Wurk
Wurk is a Denver-based HCM software and managed services provider, founded in 2015, that delivers payroll, HR, benefits, compliance, and workforce analytics built on UKG infrastructure to cannabis operators and other highly regulated industries across the United States.
- Company typePrivate
- Founded2015
- HeadquartersDenver, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Wurk does
Wurk (legal entity Wurkforce, Inc.) is a Denver-based, privately held Human Capital Management software and services company founded in 2015 to serve the cannabis industry's payroll, HR, and compliance needs. The platform unifies payroll processing, tax filing across 5,000+ U.S. tax jurisdictions, benefits administration, time and labor management, recruiting, onboarding, and compliance tracking into a single cloud-based HCM system built on UKG infrastructure and monitored by Arctic Wolf. Proprietary components include BenefitWurks (automated EDI connections to 600+ insurance carriers), Wurkforce Analytics (real-time workforce analytics across 50,000+ active employees), and Compensation Benchmarking (cannabis-specific pay intelligence drawn from 60,000 employees, 700 EINs, and 2,000 job titles). The platform also supports IRS Section 280E compliance, multi-EIN setups, and common paymaster arrangements unavailable in generalist HCM products.
The company operates a hybrid revenue model combining SaaS subscriptions (tiered across SMB, mid-market, and enterprise bands on monthly or annual billing) with managed services for payroll, HR, and tax registration. Go-to-market blends direct enterprise field sales, inside sales with 15-20 minute demos, a self-service platform option, partner referrals, and event- and content-led demand generation. Customer base skews toward enterprise multi-state cannabis operators (Curaleaf, Jushi, iAnthus, TerrAscend, Vireo Health, The Cannabist Company, Halo Collective) alongside newer expansion into alcohol & beverage, healthcare, CBD & hemp, casinos & gaming, construction, manufacturing, agriculture, and towing. Total disclosed funding across 2016-2021 is approximately $24.6 million across six rounds, with the largest a $17 million round in February 2019 led by ARCADIAN Fund and Poseidon Asset Management.
Wurk firmographics
Firmographics- Name
- Wurk
- Legal name
- Wurkforce, Inc.
- Website
- https://enjoywurk.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wurk is a Denver-based HCM software and managed services provider, founded in 2015, that delivers payroll, HR, benefits, compliance, and workforce analytics built on UKG infrastructure to cannabis operators and other highly regulated industries across the United States.
- Ownership category
- akta.pro rank
Wurk industry classification
Industry- Product category
- Human Capital Management / Payroll Software
- NAICS
- Employment Services (5613), Office Administrative Services (5611)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
- akta.pro secondary industry
- Performance Management & OKRs (BPACAPAF)
Keywords
Where Wurk is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wurk business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based access to Würk's HCM platform including payroll processing, HR management, time tracking, and compliance tools. The platform serves as the core recurring revenue engine.
- Managed Payroll Services: Full-service payroll outsourcing where Würk's certified payroll specialists handle the entire payroll process including processing, tax filings, and compliance. Offered as a premium managed service for businesses without in-house payroll teams.
- Managed HR Services: Comprehensive HR outsourcing including one-on-one HR consulting, policy development, compliance guidance, and learning management system access with 300+ training courses.
- Managed Tax Registration Services: Tax registration outsourcing where Würk's team registers businesses with state and local agencies, secures account numbers, and manages ongoing compliance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small Business (10-49 employees) |
| Subscription | Monthly | Midsized Business (50-999 employees) |
| Subscription | Annual | Large Business (1000+ employees) |
| Subscription | Monthly | Self-Service Platform |
| Hybrid | Monthly | Managed Payroll Services |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Wurk product offering
Product offeringCore offering
Würk provides a cloud-based Human Capital Management (HCM) platform that unifies payroll, HR, benefits, time tracking, scheduling, recruiting, and compliance for compliance-centric industries, primarily the U.S. cannabis sector. The platform is delivered as both a self-service SaaS subscription and a managed service, and is built on UKG's enterprise cloud infrastructure with direct EDI connections to 600+ insurance carriers. Würk also offers workforce analytics, a cannabis-specific compensation benchmarking tool, and managed payroll, HR, and tax registration services.
Product overview
Würk is a human capital management (HCM) company serving compliance-centric industries, primarily the cannabis sector and secondarily alcohol & beverage, healthcare, construction, manufacturing, agriculture, and towing. The offering is a unified all-in-one HCM platform built on UKG's cloud infrastructure, combining Workforce Management Technology (Human Resources Management, Recruiting and Talent Acquisition, BenefitWürks, Benefits Administration, Retirement Plan Services, Würk Insurance, Employee Onboarding), Payroll Technology and Compliance (Payroll and Tax Services, Compliance and Risk Management, Time and Labor Workforce Management), Managed Services (Managed Payroll, Managed HR, Managed Tax Registration Services), and Insights and Innovation (Würkforce Analytics, Compensation Benchmarking, Integrations). The platform integrates natively with UKG, Oracle NetSuite, QuickBooks Online, Sage Intacct, and numerous third-party HR, payroll, benefits, and workforce management tools via a vendor API. The company also offers strategic partnerships with insurance brokers and banking institutions. The portfolio is delivered as both a self-service software platform and managed service offerings for businesses without in-house HR/payroll teams.
Differentiator
Problem solved
Functional benefit
Products and services
- Würk Human Capital Management (HCM) Platform All-in-one HCM platform that unifies payroll, HR, workforce management, benefits, compliance, and analytics into a single system, serving cannabis, alcohol & beverage, healthcare, construction, manufacturing, agriculture, and other compliance-centric industries. Built on UKG's cloud infrastructure.
- Recruiting and Talent Acquisition Software Applicant Tracking System designed for cannabis and compliance-centric industries that streamlines job postings, recruitment, application collection, background checks, interview scheduling, and provides a comprehensive audit trail.
- Benefits Administration Software Employee benefits administration software that automates benefits enrollment, payroll deduction management, and compliance reporting for cannabis and regulated industries, including self-service plan selection and life event changes.
- Retirement Plan Services Simplified 401(k) retirement plan services using Pooled Employer Plans (PEPs) that reduce costs and administrative burden for cannabis and compliance-centric businesses, with 360 payroll integration and ACH contribution pulls.
- Würk Insurance Cannabis insurance solutions connecting businesses with top-tier broker partners for tailored insurance coverage including health, life, property & casualty, workers' compensation, and retirement planning. Integrated with the HCM platform.
- Employee Onboarding Software Onboarding software for regulated industries that provides an intuitive preboarding portal, customizable onboarding checklists, and manager/mentor visibility tools, integrating with HR systems and payroll for complete new-hire orientation.
- Payroll and Tax Services Best-in-class cannabis payroll software providing reliable tax services and payroll processing across all 50 states and Puerto Rico, covering more than 5,000 local tax jurisdictions. Supports IRS Section 280E compliance, multi-EIN setups, and common paymaster arrangements.
- Compliance and Risk Management Cannabis compliance software that automates risk management, banking solutions, independent audits, data security, and IRS 280E tax code management, with safe banking solutions, SOC-compliant procedures, and Sarbanes-Oxley compliance guidance.
- Time and Labor Workforce Management Timekeeping and workforce scheduling software for cannabis and highly regulated industries featuring automated employee-to-shift matching algorithms, mobile time tracking, geo-fencing, and 280E cost management tools.
- Managed Payroll Managed cannabis payroll services that offload payroll processing, tax filings, employee benefit and garnishment deductions, and compliance complexities to Würk's team of certified payroll specialists.
- Managed HR Managed cannabis HR services providing one-on-one personalized consulting with an HR Business Partner, comprehensive HR guidance, compliance resources, and a learning management system with 300+ online training courses.
- Managed Tax Registration Services Managed tax registration services where Würk's certified tax experts register businesses with state and local tax agencies, secure account numbers, set up TPA/POA/provider access, and ensure payroll taxes are filed accurately and on time.
- Würkforce Analytics Workforce analytics software providing real-time employee data insights, proactive trend analysis, predictive analytics, and actionable people analytics, drawing data from over 50,000 active employees to support labor cost optimization, turnover prediction, and workforce planning.
- Compensation Benchmarking The cannabis industry's first compensation benchmarking tool, backed by nearly 2,000 active job titles, 60,000 employees, and 700 EINs, providing real-time, industry-specific earnings data to compare pay structures, optimize compensation strategies, and ensure pay equity.
- BenefitWürks Würk's branded benefits integration solution providing direct automated EDI connections to insurance carriers, enabling automated payroll integrations for medical, dental, vision, life & disability, COBRA, retirement, and FSAs across 600+ carriers without third-party delays.
Quantifiable outcome
- Reduced payroll processing time from 2 days to 4 hours for Revolution Global
- +3 more outcomes
Companies that use Wurk
Customer profileNamed customers17 records
Segments9 records
Ideal customer profiles4 records
Wurk technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
AI capability4 records
Feature6 records
Wurk partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Seed TalentcoreStrategic partnership to integrate Seed Talent's learning management system with Würk's HCM platform, enhancing workforce training and compliance for cannabis businesses. The collaboration streamlines workforce development and regulatory adherence.
- UKGcoreUKG provides world-class cloud infrastructure and security framework for Würk's platform. This partnership ensures enterprise-level security and reliability for all customer data and payroll processing.
- Arctic Wolfcore24/7 security monitoring, threat detection, and incident response partnership. Arctic Wolf provides round-the-clock security management and response capabilities for Würk's platform.
- intellicentscoreInvestment advisory and management partnership providing 3(21) and 3(38) fiduciary advisor services for retirement plan offerings.
- GreenhousecoreCloud-based applicant tracking and talent acquisition system. Integration allows cannabis organizations to move hired candidates from Greenhouse Recruiting into Würk's HCM system.
- National Crime SearchcoreBackground screening service provider offering employee screening, drug screening, and tenant screening with over 20 years of experience serving 20,000+ customers nationwide.
- JuvoJobsminorApp connecting hourly workers with local jobs, helping cannabis businesses find and hire talent.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Wurk competitors and assessment
Company assessmentBroad incumbents
- ADP: One of the largest global payroll and HCM providers. ADP competes broadly across all industries Würk serves and would be the most likely generalist to encroach on cannabis accounts if regulatory barriers continue to ease.
- Paychex: Major SMB-focused payroll and HCM provider. Paychex overlaps with Würk's SMB pricing tier across multiple regulated verticals and is a credible alternative as cannabis operators professionalize.
- UKG (Ultimate Kronos Group): Enterprise HCM provider whose infrastructure Würk is built on. UKG is both a strategic partner and an indirect competitor for mid-market and enterprise cannabis operators.
- Workday: Cloud HCM and finance platform serving large enterprises. Workday overlaps at the 1,000+ employee tier where Würk targets multi-state cannabis operators and other large regulated customers.
- Dayforce (Ceridian): Cloud HCM platform covering payroll, benefits, talent, and workforce management. Dayforce competes with Würk in mid-market and enterprise deals across regulated industries.
Direct peers
- Greenhouse: Applicant tracking system that is also a Würk integration partner. Greenhouse serves recruiting workflows that overlap with Würk's ATS module, particularly for cannabis and regulated industries.
- Lever: Talent acquisition and ATS platform integrated with Würk's HCM. Lever overlaps directly with Würk's recruiting module for cannabis and other compliance-centric customers.
Emerging players
- LeafLogix: Cannabis-specific ERP and operations platform that includes HR and workforce functionality for dispensaries and cultivators. LeafLogix is the closest vertical-specific competitor to Würk's cannabis HCM suite.
- Flowhub: Cannabis retail management platform with workforce and compliance modules. Flowhub competes for the same cannabis operator wallet as Würk, particularly with mid-market dispensary chains.
- Greenline POS: Cannabis point-of-sale and operations platform offering integrated HR and workforce tools. Greenline overlaps with Würk at smaller cannabis retailers seeking combined POS + HCM functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wurk social profiles
Digital presenceWurk compliance and trust
Trust signalCompliance1 record
Wurk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wurk leadership team
Management profileNumber of profiles
Profiles4 records
Wurk funding detail
Funding detailFunding overview
Funding rounds7 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wurk M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wurk
What does Wurk do?
Würk provides a cloud-based Human Capital Management (HCM) platform that unifies payroll, HR, benefits, time tracking, scheduling, recruiting, and compliance for compliance-centric industries, primarily the U.S. cannabis sector. The platform is delivered as both a self-service SaaS subscription and a managed service, and is built on UKG's enterprise cloud infrastructure with direct EDI connections to 600+ insurance carriers. Würk also offers workforce analytics, a cannabis-specific compensation benchmarking tool, and managed payroll, HR, and tax registration services.
Is Wurk a public or private company?
Wurk is a private company. It is classified as venture growth investor backed and is currently operating.
When was Wurk founded?
Wurk was founded in 2015. It employs 51 to 100 people.
Where is Wurk based?
Wurk is headquartered in Denver, United States, in the North America region.
How does Wurk make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are managed Payroll Services, managed HR Services and managed Tax Registration Services.
Who are Wurk's main competitors?
Broad incumbents on record are ADP, Paychex, UKG (Ultimate Kronos Group), Workday and Dayforce (Ceridian). Direct peers are Greenhouse and Lever. Emerging players are LeafLogix, Flowhub and Greenline POS.
Does Wurk have an API?
Yes. Würk's API enables vendors to push and pull data securely, ensuring real-time synchronization between systems. The API supports HR, payroll, and workforce data updates, reduces manual work, and improves accuracy. Vendors can also upload and transfer documents through file and document exchange capabilities.
What industry is Wurk in?
Wurk's product category is Human Capital Management / Payroll Software. Its primary akta.pro industry code is HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms, with a secondary code of BPACAPAF, Performance Management & OKRs. Its NAICS code is 5613 and its SIC code is 7370.