Pri0r1ty Intelligence Group

What Pri0r1ty Intelligence Group does

Pri0r1ty Intelligence Group PLC is a UK-incorporated, AIM-listed (ticker PR1, also OTCQB PRIAF) technology group that builds AI-powered SaaS products and data-led growth services for small and medium-sized enterprises, with particular vertical concentration in sports, music, entertainment, and lifestyle. The group operates through three wholly-owned subsidiaries: Pri0r1ty AI, the core AI SaaS platform launched in 2024 that has shipped four products — Vox (multilingual AI voice agent, 28 languages, cloud telephony), Advisor 2.0 (AI assistant), Fan Sonar (AI social listening), and a Lightning Network routing node supporting the group's Bitcoin treasury policy; Metr1c, a brand partnerships and growth solutions agency launched in August 2025; and Halfspace, a sports data and marketing business founded in 2018 and acquired in July 2025 that delivers advanced data, CRM, and clean-room solutions for fan engagement and monetisation.

The group's technology stack is built around applied AI capabilities — natural language processing for social listening, speech and audio processing for voice agents, autonomous-agent workflows for outbound sales, and knowledge retrieval for AI advisory — supported by NVIDIA Connect Programme membership. The business model combines SaaS subscription revenue (Pri0r1ty AI products), professional services and data monetisation (Halfspace's sports data and CRM work, including database monetisation, sponsorship sales, and ecommerce), and partnership-driven growth solutions (Metr1c). Pricing is not publicly disclosed and appears to be negotiated per client.

Distribution is sales-led, targeting UK-based SMEs and select enterprise clients (e.g., Sale Sharks, Crystal Palace, The Property Buying Company, Leukemia Care, Funding Circle, Sport & Recreation Alliance), with early US expansion via a first trial customer in April 2025 and OTCQB admission in August 2025. The group has been built through rapid capital recycling — AIM IPO in December 2024 (GBP 850K), four subsequent equity placings (cumulative ~GBP 2.8M), a USD 1M Bitcoin/Lightning placing, and a GBP 1.25M Yorkville CLN in June 2026 — alongside organic product launches and the Halfspace acquisition, while the share price has been volatile and trading was briefly suspended in mid-2026.

Name

Pri0r1ty Intelligence Group

Legal name

Pri0r1ty Intelligence Group PLC

Website

https://pri0r1ty.com

Company type

Public

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Pri0r1ty Intelligence Group PLC is an AIM-listed AI SaaS group operating through Pri0r1ty AI, Metr1c, and Halfspace to deliver data-led growth, voice, social-listening, and partnership solutions to SMEs across sports, music, entertainment, and lifestyle sectors.

Ownership category

akta.pro rank

Product category

AI SaaS Platform

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEANAG

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Artificial Intelligence Platforms for Enterprise

Keywords

• AI SaaS platform
• First-party data analytics
• AI voice agents
• Social listening tools
• Sports data marketing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Revenue: Pri0r1ty Intelligence Group generates revenue through proprietary AI SaaS products delivered across its three operating companies. Pri0r1ty AI offers subscription-based AI tools for SMEs, while Halfspace provides data-led marketing services and Metr1c offers brand partnerships and growth solutions.
2. Professional Services: The company generates revenue through data management, digital marketing, and technology implementation services, particularly through its Halfspace subsidiary focused on the sports sector.
3. Data Monetisation: Halfspace delivers solutions for database monetisation, digital media rights, sponsorship sales and ecommerce, while Metr1c helps brands and rights-holders build collaborations using AI and deep analytics.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pri0r1ty Intelligence Group operates an AI-powered SaaS platform delivered through three integrated specialist operating companies — Pri0r1ty AI (AI tools including Vox voice agent, Fan Sonar social listening, Advisor 2.0 assistant, Lightning Network routing), Metr1c (brand partnerships for music/entertainment/lifestyle), and Halfspace (sports data and marketing services). The platform enables SMEs to acquire, enrich and operationalise first-party data to drive measurable growth outputs across sales, customer communication and client retention.

Product overview

Pri0r1ty Intelligence Group operates as a platform of three integrated specialist operating companies delivering AI-powered growth solutions to SMEs. The portfolio consists of Pri0r1ty AI (the core AI SaaS platform founded in 2024 with four products including Vox voice agent, Fan Sonar social listening, Advisor 2.0 AI assistant, and Lightning Network routing node), METR1C (brand partnerships and growth solutions agency for music, entertainment and lifestyle sectors), and HALFSPACE (sports data and marketing services business). The products enable SMEs to acquire audience data, enrich it for analytics, and implement it into workflows to drive growth outputs.

Differentiator

Problem solved

Functional benefit

Brands

• Pri0r1ty AI: AI SaaS platform enabling SMEs to optimise and maximise the use of their first party data to grow their businesses
• Metr1c
• Halfspace
• Vox
• Fan Sonar
• Advisor 2.0

Products and services

• Pri0r1ty AI AI SaaS platform delivering proprietary AI-led tools to SMEs, enabling businesses to acquire audience data, enrich it for analytics, and implement it into workflows to drive customer communication, sales growth and client retention.
• Vox AI-powered voice agent that handles inbound and outbound customer calls using cloud telephony and low-latency voice technology, supporting 28 languages to drive sales growth and client retention for SMEs.
• Fan Sonar AI-powered social listening product that helps businesses monitor brand impact and sentiment across social media platforms using natural language processing.
• Advisor 2.0 AI assistant product that enables businesses to leverage high-end strategic support and technical specialist services while automating everyday tasks through conversational AI.
• Lightning Network Routing Node AI-powered Bitcoin integration solution supporting the company's Lightning Network routing capabilities and Bitcoin treasury management policy.
• Metr1c Brand partnerships and growth solutions agency for music, entertainment and lifestyle sectors, combining cultural insight with AI and deep analytics to build partnerships that deliver measurable impact.
• Halfspace Sports data and marketing services business delivering advanced data solutions across digital data, CRM and clean room technology to build the deepest view of fans and drive sponsorship sales, fan engagement and revenue activities.

Quantifiable outcome

• The Property Buying Company expected to generate approximately 10,000 outbound sales calls within the first month using Vox AI
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Partnerships

Two partnerships are on record, tiered minor.

• Sport & Recreation AllianceminorStrategic or Co-development Partner · 1 June 2026Halfspace partnership agreement with Sport & Recreation Alliance announced June 2026, expanding sports sector reach through a trade association relationship.
• Funding CircleminorStrategic or Co-development Partner · 1 January 2025Strategic partnership with Funding Circle announced January 2025, representing collaboration with a UK SME finance platform.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• PolyAI: Voice AI company providing multilingual conversational agents for enterprise customer support, directly overlapping with Pri0r1ty's Vox product that supports 28 languages and inbound/outbound calls.
• Sierra: Conversational AI platform building AI agents for enterprise customer service and sales; comparable to Pri0r1ty Vox in AI-powered voice automation and customer-facing agent use cases.
• Cresta: Enterprise conversational AI platform providing AI agents for sales and customer service, directly comparable to Pri0r1ty's Vox voice agent targeting business communications and customer engagement outcomes.
• Sprinklr: Enterprise social listening and customer experience platform; directly comparable to Pri0r1ty's Fan Sonar AI social listening product across brand monitoring and analytics use cases.
• Brandwatch: Consumer intelligence and social listening platform for brand monitoring and consumer insights; comparable to Fan Sonar's brand-impact monitoring positioning.
• Cognigy: Conversational and voice AI platform focused on enterprise customer service automation; direct competitor to Pri0r1ty Vox for AI-powered customer communications.

Broad incumbents

• Intercom: Established customer service and AI agent platform for SMEs and enterprises; broader product suite than Pri0r1ty but overlaps on AI-powered customer communication and SMB focus.
• Sportradar: Global sports data and technology provider serving sports organisations, rights-holders and media; comparable to Halfspace's sports data and fan-engagement offerings at a much larger scale.
• HubSpot: Dominant CRM and marketing automation platform for SMEs with AI assistants and customer communication tools; an incumbent whose SME-focused GTM mirrors Pri0r1ty AI's SME target market.
• Stats Perform: Sports data and AI analytics provider for leagues, media and betting operators; broader in sports-data scope than Halfspace but addresses the same sports sector with data-led fan engagement.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WearePri0r1ty
• LinkedInlinkedin.com/company/pri0r1ty-ai-plc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pri0r1ty Intelligence Group