Nada

Home Equity Financial Servicesnada.co

Nada is a Dallas-based fintech platform offering Home Equity Agreements that let homeowners access up to $500K of property equity without monthly payments or interest, while distributing fractional HEA exposure to individual investors through its Homeshares and Cityfunds platforms.

Company typePrivate
Founded2019
HeadquartersDallas, United States
Headcount51–100
GTM typeB2C
OfferingServices

What Nada does

Nada is a Dallas-based private fintech company operating a Home Equity Agreement (HEA) platform that enables homeowners to access up to $500,000 (or 75% of home value) of their property equity as a lump sum in exchange for sharing a share of future appreciation at a 1.85x exchange rate. HEAs are structured as 10-year second-lien positions with no monthly payments, no interest, and no income requirements, distinguishing the product from HELOCs, cash-out refinances, and reverse mortgages. The platform uses third-party Automated Valuation Models (AVMs) for property underwriting and serves homeowners across 14 states with a minimum FICO threshold of 500.

Nada operates a two-sided business model. On the homeowner side, revenue is generated at closing through origination fees of 4–5%, underwriting and processing fees of $500–$1,000, and ancillary closing costs of 4–7% of the HEA amount, plus a deferred equity share realized at agreement termination. On the investor side, the Homeshares platform (homeshares.co) and Cityfunds product — the first SEC-qualified city-specific shares of home equity, launched via joint venture with Republic Real Estate — distribute fractional HEA exposure to individual investors previously served only by institutions such as Barclays and Nomura. Vertical integration is achieved through two wholly-owned subsidiaries: Nada Loans LLC (NMLS# 1993600), a licensed mortgage company offering discounted refinancing, and Nada Realty (TREC# 9007703), a licensed Texas real estate brokerage offering discounted listing services.

The company has scaled HEA origination volume to over $10 million per month as of early 2025 and is preparing for securitization in 2026 to convert its 10-year-deferred equity streams into tradable asset-backed securities. Capital base includes a $10 million Series A (December 2025, led by Interlock Partners) and a $150 million strategic capital partnership with Medalist Partners (January 2026), alongside prior venture debt from Nomura Strategic Ventures and equity crowdfunding via Republic. The company was named to the 2025 CB Insights Fintech 100 and operates with 11–50 employees from Dallas, Texas.

Nada firmographics

Firmographics

Name: Nada
Legal name: Nada Holdings, Inc.
Website: https://nada.co
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 51–100 employees
Short description: Nada is a Dallas-based fintech platform offering Home Equity Agreements that let homeowners access up to $500K of property equity without monthly payments or interest, while distributing fractional HEA exposure to individual investors through its Homeshares and Cityfunds platforms.
Ownership category
akta.pro rank

Nada industry classification

Industry

Product category: Home Equity Financial Services
NAICS: Offices of Real Estate Agents and Brokers (5312)
SIC: Mortgage Bankers & Loan Correspondents (6162), Real Estate Agents & Managers (For Others) (6531)
akta.pro primary industry: Closed-End Home Equity Loans (Second Mortgages) (FSALAGAA)
akta.pro secondary industries: Home Equity Loan/HELOC Underwriting & Credit Policy (FSALAGAC), Home Equity Loan/HELOC Servicing & Subservicing (FSALAGAD)

Keywords

Home equity agreements
Home equity investment
Shared equity products
Real estate fintech
Home equity platform

Where Nada is headquartered

Location

Headquarters

HQ city: Dallas
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Nada business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

Origination and Processing Fees: One-time fees including origination fees (4-5% of HEA amount) and underwriting/processing fees ($500-$1000) charged at closing when the Home Equity Agreement is funded. These fees are deducted from the investment proceeds.
Equity Share on Home Appreciation: When the HEA ends (upon home sale, refinance, or buyout), Nada receives a percentage of the home's appreciation based on the initial investment amount multiplied by an exchange rate of 1.85. This creates an equity sharing model where Nada participates in both upside and downside of home value changes.
Investor Platform Fees (Homeshares): Fees from individual investors accessing home equity investments through the Homeshares platform, previously exclusive to major institutions like Barclays and Nomura.
Real Estate and Mortgage Services: Revenue from Nada Realty (licensed Texas Real Estate Brokerage) and Nada Loans (licensed Mortgage Company NMLS# 1993600) providing discounted selling and refinancing services to HEA clients, generating referral and service fees.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	Origination Fee: 4-5% of HEA amount
One time/ perpetual license	Pay-as-you-go	Underwriting & Processing Fees: $500-$1000
One time/ perpetual license	Pay-as-you-go	Closing Costs: 4-7% of HEA amount
Outcome Based/ Performance	Multi-year contract	Equity Share: 1.85x exchange rate, ACL capped at 19.99% annually
Unit Pricing	Pay-as-you-go	Maximum Investment: Up to $500,000 or 75% of home value (whichever is lower)

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Nada product offering

Product offering

Core offering

Nada offers Home Equity Agreements (HEAs) that let homeowners unlock up to $500,000 of their home's value as a lump sum in exchange for sharing a portion of the home's future appreciation — with no monthly payments, no interest, and no income requirements. The Homeshares investment platform extends the offering to individual investors who can access fractional home equity investments previously exclusive to institutions. Ancillary services include Nada Loans (mortgage refinancing) and Nada Realty (real estate brokerage) for HEA clients.

Product overview

Nada operates as a fintech platform offering Home Equity Agreements (HEAs) as its core product, enabling homeowners to access home equity without taking on debt or monthly payments. The platform connects two markets: homeowners access funds through HEAs while investors deploy capital through the Homeshares investment platform. Cityfunds, launched via joint venture with Republic Real Estate, provides city-specific investment products. The company also offers ancillary mortgage and real estate brokerage services through its subsidiaries Nada Loans and Nada Realty. The portfolio consists of a unified platform with investment tools, eligibility calculators, and discounted refinancing/realtor services for existing HEA clients.

Differentiator

Problem solved

Functional benefit

Brands

Homeshares: Investment platform enabling individual investors to access home equity markets, offering fractional investments in home equity.
Cityfunds

Products and services

Home Equity Agreement (HEA) A financial product that allows homeowners to access up to $500,000 or 75% of their home's value as a lump sum in exchange for sharing a percentage of the home's future appreciation. No monthly payments, no interest, no income requirements, soft credit pull only, and minimum FICO of 500. For homeowners with at least 25% equity who want to access cash without taking on new debt or disturbing low-rate mortgages.
Homeshares An investment platform that enables individual investors to access fractional home equity investments, providing exposure to the U.S. home equity market previously exclusive to institutional investors. For accredited and non-accredited individual investors seeking portfolio diversification into real estate without direct property ownership.
Cityfunds SEC-qualified city-specific investment funds offering investors exposure to home equity in specific urban markets without direct property ownership. For investors seeking city-targeted real estate exposure.
Nada Loans A licensed mortgage company (NMLS# 1993600) providing discounted refinancing services to HEA clients, currently offering HEAs in Washington State. For existing HEA clients seeking to refinance or exit their agreement.
Nada Realty A licensed Texas Real Estate Brokerage (TREC# 9007703) offering discounted realtor services for HEA clients looking to sell their property. For existing HEA clients seeking to sell their home and exit their agreement.

Quantifiable outcome

HEA origination volume scaled to over $10 million per month
+3 more outcomes

Companies that use Nada

Customer profile

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Nada technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Nada partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

Coalition for Home Equity Partnership (CHEP)coreStrategic or Co-development Partner · 17 December 2025Joined as Premier Industry Member and fourth originator to participate in CHEP, an industry coalition focused on promoting responsible standards, transparency, and consumer protection in the shared equity products market.
Republic Real EstatecoreStrategic or Co-development Partner · 27 July 2021Joint venture partnership to launch Cityfunds - city-specific shares of home equity that enable investors to access real estate in America's most dynamic urban markets without direct property ownership.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Nada competitors and assessment

Company assessment

Direct peers

Hometap: Hometap is a direct competitor offering home equity investments (HEIs) to homeowners in exchange for a share of their home's future value. It is the closest pure-play peer to Nada's HEA product and competes for the same target customer and investor pool.
Point: Point offers home equity investments where homeowners receive a lump sum in exchange for a share of their home's future appreciation, directly comparable to Nada's HEA structure. Point has also built a two-sided marketplace via Point Digital.
Unlock: Unlock (now part of Homeward) provided home equity agreements to homeowners in exchange for a share of appreciation—a near-identical product to Nada's HEA. The two companies competed head-to-head in early HEA category formation.
EasyKnock: EasyKnock offers sell-and-lease-back solutions and home equity access products, targeting similar homeowner segments (those needing liquidity without monthly payments or qualifying for traditional loans).

Emerging players

Figure Technologies: Figure uses blockchain and proprietary tech to originate HELOCs and home equity loans; it competes for the same homeowner equity-access use case as Nada via a different product structure (debt vs. equity share).

Broad incumbents

Roofstock: Roofstock is a real estate investment marketplace that lets individual investors buy rental properties; it overlaps with Nada's Homeshares platform in democratizing real estate investment access for retail investors.
Groundfloor: Groundfloor offers fractional real estate debt investments to retail investors via an SEC-qualified platform, conceptually analogous to Nada's Homeshares as a SEC-qualified retail-access real estate investment product.
AcreTrader: AcreTrader provides fractional ownership of farmland and real estate to individual investors through SEC-registered offerings, comparable to Nada's Homeshares in giving retail investors access to institutional-grade real estate exposure.
EquityMultiple: EquityMultiple is a commercial real estate investment platform that gives accredited investors access to diversified real estate deals, comparable to Nada's Homeshares as a curated retail-access real estate investment marketplace.
Better Mortgage: Better is a digital mortgage lender and real estate services platform with a licensed brokerage, directly comparable to Nada's vertically integrated Nada Loans + Nada Realty + digital application stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Nada compliance and trust

Trust signal

Compliance3 records

Nada financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Nada leadership team

Management profile

Number of profiles

Profiles6 records

Nada subsidiaries and ownership

Company hierarchy

Subsidiaries2 records

Nada funding detail

Funding detail

Funding overview

Funding rounds12 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Nada M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nada

What does Nada do?

Is Nada a public or private company?

Nada is a private company. It is classified as venture growth investor backed and is currently operating.

When was Nada founded?

Nada was founded in 2019. It employs 51 to 100 people.

Where is Nada based?

Nada is headquartered in Dallas, United States, in the North America region.

How does Nada make money?

Four revenue lines are on record. Origination and Processing Fees are the primary driver. The others are equity Share on Home Appreciation, investor Platform Fees (Homeshares) and real Estate and Mortgage Services.

Who are Nada's main competitors?

Direct peers on record are Hometap, Point, Unlock and EasyKnock. Figure Technologies is listed as an emerging player. Broad incumbents are Roofstock, Groundfloor, AcreTrader, EquityMultiple and Better Mortgage.

Does Nada have an API?

No public API is recorded for Nada.

What industry is Nada in?

Nada's product category is Home Equity Financial Services. Its primary akta.pro industry code is FSALAGAA, Closed-End Home Equity Loans (Second Mortgages), with a secondary code of FSALAGAC, Home Equity Loan/HELOC Underwriting & Credit Policy. Its NAICS code is 5312 and its SIC code is 6162.