What Stonly does

Stonly is a cloud-based SaaS knowledge management and customer service automation platform that enables organizations to convert static help content into interactive guides, decision trees, and AI-powered self-service experiences. The platform centers on three layers: a no-code content authoring environment for interactive guides and knowledge base articles, AI-powered knowledge retrieval (AI Answers, Conversational AI Bot) with claimed 92% response accuracy and 71% self-serve success rates, and the April 2026 Knowledge Agents capability that continuously monitors source materials, identifies gaps and inconsistencies, and drafts updates for human review. The platform is tightly integrated with Zendesk, Salesforce, ServiceNow, and Freshdesk, plus Zapier, HubSpot, and Segment, allowing agents and AI to surface the right knowledge at the point of need.

Founded in 2018 and incorporated as Stonly SAS in France, the company operates from offices in Levallois-Perret/Paris (France), New York (USA), and Krakow (Poland), with the majority of disclosed engineering and product roles based in Krakow. Stonly monetizes through SaaS subscriptions billed monthly or annually on quote-based enterprise pricing tiers, distributed primarily via direct enterprise field sales and demo-led inside sales, with self-serve onboarding available for smaller teams. The customer base of 1,100+ organizations across 70+ countries spans manufacturing (Anderson America), EV infrastructure (Fastned), premium audio (Devialet), fitness technology (Tonal), digital health (Zeel), fleet management (Motus), sustainability SaaS (Siemens SiGREEN), and digital wellness/insurance (Generali Vitality). Enterprise sales target contact center and customer support leaders, with vertical-specific positioning for retail, insurance, financial services, and marketplaces, and the company holds SOC 2 Type II, GDPR, and HIPAA certifications to support regulated-industry deployments.

Name

Stonly

Legal name

Stonly SAS

Website

https://stonly.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Stonly is a cloud-based knowledge management and customer service automation platform that helps enterprises create interactive guides, AI-powered self-service, and agent-assist workflows integrated with Zendesk, Salesforce, and ServiceNow.

Ownership category

akta.pro rank

Product category

Customer Service Knowledge Management Software

NAICS

Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Governance, Risk & Compliance (IT GRC) Platforms (HDAEALAK)

akta.pro secondary industry

Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)

Keywords

• Knowledge management software
• Customer service platform
• AI support automation
• Interactive customer guides
• Help center software

Headquarters

HQ city

Levallois

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Stonly generates revenue through SaaS subscription fees charged on a monthly or annual basis. Customers pay subscription fees based on selected plan tiers with different feature levels and usage capacities. The subscription model includes both monthly and annual billing options with annual subscriptions offering potential cost savings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Stonly is a SaaS knowledge management platform for customer service that lets organizations build interactive step-by-step guides, decision trees, and AI-powered answers that are surfaced to both support agents (inside tools such as Zendesk, Salesforce, ServiceNow, and Freshdesk) and end customers (via an embeddable in-app widget and self-service portal). The platform combines no-code content authoring, a conversational AI bot, AI Agent Assist for ticket summarization and response suggestions, and Knowledge Agents that automatically keep the knowledge base current, with integrations, analytics, and SOC 2/GDPR/HIPAA compliance built in.

Product overview

Stonly is a knowledge management and customer service platform that offers a unified portfolio of products. The core offering includes Interactive Guides for step-by-step support content, a Knowledge Base Software for centralized information management, AI Answers for instant AI-powered responses, and The Widget for contextual in-app help. Additional AI-powered capabilities include Knowledge Agents (which continuously monitor and update knowledge) and Business Process Agents for workflow automation. The platform also includes Guided Tours for software adoption, plus supplementary features like Checklists, Contact Forms, and NPS Survey tools. The portfolio is designed for both customer-facing self-service and internal agent support use cases.

Differentiator

Problem solved

Functional benefit

Products and services

• Interactive Guides Step-by-step interactive guides and decision-tree content that adapt to each customer or agent situation, replacing static knowledge base articles. Authored via a no-code WYSIWYG editor and used by support agents and end customers.
• Knowledge Base Software Centralized knowledge management platform for creating, managing, and sharing knowledge across customer service teams, with versioning, access controls, tagging, scheduled publishing, content migration, and auto-translation.
• AI Answers AI-powered instant answers for customers and agents that deliver responses grounded in verified, structured knowledge, with automatic ticket summarization and resolution-path suggestions.
• Knowledge Agents AI capability that continuously monitors source materials, detects gaps and inconsistencies in knowledge bases, and drafts updates for human review to keep knowledge current, accurate, and AI-ready.
• Business Process Agents AI agents that automate business processes and workflows using Stonly's structured knowledge, enabling guided, automated task execution.
• The Widget Embeddable in-app widget that delivers contextual help — tooltips, hotspots, banners, and checklists — at the right moment inside web and product applications.
• Guided Tours Personalized product tours that adapt to users based on their profile and choices, driving software adoption for both customers and internal employees.

Quantifiable outcome

• 80% decrease in support tickets
• +9 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature7 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Generali VitalityflagshipStrategic or Co-development Partner · 29 July 2025Generali Vitality, offering an innovative digital wellness program, partnered with Stonly to launch an interactive help center to enhance customer experience. This partnership demonstrates Stonly's ability to serve digital wellness and insurance verticals with specialized knowledge management solutions.
• ZendeskcoreTechnology or IntegrationDeep integration allowing Stonly guides and knowledge to be embedded directly within Zendesk ticketing and support workflows. Support agents can access step-by-step guidance without leaving Zendesk.
• SalesforcecoreTechnology or IntegrationIntegration with Salesforce Service Cloud enabling knowledge delivery within CRM workflows and customer service processes.
• ServiceNowcoreTechnology or IntegrationIntegration enabling Stonly knowledge and guides to surface within ServiceNow ITSM and customer service workflows.
• Freshdesk (Freshworks)coreTechnology or IntegrationIntegration with Freshdesk platform allowing knowledge delivery within Freshdesk ticketing workflows.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Salesforce Service Cloud: Salesforce Service Cloud bundles knowledge management, case management, and Einstein AI. As both an integration partner and broad incumbent, it competes with Stonly for enterprise CX technology spend.
• Freshworks (Freshdesk): Freshworks offers Freshdesk with Freddy AI for customer support, overlapping with Stonly's AI-powered self-service and agent-assist features, particularly for mid-market customers.
• ServiceNow Customer Service Management: ServiceNow's CSM and Now Assist AI offerings provide embedded knowledge and agent-assist capabilities to large enterprises — directly competing for the same enterprise CX modernization budgets Stonly targets.
• Zendesk: Zendesk is a global incumbent in customer service software. Its help center, AI agents, and marketplace integrations make it a broad competitor to Stonly's knowledge management layer, and one of Stonly's primary integration partners.
• Intercom: Intercom's Fin AI agent and help center products overlap with Stonly's AI Answers and Interactive Guides, and the company competes for enterprise customer-support software budgets.

Direct peers

• Bloomfire: Bloomfire provides AI-enabled knowledge management and customer support content delivery, with deep integrations into CRM/helpdesk tools — directly comparable to Stonly's interactive guides and embedded support workflows.
• Guru: Guru is a direct competitor in AI-powered knowledge management for customer support and revenue teams, offering browser-overlay knowledge delivery, AI answers, and integrations with Zendesk/Salesforce — overlapping closely with Stonly's interactive guides and AI Answers.
• Document360: Document360 is a knowledge base platform for technical and customer support documentation, competing head-to-head with Stonly's Knowledge Base Software and AI Answers in mid-market and enterprise self-service use cases.

Emerging players

• Tettra: Tettra is an AI-powered internal knowledge base with Slack/Teams integrations and suggested answers for support teams, competing with Stonly's internal knowledge and agent-assist use cases at the small-to-mid-market segment.
• Slite: Slite is an AI-first knowledge base for teams, with growing traction in customer support and onboarding — overlapping with Stonly's Knowledge Base and Guided Tours for smaller and mid-market deployments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/stonlyHQ
• Facebookfacebook.com/StonlyHQ

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stonly