What Claim does

Claim operates a mobile (iOS) social shopping application that delivers weekly personalized cash-back offers, branded as "Drops," to consumers every Thursday. Users link a debit or credit card through Plaid, select one of three curated restaurant or brand offers, visit the location and pay with their linked card, and receive automatic cash-back disbursement via Venmo once the transaction is verified. The platform layers social mechanics on top — including Drop Buddies for coordinating visits with friends, peer-to-peer Claim trading, and a referral program paying $10 per signup — to drive organic adoption primarily among Gen Z and young millennial users.

The underlying technology combines Plaid's card-linking and transaction-detection APIs with a purchase-history matching algorithm that recommends merchants based on a user's prior spending behavior. The company has extended the core product with Retention Campaigns, which track repeat visits (second through fourth) and pay incremental cash-back within brand-defined windows, and a B2B subscription layer for enterprise brand partners.

Claim monetizes via a performance-based cost-per-acquisition (CPA) model: brands pay Claim the Venmo amount disbursed to the user plus a small transaction fee only when a qualified, verified visit occurs. There are no upfront costs, subscriptions, or impression fees for merchants. As of January 2026, Claim is owned by Wonder Group (parent of Grubhub and Seamless), giving it distribution into Grubhub's network of over 415,000 merchants and nearly 20 million diners, with nationwide rollout underway starting in New York City.

Name

Claim

Legal name

Claim Digital Assets, Inc.

Website

https://claim.co

Company type

Private

Founded year

2021

Operating status

Acquired

Headcount range

11–50 employees

Short description

Claim is a mobile app that gives users weekly personalized cash-back rewards at restaurants and brands, with automatic Venmo payouts verified via Plaid-linked cards, now operating inside Grubhub's 415,000+ merchant network following its January 2026 acquisition by Wonder Group.

Ownership category

akta.pro rank

Product category

Restaurant Loyalty and Customer Acquisition Software

NAICS

Convenience Retailers (445131)

SIC

Retail-Food Stores (5400), Retail-Convenience Stores (5412)

akta.pro primary industry

Corporate Billing, Statements, Chargeback & Dispute Management (THACAJAJ)

akta.pro secondary industry

Chargeback & Dispute Management (FSAMALAC)

Keywords

• Restaurant rewards platform
• Cash-back mobile app
• Customer acquisition software
• Performance-based marketing
• Social loyalty programs

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Brand Cost-Per-Acquisition (CPA): Brands pay Claim when a user completes a qualifying first visit to their establishment. Claim charges the brand for the Venmo amount paid to the user plus a small transaction fee. This is a performance-based model where brands only pay for verified customer acquisitions.
2. Retention Campaign Fees: Brands set fixed CPA for first visits plus follow-on rewards for return visits. Claim tracks second, third, and fourth visits automatically and charges brands only when users return within the brand-chosen window.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Claim operates a free iOS mobile app that delivers a personalized weekly "Drop" of three cash-back offers at local restaurants and lifestyle brands every Thursday. Users link a debit or credit card through Plaid, visit a chosen location, pay with the linked card, and receive automatic Venmo cash-back funded by brand advertising budgets. On the B2B side, Claim sells a performance-based merchant platform where restaurants and brands acquire verified new customers and drive repeat visits through Retention Campaigns, paying only on completed and verified transactions.

Product overview

Claim is a social shopping and restaurant rewards app that operates as a unified platform combining a consumer mobile app with merchant-facing tools. The core product is the Claim App featuring 'The Drop' - a weekly personalized recommendation system delivering restaurant and brand offers to users. On the merchant side, Claim for Merchants provides campaign management and analytics. Additional modules include Retention Campaigns (for driving repeat visits), a Refer-A-Friend Program (for organic growth), and Subscription Services (for enterprise brand partners). The platform monetizes by taking a small fee when users complete qualifying purchases at partner brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Claim App (The Drop) A free iOS mobile app that delivers a personalized weekly "Drop" of three cash-back restaurant and brand offers every Thursday. Users link a card through Plaid, choose a Drop, visit the partner location, pay with the linked card, and receive automatic Venmo cash-back. Includes social features such as Drop Buddies for coordinating with friends and Claim trading for swapping offers.
• Retention Campaigns A merchant product that automatically fires follow-on cash-back rewards when users return to a brand within a brand-defined window. Tracks second, third, and fourth visits via Plaid and charges brands only on verified repeat transactions, designed to convert first-time visitors into regulars.
• Refer-A-Friend Program A self-serve referral program that lets users invite friends via a unique code; rewards both referrer and referee with $10 Venmo payments after the new user completes a qualifying first purchase, driving top-of-funnel user acquisition.
• Claim for Merchants A merchant-facing dashboard and self-serve onboarding portal where restaurants and brands launch performance-based customer acquisition campaigns. Includes analytics, campaign management, and a money-back guarantee with no upfront cost, no integrations, and no subscription.
• Subscription Services (B2B) An enterprise subscription offering for brands and merchants that grants access to Claim's customer acquisition and retention platform, including proprietary rights, data usage rights, and service-level terms for business partners.

Quantifiable outcome

• 50-80% of restaurant guests never return after visit number one - Claim targets this gap with retention campaigns
• +1 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core.

• Wonder Group (Parent)Others · 20 January 2026Wonder Group, parent company of Grubhub and Seamless, acquired Claim in January 2026. Claim is now scaling inside Grubhub and Seamless, integrating its restaurant rewards technology into Wonder's broader food service ecosystem.
• GrubhubOthersGrubhub's parent company Wonder acquired Claim to integrate in-person loyalty features. Claim's technology will be made available to Grubhub's network of 415,000+ merchants and ~20 million diners, starting in NYC with nationwide rollout planned for 2026.
• PlaidcoreTechnology or IntegrationPlaid provides secure connection between users' bank accounts and Claim's platform. Claim uses Plaid to securely link user cards without ever seeing login information or card numbers. Plaid handles the secure transmission of transaction data.
• Venmo (PayPal)coreTechnology or IntegrationVenmo is used for automatic cash-back disbursements. After users complete purchases at partner locations, Claim sends Venmo payments automatically. Users must have a Venmo account to receive rewards.
• SweetgreencoreStrategic or Co-development PartnerEarly brand partner on Claim's platform. Uses Claim for Gen Z customer engagement and retention campaigns. Featured in expansion announcements.
• Blank Street CoffeecoreStrategic or Co-development PartnerEarly partner coffee chain using Claim for customer acquisition. Marketing Director cited Claim as providing ROI where other digital channels had non-existent returns.
• HoneygrowcoreStrategic or Co-development PartnerEarly partner for Retention Campaigns feature launch. Uses follow-on rewards to convert first-time visitors into repeat customers.
• SweetfincoreStrategic or Co-development PartnerEarly partner for Retention Campaigns. Participating in follow-on rewards feature to drive repeat visits.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Upside (formerly GetUpside): Performance-based cash-back app offering users rewards for purchases at restaurants, grocery, and gas. Closest direct competitor to Claim's CPA-based restaurant acquisition model with similar buyer-and-seller-side economics.
• Ibotta: Cash-back rewards platform primarily for grocery but expanding to restaurants and online. Publicly traded (NYSE: IBTA) cash-back app with similar consumer/merchant marketplace dynamics.
• Rakuten (formerly Ebates): Established cash-back and rewards platform with millions of users. Competes for the same consumer attention and merchant acquisition budget as Claim.
• Seated: Restaurant-focused rewards and reservation app offering diners cash-back or gift cards for booking tables. Directly comparable on restaurant discovery + cash-back mechanic.
• Shopkick: Location-based rewards app that pays users for in-store visits. Closely comparable to Claim on the location-and-visit reward mechanic, with broader retail and grocery exposure.
• Drop (rewards app): Earlier-era rewards app originally focused on social/automated cash-back before being acquired by eBay. Closely comparable product concept to Claim's social, automated cash-back rewards model.

Broad incumbents

• Punchh: Restaurant loyalty and customer engagement platform serving enterprise chains. Competes for the same restaurant-marketing budget as Claim's B2B offering, though Punchh focuses on branded loyalty programs rather than cash-back.
• PayPal Honey: Cash-back and rewards extension owned by PayPal (parent of Venmo). Competes indirectly via similar consumer rewards mechanic and shares the Venmo disbursement infrastructure Claim depends on.

Emerging players

• Thanx: Restaurant customer engagement and loyalty platform with deep POS integrations. Comparable merchant-side value proposition to Claim's restaurant acquisition tool.

Regional players

• Belly: Restaurant and retail loyalty platform that was itself acquired by Grubhub in 2015. Historically a direct competitor to Claim in restaurant loyalty, and is now a sibling product within the same Grubhub/Wonder ecosystem post-Claim acquisition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/claim
• TikToktiktok.com/@claim
• Xx.com/claim

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Claim