CoachEm
CoachEm is an AI-powered sales coaching execution platform that helps frontline sales managers at enterprise and mid-market technology companies run more effective 1:1s. It applies in-house causal AI and deep learning to CRM, call, and calendar data to prescribe targeted coaching actions and improve rep performance.
- Company typePrivate
- Founded2022
- HeadquartersPutnam, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CoachEm does
CoachEm is an AI-powered sales coaching execution platform founded in 2022 and headquartered in Putnam, Connecticut. The company targets enterprise and mid-market technology companies in North America, with a specific focus on serving frontline sales managers (FLMs) responsible for rep development and consistent 1:1 execution. Its core product is an AI-Powered Manager Operating System — a CRM-integrated SaaS console that aggregates data from a customer's existing sales technology stack (CRM, conversation intelligence, calendar) and applies proprietary causal AI and deep learning models to identify behavioral patterns, diagnose root causes of performance gaps, and deliver targeted coaching recommendations for one-on-ones and team meetings.
The underlying technology is built in-house with no external API dependencies and includes patent-pending machine learning intelligence designed to determine which behaviors and skills each individual rep needs to improve. CoachEm applies a "people-first" AI approach with human-in-the-loop design, regular bias auditing led by Dr. Ryan Baker of the University of Pennsylvania, and a publicly posted AI Policy. Strategic content and capability integrations include Sandler's Sales Leader Growth Series and micro-learning modules embedded in the recommendation engine (since May 2023) and Hyperbound's AI-powered role-play capabilities (added June 2025).
CoachEm operates a SaaS subscription revenue model supplemented by implementation and training services. Its go-to-market is sales-led, combining enterprise field sales for larger accounts with inside sales for mid-market prospects, and is augmented by the Sandler licensing agreement that extends potential distribution across Sandler's 230+ offices in 30 countries. Pricing is quote-based and not publicly disclosed. The company has achieved SOC 2 Type II compliance (CAIQ score of 97.69%) and serves named customers including Parchment, SchoolStatus, and SamCart.
CoachEm firmographics
Firmographics- Name
- CoachEm
- Legal name
- CoachEm, Inc.
- Website
- https://coachem.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CoachEm is an AI-powered sales coaching execution platform that helps frontline sales managers at enterprise and mid-market technology companies run more effective 1:1s. It applies in-house causal AI and deep learning to CRM, call, and calendar data to prescribe targeted coaching actions and improve rep performance.
- Ownership category
- akta.pro rank
CoachEm industry classification
Industry- Product category
- Sales Enablement Software
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Sales Leadership & Revenue Executive Coaching (EDABANAL)
- akta.pro secondary industries
- Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Manager & Team Leader Onboarding (EDABAOAC), Performance & Accountability Coaching (EDABANAD)
Keywords
Where CoachEm is headquartered
LocationHeadquarters
- HQ city
- Putnam
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
CoachEm business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Platform: CoachEm operates as a SaaS (Software as a Service) company offering an AI-powered coaching execution platform. The platform is sold to enterprise and mid-market companies on a subscription basis, with licensing fees and associated implementation and training services.
- Implementation and Training Services: Associated implementation and training services provided to customers alongside the SaaS platform, including customized solution deployment that fits into the customer's sales org and team structure.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
CoachEm product offering
Product offeringCore offering
CoachEm is an AI-powered Manager Operating System delivered as a CRM-integrated SaaS platform that helps frontline sales managers run more effective 1:1s and team meetings. It aggregates data from a company's existing tech stack (CRM, conversation intelligence, calendar) and applies proprietary deep learning, causal AI, and machine learning to surface behavioral patterns, diagnose root causes of rep underperformance, and prescribe targeted coaching actions.
Product overview
CoachEm is an AI-powered Manager Operating System built for front-line sales managers. The platform serves enterprise and mid-market technology companies in North America. CoachEm's core product is a CRM-integrated console that aggregates data from a company's existing tech stack (CRM, call intelligence, calendar data) and processes it through proprietary causal AI to identify behavioral patterns, diagnose root causes of performance gaps, and deliver actionable recommendations for one-on-ones and team meetings. The system automates data consolidation and meeting preparation tasks, enabling managers to focus on coaching rather than analysis. Key integrations include Sandler training content embedded in the recommendation engine and Hyperbound AI-powered role-play for rep practice.
Differentiator
Problem solved
Functional benefit
Brands
- Coach2Scale: CoachEm's podcast featuring interviews with sales leaders on coaching, leadership, and building high-performing sales teams. The podcast has produced over 100 episodes.
Products and services
- CoachEm AI-Powered Manager Operating System A CRM-integrated SaaS coaching execution platform that leverages proprietary causal AI and deep learning to help frontline sales managers identify patterns of great behavior, determine opportunities for improvement, and serve up practical recommendations to drive team performance during 1:1s and team meetings. Sold to enterprise and mid-market technology companies in North America on a subscription basis.
- Coach2Scale Podcast Proprietary podcast content series hosted by co-founder Matt Benelli featuring interviews with sales leaders, used as a thought-leadership vehicle to engage the sales leadership community.
- AI-Powered Role-Play (Hyperbound Integration) AI-powered role-play capability integrated into the CoachEm platform through partnership with Hyperbound, enabling reps and managers to practice talk tracks, objection responses, and difficult conversations in a safe environment with instant feedback.
Quantifiable outcome
- 300% year-over-year pipeline growth when using consistent behavioral coaching with structured 1:1s
- +2 more outcomes
Companies that use CoachEm
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
CoachEm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
CoachEm partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HyperboundcoreCoachEm and Hyperbound announced a strategic partnership to revolutionize sales coaching by bringing together two pioneers in AI-driven sales enablement. The collaboration provides a comprehensive, scalable coaching solution for go-to-market teams. The partnership enables AI-powered role-play for reps, not just for individual contributors but also for managers, allowing them to practice handling difficult conversations, giving feedback on missed quota, and other coaching scenarios.
- SandlercoreSandler and CoachEm signed a partnership agreement combining Sandler's proven training techniques with CoachEm's AI coaching execution platform. The licensing agreement enables CoachEm to sell and facilitate Sandler's Sales Leader Growth Series and add Sandler's proven micro-learning modules as content within CoachEm's recommendation engine. Sandler is the leading global sales professional development organization, empowering over 50,000 sales professionals and leaders each year across over 230 office locations spanning 30 countries.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
CoachEm competitors and assessment
Company assessmentDirect peers
- Gong: Conversation intelligence and revenue intelligence platform that captures sales calls and increasingly layers AI-driven coaching recommendations and rep-scorecards. Closest direct competitor to CoachEm because it also ingests CRM + call data to surface coaching signals for frontline managers.
- Chorus.ai (ZoomInfo): Conversation intelligence platform that analyzes sales calls and delivers AI-generated coaching insights, scorecards, and battlecards to sales managers. Competes head-to-head with CoachEm's call-data-driven coaching workflow.
- Outreach: Sales engagement platform that has expanded into AI-powered deal insights, rep performance analytics, and coaching workflows. Overlaps with CoachEm in providing managers AI-driven signals on rep behavior and pipeline outcomes.
- Salesloft: Sales engagement and conversation intelligence platform (post-Drift acquisition) that surfaces call analytics and coaching recommendations for frontline managers. Comparable to CoachEm as a workflow-integrated AI coaching layer for sellers.
- Mindtickle: Sales readiness and coaching platform combining training, role-play, and AI-driven rep assessments. Most direct overlap with CoachEm in the AI-coaching + skill-development category for frontline sales managers.
- Allego: Sales enablement and learning platform with AI-driven content recommendations, coaching, and rep development tools. Competes with CoachEm on manager-led rep coaching and behavior-change programs.
- SalesHood: Sales coaching and enablement platform with AI-driven rep performance scoring and 1:1 coaching workflows. Closely mirrors CoachEm's FLM-focused approach to AI-augmented sales coaching.
Broad incumbents
- Highspot: Broader sales enablement incumbent offering content management, sales plays, and AI-driven guidance for sellers and managers. Competes indirectly by bundling coaching-adjacent features into a wider enablement suite.
- Seismic: Large sales enablement platform covering content, training, and AI-driven buyer/seller interactions. Overlaps with CoachEm at the manager-coaching layer but as part of a much broader enablement portfolio.
- Showpad: Sales enablement platform combining content, training, and coaching tools for sales teams. Competes with CoachEm in the manager-driven rep coaching category but typically serves broader enablement needs.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
CoachEm social profiles
Digital presenceCoachEm compliance and trust
Trust signalCompliance1 record
CoachEm financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoachEm leadership team
Management profileNumber of profiles
Profiles5 records
CoachEm funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoachEm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoachEm
What does CoachEm do?
CoachEm is an AI-powered Manager Operating System delivered as a CRM-integrated SaaS platform that helps frontline sales managers run more effective 1:1s and team meetings. It aggregates data from a company's existing tech stack (CRM, conversation intelligence, calendar) and applies proprietary deep learning, causal AI, and machine learning to surface behavioral patterns, diagnose root causes of rep underperformance, and prescribe targeted coaching actions.
Is CoachEm a public or private company?
CoachEm is a private company. It is classified as venture growth investor backed and is currently operating.
When was CoachEm founded?
CoachEm was founded in 2022. It employs 11 to 50 people.
Where is CoachEm based?
CoachEm is headquartered in Putnam, United States, in the North America region.
How does CoachEm make money?
Two revenue lines are on record. SaaS Subscription Platform is the primary driver. The others are implementation and Training Services.
Who are CoachEm's main competitors?
Direct peers on record are Gong, Chorus.ai (ZoomInfo), Outreach, Salesloft, Mindtickle, Allego and SalesHood. Broad incumbents are Highspot, Seismic and Showpad.
Does CoachEm have an API?
No public API is recorded for CoachEm.
What industry is CoachEm in?
CoachEm's product category is Sales Enablement Software. Its primary akta.pro industry code is EDABANAL, Sales Leadership & Revenue Executive Coaching, with a secondary code of EDABANAF, Team & Group Executive Coaching (Leadership Teams). Its NAICS code is 61143 and its SIC code is 7372.