: Hometap is a direct competitor offering home equity investments (HEIs) to homeowners in exchange for a share of their home's future value. It is the closest pure-play peer to Nada's HEA product and competes for the same target customer and investor pool.
- Point: Point offers home equity investments where homeowners receive a lump sum in exchange for a share of their home's future appreciation, directly comparable to Nada's HEA structure. Point has also built a two-sided marketplace via Point Digital.
- Unlock: Unlock (now part of Homeward) provided home equity agreements to homeowners in exchange for a share of appreciation—a near-identical product to Nada's HEA. The two companies competed head-to-head in early HEA category formation.
- EasyKnock: EasyKnock offers sell-and-lease-back solutions and home equity access products, targeting similar homeowner segments (those needing liquidity without monthly payments or qualifying for traditional loans).
Emerging players
- Figure Technologies: Figure uses blockchain and proprietary tech to originate HELOCs and home equity loans; it competes for the same homeowner equity-access use case as Nada via a different product structure (debt vs. equity share).
Broad incumbents
- Roofstock: Roofstock is a real estate investment marketplace that lets individual investors buy rental properties; it overlaps with Nada's Homeshares platform in democratizing real estate investment access for retail investors.
- Groundfloor: Groundfloor offers fractional real estate debt investments to retail investors via an SEC-qualified platform, conceptually analogous to Nada's Homeshares as a SEC-qualified retail-access real estate investment product.
- AcreTrader: AcreTrader provides fractional ownership of farmland and real estate to individual investors through SEC-registered offerings, comparable to Nada's Homeshares in giving retail investors access to institutional-grade real estate exposure.
- EquityMultiple: EquityMultiple is a commercial real estate investment platform that gives accredited investors access to diversified real estate deals, comparable to Nada's Homeshares as a curated retail-access real estate investment marketplace.
- Better Mortgage: Better is a digital mortgage lender and real estate services platform with a licensed brokerage, directly comparable to Nada's vertically integrated Nada Loans + Nada Realty + digital application stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Nada social profiles
Digital presenceNada compliance and trust
Trust signalCompliance3 records
Nada financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nada leadership team
Management profileNumber of profiles
Profiles6 records
Nada subsidiaries and ownership
Company hierarchySubsidiaries2 records
Nada funding detail
Funding detailFunding overview
Funding rounds12 records
Investors19 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nada M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nada
What does Nada do?
Nada offers Home Equity Agreements (HEAs) that let homeowners unlock up to $500,000 of their home's value as a lump sum in exchange for sharing a portion of the home's future appreciation — with no monthly payments, no interest, and no income requirements. The Homeshares investment platform extends the offering to individual investors who can access fractional home equity investments previously exclusive to institutions. Ancillary services include Nada Loans (mortgage refinancing) and Nada Realty (real estate brokerage) for HEA clients.
Is Nada a public or private company?
Nada is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nada founded?
Nada was founded in 2019. It employs 51 to 100 people.
Where is Nada based?
Nada is headquartered in Dallas, United States, in the North America region.
How does Nada make money?
Four revenue lines are on record. Origination and Processing Fees are the primary driver. The others are equity Share on Home Appreciation, investor Platform Fees (Homeshares) and real Estate and Mortgage Services.
Who are Nada's main competitors?
Direct peers on record are Hometap, Point, Unlock and EasyKnock. Figure Technologies is listed as an emerging player. Broad incumbents are Roofstock, Groundfloor, AcreTrader, EquityMultiple and Better Mortgage.
Does Nada have an API?
No public API is recorded for Nada.
What industry is Nada in?
Nada's product category is Home Equity Financial Services. Its primary akta.pro industry code is FSALAGAA, Closed-End Home Equity Loans (Second Mortgages), with a secondary code of FSALAGAC, Home Equity Loan/HELOC Underwriting & Credit Policy. Its NAICS code is 5312 and its SIC code is 6162.