What OOONA does

OOONA (legal entity OOONA.NET Ltd.) is a Tel Aviv-based, privately held software company founded in 2012 that builds cloud-based management and production tools for the media localization industry — covering subtitling, captioning, dubbing, voice-over, and accessibility workflows. Its product portfolio centres on OOONA Integrated, an API-first translation management system (TMS) hosted on AWS, alongside a modular suite (OOONA Tools), QA Manager, Testing Platform, Training Platform, and a free Timed Text Lab tool that serves as a top-of-funnel for freelancers. The platform is engineered as an integration hub for best-of-breed third-party AI vendors (AudioShake, Rev, Limecraft, XL8, Deepdub, Respeecher, Verbit, VoiceQ, Glix, Billions of Words) and media-asset systems such as Cubix.

The company generates revenue primarily through SaaS subscriptions (OOONA Integrated and modular Tools) supplemented by a pay-as-you-go component for usage-based consumption. The customer base spans Tier-1 broadcasters and studios (ITV, Paramount, Warner Bros, Universal), large localization service providers (VSI, Keywords Studios, Red Bee Media, Verbit, VUBiquity, Visual Data, JuneFirst, IDC), and a long tail of 2,000+ registered freelance and SMB users across 160+ countries. Adjacent community and education assets — OOONA EDU, AVTpro Certification, The Poool, OnStage, and the InSync podcast — function as training, certification, and community channels that feed the funnel.

OOONA has not publicly disclosed any external funding rounds and appears to be bootstrapped. The August 2021 acquisition of GOSUB was a notable inorganic capability expansion. The company has invested in enterprise-grade security credentials, including TPN Gold Star Shield (achieved March 2026), ISO/IEC 27001:2022, GDPR compliance, and an A+ pentest grade, positioning it for high-stakes Hollywood content workflows. Recent product launches include the Multilingual QC tool (2025) and the AI Efficiency Dashboard (NAB 2026), while 2025 partnership cadence (Dubformer, Ortana Media Group, AudioShake) reflects an explicit ecosystem-buildout strategy around AI-driven localization.

Name

OOONA

Legal name

OOONA.NET ltd.

Website

https://ooona.net

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

OOONA builds cloud-based media localization management and production software (subtitling, captioning, dubbing, QA), serving broadcasters, studios, LSPs, and a global freelance base across 160+ countries.

Ownership category

akta.pro rank

Product category

Media Localization Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Open Educational Resources (OER) & Curriculum Repositories (EDAFACAJ)

Keywords

• Media localization software
• Subtitling captioning tools
• Translation management systems
• Audiovisual translation platform
• Broadcasting localization services

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations, Supply Chain

Revenue model

1. OOONA Integrated (Subscription): SaaS subscription model for flagship platform with budget-friendly monthly base rate plus additional fees for extra users beyond allocated increments. Includes translation management, toolkit access, and enterprise features.
2. OOONA Tools (Modular/Pick & Mix): Pay-as-you-go modular model for professional production tools. Available as individual tools, bundles, or custom Pick & Mix combinations. Duration options include 1 week, 1 month, 6 months, and 1 year.
3. OOONA QA Manager (Subscription): Cloud-based QA workflow management subscription with monthly base rate and user-based pricing. Scalable for broadcasters and language service providers.
4. OOONA Testing Platform (Subscription): Online testing platform subscription for resource testing and certification. Role-based accounts and evaluation procedures.
5. OOONA Training Platform (Subscription): Training platform with unlimited course creation allowed within monthly rate. Powered by Moodle with OOONA tool integration.
6. OOONA EDU (Course Sales): Professional courses and webinars in media localization. Pricing varies by course with prices ranging from free (Cyber Security Essentials) to $300 (Audio Description course). Includes tutor-evaluated and self-evaluated options.
7. API Access (Enterprise): Enterprise API integrations (Convert & QC API, Tools API, Integrated API) with flexible subscription terms. Professional services for custom integration implementation.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels8 records

Core offering

OOONA develops and sells a cloud-based SaaS platform, OOONA Integrated, that combines a translation management system with a complete web-based production toolkit for the media localization industry. The platform supports end-to-end subtitling, captioning, translation, dubbing adaptation, voiceover, audio description, and quality assurance workflows, complemented by supporting products including QA Manager, Testing Platform, Training Platform, Timed Text Lab free tools, OOONA EDU courses, AVTpro certification, and three public APIs (Tools, Convert & QC, and Integrated). Revenue is generated through monthly subscriptions and modular pay-as-you-go tool purchases, with deployment on AWS and enterprise-grade security certifications.

Product overview

OOONA provides a platform-plus-modules architecture for the media localization industry. The core flagship platform is OOONA Integrated — a cloud-based translation management system that converges with OOONA Tools (a suite of web-based production tools) into a unified, end-to-end system for subtitling, captioning, dubbing, and voiceover workflows. OOONA Tools are available individually or in bundles (Create + Translate, Translate, Review, Transcribe, Subtitle Converter, Burn & Encode, Multilingual QC, Compare, Audio Description, Pick & Mix) with modular, pay-as-you-go pricing. Supporting platforms include OOONA QA Manager (QA workflow management), OOONA Testing Platform (resource testing and certification), OOONA Training Platform (customized team training powered by Moodle), and Timed Text Lab (free timed text tools including TTML Renderer, VTT Renderer, SCC Renderer, and Timecode Calculator). OOONA EDU delivers professional courses and the AVTpro certification. The product portfolio is extended by The Poool (professional talent directory), OnStage (content contributions directory), and InSync (podcast). APIs enable enterprise automation of workflows. The company holds TPN Gold Star Shield and ISO/IEC 27001:2022 certification, operates on AWS, and integrates with Auth0, Okta, Microsoft Azure, ADFS, and MiniOrange for SSO.

Differentiator

Problem solved

Functional benefit

Products and services

• OOONA Integrated Cloud-based translation management system combining end-to-end project management with a comprehensive toolkit for subtitling, captioning, translation, and dubbing workflows. Features customizable project dashboards, automated and bulk work assignments, real-time metrics (including P&L view), SSO via Auth0, Microsoft ADFS, Azure, MiniOrange, and Okta, mobile app for remote task allocation, and API integration for automated import of client orders and deliveries. Used by language service providers, broadcasters, studios, and content owners.
• Create + Translate Author, edit, translate, and reformat timed text files with precise positioning on the video grid and frame-accurate timing. Supports any format, any media, and any language; described as the most popular OOONA tool. Targets subtitlers, captioners, and translators working in professional media localization.
• Translate Create second-language subtitles from a timed template file with import and export in all industry-standard file formats. Includes customizable, automated QC checks and fixes. Used by translators producing dubbed or multilingual subtitle deliverables.
• Review Real-time preview of videos with captions and subtitles, with 'Share project' functionality for online review or editing, and team collaboration features. For QC reviewers, supervisors, and distributed reviewer teams.
• Transcribe Create script files and dialog lists from video content and export them as Word documents. Integrated with AudioShake's AI speech clean-up technology for improved ASR transcription accuracy. For transcribers and captioners producing initial dialogue scripts.
• Subtitle Converter Convert between caption and subtitle file formats, generate image-based subtitles for DVD/BD, and support all industry-standard formats. Available as both a standalone web tool and an API. For localization teams preparing deliverables for broadcast, streaming, and physical media.
• Burn & Encode Burn captions or subtitles onto video with just a few clicks. Render output in MP4/MOV (h.264), ProRes HQ, and other formats. For post-production and localization teams preparing picture-locked deliverable files.
• Multilingual QC Powerful manual QC tool for media localization professionals that loads multiple subtitle files and performs in-depth quality control and editing across different languages simultaneously, ensuring accuracy, consistency, and compliance with industry standards. For multilingual QC reviewers and LSP QC teams.
• Compare Compare two subtitle files side by side, comparing timing, text, style, and positioning with intuitive visualization of changes and the ability to jump between them. For QC specialists reviewing file revisions.
• Audio Description Advanced timed-text editor for Audio Description (AD) script creation and voicing, enabling the ability to script and process audio description in one solution. For accessibility services teams producing AD deliverables for broadcasters and streamers.
• OOONA QA Manager Cloud-based quality assurance workflow management platform for broadcasters and language service providers. Manages QA processes for any asset type (video, audio, subtitle file), automates ticket creation with issue type, source, description, severity, and location data, and includes built-in team communication tools and real-time dashboards. Subscription-priced monthly with user-based increments.
• OOONA APIs (Tools API, Convert & QC API, Integrated API) Enterprise API integrations of OOONA's leading solutions — Tools API (OOONA toolkit functionality), Convert & QC API (subtitle file validation and conversion with customisable checks), and Integrated API (localization workflow automation via automatic ingest of work orders, file deliveries, and client schedule updates). All endpoints protected with OAUTH 2.0 authentication, TLS encryption, and AWS CloudFront DDoS protection; Postman collections provided for testing.
• OOONA Testing Platform Online platform for designing and executing resource testing in media localization workflows. Supports automated and evaluated tests with multiple sections and question types including video, image, and text-based questions. Includes OOONA Tools integration, role-based accounts, certification module for issuing and validating user certificates, and multi-level evaluation procedures.
• OOONA Training Platform User-friendly online training platform powered by Moodle for delivering customized training for media localization teams. Enables management of enrollments, creation of learning plans, grading work, and design of bespoke interactive courses in a private, secure environment. Integrates OOONA's timed text tools for hands-on practice. Subscription-priced monthly allowing unlimited course and resource creation.
• Timed Text Lab Suite of free online timed text tools for media localization professionals: TTML Renderer (view/troubleshoot TTML/IMSC files against video), VTT Renderer (preview, edit, and validate WebVTT files), SCC Renderer (decode, preview, and validate SCC caption files), and Timecode Calculator (convert between time representations across broadcast and cinema frame rate standards). No account or cost required.
• OOONA EDU Online educational platform hosting professional courses, webinars, interviews, self-paced courses, and workshops in media localization. Offers expert-led training in subtitling, CC/SDH, audio description, project management, cyber/content security, and more. Includes OOONA Toolkit Basic Training, AVTpro certification preparation, and access to OOONA's timed-text tools for practice. 59 courses priced from free to $300, in English and Spanish.
• AVTpro Certification The media industry's first large-scale professional certification examination for audiovisual translators. OOONA serves as technology sponsor, using the OOONA Testing Platform for exam delivery. Certifications available in multiple languages including Cantonese and Traditional Chinese. Target audience: individual audiovisual translators seeking professional credentials.
• The Poool Online directory of media localization professionals connecting language service providers with qualified talent. Offers search by services, language pairs, subtitling software, memory tools, areas of expertise, education, and work experience. Promotes global collaboration across specialties including subtitling, dubbing, voiceover, QC, post-editing, and more. Sponsors include OOONA, Blu Digital, ZOO Multilingual, Roundabout Studios, MediaTranslations, Visual Data, and JuneFirst.

Quantifiable outcome

• ASR transcription accuracy improvements of 25% or more
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability8 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• AudioShakecoreTechnology or Integration · 27 October 2025OOONA integrated AudioShake's AI-powered speech clean-up technology into its platforms (OOONA Create, OOONA Transcribe, and OOONA Integrated). AudioShake's patented audio separation technology cleanly separates dialogue from music and background noise, improving ASR transcription accuracy by more than 20%. Addresses accuracy shortfalls in captioning and dubbing services with noisy or low-fidelity recordings.
• Ortana Media GroupcoreStrategic or Co-development Partner · 28 August 2025Strategic partnership making Ortana's Cubix workflow orchestration platform available within OOONA's localization suite. The combined solution delivers end-to-end ecosystem for managing content ingest, localization, QA, and delivery. Cubix provides 150+ native API integrations including OOONA Tools, OOONA Integrated, and OOONA Convert & QC. Enables seamless content flow from customer's MAM and scheduling systems through OOONA's translation management to delivery platforms like Netflix Backlot.
• DubformercoreTechnology or Integration · 29 May 2025Strategic partnership between Dubformer (AI dubbing leader) and OOONA. Two companies exploring ways to integrate their core products, providing greater synergy for users seeking streamlined localization workflows. Partnership grounded in mutual trust and shared goals for the media localization industry.
• Astra SecurityminorImplementation/ SI/ Consulting PartnerCloud penetration testing and website protection. Conducted penetration testing resulting in A+ rating across all OOONA systems.
• Automat-ITminorImplementation/ SI/ Consulting PartnerAWS premier consulting partner providing DevOps and Cloud professional services. Helps manage DevOps and cloud environments from initial design through build, deployment, and ongoing management.
• InfoGuardminorImplementation/ SI/ Consulting PartnerComprehensive cybersecurity consulting with risk management, penetration testing, and hacking expertise. Knowledgeable in ISO 27001/27799, PCI DSS, and GDPR standards.
• Hudson RockminorImplementation/ SI/ Consulting PartnerSources compromised credentials from threat actors. Provides threat intelligence including ransomware, business espionage, breaches, and network overtakes.
• Sage MarketingminorGTM or Marketing PartnerMarketing outsourcing services with experienced team of marketers, strategists, creatives, and technophiles connecting people with technology and innovation.
• Yael AccepticminorImplementation/ SI/ Consulting PartnerIT outsourcing services specializing in software programming, web development, QA engineering, mobile development, and enterprise applications.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CaptionHub: Cloud-based collaborative closed-captioning and subtitling platform serving broadcasters and content owners. Directly comparable as a SaaS-based caption/subtitle workflow tool competing for the same enterprise broadcasting customer base as OOONA.
• Wordbee: Cloud-based TMS and translation platform purpose-built for language service providers. Direct competitor to OOONA Integrated in serving LSP workflow management needs, with similar SaaS delivery and enterprise focus.

Broad incumbents

• RWS: Global leader in language, content, and intellectual property services formed around SDL/Trados. Operates Trados Studio TMS and runs large LSP operations, overlapping with OOONA's customer base and competing for enterprise TMS deals at LSPs and content owners.
• Aegisub: Open-source subtitle editing software popular with subtitling professionals and fansubbing communities. Comparable as a subtitling production tool competing for the same individual translator demographic that drives OOONA Tools' PLG adoption.
• Subtitle Edit: Free, widely used open-source subtitle creation and editing tool. Represents the desktop, individual-freelancer alternative to OOONA's cloud-based Tools suite, addressing the same core subtitling use case without enterprise workflow management.
• MemoQ: Established translation management system (TMS) used widely by language service providers. Competes with OOONA Integrated in LSP workflow management, though MemoQ's scope extends across all translation verticals, not media localization specifically.
• TransPerfect: World's largest language services provider with extensive in-house technology and GlobalLink TMS platform. Competes indirectly as a vertically integrated LSP that can substitute customer platforms, and is a peer at the intersection of LSP operations and proprietary technology.
• IYUNO: Global media localization company providing dubbing, subtitling, and accessibility services at scale. Comparable as a large LSP that may build or buy its own workflow tools, and as a customer/partner overlap with OOONA's enterprise LSP segment.

Emerging players

• 3Play Media: Video accessibility services provider offering closed captioning, transcription, and audio description with proprietary technology. Competes with OOONA's enterprise tools for captioning and accessibility services business from broadcasters and content owners.
• Verbit: AI-powered transcription and captioning platform combining proprietary speech recognition with a human reviewer network. Listed OOONA partner and customer, but also a competitor offering an alternative end-to-end captioning pipeline that overlaps with OOONA Transcribe and Translate.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ooona13
• YouTubeyoutube.com/channel/UCG5V9fOWinIgEH5g3E7h96w
• Facebookfacebook.com/ooona.net
• LinkedInlinkedin.com/company/ooona
• Instagraminstagram.com/ooona_net

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OOONA