Wrike

What Wrike does

Wrike is a private enterprise work management platform headquartered in San Diego, California, founded in 2006. The company provides cross-functional project management, workflow automation, and contextual collaboration tools to 30,000+ organizations worldwide, including named enterprise customers such as NVIDIA, Walmart, Syneos Health, Nickelodeon, Texas Rangers, Lyft, and Siemens. Wrike is recognized as a Leader in the Gartner Magic Quadrant for Collaborative Work Management for three consecutive years (2023–2025).

The core platform is built around a proprietary Work Intelligence Graph that processes 500B+ historical data points and 5B+ events annually, powering AI capabilities including Wrike AI Agents (autonomous task execution), Wrike Copilot (conversational assistant), and an MCP Server enabling OAuth-based governed connectivity to external AI assistants (Claude, ChatGPT, Google Gemini, Microsoft Copilot). Foundation model dependencies run on Microsoft Azure OpenAI Service. The company maintains 400+ native integrations, enterprise-grade certifications (ISO 27001, SOC 2 Type 2, SOC 3, GDPR, CSA STAR Level 2), and a wholly-owned subsidiary in Klaxoon, a visual collaboration platform acquired in December 2024.

Wrike operates a hybrid go-to-market combining direct enterprise sales for large organizations with self-serve product-led growth (14-day free trial) and partner/reseller channels. Revenue is generated through tiered SaaS subscriptions (Free, Team, Business, Pinnacle, Apex) on per-user pricing with multi-year enterprise contracts, supplemented by professional services (implementation, consulting, training), add-on modules (Wrike Sync, Wrike Lock, Wrike Integrate, Datahub), and a Springboard Toolkit for AI agent deployment. Distribution has expanded into AI marketplaces (Claude, ChatGPT, Google Gemini), and the website supports 17 languages for global reach.

Name

Wrike

Legal name

Wrike, Inc.

Website

http://www.wrike.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Wrike is a private enterprise work management platform serving 30,000+ organizations with AI-powered project management, cross-functional collaboration, and workflow automation. Headquartered in San Diego, the platform combines autonomous AI agents, a proprietary Work Intelligence Graph, and 400+ integrations.

Ownership category

akta.pro rank

Product category

Enterprise Work Management Software

NAICS

Computer Systems Design and Related Services (5415)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

Keywords

• Work management platform
• Project management software
• Enterprise collaboration tools
• AI workflow automation
• Team productivity software

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Wrike operates as a cloud-based SaaS platform with subscription licensing. The company offers multiple tiers including Free, Team, Business, Pinnacle, and Apex plans. Pricing is primarily per-user with tiered feature access and add-on capabilities.
2. Professional Services: Wrike offers implementation, consulting, and training services to support enterprise deployments, including the Springboard Toolkit for AI agent deployment.
3. Add-On Features: Additional paid features including Wrike Sync (for Bitbucket, GitHub, GitLab integrations), premium support packages, and specialized capabilities available as tier add-ons.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Wrike is an AI-powered enterprise work management platform that enables teams and AI agents to plan, execute, track, and collaborate on projects across organizations. The platform provides project management, workflow automation, dashboards, resource management, request forms, proofing, and 400+ native integrations with enterprise applications. Its proprietary Work Intelligence Graph processes 500B+ historical data points and 5B+ events annually to power AI capabilities including Wrike AI Agents, Wrike Copilot, and an MCP Server that connects the platform to external AI assistants such as Claude, ChatGPT, Google Gemini, and Microsoft Copilot.

Product overview

Wrike is an AI-powered enterprise work management platform structured as a core platform with integrated AI capabilities (Wrike AI Agents, Wrike Copilot, MCP Server) and specialized modules. The core Wrike platform provides project management, collaboration, and workflow automation, while Wrike AI Agents deliver autonomous task execution and Wrike Copilot provides conversational AI assistance. The Work Intelligence Graph (500B+ data points, 5B+ events annually) powers AI capabilities across the platform. Specialized add-on modules include Wrike Whiteboard (via Klaxoon acquisition), Datahub for data consolidation, Wrike Integrate (400+ integrations), Wrike Lock for security, and dedicated features for dashboards, automation, Gantt charts, resource management, request forms, and proofing. The MCP Server enables connectivity to external AI assistants including Claude, ChatGPT, Google Gemini, and Microsoft Copilot.

Differentiator

Problem solved

Functional benefit

Brands

• Klaxoon: Visual collaboration platform powered by Wrike, offering brainstorming, diagramming, and live polls for visual collaboration
• Wrike Work Intelligence
• Wrike MCP Server
• Wrike Copilot
• Wrike AI Agents

Products and services

• Wrike AI-powered enterprise work management platform that enables teams and AI agents to plan, execute, track, and collaborate on projects across organizations, trusted by 30,000+ organizations worldwide.
• Wrike AI Agents Autonomous AI agents integrated into Wrike workflows that execute tasks, automate repetitive work, and handle repeatable processes without human intervention; delivers up to 10 hours of time savings per user per week.
• Wrike Copilot AI assistant built into Wrike projects that answers questions, summarizes work, and keeps teams moving without back-and-forth communication.
• Wrike Work Intelligence Graph Proprietary data infrastructure processing 500B+ historical data points and 5B+ events annually, providing deep organizational context for AI agents and insights across the Wrike platform.
• Wrike MCP Server Model Context Protocol server enabling secure connectivity between Wrike and external AI assistants including Claude, ChatGPT, Google Gemini, and Microsoft Copilot using OAuth 2.0 authentication for governed, auditable workflows.
• Klaxoon Visual collaboration platform acquired by Wrike that powers Wrike Whiteboard with tools for brainstorming, planning, diagramming, and live polls, enabling visual collaboration across onsite and remote teams.

Quantifiable outcome

• 30% time savings per project reported by manufacturing customers
• +3 more outcomes

Named customers7 records

Segments11 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core.

• Anthropic (Claude)coreTechnology or Integration · 10 June 2026Wrike is available as a connector in Claude, Anthropic's AI assistant with 300,000+ business users across 1,000 accounts. Anthropic's Claude Code can interact with live Wrike work data while keeping work connected to a single source of truth.
• Google (Gemini)coreTechnology or Integration · 10 June 2026Wrike is available as a connector in Google Gemini, reaching 8 million Gemini Enterprise paid seats across 2,800 companies. Enables teams to bring work context from Wrike into Google Gemini conversations.
• Microsoft (Copilot)coreTechnology or Integration · 10 June 2026Wrike can connect to Microsoft Copilot via MCP with OAuth-based connectivity, enabling integration with Microsoft's AI ecosystem alongside ChatGPT and other assistants.
• UnitocoreTechnology or Integration · 31 October 2025Unito's two-way sync technology is integrated with Wrike Datahub, enabling real-time bidirectional data flow between Wrike and various enterprise systems. This integration eliminates data silos, improves data accuracy, and supports AI-enhanced workflows for enterprise users.
• OpenAIcoreTechnology or IntegrationWrike MCP Server is available on the OpenAI GPT Store, enabling enterprise teams to connect AI assistants directly to Wrike's Work Intelligence Graph for governed, auditable workflows. The service is available at no additional cost for eligible customers.
• Microsoft AzurecoreTechnology or IntegrationWrike uses Microsoft Azure OpenAI Service to provide generative AI features and functionality of Wrike AI. Customer prompts and generated content are temporarily stored for abuse monitoring with authorized Microsoft employee review.
• KlaxooncoreTechnology or IntegrationKlaxoon is a Wrike company that powers Wrike Whiteboard with visual collaboration tools including brainstorming, diagramming, and live polls. The integration enables visual collaboration within the Wrike workspace.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ServiceNow: ServiceNow is a broad enterprise workflow and automation platform with overlapping capabilities in IT service management, project portfolio management, and process automation. It competes with Wrike for enterprise automation budgets, particularly in IT and operations.
• Microsoft (Project, Planner, Loop): Microsoft bundles work management capabilities (Project, Planner, Loop) into Microsoft 365 and increasingly into Copilot. While not specialized like Wrike, Microsoft's distribution and bundled pricing make it the most significant incumbent competitor for enterprise work management seats.
• Google Workspace: Google Workspace is a broad incumbent offering collaborative productivity and increasingly project/work coordination features. Through Gemini and Workspace integrations, Google competes indirectly with Wrike for AI-driven work management budgets inside enterprises.

Emerging players

• Notion: Notion is an emerging competitor expanding from docs and wikis into project management and team workspaces. Its AI features and broad adoption among knowledge work teams create partial overlap with Wrike, particularly for product, marketing, and operations teams.
• Linear: Linear is an emerging project management platform focused on product and engineering teams. It overlaps with Wrike's IT and Product Management customer segments and is increasingly used by venture-backed technology companies that might otherwise have selected Wrike.

Direct peers

• ClickUp: ClickUp is a direct competitor to Wrike offering an all-in-one work management platform with tasks, docs, whiteboards, and goals. Both target cross-functional teams seeking to consolidate multiple tools, and ClickUp is an aggressive challenger on pricing and feature breadth.
• Asana: Asana is a direct competitor to Wrike in the work and project management market, offering task management, workflow automation, and portfolio views for cross-functional teams. Both companies target mid-market and enterprise customers and are increasingly competing on AI-driven work automation capabilities.
• Atlassian (Jira, Trello): Atlassian's Jira and Trello products directly compete with Wrike, particularly for IT, engineering, and product management buyers. Both platforms offer task tracking, agile workflows, and enterprise-grade extensibility, and are racing to embed AI agents into their work management experiences.
• Smartsheet: Smartsheet is a direct competitor to Wrike in enterprise work management and collaborative project execution. Both platforms serve operations, PMO, and marketing teams with sheet-like interfaces, automation, and enterprise governance, and compete head-to-head in Gartner evaluations.
• Monday.com: Monday.com is a direct competitor to Wrike offering work management, project tracking, and automation on a configurable platform. Both target operations, marketing, and PMO buyers and have overlapping enterprise customer bases and pricing structures.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/wrike
• LinkedInlinkedin.com/company/wrike
• Xx.com/wrike
• Facebookfacebook.com/Wrike

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wrike