Beyond Pulse
- Company typePrivate
- Founded2017
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Beyond Pulse firmographics
Firmographics- Name
- Beyond Pulse
- Legal name
- Beyond Pulse
- Website
- https://beyondpulse.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Beyond Pulse industry classification
Industry- Product category
- Sports Wearable Technology
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors) (CRAMADAH)
- akta.pro secondary industries
- Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Performance Analysis & Video Coaching (HSADAEAG)
Keywords
Where Beyond Pulse is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Beyond Pulse business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Wearable Hardware Sales: Sale of Smart Belt, Smart Vest, and Smart Bra wearable devices. One-time hardware purchase with ongoing app/dashboard access.
- Software/Subscription Services: Access to Beyond Pulse Dashboard and Reporting platform, player email reports after each session, and ongoing support for data interpretation. Implied recurring revenue through subscription access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Smart Belt wearable device with app access |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Beyond Pulse product offering
Product offeringCore offering
Beyond Pulse designs and sells wearable fitness tracking hardware (the Smart Belt, plus Smart Vest and Smart Bra variants) that capture player biometrics such as heart rate, workload, distance, speed, sprints, calories, and a proprietary Active Participation metric. The hardware feeds a web-based Coach Dashboard and a companion Mobile App that translate raw data into actionable coaching insights and individual player reports. The offering is sold both to individual athletes and to youth soccer clubs, university programs, and coaching organizations.
Product overview
Beyond Pulse is a Coaching EdTech platform centered on wearable fitness tracking technology for youth sports. The core offering is the Beyond Pulse Smart Belt—a lightweight sensor worn at the waist that aggregates player biometric data (heart rate, workload, distance, speed, high impact sprints, calories, and a proprietary Active Participation metric). This data syncs to a web-based Coach Dashboard and mobile App, which translate raw metrics into actionable coaching insights. The product line includes the Smart Belt as the primary device, plus Smart Vest and Smart Bra alternatives for different body types. Separate login portals exist for coaches (dashboard/reporting) and players (individual reports and progress tracking).
Differentiator
Problem solved
Functional benefit
Products and services
- Beyond Pulse Smart Belt Primary wearable sensor worn at the waist during training and games that collects player biometric and performance data including heart rate, workload, distance, speed, sprints, and calories. Sold to individual athletes and youth soccer clubs.
- Beyond Pulse Smart Vest Alternative wearable garment option that collects the same biometric and performance data as the Smart Belt in a vest form factor.
- Beyond Pulse Smart Bra Wearable sports bra option for female athletes that collects biometric and performance data during training and games.
- Beyond Pulse Dashboard and Reporting Web-based platform that aggregates and visualizes player and team data from wearables, providing coaches with actionable insights on performance, development, and recovery metrics, plus post-session reports.
- Beyond Pulse Mobile App Smartphone application used to start training sessions, sync wearable data, and deliver player or coach session reports immediately after each session.
Quantifiable outcome
- 54% enjoyment correlation with higher Active Participation
- +3 more outcomes
Companies that use Beyond Pulse
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Beyond Pulse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Beyond Pulse partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, core and minor.
- United Soccer CoachesflagshipOfficial wearable technology partner of United Soccer Coaches, the largest soccer coach organization in the United States. Beyond Pulse is certified and supported by this organization.
- NAIA (National Association of Intercollegiate Athletics)corePartnership with NAIA for distribution to college soccer programs and promotion of wearable technology in intercollegiate athletics.
- NJCAA (National Junior College Athletic Association)corePartnership with NJCAA for distribution to junior college soccer programs.
- USA Field HockeyminorPartnership with USA Field Hockey for promotion of wearable technology in field hockey.
- ECNL (Elite Clubs National League)flagshipECNL is a key customer and partner. Beyond Pulse technology is trusted by ECNL and used by ECNL clubs for player development tracking.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Beyond Pulse competitors and assessment
Company assessmentDirect peers
- Playermaker: Playermaker makes smart insoles worn inside soccer cleats that capture foot-to-ball interactions, speed, and load. It is the most direct peer to Beyond Pulse in the youth/grassroots soccer wearable space, competing for the same coach and player personas with similar hardware-plus-software GTM.
- Catapult Sports: Catapult provides GPS-enabled athlete tracking vests and analytics platforms used primarily by professional and elite teams. It competes with Beyond Pulse in the underlying technology category (wearable load/performance monitoring) and represents a credible downstream threat as it expands to amateur tiers.
- STATSports: STATSports produces GPS-based athlete tracking vests with heart rate and load metrics, with strong presence in soccer at the professional and academy level. It is a direct peer in the soccer wearables category and serves the same coach-driven buyer personas Beyond Pulse targets.
- AthleteMonitoring: AthleteMonitoring is a web-based athlete wellness and monitoring platform that helps coaches track readiness, workload, and recovery. It is a direct peer to Beyond Pulse on the software/dashboard side, particularly for the coach persona seeking to translate data into development decisions.
- KinaTrax: KinaTrax (part of KINActive) provides markerless motion-capture and biomechanical analytics for athletes, including soccer. It is comparable to Beyond Pulse as a sports performance analytics provider with overlapping coach and player use cases in player development.
Broad incumbents
- WHOOP: WHOOP is a subscription-based fitness wearable that captures heart rate, strain, and recovery metrics. While its product form factor and consumer focus differ from Beyond Pulse, it competes for the same biometric-tracking mindshare among athletes, parents, and coaches evaluating wearable investments.
- Polar Electro: Polar manufactures heart-rate monitors, GPS watches, and team-coaching software for endurance and team sports. It is a broad incumbent in the wearable fitness tracking category and provides an alternative for coaches considering Polar Team Pro instead of Beyond Pulse for squad monitoring.
- Garmin: Garmin is a major manufacturer of GPS watches and fitness wearables with broad consumer and athlete adoption. As a broader incumbent in fitness wearables, Garmin represents the price-and-ecosystem alternative to dedicated sport-specific wearables like Beyond Pulse.
Emerging players
- Veo Technologies: Veo produces AI-powered camera systems for soccer match and training analysis that automatically generate highlights and tactical insights. It is an emerging player in soccer performance technology, already a Beyond Pulse partner, and overlaps with the coach-facing analytics workflow Beyond Pulse serves.
- Smartabase by Catapult: Smartabase is an athlete management platform for centralizing wellness, performance, and training data across sports organizations. It is comparable to Beyond Pulse's dashboard layer for organizations seeking integrated athlete management beyond a single wearable device.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Beyond Pulse social profiles
Digital presenceBeyond Pulse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beyond Pulse leadership team
Management profileNumber of profiles
Profiles5 records
Beyond Pulse funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beyond Pulse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beyond Pulse
What does Beyond Pulse do?
Beyond Pulse designs and sells wearable fitness tracking hardware (the Smart Belt, plus Smart Vest and Smart Bra variants) that capture player biometrics such as heart rate, workload, distance, speed, sprints, calories, and a proprietary Active Participation metric. The hardware feeds a web-based Coach Dashboard and a companion Mobile App that translate raw data into actionable coaching insights and individual player reports. The offering is sold both to individual athletes and to youth soccer clubs, university programs, and coaching organizations.
Is Beyond Pulse a public or private company?
Beyond Pulse is a private company. It is classified as venture growth investor backed and is currently operating.
When was Beyond Pulse founded?
Beyond Pulse was founded in 2017. It employs 11 to 50 people.
Where is Beyond Pulse based?
Beyond Pulse is headquartered in Portland, United States, in the North America region.
How does Beyond Pulse make money?
Two revenue lines are on record. Wearable Hardware Sales are the primary driver. The others are software/Subscription Services.
Who are Beyond Pulse's main competitors?
Direct peers on record are Playermaker, Catapult Sports, STATSports, AthleteMonitoring and KinaTrax. Broad incumbents are WHOOP, Polar Electro and Garmin. Emerging players are Veo Technologies and Smartabase by Catapult.
Does Beyond Pulse have an API?
No public API is recorded for Beyond Pulse.
What industry is Beyond Pulse in?
Beyond Pulse's product category is Sports Wearable Technology. Its primary akta.pro industry code is CRAMADAH, Fitness Wearables & Training Tech Retail (Heart-Rate Monitors, GPS Watches, Sensors), with a secondary code of CRACAQAH, Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.). Its NAICS code is 33992 and its SIC code is 3949.