Rask AI
Rask AI operates an AI-powered video and audio localization platform that translates and dubs content into 135+ languages with voice cloning in 32 languages. It serves content creators, marketing teams, EdTech platforms, media companies, and enterprises needing cost-effective multilingual video localization.
- Company typePrivate
- Founded2023
- HeadquartersDover, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rask AI does
Rask AI, operated by BRASK INC. (a Delaware-incorporated corporation headquartered in Dover, Delaware), is an AI-powered video and audio localization platform that translates and dubs content into more than 135 languages with voice cloning capability across 32 languages. The technology stack combines auto speech-to-text transcription, neural machine translation, generative voice cloning, AI lip-sync, multi-speaker detection, and computer-vision-driven avatar processing, augmented by an iterative editing workflow (transcript editing, timestamps, translation prompting, translation dictionaries, AI script adjustment, and version history) that lets teams regenerate outputs without re-billing. The platform also exposes a Python SDK and REST API for workflow automation and offers complementary features including automated subtitles, SRT import/export, and a beta AI Screen Recorder. Distribution runs through a self-serve web app, an API, and direct enterprise sales, with 3.4M+ reported users and a 4.7/5 G2 rating as of the latest inputs.
The commercial model is a tiered subscription with usage-based overage. Creator plans run $60-$100/month (25-50 translation minutes), Creator Pro plans $150-$450/month (100-300 minutes with lip-sync, subtitles, and Teamspaces), and Business plans $750-$3,000/month (500-2,000 minutes with brand voice controls, translation dictionaries, priority processing, and 5-seat Teamspaces). Overage minutes are billed at $3/minute. Enterprise contracts are custom-priced from 2,000 minutes/month with a minimum 1-year term, dedicated priority support, and invoicing available above $500. A freemium layer (7-day trial with 3 free minutes, no credit card) and six free SEO-facing tools (subtitle generator, AI dubbing, subtitle translator, video transcription, marketing and book translators) drive top-of-funnel acquisition.
Rask AI was founded in 2023 and operates with 51-100 employees. It was selected for the 2024 AWS Generative AI Accelerator cohort and maintains SOC 2 Type II, GDPR, and C2PA certifications, positioning it for enterprise and regulated-customer sales. Named customers span EdTech, marketing, gaming, healthcare, entertainment, film, nonprofit, and agency segments, including recognizable logos such as Semrush, Publicis, Pixellu, UpPro School, and Fisiolution. The leadership team includes CEO Maria Chmir. No funding rounds, revenue, or ARR figures have been disclosed.
Rask AI firmographics
Firmographics- Name
- Rask AI
- Legal name
- BRASK INC.
- Website
- https://rask.ai
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rask AI operates an AI-powered video and audio localization platform that translates and dubs content into 135+ languages with voice cloning in 32 languages. It serves content creators, marketing teams, EdTech platforms, media companies, and enterprises needing cost-effective multilingual video localization.
- Ownership category
- akta.pro rank
Rask AI industry classification
Industry- Product category
- AI Video Localization Software
- NAICS
- Translation and Interpretation Services (541930), Software Publishers (513210), Other Sound Recording Industries (512290)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Voice Cloning, Dubbing & Audio Generative Media (HDAAAFAK)
- akta.pro secondary industries
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
Keywords
Where Rask AI is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rask AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Creator Plan: Monthly or annual subscription providing 25-50 minutes of translation/dubbing per month. Includes auto transcription, translation in 135+ languages, voice cloning in 32 languages, and basic editor. Annual billing saves up to 25%.
- Subscription - Creator Pro Plan: Mid-tier subscription with 100-300 minutes/month. Includes all Creator features plus lip-sync, subtitles, pro-level voice and script tools, and shared workspace for collaboration. Annual billing saves up to 25%.
- Subscription - Business Plan: High-volume subscription with 500-2000 minutes/month. Adds brand voice consistency controls, terminology translation control, priority processing, and Teamspaces with 5 members. Extra minutes available at $3/minute.
- Enterprise Subscription: Custom-tailored service with dedicated priority support, custom contracts and invoicing, and configurations to fit specific enterprise needs. Minimum 1-year contract with 2000+ minutes/month.
- Extra Minutes (Business Plan): Additional translation minutes available at $3 per minute for Business plan subscribers needing more than base allocation.
- API Usage: API access included across plans for integrating localization into production pipelines. Usage-based consumption built into subscription tiers.
- Boosters Add-ons: Optional add-on features including SRT Upload & Download, Translation Prompting, and Extra Teamspaces seats available as monthly recurring charges for users wanting premium features on lower-tier plans.
- Free Tier: Free trial with 7-day access and 3 minutes to experience demo projects. No credit card required. Converts to paid plans or remains as free tier with limited functionality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial with 3 minutes for demo exploration |
| Subscription | Monthly | Entry-level subscription for solo creators with 25-50 minutes/month |
| Subscription | Monthly | Professional tier with 100-300 minutes/month, lip-sync, and team collaboration |
| Subscription | Monthly | High-volume business tier with 500-2000 minutes/month and brand controls |
| Subscription | Multi-year contract | Enterprise tier with custom contracts, dedicated support, and tailored service |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Rask AI product offering
Product offeringCore offering
Rask AI is an AI-powered video and audio localization platform that translates and dubs video content into 135+ languages. Its core products include Video Translator (with voice cloning in 32 languages and lip-sync), Audio Translator, and Rask API. The platform is sold as a SaaS subscription serving enterprise marketing teams, L&D, EdTech, media producers, content creators, and developers.
Product overview
Rask AI is a unified AI-powered video and audio localization platform designed for global content teams. The core product portfolio consists of Video Translator (AI-powered video translation and dubbing across 135+ languages with lip-sync), Audio Translator (audio translation with voice cloning), and Rask API (for workflow automation). Key modules include VoiceCloning (32 languages), Lip-Sync, Transcription, Subtitle Generator/Translator, AI Script Adjustment, Multi-speaker Translation, Translation Dictionary, Translation Prompting, and Teamspaces. Free tools include Subtitle Generator, AI Dubbing, Subtitle Translator, Video Transcription, Marketing Assets Translator, and Book Translator. Pricing tiers are Creator (25-50 min/month), Creator Pro (100-300 min/month with lip-sync), Business (500-2000 min/month with brand controls), and Enterprise (custom). Add-on Boosters allow users to add premium features to existing plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Translator (Localize Video) AI-powered video translation and dubbing tool that translates video content into 135+ languages with lip-sync synchronization, voice cloning, automated subtitles, and multi-speaker detection. Targeted at marketing teams, L&D, EdTech, media producers, and content creators localizing video for global audiences.
- Audio Translator (Localize Audio) AI audio translation and recreation tool that uses voice cloning and accent adaptation to translate audio content into 32 languages, preserving the original speaker's voice, tone, and pacing. Targeted at podcasters, interviewers, and audio-first content teams.
- Rask API REST API with Python SDK that enables developers to automate Rask AI's video and audio translation, dubbing, and lip-sync workflows at scale, integrating localization into production pipelines and external platforms. Supports 135+ languages for translation and 32 languages for voice cloning.
- RASK Screen Recorder AI-powered screen recording tool that automatically edits recorded videos by removing pauses, filler words, and false starts. Currently in beta, free for paid Rask users and does not consume minute credits.
Quantifiable outcome
- Cost reduction of 10x to 15x compared to traditional studio dubbing workflows
- +6 more outcomes
Companies that use Rask AI
Customer profileNamed customers18 records
Segments11 records
Ideal customer profiles4 records
Rask AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature12 records
Rask AI partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Rask AI competitors and assessment
Company assessmentEmerging players
- Murf AI: AI voice generator and text-to-speech platform with voice cloning in multiple languages. Comparable to Rask AI's voice cloning and TTS features for content creators and enterprise.
- Descript: Audio/video editing platform with AI transcription, voice cloning (Overdub), and translation features. Overlaps with Rask AI's editing and audio localization workflows, particularly for podcasters and content creators.
- Kapwing: Online video editing platform with AI-powered subtitle generation, translation, and dubbing tools. Overlaps with Rask AI's editing, subtitle, and translation features for creators and marketers.
- Speechify: Text-to-speech and voice AI platform with voice cloning and multilingual capabilities. Adjacent competitor in voice synthesis and content localization workflows.
Direct peers
- HeyGen: AI video generation and dubbing platform offering AI avatar videos, voice cloning, and multilingual video translation. Directly competes with Rask AI in the AI video localization space, serving similar creators and enterprise marketing teams.
- ElevenLabs: Leading AI voice synthesis platform with voice cloning, dubbing, and speech-to-text capabilities across many languages. Competes head-to-head with Rask AI's VoiceClone and audio translation features, and increasingly in video dubbing.
- Synthesia: AI video generation platform with multilingual AI avatars and voice cloning for enterprise training and marketing content. A direct competitor in enterprise video localization and dubbing.
- Dubverse: AI-powered video dubbing platform with multilingual translation, voice cloning, and lip-sync. Directly competes with Rask AI across similar creator and enterprise customer segments.
- Papercup: AI dubbing company specializing in translating video content with synthetic voices for media and enterprise. A direct competitor focused on professional-grade video localization.
- Camb AI: AI multilingual voice and dubbing platform with voice cloning and dubbing capabilities across many languages. Emerging direct competitor focused on video localization for media and creators.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rask AI social profiles
Digital presenceRask AI compliance and trust
Trust signalCompliance2 records
Rask AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rask AI leadership team
Management profileNumber of profiles
Profiles1 record
Rask AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rask AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rask AI
What does Rask AI do?
Rask AI is an AI-powered video and audio localization platform that translates and dubs video content into 135+ languages. Its core products include Video Translator (with voice cloning in 32 languages and lip-sync), Audio Translator, and Rask API. The platform is sold as a SaaS subscription serving enterprise marketing teams, L&D, EdTech, media producers, content creators, and developers.
Is Rask AI a public or private company?
Rask AI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rask AI founded?
Rask AI was founded in 2023. It employs 11 to 50 people.
Where is Rask AI based?
Rask AI is headquartered in Dover, United States, in the North America region.
How does Rask AI make money?
Eight revenue lines are on record. Subscription - Creator Plan is the primary driver. The others are subscription - Creator Pro Plan, subscription - Business Plan, enterprise Subscription, extra Minutes (Business Plan), API Usage, boosters Add-ons and free Tier.
Who are Rask AI's main competitors?
Emerging players on record are Murf AI, Descript, Kapwing and Speechify. Direct peers are HeyGen, ElevenLabs, Synthesia, Dubverse, Papercup and Camb AI.
Does Rask AI have an API?
Yes. Rask API enables developers to automate localization workflows at scale. It allows integration of Rask's video and audio translation, dubbing, and lip-sync capabilities into external platforms and production pipelines. The API supports translations in 135+ languages and voice cloning in 32 languages. Developer documentation is at www.rask.ai/api.
What industry is Rask AI in?
Rask AI's product category is AI Video Localization Software. Its primary akta.pro industry code is HDAAAFAK, Voice Cloning, Dubbing & Audio Generative Media, with a secondary code of HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 541930 and its SIC code is 7812.