Grubhub

What Grubhub does

Grubhub is a U.S. food delivery marketplace connecting diners with restaurant partners across 4,000+ cities. As of early 2026, the platform lists over 415,000 restaurant merchants and serves nearly 20 million diners, with monthly active users reported at 8 million. The core product is a consumer-facing mobile app and website for restaurant discovery and ordering, complemented by a restaurant-facing merchant platform (Grubhub for Restaurants). Revenue is generated through marketplace commissions of up to 30% per order, advertising and sponsored placements (including a retail media network for CPG brands), and the Grubhub+ subscription priced at $9.99/month (with a 99¢/month promotional rate for the first six months). Under Wonder Group's ownership since January 2025, Grubhub has shifted to a hybrid pricing model featuring permanent elimination of delivery and service fees on orders over $50, launched a Gold Days loyalty campaign, and initiated a drone delivery pilot with Dexa in New Jersey.

The technology stack is marketplace-centric with selective advanced integrations. Grubhub integrates with Amazon Alexa+ for conversational voice ordering, with Samsung's Gemini-powered Galaxy S26 for AI-assisted ordering, and with Yelp for in-app transaction completion. Drone delivery is operated through Dexa's FAA Part 135-certified DE-2020 autonomous aircraft, and grocery delivery is fulfilled through Instacart for Grubhub+ members. Advertising technology has scaled to the point where Grubhub's retail media network is cited alongside major platforms as generating over $4 billion in combined annualized ad revenue.

Go-to-market combines product-led consumer acquisition with B2B distribution partnerships. The most consequential channel is the Amazon Prime partnership, which provides free Grubhub+ membership to U.S. Prime subscribers, effectively outsourcing subscriber acquisition to Amazon's ecosystem. Corporate accounts serve enterprise clients including JP Morgan, Goldman Sachs, and Meta for employee dining programs. Marketing includes a first-ever Super Bowl commercial (February 2026) featuring George Clooney, a Gold Days promotional campaign offering over $5M in member savings, and restaurant chain partnerships with McDonald's, Chipotle, Wendy's, Taco Bell, Pizza Hut, Wing Stop, and others.

Name

Grubhub

Legal name

Grubhub Inc.

Website

https://grubhub.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Grubhub is a U.S. food delivery marketplace connecting diners with over 415,000 restaurant partners across 4,000+ cities, generating revenue through commissions, advertising, and the Grubhub+ subscription. Now owned by Wonder Group, it competes with DoorDash and Uber Eats while leveraging an Amazon Prime distribution partnership.

Ownership category

akta.pro rank

Product category

Online Food Delivery Marketplace

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)

akta.pro secondary industries

Restaurant Meal Delivery Platforms (TLAAAHAA), Restaurant Meal & Prepared Food Delivery (CRAFAFAB), Food Delivery (Restaurant Meals) (TLAAADAC)

Keywords

• Online food delivery
• Restaurant marketplace
• Food delivery platform
• Delivery subscription service
• Third-party delivery

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Order Commission Revenue: Grubhub charges restaurants commission fees of up to 30% per order for listing on the platform and facilitating deliveries. This is the primary revenue stream representing the majority of platform income.
2. Grubhub+ Subscription: Premium subscription service at $9.99/month (promotional 99¢/month for first 6 months) offering zero delivery fees on eligible orders, reduced service fees, 5% credit back on pickup orders, and free delivery on grocery orders over $35.
3. Advertising and Promotions: Sponsored placement, promotional deals with restaurant chains, and branded campaigns including sponsored deals during major events and seasonal promotions.
4. Retail Media: CPG brands advertise on the Grubhub platform through its retail media network, targeting consumers at the point of purchase decision.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Grubhub operates an online food delivery marketplace that connects diners with over 415,000 restaurant partners across 4,000+ US cities. The platform enables consumers to browse menus, place delivery and pickup orders, and access subscription benefits via Grubhub+. Restaurants use the platform to access customers, manage orders, and fulfill deliveries, paying commission fees on each order.

Product overview

Grubhub operates as a food delivery marketplace platform connecting restaurants with consumers through mobile apps and websites. The core product is the Grubhub marketplace (Grubhub for Restaurants) enabling restaurant listings and order fulfillment. Premium subscription service Grubhub+ provides fee-free delivery and perks. Under Wonder's ownership since January 2025 ($650M acquisition), Grubhub is expanding into drone delivery pilots, loyalty programs with the acquired Claim rewards technology, and promotional campaigns like Gold Days. The platform competes with DoorDash and Uber Eats while integrating with Amazon Alexa+, Yelp, and Instacart for expanded reach.

Differentiator

Problem solved

Functional benefit

Brands

• Grubhub+: Premium subscription service offering zero delivery fees, reduced service fees, and 5% credit back on pickup orders
• Gold Days of Grubhub+

Products and services

• Grubhub Marketplace

Quantifiable outcome

• 81% of Grubhub customers have abandoned orders after seeing total fees
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• AmazoncoreGTM or Marketing Partner · 21 June 2026Amazon provides free Grubhub+ membership to US Prime members as a bundled benefit, giving Grubhub access to Amazon's subscriber base. Prime members also receive promotional offers like $5 off first orders of $15+ through promo codes. This is a significant distribution partnership driving subscriber acquisition for Grubhub.
• Anomaly (Creative Agency)coreGTM or Marketing Partner · 28 April 2026Creative agency Anomaly developed Grubhub's 'Gold Digging Season' marketing campaign featuring George Clooney for Super Bowl and the annual Gold Days of Grubhub+ loyalty promotion. The campaign represents a significant brand repositioning effort under Wonder's ownership.
• McDonald's, Chipotle, Wendy's, Taco Bell, Pizza Hut, Wing Stop, Starbucks, Sweetgreen, PopeyescoreGTM or Marketing Partner · 28 April 2026Major restaurant chain partners participating in Grubhub's Gold Days of Grubhub+ promotions and ongoing exclusive deals. These partnerships provide member-exclusive discounts and promotional offers, with chains leveraging Grubhub's subscriber base for customer acquisition. The network includes over 415,000 restaurant partners across 4,000+ US cities.
• YelpcoreTechnology or Integration · 21 April 2026Grubhub-powered ordering is integrated into Yelp's restaurant discovery platform, enabling users to complete food orders directly within the Yelp app. The integration positions Grubhub within Yelp's ecosystem covering nearly 45,000 restaurants across 85 cities, with Grubhub-powered ordering expected to expand to more features.
• WondercoreStrategic or Co-development Partner · 31 March 2026Wonder, the parent company that acquired Grubhub in January 2025 for $650 million, operates 100+ food hall locations with 15+ restaurant concepts per site. Grubhub integrates with Wonder's Green Brook location for the drone delivery pilot, featuring Wonder's multi-restaurant model where robotically prepared meals from various virtual brands are available through a single ordering point.
• Amazon Alexa+coreTechnology or Integration · 31 March 2026Amazon integrated Grubhub into its Alexa+ voice assistant, allowing users to place and modify food delivery orders through conversational commands on Echo devices. Prime members receive free Grubhub+ access through this integration. The feature enables browsing menu options, customizing orders, and syncing previous orders through voice.
• DexaflagshipTechnology or Integration · 11 March 2026Grubhub partnered with Dexa, an FAA Part 135-certified drone company, for a three-month commercial drone food delivery pilot in Green Brook, New Jersey starting March 18, 2026. The program uses Dexa's DE-2020 automated aircraft for deliveries within 2.5-mile radius at no additional cost. Dexa is one of only four US companies with FAA Part 135 Air Carrier certification for commercial drone delivery.
• ClaimcoreStrategic or Co-development Partner · 20 January 2026Wonder (Grubhub's parent) acquired restaurant rewards startup Claim for undisclosed terms. Claim's technology provides automatic cash-back rewards at participating restaurants without codes or scanning. The integration expands Grubhub's merchant marketing and customer retention capabilities across 415,000 merchants and nearly 20 million diners, launching in NYC first with nationwide rollout planned.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Just Eat Takeaway.com: Just Eat Takeaway is Grubhub's former parent company and a global food delivery marketplace operating brands including Just Eat, Lieferando, and Takeaway.com. It is comparable as a direct competitor and historically operated the same business model before divesting Grubhub.
• DoorDash: DoorDash is the dominant US food delivery marketplace with approximately two-thirds market share and ~50M MAU. It directly competes with Grubhub across consumer restaurant delivery, restaurant partner onboarding, and emerging grocery delivery, and represents Grubhub's primary competitive threat.
• Uber Eats: Uber Eats is a global food delivery platform from Uber, offering restaurant and grocery delivery across the US and internationally. It directly competes with Grubhub for both consumers and restaurant partners, leveraging Uber's rideshare network for delivery fulfillment.
• Caviar (Block): Caviar, owned by Block (formerly Square), is a premium restaurant delivery service offering curated higher-end restaurants. It competes with Grubhub in the premium segment of the US restaurant delivery market.
• Postmates (Uber): Postmates, now a subsidiary of Uber, operates a US food and goods delivery marketplace with a similar consumer-facing restaurant delivery model. It competes directly with Grubhub in major US markets, particularly for independent restaurants.

Emerging players

• Instacart: Instacart is a leading grocery delivery and pickup platform that has expanded into restaurant delivery adjacencies. It is comparable as a consumer-facing delivery platform and is now a Grubhub partner for grocery delivery, representing both a collaborator and potential competitor.
• Chowbus: Chowbus is an emerging food delivery platform focused on authentic Asian cuisine and regional US markets. It represents an emerging competitor targeting specific demographic segments where Grubhub historically had strong presence.
• Slice: Slice is a delivery and ordering platform specialized for independent pizzerias and local restaurants. It competes with Grubhub for the same SMB restaurant segment with a commission model designed to be more restaurant-friendly than Grubhub's 30% take rate.

Broad incumbents

• Delivery Hero: Delivery Hero is a global food delivery platform operating across Europe, Asia, the Middle East, and Latin America. While not directly competing in the US, it is a broad incumbent operating the same marketplace business model at scale internationally.

Others

• Wonder Group: Wonder is Grubhub's parent company, operating a vertically integrated food platform with food halls featuring 15+ restaurant concepts, robotic meal preparation, and meal kit offerings. While not a peer in the traditional sense, Wonder's strategy and capital allocation directly shape Grubhub's competitive positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GrubHub
• YouTubeyoutube.com/grubhub
• Facebookfacebook.com/grubhub
• LinkedInlinkedin.com/company/grubhub-seamless
• Instagraminstagram.com/grubhub
• TikToktiktok.com/@grubhub
• Pinterestpinterest.com/grubhub

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds8 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A13 records

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grubhub