Sunfish Technologies
Sunfish Technologies is a fertility fintech platform that offers all-inclusive IVF and egg freezing packages with AI-driven cost predictions, partial-refund guarantees, and partner-lender financing, distributed direct-to-consumer and through 28+ partner fertility clinics across the United States.
- Company typePrivate
- Founded2022
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Sunfish Technologies does
Sunfish Technologies operates a fertility financial technology platform that combines all-inclusive treatment packages, AI-driven cost and outcome prediction, and patient financing for individuals and couples pursuing IVF, egg freezing, donor conception, and surrogacy. The company's core products are the IVF Success Program and the Egg Freezing Success Program, both sold as flat-fee bundles that include unlimited embryo transfers (IVF) or one year of storage (egg freezing), a dedicated Planning Partner, medication price matching, and partial-refund or free-second-cycle guarantees of up to $15,000. An AI-powered predictive model trained on patient biodata and 2024-2025 cohort data underwrites these guarantees by forecasting egg quantities and treatment costs. Supporting products include the Sunfish Financial Hub (a free cost-planning platform), the Fertility Loan Marketplace (partner-lender matching for $5,000-$50,000 unsecured loans and up to $400,000 HELOCs), and a HIPAA-compliant Member Portal.
The company operates a hybrid B2C and B2B2C go-to-market model. Direct-to-consumer, Sunfish acquires patients through content marketing, webinars, and community partnerships. Indirectly, it distributes through partnerships with 28+ fertility clinics including Ivy Fertility, Kindbody, and Boston IVF Rochester, which offer Success Programs to patients within their existing workflows. Revenue is generated through one-time package fees, lender referral arrangements, and partner clinic economics, though the company has not disclosed revenue figures. The platform is HIPAA-compliant with TLS 1.3/QUIC encryption, uses Stripe for payments, Amplitude and Google Analytics for product analytics, and integrates with Google Identity Platform for authentication.
Sunfish has raised approximately $14 million across a $4 million Seed round in May 2022 (led by Walkabout Ventures) and a $10 million Series A in January 2025 (led by Haymaker Ventures). The company is led by co-founder and CEO Angela Rastegar, with a leadership team that claims 11 prior exits and 3 IPOs. Headcount is in the 11-50 range across offices in Los Angeles, New York, San Francisco, and Orinda. Strategic priorities evidenced by recent activity include scaling the clinic partnership network, expanding AI-driven product capabilities into egg freezing, and broadening employer-channel opportunities.
Sunfish Technologies firmographics
Firmographics- Name
- Sunfish Technologies
- Legal name
- Sunfish Solutions, LLC
- Website
- https://joinsunfish.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sunfish Technologies is a fertility fintech platform that offers all-inclusive IVF and egg freezing packages with AI-driven cost predictions, partial-refund guarantees, and partner-lender financing, distributed direct-to-consumer and through 28+ partner fertility clinics across the United States.
- Ownership category
- akta.pro rank
Sunfish Technologies industry classification
Industry- Product category
- Fertility Financial Planning Services
- NAICS
- Health and Welfare Funds (52512)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA)
Keywords
Where Sunfish Technologies is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Sunfish Technologies business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- IVF Success Program Packages: All-inclusive IVF bundle packages (Standard and Gold tiers) offering flat-fee pricing, unlimited embryo transfers, medication guarantees, and partial refunds up to $15,000 if unsuccessful. Revenue recognized as one-time package fees with built-in financial protection.
- Egg Freezing Success Program: All-inclusive egg freezing packages with retrieval, one year storage, flat-fee pricing, and free second cycle if results fall short of predicted outcomes. One-time package fees.
- Loan Marketplace: Sunfish matches patients with partner lenders for fertility financing ($5,000-$50,000 unsecured, up to $400,000 secured HELOCs). Revenue derived from lender partnerships and referral arrangements.
- Partner Clinic Referrals: Sunfish earns revenue through clinic partnerships by driving patient volume and offering bundled programs. The company does not take referral fees from service providers included in Success Programs, instead negotiating and passing discounts to patients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard IVF Success Program - All-inclusive IVF bundle with unlimited embryo transfers |
| One time/ perpetual license | Pay-as-you-go | Gold IVF Success Program - Full support with partial refund guarantee |
| One time/ perpetual license | Pay-as-you-go | Egg Freezing Success Program - Complete retrieval cycle with one year storage |
| Usage-based | Monthly | Unsecured Personal Loans - $5,000 to $50,000 |
| Usage-based | Monthly | Secured Loans (HELOCs) - Up to $400,000 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Sunfish Technologies product offering
Product offeringCore offering
Sunfish Technologies sells all-inclusive fertility treatment bundles (IVF Success Program and Egg Freezing Success Program) that combine flat-fee pricing, unlimited embryo transfers or storage, medication price guarantees, partial-refund protection up to $15,000, and dedicated human Planning Partner support. The bundles are powered by an AI-based prediction engine that forecasts egg quantities, journey costs, and financial warranty eligibility, and are delivered via the HIPAA-compliant Sunfish Member Portal and partner clinics nationwide. Supplementary offerings include the Sunfish Financial Hub (free cost-planning platform) and the Fertility Loan Marketplace ($5K–$400K financing through partner lenders).
Product overview
Sunfish is a family-building platform offering a unified ecosystem of financial and support services for fertility treatment. The core products are the IVF Success Program and Egg Freezing Success Program — all-inclusive bundles providing flat-fee pricing, unlimited embryo transfers (IVF) or storage (egg freezing), dedicated planning partners, and built-in financial protection including partial refunds and cost guarantees. These core programs are supported by the Fertility Loan Marketplace for financing options, the free Sunfish Financial Hub for cost planning, and the authenticated Member Portal. The platform uses AI-powered predictive analytics to forecast egg quantities, costs, and determine financial guarantee eligibility. Sunfish partners with fertility clinics nationwide, provides financing up to $400,000 through partner lenders, and serves all family types including LGBTQ+ couples, heterosexual couples, and single parents.
Differentiator
Problem solved
Functional benefit
Brands
- IVF Success Program: All-inclusive IVF bundle with unlimited embryo transfers, financial protection, and personalized support.
- Egg Freezing Success Program
- Sunfish Financial Hub
- Sunfish Cares
Products and services
- IVF Success Program All-inclusive IVF bundle offered in Standard and Gold tiers with flat-fee pricing, unlimited embryo transfers, lowest-price guarantee on medications, partial refund up to $15,000 if unsuccessful (Gold tier), and a dedicated Planning Partner for the duration of treatment. Designed for individuals, couples, LGBTQ+ families, and single parents pursuing IVF with the goal of reducing financial unpredictability and patient dropout.
- Egg Freezing Success Program AI-powered all-inclusive egg freezing bundle that predicts optimal egg quantities and costs from patient biodata, includes a complete retrieval cycle (monitoring, retrieval, anesthesia), one year of storage, flat-fee transparent pricing, dedicated Planning Partner, lowest price match on medications, injection training, and a free second cycle if results fall short of the AI-predicted outcome. Designed for individuals pursuing elective egg freezing or fertility preservation.
- Fertility Loan Marketplace Digital loan marketplace that matches fertility patients with multiple partner lenders for unsecured personal loans ($5,000–$50,000) and secured loans including HELOCs (up to $400,000). Soft credit-pull pre-qualification, real-time multi-lender matching, and direct-to-borrower fund disbursement; suitable for financing IVF, medications, donor costs, surrogacy, egg freezing, storage, and travel.
- Sunfish Financial Hub Free digital platform that combines personalized tools, verified funding resources (including a grants database), and expert guidance to help individuals understand and plan for the costs of fertility treatments. Aims to reduce financial barriers for patients who delay or forgo treatment due to cost confusion.
Quantifiable outcome
- 55% of patients start IVF within 30 days of initial consultation
- +6 more outcomes
Companies that use Sunfish Technologies
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Sunfish Technologies technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature4 records
Sunfish Technologies partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Ivy FertilitycoreExpanded partnership with Ivy Fertility to provide increased financial support across 28 clinics nationwide. Initiative includes financial aid program, new platform, and customized IVF bundles with promising results in pregnancy success rates. Sunfish Cares initiative provides at least $1,000 towards each patient's treatment.
- KindbodycorePartnership with Kindbody, a national fertility clinic network. Dr. Amber Cooper, CMO of Kindbody, serves on Sunfish's Medical Advisory Board. Kindbody hosts IVF Success Program powered by Sunfish.
- Boston IVF RochestercoreBoston IVF Rochester partnership offering Sunfish IVF Success Program with refund program for pregnancy. One of Sunfish's early clinic partners.
- DandiminorDandi offers specialized injection kits for fertility treatments. Sunfish members receive exclusive discounts on Dandi products including numbing solutions, cooling/heating pads, and ergonomic injection tools.
- EverieminorEverie is an egg donation platform partnered with Sunfish to help make the egg donation process easier to understand and navigate for intended parents.
- Circle SurrogacyminorCircle Surrogacy is a surrogacy agency partnered with Sunfish for educational events and patient referrals. Sunfish provides financing and planning support for surrogacy journeys.
- NodalminorNodal is an ART lawyer and surrogacy resource partnered with Sunfish for educational content on family building costs and surrogacy planning.
- Gays With KidsminorGays With Kids is an LGBTQ+ family building community partnered with Sunfish for co-hosted events and educational content. CEO Angela Rastegar appeared at their events.
- Cooley LLPminorCooley is a leading law firm supporting digital health founders. Sponsored a Sunfish webinar on health startup success with journalist and investor Christina Farr.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Sunfish Technologies competitors and assessment
Company assessmentDirect peers
- Carrot Fertility: Carrot is a direct competitor offering employer-sponsored fertility benefits and a patient-facing platform with financing, education, and care navigation. Most directly comparable to Sunfish on the benefits-plus-financing wedge and target employer buyer.
- Progyny: Public fertility benefits platform (PGNY) that sells inclusive treatment coverage to employers and partners with clinics nationwide. Directly comparable on employer benefits, clinic network model, and bundled pricing—Sunfish is a more consumer/fintech-tilted challenger.
- Future Family: Future Family offers fertility financing loans, care navigation, and subscription-based support for IVF and egg freezing. Closest comparable to Sunfish on the financing-plus-concierge model for fertility patients.
- ARC Fertility: ARC Fertility sells multi-cycle IVF and egg freezing programs directly to patients with refund guarantees and works with employer benefit programs. Closely comparable on Success Program-style refund bundles and clinic partnerships.
- PatientFi: PatientFi provides patient financing plans for elective healthcare procedures including fertility. Comparable loan marketplace model and clinic-channel distribution, though not fertility-specialized.
- Gaia (Fertility): Gaia offers IVF and egg freezing financing, treatment packages, and refund programs in the US and Europe. Closely comparable to Sunfish on the financing-plus-package model with multinational reach.
Broad incumbents
- Maven Clinic: Maven is a broader women's and family health platform covering fertility, maternity, and pediatrics for employers and health plans. Overlaps with Sunfish on fertility care navigation and employer GTM, though Maven is telehealth-first rather than financing-first.
- Ally Lending: Ally's lending arm offers healthcare patient financing including fertility loans. Comparable on lending marketplace mechanics and patient credit decisioning, though operating as a broad incumbent rather than a fertility specialist.
Emerging players
- Kindbody: Kindbody operates a national fertility clinic network and offers its own financing and employer benefits programs. Both a Sunfish partner clinic and an emerging competitor building internal Success-Program-equivalent offerings.
Others
- Credit Karma: Credit Karma operates a personal loan comparison marketplace. Adjacent comparable on the consumer-facing loan matching product, though not fertility-focused and not a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Sunfish Technologies social profiles
Digital presenceSunfish Technologies compliance and trust
Trust signalCompliance2 records
Sunfish Technologies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sunfish Technologies leadership team
Management profileNumber of profiles
Profiles4 records
Sunfish Technologies funding detail
Funding detailFunding overview
Funding rounds2 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sunfish Technologies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sunfish Technologies
What does Sunfish Technologies do?
Sunfish Technologies sells all-inclusive fertility treatment bundles (IVF Success Program and Egg Freezing Success Program) that combine flat-fee pricing, unlimited embryo transfers or storage, medication price guarantees, partial-refund protection up to $15,000, and dedicated human Planning Partner support. The bundles are powered by an AI-based prediction engine that forecasts egg quantities, journey costs, and financial warranty eligibility, and are delivered via the HIPAA-compliant Sunfish Member Portal and partner clinics nationwide. Supplementary offerings include the Sunfish Financial Hub (free cost-planning platform) and the Fertility Loan Marketplace ($5K–$400K financing through partner lenders).
Is Sunfish Technologies a public or private company?
Sunfish Technologies is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sunfish Technologies founded?
Sunfish Technologies was founded in 2022. It employs 11 to 50 people.
Where is Sunfish Technologies based?
Sunfish Technologies is headquartered in Los Angeles, United States, in the North America region.
How does Sunfish Technologies make money?
Four revenue lines are on record. IVF Success Program Packages are the primary driver. The others are egg Freezing Success Program, loan Marketplace and partner Clinic Referrals.
Who are Sunfish Technologies's main competitors?
Direct peers on record are Carrot Fertility, Progyny, Future Family, ARC Fertility, PatientFi and Gaia (Fertility). Broad incumbents are Maven Clinic and Ally Lending. Kindbody is listed as an emerging player. Credit Karma is listed as an others.
Does Sunfish Technologies have an API?
No public API is recorded for Sunfish Technologies.
What industry is Sunfish Technologies in?
Sunfish Technologies's product category is Fertility Financial Planning Services. Its primary akta.pro industry code is HLALAHAA, Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation). Its NAICS code is 52512 and its SIC code is 6282.