AthleteMonitoring
AthleteMonitoring is a modular, evidence-based SaaS platform by FITSTATS Technologies, Inc. that centralizes wellness, workload, injury surveillance, and health records for Olympic committees, sports leagues, universities, and elite teams across 15 languages.
- Company typePrivate
- Founded2000
- HeadquartersMoncton, Canada
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AthleteMonitoring does
AthleteMonitoring is a cloud-based, evidence-based athlete health and performance management SaaS platform operated by FITSTATS Technologies, Inc., a privately held Canadian corporation founded in 2000 and headquartered in Moncton, New Brunswick. The platform centralizes wellness monitoring (fatigue, sleep, mood, menstrual cycle), workload management (acute:chronic load, monotony, RPE, GPS data from integrated wearables), health surveillance using the IOC-aligned OSTRC methodology, electronic health records (HIPAA, PIPEDA, GDPR compliant), and sport-specific testing and assessment on a single multi-tenant system, with native iOS and Android apps and a comprehensive RESTful API.
The technology stack runs on single-tenant dedicated servers (SOC 2 Type 2, SSAE-16 Type 1, ISAE-3402, ISO 27001, PCI-DSS certified) deployed across regional instances in Canada, the EU, India, and Brazil to support data residency. The platform supports 15 languages, white-label branding, SSO, and integrates with WHOOP, Oura, Polar, Garmin, PLAYERTEK, and other wearables plus Classlink/OneRoster for education customers.
Revenue is generated primarily through modular, feature-based SaaS subscriptions billed monthly or annually, with customers paying only for the modules they use. A free trial and 30-day money-back guarantee reduce purchase friction. Recurring add-on revenue comes from optional SMS notifications and a $0.05 USD per-participant data-verification service. The go-to-market blends product-led self-serve (free trial and self-onboarding) with enterprise field sales for Olympic committees, leagues, federations, universities, healthcare, and performing-arts buyers; distribution also flows through the Classlink channel partnership for K-12, the public RESTful API for enterprise integrations, and content marketing (white papers, case studies, webinars).
AthleteMonitoring firmographics
Firmographics- Name
- AthleteMonitoring
- Legal name
- FITSTATS Technologies, Inc.
- Website
- https://athletemonitoring.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AthleteMonitoring is a modular, evidence-based SaaS platform by FITSTATS Technologies, Inc. that centralizes wellness, workload, injury surveillance, and health records for Olympic committees, sports leagues, universities, and elite teams across 15 languages.
- Ownership category
- akta.pro rank
AthleteMonitoring industry classification
Industry- Product category
- Athlete Performance Management Software
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- akta.pro primary industry
- Athlete Wellness & Lifestyle Management/Concierge (Relocation, Personal Ops) (MPAKAMAK)
- akta.pro secondary industry
- Strength & Conditioning / Athletic Performance Training (HSADAEAB)
Keywords
Where AthleteMonitoring is headquartered
LocationHeadquarters
- HQ city
- Moncton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
AthleteMonitoring business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription: AthleteMonitoring operates on a subscription-based SaaS model with monthly or annual billing. Pricing is feature-based where customers only pay for the features they need. A free trial is available for new customers to evaluate the platform before purchase.
- Subscription Billing: Upon registration, customers are charged the monthly or yearly fee immediately plus applicable taxes, with recurring charges thereafter on a monthly or annual basis.
- SMS Notification Service: Optional SMS text messaging notifications are available as an add-on service. While the SMS activation is free, SMS sending requires a monthly fee. Activated per account upon request.
- Data Verification and Upload Service: Optional per-use data verification and upload service provided by data specialists at $0.05 USD per participant/student. Entirely optional and can be used as many times as needed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Feature-based subscription tiers |
Go-to-market motion6 records
Distribution channels5 records
Marketing channels8 records
AthleteMonitoring product offering
Product offeringCore offering
AthleteMonitoring is a web-based, modular SaaS platform that centralizes wellness monitoring, workload management, injury and illness surveillance, electronic health records, testing and assessment, and workout planning for sport organizations. It is built on IOC-aligned evidence-based methods including the OSTRC questionnaire, supports 15 languages, and is hosted on single-tenant dedicated servers in Canada, the EU, India, and Brazil with HIPAA, PIPEDA, and GDPR compliance. The platform is sold via feature-based subscription tiers with monthly or annual billing and a 30-day money-back guarantee.
Product overview
AthleteMonitoring is a comprehensive athlete health and performance management platform offered by FITSTATS Technologies, Inc. The platform operates on a modular architecture centered around the core AthleteMonitoring Platform, which provides the foundation for wellness monitoring, workload management, health/medical records, testing and assessment, and workout planning. Individual modules include Wellness Monitoring (for tracking fatigue, sleep, stress, and mood), Workload Management (for acute:chronic load monitoring), Menstrual Cycle Tracker, Electronic Health Records (HIPAA-compliant medical records), Health Monitoring/Surveillance (OSTRC-based injury and illness tracking), Testing & Assessment, Workout Builder, Online Questionnaires, and File/Media Sharing. The platform is accessible via web application and native mobile apps (iOS and Android), with an optional RESTful API for system integration. The platform supports multi-team, multi-sport, and 15 languages, and can be customized and branded for specific organizations.
Differentiator
Problem solved
Functional benefit
Brands
- Fitstatswellness: Wellness tracking application platform (app.fitstatswellness.com)
- Fit to Play
Products and services
- AthleteMonitoring Platform
Quantifiable outcome
- Athletes winning medals and championships at elite levels using the platform
- +1 more outcomes
Companies that use AthleteMonitoring
Customer profileNamed customers3 records
Segments7 records
Ideal customer profiles7 records
AthleteMonitoring technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability4 records
Feature15 records
AthleteMonitoring partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ClasslinkminorClasslink automated rostering partnership allows educational institution customers to fully automate roster and class list synchronization from their school information systems into AthleteMonitoring, eliminating manual data entry.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
AthleteMonitoring competitors and assessment
Company assessmentDirect peers
- Presagia Sports: Presagia Sports provides athlete electronic medical records and injury management software for sport organizations. It is already an integration partner of AthleteMonitoring and competes in the EHR and injury-tracking module space.
- STATSports: STATSports offers GPS athlete tracking and team performance monitoring hardware plus software to elite clubs and national teams. It competes head-to-head in the workload and wellness monitoring modules that anchor AthleteMonitoring's offering.
- Catapult Sports: Catapult provides GPS tracking, athlete monitoring, and performance analytics SaaS to elite teams and leagues globally. It is the most direct competitor in workload monitoring, injury surveillance, and league-level data management for professional and Olympic sport.
- VALD Performance: VALD Performance provides force plates, dynamometers, and human-measurement software for sports performance testing and injury risk profiling. Its Performance Testing & Assessment module is directly comparable to AthleteMonitoring's testing and assessment offering.
- Kitman Labs: Kitman Labs delivers an athlete intelligence platform combining injury prevention, workload monitoring, and wellness data for professional sport organizations. Its product scope and target buyer (elite teams and leagues) directly overlap with AthleteMonitoring.
- Sparta Science: Sparta Science uses force-plate-derived movement signatures to profile injury risk and readiness for professional sport and military customers. Its predictive injury analytics product competes with AthleteMonitoring's risk analytics and acute:chronic load features.
- Polar (Team Pro / Polar Flow): Polar's Team Pro and Flow ecosystem delivers heart-rate-based training load and team monitoring software used by elite sport organizations. Polar competes in the same workload and recovery data layer that AthleteMonitoring integrates and analyzes.
Broad incumbents
- Garmin Connect: Garmin's consumer and team GPS ecosystem aggregates the training, heart rate, and performance data AthleteMonitoring imports via its integration. Garmin's potential to expand into athlete management dashboards makes it an incumbent competitor and dependency.
- WHOOP: WHOOP provides recovery, strain, and sleep tracking and has expanded into performance coaching for teams and leagues. It supplies data to AthleteMonitoring via integration while independently building athlete management features that could compete directly.
Emerging players
- Heddoko: Heddoko offers smart apparel and 3D motion analytics for injury prevention and performance monitoring. It overlaps with AthleteMonitoring's workload and wellness vision at an earlier commercialization stage and smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
AthleteMonitoring social profiles
Digital presenceAthleteMonitoring financial estimates
Financial estimateRevenue estimate
Valuation estimate
AthleteMonitoring leadership team
Management profileNumber of profiles
Profiles1 record
AthleteMonitoring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AthleteMonitoring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AthleteMonitoring
What does AthleteMonitoring do?
AthleteMonitoring is a web-based, modular SaaS platform that centralizes wellness monitoring, workload management, injury and illness surveillance, electronic health records, testing and assessment, and workout planning for sport organizations. It is built on IOC-aligned evidence-based methods including the OSTRC questionnaire, supports 15 languages, and is hosted on single-tenant dedicated servers in Canada, the EU, India, and Brazil with HIPAA, PIPEDA, and GDPR compliance. The platform is sold via feature-based subscription tiers with monthly or annual billing and a 30-day money-back guarantee.
Is AthleteMonitoring a public or private company?
AthleteMonitoring is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AthleteMonitoring founded?
AthleteMonitoring was founded in 2000. It employs 1 to 10 people.
Where is AthleteMonitoring based?
AthleteMonitoring is headquartered in Moncton, Canada, in the North America region.
How does AthleteMonitoring make money?
Four revenue lines are on record. SaaS Subscription is the primary driver. The others are subscription Billing, SMS Notification Service and data Verification and Upload Service.
Who are AthleteMonitoring's main competitors?
Direct peers on record are Presagia Sports, STATSports, Catapult Sports, VALD Performance, Kitman Labs, Sparta Science and Polar (Team Pro / Polar Flow). Broad incumbents are Garmin Connect and WHOOP. Heddoko is listed as an emerging player.
Does AthleteMonitoring have an API?
Yes. AthleteMonitoring provides a RESTful API for real-time data export and import. The API offers endpoints for Teams (GET /api/teams, GET /api/teams/{id}), OSTRC Injury Surveillance (dashboard, weekly reports, questionnaire logs, medication data), Activity Monitoring (activity logs with pagination, activity statistics), Wellness (wellness logs, wellness statistics), and Assessments (calendar, details, test batteries, results). Authentication uses API keys retrieved from the account owner profile. Multiple server environments are available: Worldwide (app.athletemonitoring.com), EU (app.athletemonitoring.eu), India (app.athletemonitoring.in), Brazil (athletemonitoring.cob.org.br), Fitstatswellness App (app.fitstatswellness.com), and Fitstatswellness Edu (edu.fitstatswellness.com). A separate Import API also exists for uploading data including assessments, athletes, staff, and subgroups via curl commands with CSV file uploads. Developer documentation is at app.athletemonitoring.com/api-docs.
What industry is AthleteMonitoring in?
AthleteMonitoring's product category is Athlete Performance Management Software. Its primary akta.pro industry code is MPAKAMAK, Athlete Wellness & Lifestyle Management/Concierge (Relocation, Personal Ops), with a secondary code of HSADAEAB, Strength & Conditioning / Athletic Performance Training. Its NAICS code is 7114.