AnyRoad

What AnyRoad does

AnyRoad is a San Francisco-based, venture-backed software company founded in 2013 that operates an AI-powered Experience Relationship Management (ERM) platform for consumer brands running offline and online experiences. The platform unifies three core modules — Experience Manager (event operations, booking, ticketing, and staff management), Guest Experience (first-party consumer data capture and personalization), and Atlas Insights (analytics, NPS, brand conversion, and benchmarking) — and is augmented by Purchase Conversion (retail attribution via SMS rebates), Lifetime Loyalty (membership and bottle clubs), AnyRoad at Home (virtual events), and AnyRoad Live (field marketing/activations).

The company serves enterprise and mid-market brands across alcohol and spirits (Diageo, Campari Group, Budweiser, Anheuser-Busch, Absolut), CPG (Ben & Jerry's, JUST Egg), retail (Michaels, Fleetwood Paints), property management, and entertainment (LALIGA, OCESA), and powers more than 200,000 experiences per month across 90+ countries. AnyRoad monetizes through tiered platform subscriptions plus a 7% transaction fee on paid ticketed events, supported by a freemium 60-day self-serve trial that funnels mid-market customers into the product.

AnyRoad has raised approximately $66 million across multiple rounds, including a $47 million Series B in February 2022 led by BlackRock with participation from Andreessen Horowitz, Runa Capital, and Kaiser Permanente. The platform is led by co-founders Jonathan Yaffe (CEO) and Daniel Yaffe (COO), has 51-100 employees, and has been recognized as a G2 Leader and G2 Easiest Setup in Winter 2024 with a 4.7/5 user rating.

Name

AnyRoad

Legal name

AnyRoad

Website

https://anyroad.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

AnyRoad is a San Francisco-based software company offering an AI-powered Experience Relationship Management (ERM) platform that helps consumer brands run events, capture first-party data, and measure experiential ROI across alcohol, CPG, retail, and entertainment verticals.

Ownership category

akta.pro rank

Product category

Experiential Marketing Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Account-Based Marketing (ABM) Services (BPAFAKAG)

Keywords

• Experiential marketing platform
• Event management software
• Experience relationship management
• Consumer engagement analytics
• Guest experience platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Subscription: Subscription-based platform access with tiered plans covering experience management, analytics, and guest engagement capabilities. Provides recurring revenue with annual/monthly billing options.
2. Transaction Fees on Paid Events: 7% transaction fee plus processing charges applied to paid ticketed events. Generates usage-based revenue proportional to event volume and ticket sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

AnyRoad provides an AI-powered Experience Relationship Management (ERM) platform that combines end-to-end event and activation management with guest data capture, attribution, and analytics. The platform enables consumer brands to book events, capture first-party guest data, measure experiential marketing ROI, and tie in-person experiences to purchase conversions and lifetime loyalty.

Product overview

AnyRoad is an AI-Powered Consumer Engagement Platform Built for Events and Beyond, offering a unified Experience Relationship Management (ERM) platform that combines end-to-end event management with rich feedback and analytics. The platform architecture consists of three core modules: Experience Manager (operational automation for event management), Guest Experience (first-party data capture and guest communication), and Atlas Insights (AI-powered analytics and ROI measurement). Additional capability modules include Purchase Conversions for direct revenue attribution, Lifetime Loyalty for branded membership programs, AnyRoad at Home for virtual/hybrid events, and AnyRoad Live for field marketing operations. The platform supports solutions by event type (Events, Owned Events, Brand Activations, Retail Events, Virtual Events, Tours & Tastings, Classes, Appointments, Memberships) and by industry (Alcohol, CPG, Retail, Property Management).

Differentiator

Problem solved

Functional benefit

Products and services

• Experience Manager Central event and activation management module that lets brands create, publish, and manage brand experiences end-to-end, including ticketing, registration, capacity management, and on-site operations for experiential marketing programs.
• Guest Experience Guest-facing experience module that captures first-party data from consumers attending brand experiences via surveys, feedback, and digital profiles to enrich CRM and marketing systems.
• Atlas Insights AI-powered analytics and reporting module that delivers real-time dashboards, consumer segmentation, and AI-generated insights across experience programs to inform marketing strategy.
• Purchase Conversions Attribution module that connects experiential marketing activity to real-world product purchases, allowing brands to quantify sales impact and ROI of brand experiences.
• Lifetime Loyalty Add-on module that measures long-term guest engagement and repeat attendance beyond a single event, enabling brands to track the lifetime value of consumers reached through experiential programs.
• AnyRoad at Home Virtual experience module that enables brands to run branded experiences for consumers at home, capturing the same first-party guest data as in-person events.
• AnyRoad Live Live-streamed experience module that hosts real-time virtual brand experiences with interactive guest engagement, data capture, and audience measurement.

Quantifiable outcome

• 60% increase in consumer growth revenue
• +10 more outcomes

Named customers17 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• CCPC GlobalminorOthersAnyRoad's Customer Experience team is certified by CCPC Global (CCPC), the leading professional certification body. This certification supports the company's positioning of industry-leading customer support.

Scale indicators11 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Eventbrite: Eventbrite is a leading ticketing and event management platform serving event organizers of all sizes. While AnyRoad focuses on experiential marketing and consumer engagement for brands, Eventbrite shares the core capabilities of online ticketing, registration, and event operations, making it a direct competitive peer in event technology.
• Cvent: Cvent is an enterprise event management platform used by large organizations for meetings, conferences, and corporate events. While Cvent has historically focused on B2B/corporate events, its expansion into attendee engagement and event marketing overlaps with AnyRoad's enterprise field sales motion targeting large consumer brands.
• Bizzabo: Bizzabo is an event experience platform offering event management, registration, and attendee engagement tools for B2B events and conferences. It competes with AnyRoad in the event technology layer, particularly for mid-market and enterprise event organizers, though AnyRoad's focus on consumer-facing experiential marketing differs from Bizzabo's B2B tilt.
• Splash: Splash is an event marketing platform designed for brand marketing teams to create, manage, and measure events. It shares AnyRoad's focus on experiential marketing for consumer brands and competes directly on event creation, registration, and post-event analytics capabilities.
• SevenRooms: SevenRooms is a guest experience and retention platform for hospitality operators including restaurants, hotels, and entertainment venues. It directly competes with AnyRoad in alcohol and hospitality verticals by providing guest data capture, CRM, and loyalty functionality for venues running tours, tastings, and brand experiences.
• Hopin: Hopin is a virtual and hybrid events platform enabling organizers to host online conferences, expos, and networking events. It overlaps with AnyRoad's AnyRoad at Home virtual event capability and competes in the broader event technology category serving enterprise marketing teams.
• RainFocus: RainFocus is an event experience platform for large enterprise events with deep attendee personalization, analytics, and integration capabilities. It competes with AnyRoad in the enterprise event management space, particularly for organizations seeking integrated event marketing and data analytics.
• Goldcast: Goldcast is an event marketing platform focused on B2B events, webinars, and virtual experiences with content repurposing and analytics features. It overlaps with AnyRoad in event marketing tooling for mid-market and enterprise teams, particularly in capturing attendee engagement and measuring event ROI.

Broad incumbents

• Salesforce: Salesforce is the dominant CRM and marketing cloud platform with broad event management, marketing automation, and customer data capabilities through Marketing Cloud and Pardot. As a broad incumbent, Salesforce competes with AnyRoad for enterprise marketing budgets and may bundle event capabilities into its larger platform offering.
• HubSpot: HubSpot is a leading CRM and marketing automation platform with growing event management functionality through its Marketing Hub. As a broad incumbent serving SMB and mid-market customers, HubSpot may compete with AnyRoad's PLG motion by offering integrated event tools within a broader marketing and sales stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/anyroad
• Facebookfacebook.com/anyroad

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds9 records

Investors21 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AnyRoad