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Humu

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uuid0000gne

Namestring
Humu
Websiteurl
humu.com
Company typeenum
Private
Founded yearint
2017
Descriptiontext

Humu is a Mountain View-based HR technology company founded in 2017 that sells an AI-powered behavioral management software platform to large enterprise organizations. The platform is built on a science-based methodology and uses machine learning to deliver personalized, actionable "nudges" to managers and employees aimed at improving work habits, team performance, employee engagement, and broader organizational effectiveness. According to company-sourced material, the software has been adopted across 108 countries by numerous large clients, though no specific customer logos are publicly disclosed.

Humu operates as a private, venture-backed enterprise SaaS business monetized through recurring subscription contracts with large organizations. Go-to-market is executed via a direct enterprise field sales motion targeting HR and people-operations buyers. The company has raised approximately $100.6 million across institutional rounds, most notably a $60 million Series C led by TCV in January 2022, with prior participation from Index Ventures, IVP, Homebrew, and others. Leadership includes co-founder and CEO Laszlo Bock, the former SVP of People Operations at Google, whose domain reputation in HR science has been a core credibility asset for enterprise sales.

The company's strategic posture through 2022 was expansion-oriented, with Series C capital explicitly directed at product development and deepening enterprise penetration. Publicly disclosed information becomes sparse after January 2022: no subsequent funding rounds, product launches, or leadership changes appear in the source data, and the humu.com domain appears listed for resale on a third-party marketplace. This combination suggests the post-2022 operating status warrants verification before assuming continued active commercial operations at prior scale.

Short descriptiontext

Humu is an enterprise HR technology company that sells an AI-powered, science-based behavioral management platform delivering personalized "nudges" to managers and employees to improve engagement, work habits, and team performance at large organizations globally.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersMountain View, United States
HQ citystring
Mountain View
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
HR technology software, employee engagement platform, behavioral management software, people analytics tools, workplace science solutions
Industry3 codes
1Core HR & HRIS
CodeBPACAPAAPrimaryYes
2HR Technology (HRIS/HCM) Advisory & Implementation
CodeBPAHAGAGPrimaryNo
3Enterprise Application Reporting, BI & Analytics Enablement
CodeBPAEAGAKPrimaryNo
NAICS code1 code
  • Software Publishers513210
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Employee Engagement Software
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Enterprise SaaS Subscription
TypeSubscription Recurring
Description

Humu operates as an HR technology company offering AI-powered behavioral management software to enterprise clients, with focus on helping organizations improve employee engagement and team performance through actionable insights.

vcaonline.com
Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Humu sells an AI-powered behavioral management software platform that delivers science-based, actionable nudges to managers and employees within enterprise organizations. The platform addresses HR challenges by improving employee engagement, organizational effectiveness, work habits, and team performance, and is deployed by large clients across 108 countries.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Adopted across 108 countries by numerous large clients
Product overview1 text field

Humu offers a single unified behavioral management software platform that leverages AI to deliver actionable nudges to employees and managers. The platform addresses HR challenges by improving employee engagement and organizational effectiveness, with adoption across 108 countries by large enterprise clients. The product is focused on helping managers and employees improve work habits and team performance through science-based behavioral interventions.

Product and service1 record
1Humu Behavioral Management Software
CategoryEmployee Engagement Software
Description

An AI-powered behavioral management platform that delivers science-based actionable nudges to employees and managers to improve work habits, team performance, employee engagement, and organizational effectiveness for large enterprise clients.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Culture Amp
TypeDirect peer
Description

Culture Amp is a direct competitor offering an employee engagement and performance management platform for mid-market and enterprise customers. Both companies target the same horizontal use case of improving workforce engagement via data-driven insights.

2Lattice
TypeDirect peer
Description

Lattice provides performance management and employee engagement software to enterprise and mid-market customers. It overlaps directly with Humu's manager and employee development use case and competes for the same HR budget line items.

3BetterUp
TypeDirect peer
Description

BetterUp is a coaching and employee development platform targeting enterprise buyers. Its focus on behavioral change at scale mirrors Humu's nudge-based approach and competes for similar enterprise HR technology spend.

415Five
TypeDirect peer
Description

15Five offers continuous performance management and employee engagement software, including manager feedback and recognition workflows. It targets the same HR personas and competes directly for engagement-oriented budgets.

5Peakon (Workday)
TypeBroad incumbent
Description

Peakon, acquired by Workday, provides an employee engagement platform now bundled with Workday's broader HCM suite. It competes with Humu while benefiting from Workday's enterprise distribution and bundled pricing.

6Microsoft Viva
TypeBroad incumbent
Description

Microsoft Viva is the employee experience platform within Microsoft 365, incorporating engagement, learning, and wellbeing capabilities (including the former Glint product). It is a broad incumbent that bundles engagement tooling into existing enterprise Microsoft contracts.

7Workday
TypeBroad incumbent
Description

Workday is the dominant cloud HCM and HRIS vendor serving large enterprises. While Humu is not a core HRIS, Workday's People Analytics and Peakon modules compete for the same engagement and people-insights spend.

8Glint (LinkedIn)
TypeBroad incumbent
Description

Glint, now part of LinkedIn (and surfaced via Microsoft Viva), was a pioneering employee engagement platform. It set the category baseline against which Humu's nudge-driven approach is differentiated.

9HiBob
TypeEmerging player
Description

HiBob is a modern, mid-market-focused HCM platform with built-in engagement and people analytics capabilities. While primarily a core HRIS, it increasingly overlaps with Humu's engagement use case for growing enterprises.

10O.C. Tanner
TypeOthers
Description

O.C. Tanner provides employee recognition and culture software to large enterprises. While more focused on rewards than behavioral nudges, it competes for adjacent HR budget related to culture and engagement.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI capability1 record

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles7 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors9 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Humu

Employee Engagement Softwarehumu.com

Humu is an enterprise HR technology company that sells an AI-powered, science-based behavioral management platform delivering personalized "nudges" to managers and employees to improve engagement, work habits, and team performance at large organizations globally.

What Humu does

Humu is a Mountain View-based HR technology company founded in 2017 that sells an AI-powered behavioral management software platform to large enterprise organizations. The platform is built on a science-based methodology and uses machine learning to deliver personalized, actionable "nudges" to managers and employees aimed at improving work habits, team performance, employee engagement, and broader organizational effectiveness. According to company-sourced material, the software has been adopted across 108 countries by numerous large clients, though no specific customer logos are publicly disclosed.

Humu operates as a private, venture-backed enterprise SaaS business monetized through recurring subscription contracts with large organizations. Go-to-market is executed via a direct enterprise field sales motion targeting HR and people-operations buyers. The company has raised approximately $100.6 million across institutional rounds, most notably a $60 million Series C led by TCV in January 2022, with prior participation from Index Ventures, IVP, Homebrew, and others. Leadership includes co-founder and CEO Laszlo Bock, the former SVP of People Operations at Google, whose domain reputation in HR science has been a core credibility asset for enterprise sales.

The company's strategic posture through 2022 was expansion-oriented, with Series C capital explicitly directed at product development and deepening enterprise penetration. Publicly disclosed information becomes sparse after January 2022: no subsequent funding rounds, product launches, or leadership changes appear in the source data, and the humu.com domain appears listed for resale on a third-party marketplace. This combination suggests the post-2022 operating status warrants verification before assuming continued active commercial operations at prior scale.

Humu firmographics

Firmographics
Name
Humu
Website
https://humu.com
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
11–50 employees
Short description
Humu is an enterprise HR technology company that sells an AI-powered, science-based behavioral management platform delivering personalized "nudges" to managers and employees to improve engagement, work habits, and team performance at large organizations globally.
Ownership category
akta.pro rank

Humu industry classification

Industry
Product category
Employee Engagement Software
NAICS
Software Publishers (513210)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Core HR & HRIS (BPACAPAA)
akta.pro secondary industries
HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG), Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)

Keywords

  • HR technology software
  • Employee engagement platform
  • Behavioral management software
  • People analytics tools
  • Workplace science solutions

Where Humu is headquartered

Location

Headquarters

HQ city
Mountain View
HQ country
United States
HQ region
North America

Markets served

Humu business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. Enterprise SaaS Subscription: Humu operates as an HR technology company offering AI-powered behavioral management software to enterprise clients, with focus on helping organizations improve employee engagement and team performance through actionable insights.

Go-to-market motion1 record

Distribution channels1 record

Humu product offering

Product offering

Core offering

Humu sells an AI-powered behavioral management software platform that delivers science-based, actionable nudges to managers and employees within enterprise organizations. The platform addresses HR challenges by improving employee engagement, organizational effectiveness, work habits, and team performance, and is deployed by large clients across 108 countries.

Product overview

Humu offers a single unified behavioral management software platform that leverages AI to deliver actionable nudges to employees and managers. The platform addresses HR challenges by improving employee engagement and organizational effectiveness, with adoption across 108 countries by large enterprise clients. The product is focused on helping managers and employees improve work habits and team performance through science-based behavioral interventions.

Differentiator

Problem solved

Functional benefit

Products and services

  • Humu Behavioral Management Software An AI-powered behavioral management platform that delivers science-based actionable nudges to employees and managers to improve work habits, team performance, employee engagement, and organizational effectiveness for large enterprise clients.

Quantifiable outcome

  • Adopted across 108 countries by numerous large clients

Companies that use Humu

Customer profile

Segments2 records

Ideal customer profiles1 record

Humu technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Humu partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Humu competitors and assessment

Company assessment

Direct peers

  • Culture Amp: Culture Amp is a direct competitor offering an employee engagement and performance management platform for mid-market and enterprise customers. Both companies target the same horizontal use case of improving workforce engagement via data-driven insights.
  • Lattice: Lattice provides performance management and employee engagement software to enterprise and mid-market customers. It overlaps directly with Humu's manager and employee development use case and competes for the same HR budget line items.
  • BetterUp: BetterUp is a coaching and employee development platform targeting enterprise buyers. Its focus on behavioral change at scale mirrors Humu's nudge-based approach and competes for similar enterprise HR technology spend.
  • 15Five: 15Five offers continuous performance management and employee engagement software, including manager feedback and recognition workflows. It targets the same HR personas and competes directly for engagement-oriented budgets.

Broad incumbents

  • Peakon (Workday): Peakon, acquired by Workday, provides an employee engagement platform now bundled with Workday's broader HCM suite. It competes with Humu while benefiting from Workday's enterprise distribution and bundled pricing.
  • Microsoft Viva: Microsoft Viva is the employee experience platform within Microsoft 365, incorporating engagement, learning, and wellbeing capabilities (including the former Glint product). It is a broad incumbent that bundles engagement tooling into existing enterprise Microsoft contracts.
  • Workday: Workday is the dominant cloud HCM and HRIS vendor serving large enterprises. While Humu is not a core HRIS, Workday's People Analytics and Peakon modules compete for the same engagement and people-insights spend.
  • Glint (LinkedIn): Glint, now part of LinkedIn (and surfaced via Microsoft Viva), was a pioneering employee engagement platform. It set the category baseline against which Humu's nudge-driven approach is differentiated.

Emerging players

  • HiBob: HiBob is a modern, mid-market-focused HCM platform with built-in engagement and people analytics capabilities. While primarily a core HRIS, it increasingly overlaps with Humu's engagement use case for growing enterprises.

Others

  • O.C. Tanner: O.C. Tanner provides employee recognition and culture software to large enterprises. While more focused on rewards than behavioral nudges, it competes for adjacent HR budget related to culture and engagement.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Humu social profiles

Digital presence

Humu financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Humu leadership team

Management profile

Number of profiles

Profiles7 records

Humu funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Humu M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humu

What does Humu do?

Humu sells an AI-powered behavioral management software platform that delivers science-based, actionable nudges to managers and employees within enterprise organizations. The platform addresses HR challenges by improving employee engagement, organizational effectiveness, work habits, and team performance, and is deployed by large clients across 108 countries.

Is Humu a public or private company?

Humu is a private company. It is classified as venture growth investor backed and is currently operating.

When was Humu founded?

Humu was founded in 2017. It employs 11 to 50 people.

Where is Humu based?

Humu is headquartered in Mountain View, United States, in the North America region.

How does Humu make money?

One revenue line is on record: enterprise SaaS Subscription.

Who are Humu's main competitors?

Direct peers on record are Culture Amp, Lattice, BetterUp and 15Five. Broad incumbents are Peakon (Workday), Microsoft Viva, Workday and Glint (LinkedIn). HiBob is listed as an emerging player. O.C. Tanner is listed as an others.

Does Humu have an API?

No public API is recorded for Humu.

What industry is Humu in?

Humu's product category is Employee Engagement Software. Its primary akta.pro industry code is BPACAPAA, Core HR & HRIS, with a secondary code of BPAHAGAG, HR Technology (HRIS/HCM) Advisory & Implementation. Its NAICS code is 513210 and its SIC code is 7372.

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Live signals
Marie-Claireross8 Time-Saving Strategies That Make Middle Managers UTTERLY UnstoppableThe article outlines eight strategies to alleviate burnout among middle managers, who face increasing responsibilities and high stress levels. It cites research from Humu, Gartner, and Deloitte to highlight the gap between executive expectations and managerial realities, suggesting improvements in task delegation, scheduling, and leadership training. The piece advocates for organizational support through policy changes and AI integration to transform middle management into a more strategic, people-focused role.GlobeNewswirePerceptyx Acquires Behavioral Science Pioneer Humu to Close the Gap Between Employee Insights and ActionPerceptyx acquired Humu, a behavioral science company, to integrate its nudge technology into its employee listening platform. Humu's customers reported 81% of employees made lasting behavior changes and a 3x improvement in financial performance. The acquisition aims to close the gap between employee insights and action.ForbesFormer Google Exec’s Startup Humu Acquired By HR Platform PerceptyxPerceptyx has acquired Humu, a startup co-founded by former Google executive Laszlo Bock, to integrate its AI-driven employee behavior change capabilities with Perceptyx's existing feedback platform. The acquisition aims to help Perceptyx, which serves over 600 customers and generates nearly $87 million in annual revenue, close the gap between employee survey data and actionable management insights. This move reflects broader consolidation trends in the HR technology sector as companies seek comprehensive solutions for improving workforce productivity and experience.GlobeNewswirePerceptyx Acquires Behavioral Science Pioneer Humu to Close the Gap Between Employee Insights and ActionPerceptyx has acquired Humu, a behavioral science technology company known for using 'nudges' to influence positive behavior change. This acquisition allows Perceptyx to integrate Humu's nudge library into its People Insights Platform, aiming to bridge the gap between employee feedback and actionable organizational change. The combined solution leverages AI to deliver personalized recommendations to employees and managers to improve workplace performance and well-being.Perceptyx BlogPerceptyx Acquires Behavioral Science Pioneer HumuPerceptyx has acquired Humu, a technology company specializing in behavioral science-based nudges to drive positive employee behavior change. Perceptyx plans to integrate Humu’s nudge library into its People Insights Platform to help organizations activate employee insights and improve business performance through personalized guidance. The acquisition aims to close the gap between gathering feedback and implementing actionable organizational change at scale.AvblockchainHumu: Improving Employee Growth and EngagementHumu, a portfolio company of Alumni Ventures, launched behavioral action management software that uses nudges, machine learning and research-backed insights to drive employee engagement and retention. The firm offers six enterprise solutions plus a premium diagnostic package, deployed across 108 countries and 22 languages by clients including Roche and Virgin Atlantic. It raised a $60 million Series C led by TCV.FinSMEsHumu Raises $60M In Series C FundingHumu, an HR technology company, raised $60M in Series C funding led by TCV, with participation from Index Ventures, IVP, and SVB Capital. The company will use the funds to boost product development and hiring to bring its behavioral science software to more organizations. Humu works with companies like Expedia Group, Kickstarter, and sweetgreen.Venture Capital Access OnlineHUMU AND TCV PARTNER ON $60 MILLION IN SERIES C FUNDING ROUND, FUELING GROWTH OF SCIENCE-BASED, AI-POWERED TECHNOLOGY TO BUILD HIGH-PERFORMING TEAMS AND MANAGERSHumu, an HR technology company, announced a $60 million Series C funding round led by TCV to support product development and hiring. The investment follows 10x user growth over the past two years and will be used to expand its science-based, AI-powered platform for building high-performing teams. New investors including Global Founders Capital and Blue Ivy Ventures joined existing backers such as Index Ventures and IVP.PR NewswireHUMU AND TCV PARTNER ON $60 MILLION IN SERIES C FUNDING ROUND, FUELING GROWTH OF SCIENCE-BASED, AI-POWERED TECHNOLOGY TO BUILD HIGH-PERFORMING TEAMS AND MANAGERSHumu, an HR technology company combining behavioral science and AI to help employees build better work habits, announced a $60 million Series C funding round led by growth equity firm TCV, with participation from Index Ventures, IVP, SVB Capital, Global Founders Capital, and Blue Ivy Ventures. The investment will fund new product innovations focused on managers and their teams, as well as hiring for product development, commercial, and science roles, following 10x growth in users over the past two years. TCV venture partner Jessica Neal will join Humu's board as part of the partnership, with TCV citing Humu's unique ability to provide individualized support that scales across organizations and drives retention outcomes.VC News DailyHumu Raises $60M Series C Financing RoundHumu, an HR technology company based in Mountain View, CA, has raised $60 million in a Series C financing round led by TCV. The investment will support new product innovations aimed at helping managers and their teams improve workplace habits. TCV's Jessica Neal will join Humu's Board of Directors as part of the partnership.