Dubformer
Dubformer is an Amsterdam-based AI dubbing platform that uses Emotion Transfer technology to localize video and audio content into 140+ languages for broadcasters, streaming platforms, language service providers, and content creators, with human-in-the-loop phrase-level voice direction.
- Company typePrivate
- Founded2023
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Dubformer does
Dubformer B.V. is an Amsterdam-headquartered AI dubbing technology company founded in September 2023 by Anton Dvorkovich (former Head of NLP & Speech at Yandex), CTO Sergey Dukanov, and COO Elena Chernysheva. The company's core product is a professional AI dubbing platform built around its proprietary Emotion Transfer technology, which generates target-language speech in 140+ languages while preserving the original speaker's intonation, emotion, pace, and acoustic characteristics rather than merely cloning the voice. The platform combines deep learning speech synthesis, automatic speaker identification, machine translation, and a Human-Directed AI (HDAI) workflow in which proof-listeners direct AI performances phrase-by-phrase via Dubformer Studio. Supporting products include a self-service platform (app.dubformer.ai) for individual creators, a REST API for programmatic integration, and the VOX-DUB open benchmark for AI dubbing quality evaluation (developed with Toloka).
Dubformer sells through multiple GTM motions: enterprise direct sales to broadcasters and studios (with a $400 Studio Pilot onboarding program), a freemium-to-Pro self-service subscription (Basic $25/mo, Pro $189/mo), API access for developers, and channel partnerships with language service providers such as D&C Localization and Adapt. Named customers include Paramount, Euronews, Little Dot Studios, Mainstream Media, Motorvision Group, Serially, and Goalcast (via Adapt), spanning broadcasters, FAST/streaming platforms, automotive media, and digital content owners across the US and Europe. The company operates from Amsterdam (Netherlands) and Belgrade (Serbia), holds SOC 2 Type II and GDPR compliance certifications, and was backed by Almaz Capital-led seed funding of $3.6M in March 2025. Its GTM motion is multi-channel: enterprise field sales, self-service PLG, API, and LSP reseller network, with demand generation concentrated at major broadcast/media industry events (NAB, IBC, MPTS, SlatorCon) and academic conferences (WMT).
Dubformer firmographics
Firmographics- Name
- Dubformer
- Legal name
- Dubformer B.V.
- Website
- https://dubformer.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dubformer is an Amsterdam-based AI dubbing platform that uses Emotion Transfer technology to localize video and audio content into 140+ languages for broadcasters, streaming platforms, language service providers, and content creators, with human-in-the-loop phrase-level voice direction.
- Ownership category
- akta.pro rank
Dubformer industry classification
Industry- Product category
- AI Media Localization Software
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Translation and Interpretation Services (541930), Other Sound Recording Industries (512290), Other Sound Recording Industries (51229), Translation and Interpretation Services (54193)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Voice Cloning, Dubbing & Audio Generative Media (HDAAAFAK)
- akta.pro secondary industries
- Multilingual Multimedia Localization (Subtitling, Dubbing, Voiceover) (MPAAANAH), Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB), Text-to-Speech (TTS) & Voice Synthesis (HDAAAFAB), Voiceover Recording & Production (Narration, Promo, Commercial VO) (MPAHAEAK)
Keywords
Where Dubformer is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Dubformer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Self-Service Platform Subscriptions: Monthly subscription tiers (Free, Basic $25/month, Pro $189/month) with included translation minutes and pay-as-you-go extras. Revenue from recurring subscriptions and per-minute usage beyond included allocation.
- Enterprise Studio Pilot & Production: Studio Pilot program at $400 for 2-week guided onboarding with 120 credits included. Enterprise engagements for broadcasters and studios at negotiated pricing with custom volume commitments.
- API Access: Developer API access for programmatic dubbing project creation, voice management, and balance checking. Revenue from API usage beyond included limits.
- Language Service Provider Partnerships: Partnership with LSPs like D&C Localization and Adapt who use Dubformer Studio to deliver dubbed content to their clients. Revenue from partner volume commitments and per-project pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free - Pay as you go |
| Subscription | Monthly | Basic - $25/month |
| Subscription | Monthly | Pro - $189/month |
| Subscription | Monthly | Custom - Contact us |
| Subscription | Pay-as-you-go | Studio Pilot - $400 |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Dubformer product offering
Product offeringCore offering
Dubformer provides a professional AI dubbing platform for media localization that produces natural and emotionally authentic speech in 140+ languages. The platform uses deep learning models with Emotion Transfer technology to recreate intonation, emotion, pace, and acoustic characteristics from source audio rather than merely cloning voices. It serves broadcasters, streaming platforms, language service providers, and content creators through an enterprise Studio product, self-service platform, and REST API.
Product overview
Dubformer offers a unified AI dubbing platform comprising Dubformer Studio (professional production system for localization teams), the Self-Service Platform (app.dubformer.ai for creators), and the Dubformer API for programmatic integration. The core technology is Emotion Transfer - a proprietary system that transfers emotional expression from source audio to target language speech rather than merely cloning voices. VOX-DUB, developed with Toloka, is an industry benchmarking framework for AI dubbing quality evaluation. The platform supports 140+ target languages with lip-sync capability, serving broadcasters, streaming platforms, and language service providers.
Differentiator
Problem solved
Functional benefit
Products and services
- Dubformer Studio Professional AI dubbing production system for localization teams requiring human oversight. Enables phrase-level voice direction, emotion transfer, quality scoring with MOS across 6 dimensions, and broadcast-compliant exports. Workflow includes Import (video upload and speaker mapping), Voice (voice selection), Direct (phrase-by-phrase direction with emotion presets and multiple takes), and Deliver (broadcast-ready output). Used by broadcasters, studios, and language service providers for content localization across 140+ languages.
- Dubformer Self-Service Platform Self-service AI dubbing platform for creators and smaller teams. Enables upload of video or YouTube link, automatic transcription, translation into 70+ languages, and download of dubbed video with audio tracks and subtitles. Includes Free tier (3 free minutes), Basic ($25/month, 30 minutes), and Pro ($189/month, 250 minutes) with pay-as-you-go extras at $0.80-$0.90 per additional minute. API access included.
- Dubformer API REST API enabling developers to programmatically create dubbing projects, manage translations, retrieve voice options, and access project outputs. Supports creating projects with source/target languages, video URLs (including YouTube links), mixing modes (voiceover_only, voiceover_with_original_track, voiceover_without_original_voice), emotional transfer, soundalike voices, custom transcripts and glossaries. Authentication via Bearer token (API key). Python SDK available.
Quantifiable outcome
- 13x volume increase - D&C Localization scaled from 450 to 6,000 dubbed minutes per month
- +4 more outcomes
Companies that use Dubformer
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Dubformer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability8 records
Feature6 records
Dubformer partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- WMT (Conference on Machine Translation)coreSponsorship of WMT26 General MT shared task. CTO Sergey Dukanov joining organizing team to lead new Spoken Dialogue domain. Dubformer ranked highest for speech translation at WMT24.
- OOONAcoreStrategic partnership with media localization's language technology platform. Exploring product integration for streamlined localization workflows, collaboration on data security, IP protection, and ethical AI use.
- TolokacoreDeveloped VOX-DUB benchmark - the first open human-evaluated benchmark for AI dubbing systems. Aggregated over 30,000 human judgments to test commercial dubbing systems.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Dubformer competitors and assessment
Company assessmentDirect peers
- ElevenLabs: Voice AI platform offering AI dubbing, voice cloning, and TTS across many languages. Directly comparable as a primary AI dubbing competitor with overlapping target customer base in media and content localization.
- Deepdub: AI dubbing startup focused on localized entertainment content for studios and streamers. Closest direct peer in enterprise-grade emotional AI dubbing with similar HDAI positioning.
- Papercup: AI dubbing service for enterprise video content with human-in-the-loop quality assurance. Directly comparable in serving broadcasters, content owners, and LSPs with automated dubbing workflows.
- Resemble AI: Voice synthesis platform offering voice cloning, TTS, and dubbing capabilities with emotion control. Comparable in providing production-grade generative voice with similar enterprise media use cases.
- Rask AI: AI-powered video dubbing and localization platform supporting 130+ languages with voice cloning. Direct competitor in the AI dubbing space targeting content creators and media companies.
Broad incumbents
- AppTek: Established speech and language technology provider offering machine translation, ASR, and dubbing tools to media localization. Comparable as a broader incumbent in the localization technology stack serving broadcasters.
- Synthesia: AI video generation platform with multilingual avatar-based content creation including dubbing capabilities. Broader incumbent in AI-driven content localization with overlapping enterprise media customers.
Emerging players
- Lovo AI: AI voice generation platform with multilingual TTS and dubbing capabilities. Comparable in voice synthesis technology but focused more on creator/marketing use cases than broadcast production.
- Play.ht: AI voice generation platform with multilingual capabilities and voice cloning. Adjacent competitor in TTS/voice synthesis with some dubbing overlap but more PLG-focused.
- HeyGen: AI video and avatar platform offering multilingual video translation and dubbing. Comparable in video localization for enterprise content with some overlap in target market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights8 records
Customer concentration
Dubformer social profiles
Digital presenceDubformer compliance and trust
Trust signalCompliance2 records
Dubformer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dubformer leadership team
Management profileNumber of profiles
Profiles5 records
Dubformer funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dubformer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dubformer
What does Dubformer do?
Dubformer provides a professional AI dubbing platform for media localization that produces natural and emotionally authentic speech in 140+ languages. The platform uses deep learning models with Emotion Transfer technology to recreate intonation, emotion, pace, and acoustic characteristics from source audio rather than merely cloning voices. It serves broadcasters, streaming platforms, language service providers, and content creators through an enterprise Studio product, self-service platform, and REST API.
Is Dubformer a public or private company?
Dubformer is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dubformer founded?
Dubformer was founded in 2023. It employs 11 to 50 people.
Where is Dubformer based?
Dubformer is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Dubformer make money?
Four revenue lines are on record. Self-Service Platform Subscriptions are the primary driver. The others are enterprise Studio Pilot & Production, API Access and language Service Provider Partnerships.
Who are Dubformer's main competitors?
Direct peers on record are ElevenLabs, Deepdub, Papercup, Resemble AI and Rask AI. Broad incumbents are AppTek and Synthesia. Emerging players are Lovo AI, Play.ht and HeyGen.
Does Dubformer have an API?
Yes. REST API enabling developers to programmatically create dubbing projects, manage translations, retrieve voice options, and access project outputs. Supports creating projects with source/target languages, video URLs (including YouTube links), mixing modes (voiceover_only, voiceover_with_original_track, voiceover_without_original_voice), emotional transfer, soundalike voices, custom transcripts and glossaries. Provides endpoints for project management, re-translation with validation, and balance retrieval. Authentication via Bearer token (API key). Developer documentation is at app.dubformer.ai/docs/api.
What industry is Dubformer in?
Dubformer's product category is AI Media Localization Software. Its primary akta.pro industry code is HDAAAFAK, Voice Cloning, Dubbing & Audio Generative Media, with a secondary code of MPAAANAH, Multilingual Multimedia Localization (Subtitling, Dubbing, Voiceover). Its NAICS code is 51219 and its SIC code is 7812.