What Schola does

Schola is a Phoenix-based, venture-backed EdTech company that operates an AI-powered SaaS platform called Assembly™ to help PreK-12 schools recruit, enroll, and retain families, and to help community organizations manage programs. The platform combines personalized family-school matching, automated outreach and marketing, and real-time analytics to address enrollment and engagement pain points for charter and traditional PK-12 schools. Founded in 2016 and operating nationwide in the United States, Schola also bundles a School Management System covering class organization, curriculum control, student administration, attendance, assignments, exams, and expense tracking.

The core technology is the Assembly™ platform, which layers AI-driven matching and automation on top of enrollment and program management workflows, supported by a School Management System for day-to-day school administration. Schola maintains a 99.98% platform uptime over a rolling 30-day window. Distribution is direct via SaaS to schools and community organizations, complemented by an Early Access onboarding program and channel partnerships such as ACES Educational Services in New Mexico and Little Taller Design & Development for UX and tooling integration.

Schola's business model is SaaS subscription-based with quote-based, non-public pricing negotiated per school or organization. The company runs a hybrid go-to-market combining product-led growth (Early Access, website) with sales-led expansion targeting PK-12 schools. It has raised approximately $14.4M across five funding rounds from 2019 through a $10M Series A in December 2022 led by Channel Equity Partners, with use of funds directed at nationwide US expansion, platform enhancement, and a planned transportation/carpooling module. Leadership consists of Founder & CEO Jaime Martínez and CFO & Enrollment Analysis lead Carlos Melendez.

Name

Schola

Legal name

Schola Inc.

Website

https://schola.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Schola operates the AI-powered Assembly™ platform, a SaaS solution that helps PK-12 schools recruit, enroll, and retain families through personalized matching, automated outreach, and program management tools across the United States.

Ownership category

akta.pro rank

Product category

K-12 Education Enrollment Software

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Student Information Systems (SIS) & School Administration Platforms (EDAJAMAB)

Keywords

• K-12 enrollment software
• School matching platform
• Charter school SaaS
• Student recruitment platform
• Education program management

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Platform Subscription: SaaS-based software platform for schools providing enrollment management, parent outreach, and program management capabilities.
2. School Recruitment Services: Services helping schools recruit and enroll families, matching families with suitable schools to increase enrollment for partner schools.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Schola develops Assembly™, an AI-powered SaaS platform that helps PK-12 schools (with particular focus on charter schools) recruit, enroll, and retain families through personalized matching algorithms, automated marketing workflows, live outreach, and real-time analytics. The company also offers a School Management System that handles class organization, curriculum control, student administration, teacher coordination, attendance, assignments, exams, and expense tracking.

Product overview

Schola offers a unified AI-powered platform centered around Assembly™ for PK-12 schools, which enhances student recruitment and enrollment through personalized matching, automated marketing, and data analytics. The platform also includes a School Management System for operational tools covering class organization, curriculum control, student administration, and teacher coordination. Assembly™ serves charter schools with automated workflows and real-time analytics while the broader platform benefits Pre-K to 12th-grade schools through enrollment management and parent engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Assembly™: AI-powered platform for charter schools that enhances enrollment processes, parent outreach, and program management with features like automated workflows and real-time analytics.

Products and services

• Assembly™

Quantifiable outcome

• 99.98% uptime maintained over 30 days

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature4 records

Partnerships

One partnership is on record.

• ACES Educational ServicesminorOthersSchola partners with ACES Educational Services to provide student recruitment and enrollment solutions particularly benefiting ACES Participating Agencies in New Mexico through personalized matching, automated marketing, and data analytics.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Gradelink: Gradelink is an independent K-12 SIS focused on smaller private and charter schools with enrollment, attendance, and reporting features. It overlaps with Schola's school management system on a smaller scale.
• Sycamore Education: Sycamore Education provides K-12 SIS, gradebook, and school administration tools for smaller schools and districts. It is an emerging competitor addressing the same school administration niche as Schola.

Direct peers

• SchoolMint: SchoolMint provides K-12 enrollment, registration, and school choice management software. It is the closest direct competitor to Schola's Assembly™ platform, addressing the same PK-12 enrollment and family matching use case.
• Finalsite: Finalsite offers enrollment marketing, website, and communication tools for K-12 schools and districts. It competes directly with Schola's family matching and live outreach capabilities.
• SchoolAdmin (Magnus Health): SchoolAdmin (now part of Magnus Health) offers K-12 enrollment and admissions management software. It is a direct peer in school enrollment workflows, family communication, and registration.

Broad incumbents

• PowerSchool: PowerSchool is the dominant K-12 SIS and enrollment platform with deep district penetration. It represents the broad incumbent that Schola must either displace or integrate alongside.
• FACTS (RenWeb): FACTS provides K-12 SIS, tuition management, and enrollment solutions primarily to private and faith-based schools. It is a broad incumbent serving the same PK-12 administrative and enrollment workflows Schola targets.
• Infinite Campus: Infinite Campus is a long-standing K-12 SIS provider with built-in enrollment and registration functionality. It is a broad incumbent competing for the same school administrative wallet.

Others

• ClassDojo: ClassDojo is a widely adopted K-12 parent communication and classroom engagement platform. While not directly competing in enrollment, it is an ecosystem player in K-12 family engagement that Schola overlaps with via outreach features.
• Remind: Remind is a K-12 communication and messaging platform connecting teachers, parents, and students. It is adjacent to Schola's outreach and parent engagement capabilities within the same K-12 ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schola