Greenline POS
Greenline POS is a Canadian SaaS provider of point-of-sale, compliance, inventory, e-commerce, and integrated payment software purpose-built for licensed cannabis retailers across all Canadian provinces and territories, serving over 700 retailers through a subscription model anchored on provincial regulatory reporting.
- Company typePrivate
- Founded2018
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Greenline POS does
Greenline POS (legal entity GETGREENLINE, INC., operating as a BLAZE company) is a Canadian SaaS provider of point-of-sale, compliance, inventory, e-commerce, and payment-processing software purpose-built for licensed cannabis retailers. Founded around 2018 to coincide with Canadian cannabis legalization, the company serves 700+ cannabis retailers across all 13 provinces and territories from a Vancouver, BC headquarters, with a registered Alberta ULC entity and a fully remote Canadian team of 11-50 employees. The platform is iOS-, Android-, and web-based, with a curated third-party marketplace of 20+ integrations covering digital signage, business intelligence, loyalty, delivery, and accounting. Differentiated features include one-click provincial compliance reporting (covering BC LDB, AGCO, AGLC, and other provincial regulators), omnichannel loyalty sync between in-store POS and BLAZE ECOM, AI-powered product recommendations on e-commerce, and embedded financing through Greenline Capital ($5K-$800K loans and $7.5K-$125K lines of credit underwritten using POS sales data).
The company monetizes primarily through per-store monthly subscriptions at $500/store (or $5,500/store annual, saving $500 per year) with custom enterprise pricing for retailers operating 20+ locations, plus $35/store/month for certain third-party integrations, $25/store/month for AI recommendations, and hardware sales. Greenline sells via a sales-led motion with a Canadian field sales team, supplemented by inside sales, self-serve resources (Greenline University), and a $500 retailer referral program. Ancillary revenue is generated by Greenline Capital lending and BLAZE Cares donation prompts at checkout. Geographic scope is strictly Canadian (United States and international markets are explicitly excluded), with parent BLAZE operating a separate US entity. Customer mix is dominated by independent and small-chain cannabis retailers (1-8 locations typical, with some enterprise accounts), with stated penetration of 500+ stores by 2021 growing to 700+ by 2025.
Strategic direction since 2021 has shifted toward owning the full cannabis retail technology stack: BLAZEPAY (2022) consolidated payment processing; BLAZE ECOM (2023) added omnichannel commerce; Greenline Capital (2021) embedded financing; BLAZE Sites (2025) added website/CMS; AI Product Recommendations (Feb 2025) and omnichannel loyalty (Jul 2025) added intelligence and cross-channel retention. The investment stance stated on the company site — "We're not currently looking for financing" — together with the absence of disclosed funding rounds beyond a small 2019 seed implies operational self-sufficiency under the BLAZE parent.
Greenline POS firmographics
Firmographics- Name
- Greenline POS
- Legal name
- GETGREENLINE, INC.
- Website
- https://getgreenline.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greenline POS is a Canadian SaaS provider of point-of-sale, compliance, inventory, e-commerce, and integrated payment software purpose-built for licensed cannabis retailers across all Canadian provinces and territories, serving over 700 retailers through a subscription model anchored on provincial regulatory reporting.
- Ownership category
- akta.pro rank
Greenline POS industry classification
Industry- Product category
- Cannabis Retail Point-of-Sale Software
- akta.pro primary industry
- Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics) (CRANAGAF)
Keywords
Where Greenline POS is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Greenline POS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- POS SaaS Subscription: Monthly or annual subscription fee per store for access to the Greenline POS platform. Includes training, support, and core POS functionality. Annual plans offer a discount vs monthly billing.
- Enterprise Multi-Store Plans: Custom pricing for retailers with 20+ stores. Long-term contracts provide additional discounts. Custom enterprise agreements.
- Hardware Sales: Sale of POS hardware (tablets, barcode scanners, receipt printers, cash drawers) to retailers. Payment required in advance.
- Third-Party Integration Fees: $35 per store per month fee for certain third-party integrations accessed through the Greenline platform (add-on to core subscription)
- AI Product Recommendations Add-on: $25 per month per location fee for AI-powered product recommendations on BLAZE ECOM
- Greenline Capital (Financing): Provides short-term capital loans ($5K-$800K) and lines of credit ($7.5K-$125K) to cannabis retailers. Revenue generated from interest on loans and credit facilities extended to customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly plan at $500 per store with training and support included |
| Subscription | Annual | Annual plan at $5,500 per store ($458/month equivalent), saving $500 vs monthly billing |
| Subscription | Multi-year contract | Custom enterprise pricing for retailers operating 20+ stores |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Greenline POS product offering
Product offeringCore offering
Greenline POS sells a Canada-only, cross-platform cannabis point-of-sale and retail operations SaaS platform (iOS, Android, web) to licensed cannabis retailers. The core offering bundles point-of-sale, multi-store inventory management and dashboard reporting, provincial compliance reporting, integrated payment processing (BLAZEPAY), e-commerce (BLAZE ECOM), a CMS website builder (BLAZE Sites), and working capital financing (Greenline Capital) into a single vertically integrated stack. Hardware (tablets, scanners, printers, cash drawers) and free online staff training (Greenline University) are also offered alongside subscriptions.
Product overview
Greenline POS is a unified cannabis retail software platform combining point-of-sale, compliance reporting, inventory management, and e-commerce into a single integrated system. The core platform consists of Greenline POS (iOS, Android, and web-based), supported by the Greenline Dashboard for multi-location inventory and reporting, and Greenline Compliance for provincial and federal regulatory reporting. E-commerce and omnichannel capabilities are delivered through BLAZE ECOM, which consolidates online menus, click-and-collect, delivery, AI-powered product recommendations, coupon codes, and loyalty redemption. BLAZEPAY provides integrated payment processing for both in-store and online transactions. Additional offerings include Greenline Capital (financing), BLAZE Sites (website builder CMS), and Greenline University (free online training). A marketplace of third-party integrations extends capabilities in e-commerce, digital signage, analytics, loyalty, HR/payroll, and accounting.
Differentiator
Problem solved
Functional benefit
Brands
- BLAZE ECOM: E-commerce and online ordering platform for cannabis retailers with features including AI-powered product recommendations, click-and-collect, and express checkout for kiosk orders.
- BLAZEPAY
- BLAZE Sites
- Greenline Capital
- Greenline Dashboard
- Greenline University
- Greenline Compliance
- BLAZE Canada API
Products and services
- Greenline POS Cross-platform (iOS, Android, web) point-of-sale software with integrated payment processing, designed specifically for licensed Canadian cannabis retailers to run in-store transactions, compliance reporting, and inventory operations.
- Greenline Dashboard Scalable inventory management and reporting backend for cannabis retailers using Greenline POS, providing multi-location oversight, consolidated reporting, and centralized operational control.
- Greenline Compliance Automated provincial and federal cannabis compliance reporting module supporting all required report types across Canadian provinces and territories, including six Ontario compliance report types, with one-click submission to provincial regulators and direct integration with wholesalers such as AGLC, BC LDB, and AGCO.
- BLAZE ECOM Omnichannel e-commerce platform for Canadian cannabis retailers that consolidates online menu, delivery, click-and-collect, AI-powered product recommendations, coupon codes, and loyalty redemption into a single platform with real-time inventory sync to Greenline POS.
- BLAZEPAY Fully integrated payment processing solution for in-store and online cannabis retail transactions, designed to consolidate payment services and reduce third-party vendor fees across the Greenline ecosystem.
- Greenline Capital Working capital financing service for Canadian cannabis retailers providing short-term loans from $5,000 to $800,000 and lines of credit up to $125,000, underwritten using Greenline POS and bank statement data.
- BLAZE Sites Content Management System (CMS) website builder designed for Canadian cannabis retailers to build and manage compliant online presence and drive sales.
- Greenline University Free self-directed online training platform for cannabis retail staff, providing video tutorials, interactive content, written documentation, and flexible onboarding for unlimited attendees including owners, managers, and budtenders.
- Greenline POS Hardware Point-of-sale hardware bundle (tablets, barcode scanners, receipt printers, cash drawers) sold to Greenline POS customers with advance payment required as part of deployment.
Quantifiable outcome
- 8% increase in gross merchandise value (GMV) for retailers using AI Product Recommendations, equating to $12,650 additional GMV per store per month
- +3 more outcomes
Companies that use Greenline POS
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Greenline POS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration23 records
AI capability3 records
Feature11 records
Greenline POS partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- BuddicoreBuddi is a Canadian cannabis click-and-collect, delivery, and digital menu provider integrated with Greenline POS. Offers pre-loaded cannabis product details, in-store kiosks, and is free for Greenline users.
- WeedmapscoreWeedmaps is a leading online cannabis listings marketplace integrated with Greenline for real-time menu updates. Greenline customers can manage products in real time on Weedmaps, eliminating the need to update multiple menus separately.
- HeadsetcoreHeadset provides business intelligence, industry performance data, inventory projections, and customizable reports for Greenline retailers. Helps retailers make data-driven purchasing and merchandising decisions.
- BudVuecoreBudVue digital signage integration with Greenline provides custom designs and layouts, integrated inventory with Greenline POS, and order pickup displays for in-store customer engagement.
- BLAZE (Parent Company)coreGreenline is a BLAZE company. BLAZE products including BLAZE ECOM (e-commerce platform), BLAZEPAY (integrated payment processing), BLAZE Sites (website builder), and BLAZE Cares (community initiatives) are developed and offered alongside Greenline POS as part of an integrated product ecosystem for Canadian cannabis retailers.
- SickKids FoundationminorGreenline launched the BLAZE Cares initiative in partnership with SickKids Foundation, enabling cannabis retailers to offer donation prompts at checkout to support SickKids Hospital in Toronto.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Greenline POS competitors and assessment
Company assessmentBroad incumbents
- Shopify: Shopify is the dominant general-purpose e-commerce platform that cannabis retailers sometimes use for online presence alongside a cannabis-specific POS. Shopify's BLAZE Sites competitor is Greenline's CMS offering for cannabis retailers.
- Lightspeed Commerce: Lightspeed is a broad retail POS and commerce platform serving many verticals. While not cannabis-specific, it represents the larger generalist POS competition Greenline would face if cannabis retailers opted for a general-purpose platform.
Direct peers
- Dutchie: Dutchie is a leading cannabis e-commerce and online ordering platform serving dispensaries. Greenline's BLAZE ECOM competes directly with Dutchie's online menu/checkout offerings for the same cannabis retailer customer base.
- Meadow: Meadow is a cannabis POS, payments, and e-commerce platform serving dispensaries with a similar integrated retail technology stack to Greenline's POS + BLAZEPAY + BLAZE ECOM suite.
- Treez: Treez is a cannabis retail POS and e-commerce platform serving dispensaries, providing a comparable integrated POS/inventory/commerce offering to Greenline — though primarily focused on the US market.
- Springbig: Springbig is a cannabis customer loyalty and CRM platform integrated into dispensary POS systems, directly comparable to Greenline's omnichannel loyalty integration and listed as one of Greenline's marketplace partners.
- Cova POS: Cova POS is a Canadian cannabis point-of-sale and retail management platform serving licensed dispensaries, directly competing with Greenline in the same customer base and Canadian regulatory environment.
- POSaBIT: POSaBIT provides cannabis point-of-sale and integrated payment processing for dispensaries, directly comparable to Greenline's POS + BLAZEPAY combination for cannabis retailers.
- Jane Technologies (iHeartJane): Jane Technologies provides cannabis e-commerce, online ordering, and delivery management for dispensaries — overlapping with Greenline's BLAZE ECOM and Buddi integration capabilities.
- LeafLogix: LeafLogix is a cannabis retail management platform combining POS, inventory, e-commerce, and loyalty for dispensaries — directly overlapping with Greenline's POS, BLAZE ECOM, and omnichannel loyalty offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Greenline POS social profiles
Digital presenceGreenline POS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenline POS leadership team
Management profileNumber of profiles
Profiles3 records
Greenline POS funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenline POS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenline POS
What does Greenline POS do?
Greenline POS sells a Canada-only, cross-platform cannabis point-of-sale and retail operations SaaS platform (iOS, Android, web) to licensed cannabis retailers. The core offering bundles point-of-sale, multi-store inventory management and dashboard reporting, provincial compliance reporting, integrated payment processing (BLAZEPAY), e-commerce (BLAZE ECOM), a CMS website builder (BLAZE Sites), and working capital financing (Greenline Capital) into a single vertically integrated stack. Hardware (tablets, scanners, printers, cash drawers) and free online staff training (Greenline University) are also offered alongside subscriptions.
Is Greenline POS a public or private company?
Greenline POS is a private company. It is classified as corporate owned and is currently operating.
When was Greenline POS founded?
Greenline POS was founded in 2018. It employs 11 to 50 people.
Where is Greenline POS based?
Greenline POS is headquartered in Vancouver, Canada, in the North America region.
How does Greenline POS make money?
Six revenue lines are on record. POS SaaS Subscription is the primary driver. The others are enterprise Multi-Store Plans, hardware Sales, third-Party Integration Fees, AI Product Recommendations Add-on and greenline Capital (Financing).
Who are Greenline POS's main competitors?
Broad incumbents on record are Shopify and Lightspeed Commerce. Direct peers are Dutchie, Meadow, Treez, Springbig, Cova POS, POSaBIT, Jane Technologies (iHeartJane) and LeafLogix.
Does Greenline POS have an API?
Yes. A BLAZE Canada API Agreement exists for partner-facing integration. Specific API type (REST, GraphQL, webhooks), authentication method, rate limits, versioning, and sandbox availability are not detailed in available source material. Contact for API access: [email protected].
What industry is Greenline POS in?
Greenline POS's product category is Cannabis Retail Point-of-Sale Software. Its primary akta.pro industry code is CRANAGAF, Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics).