ShipHero

What ShipHero does

ShipHero is a cloud-based Warehouse Management System (WMS) provider founded in 2013 and headquartered in Garnerville, New York, serving third-party logistics providers (3PLs), direct-to-consumer e-commerce brands, and Fortune 500 enterprises. The platform processes over 100 million shipments annually for more than 5,000 brands and more than $5 billion in gross merchandise value, and combines a core WMS with functional modules covering order management, inventory management, returns, picking and packing, workforce/labor management, and post-shipment tracking. Notable operational modules include Pick-to-Light, Pack-to-Light, and Receive-to-Light LED-guided warehouse systems, mobile pick/pack and replenishment, the PostHero rate-shopping tool, and a 3PL Client Portal that exposes ShipHero to 3PLs' brand customers.

The underlying technology is a cloud, API-first architecture delivered as a public GraphQL API (with webhooks) and supported by native integrations with major e-commerce platforms (Shopify, Magento 2, BigCommerce, Walmart, eBay, TikTok, TikTok Shop, Etsy, WooCommerce, Amazon), carriers (UPS, USPS, FedEx, DHL Commerce, Asendia, Shippo, Veho), returns (Loop Returns), and ERP/EDI systems (NetSuite, SPS Commerce, Brightpearl). ShipHero is SOC 2 Type 2 certified and GDPR compliant. AI capabilities include AI Picking for warehouse routing, an AI Help Bot powered by Anthropic's Claude, an optional Pack Vision video capture feature, and a newly released ShipHero AI Toolkit with MCP integration for AI agents in public beta.

ShipHero operates a subscription SaaS model with quote-based, tiered pricing tied to volume and features, complemented by professional implementation services. The company generates additional revenue and operational capability through wholly owned warehouse subsidiaries — Cargo Cove Fulfillment (Florida, acquired October 2021), Golden Egg Solutions (Utah, acquired November 2021), and Delivery Net (Canada, acquired May 2022). It is a privately held LLC that has raised approximately $60 million to date, including a $50 million Series A led by Riverwood Capital in June 2021 and an approximately $10.4 million private placement in November 2022. The company distributes through enterprise field sales, inside sales, self-service/product-led growth, and partner referrals.

Name

ShipHero

Legal name

ShipHero Technology, LLC

Website

https://shiphero.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

ShipHero is a cloud-based Warehouse Management System serving 3PLs and e-commerce brands. Its platform processes 100M+ shipments annually for 5,000+ brands via API-first integrations with major marketplaces, carriers, and ERP systems, delivered through subscription SaaS with implementation services.

Ownership category

akta.pro rank

Product category

Warehouse Management Software

NAICS

Warehousing and Storage (493), Freight Transportation Arrangement (488510), General Warehousing and Storage (493110)

SIC

Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

WMS for 3PL/Contract Logistics (Multi-Client/Billing) (TLAEABAC)

akta.pro secondary industry

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

Keywords

• Warehouse management system
• E-commerce fulfillment software
• 3PL warehouse software
• Inventory management platform
• Order fulfillment automation

Headquarters

HQ city

Garnerville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription SaaS: Subscription-based software-as-a-service model providing warehouse management capabilities with tiered pricing based on volume and features

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

ShipHero provides a cloud-based Warehouse Management System (WMS) platform for e-commerce brands and third-party logistics (3PL) providers, delivered as subscription SaaS. The platform combines order management, inventory management, picking and packing, returns management, labor management, and real-time carrier rate shopping with native integrations to major e-commerce platforms and shipping carriers. The company also operates acquired physical fulfillment warehouses (Cargo Cove, Golden Egg, Delivery Net) to support 3PL operations, and offers a public GraphQL API plus an AI Toolkit (MCP) for developer and AI-agent extensibility.

Product overview

ShipHero is a cloud-based warehouse management system (WMS) and fulfillment platform for e-commerce brands and third-party logistics (3PL) providers. The platform is offered as an integrated software suite combining a core WMS with multiple functional modules: Order Management, Inventory Management, Returns Management, Picking & Packing, and Workforce Hero (labor management). Key operational modules include Pick-to-Light, Pack-to-Light, and Receive-to-Light LED-guided warehouse systems; Mobile Pick & Pack and Mobile Replenishment for warehouse worker applications; PostHero for real-time carrier rate shopping; ParcelView for post-shipment tracking visibility; and Labor Cost/Picker/Packer Performance Dashboards for operational analytics. The platform also includes a Wholesale Fulfillment module for EDI-based B2B orders, a 3PL Client Portal for multi-client management, and Work Orders for custom fulfillment workflows. AI capabilities include an AI Help Bot (powered by Anthropic's Claude API) for merchant support, AI Picking for barcode-guided warehouse routing, and Pack Vision for packing station video monitoring. A public GraphQL API with AI Toolkit (MCP integration) enables developer extensibility. The platform handles over 100 million shipments annually and processes more than $15 billion in GMV.

Differentiator

Problem solved

Functional benefit

Products and services

• ShipHero Warehouse Management System (WMS) Cloud-based warehouse management software platform providing order management, inventory tracking, picking and packing, labor management, carrier rate shopping, and returns processing for e-commerce brands and 3PLs. Delivered as subscription SaaS.
• ShipHero Developer API Public GraphQL-based API providing programmatic access to ShipHero's WMS data including orders, inventory, shipments, purchase orders, returns, and pick/pack statistics, with webhook support, 4,004 API credits replenished at 60 per second, rate limiting, and an AI Toolkit (MCP and Public API Skill) in public beta.
• ShipHero Implementation Services Professional implementation services for new ShipHero customers, covering onboarding, configuration, integration setup, and warehouse optimization consulting.
• ShipHero 3PL Fulfillment Operations Physical 3PL fulfillment and shipping services operated through acquired warehouse operations in Florida (Cargo Cove Fulfillment), Utah (Golden Egg Solutions), and Canada (Delivery Net), serving e-commerce brands.

Quantifiable outcome

• 100 million+ shipments processed annually
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability7 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and major.

• VehocoreStrategic or Co-development PartnerStrategic partnership for shipping and fulfillment services, enabling enhanced delivery capabilities for ShipHero customers through Veho's logistics network
• ShopifycoreTechnology or IntegrationNative integration partnership enabling Shopify merchants to seamlessly connect their stores with ShipHero's warehouse management and fulfillment services
• UPScoreTechnology or IntegrationCarrier integration partnership providing shipping label generation and logistics services through UPS network
• USPScoreTechnology or IntegrationCarrier integration partnership providing shipping label generation and logistics services through USPS network
• FedExcoreTechnology or IntegrationCarrier integration partnership providing shipping label generation and logistics services through FedEx network
• DHL CommercecoreTechnology or IntegrationCarrier integration partnership providing international shipping and logistics services through DHL Commerce network
• Magento 2majorTechnology or IntegrationNative integration partnership enabling Magento 2 merchants to connect their e-commerce stores with ShipHero's fulfillment services
• BigCommercemajorTechnology or IntegrationNative integration partnership enabling BigCommerce merchants to connect their stores with ShipHero's warehouse management and fulfillment services
• WalmartmajorTechnology or IntegrationMarketplace integration partnership enabling fulfillment for Walmart marketplace sellers through ShipHero's warehouse management system
• eBaymajorTechnology or IntegrationMarketplace integration partnership enabling fulfillment for eBay sellers through ShipHero's warehouse management system
• TikTokmajorTechnology or IntegrationSocial commerce integration partnership enabling fulfillment for TikTok Shop sellers through ShipHero's warehouse management system
• TikTok ShopmajorTechnology or IntegrationDirect TikTok Shop integration partnership enabling seamless order fulfillment for TikTok commerce transactions
• AsendiamajorTechnology or IntegrationInternational shipping carrier integration partnership providing global delivery services through Asendia's network
• Loop ReturnsmajorTechnology or IntegrationReturns management integration partnership enabling automated returns processing and customer service for ShipHero customers

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Logiwa: Logiwa is a cloud-native WMS purpose-built for 3PLs and ecommerce brands, the same core customer base as ShipHero. Both platforms emphasize Shopify integration, multi-carrier rate shopping, and fulfillment workflow automation, making them the closest direct competitor in the SMB/mid-market segment.
• Cin7: Cin7 offers cloud-based inventory management and WMS capabilities for ecommerce and wholesale brands. It targets a similar SMB-to-mid-market ecommerce merchant segment as ShipHero, with overlapping integrations to Shopify, Amazon, and major marketplaces.
• Extensiv (formerly 3PL Central): Extensiv provides a WMS and EDI platform specifically built for third-party logistics providers, directly competing with ShipHero for 3PL customers. It serves as the system of record for many North American 3PLs and shares ShipHero's vertical focus on multi-client, multi-warehouse operations.
• Ordoro: Ordoro offers shipping, inventory, and order management software for ecommerce merchants and small 3PLs. It overlaps directly with ShipHero on ecommerce shipping automation and inventory management for SMB and mid-market customers.
• Fishbowl Inventory: Fishbowl provides inventory management and manufacturing software with WMS extensions for SMB ecommerce and light-industrial customers. It competes for the same smaller-brand segment ShipHero addresses through its self-service PLG motion.

Broad incumbents

• Manhattan Associates: Manhattan Associates is a leading enterprise supply chain and WMS vendor serving large retailers and 3PLs. Its Manhattan Active WM platform competes with ShipHero at the high end of the market and could move downmarket over time, making it the principal incumbent threat.
• Körber WMS: Körber (formerly HighJump) offers enterprise warehouse management software across manufacturing, retail, and logistics verticals. It competes broadly in the WMS category and could pressure ShipHero's mid-market positioning through its broader supply chain portfolio.
• Blue Yonder: Blue Yonder provides a comprehensive supply chain planning and execution platform including WMS capabilities. As a Panasonic-owned enterprise vendor, it competes with ShipHero for large-scale fulfillment customers and has the scale to challenge on AI-driven warehouse automation.
• NetSuite WMS (Oracle): Oracle NetSuite offers warehouse and inventory management modules embedded in its broader ERP suite, with ShipHero already offering a direct NetSuite integration. NetSuite is the incumbent mid-market ERP and competes for the same operational wallet share as ShipHero.

Emerging players

• Locus Robotics: Locus Robotics provides autonomous warehouse robotics that integrate with WMS platforms including ShipHero's. It is an emerging player in warehouse automation whose technology is complementary to ShipHero's WMS but increasingly competing for the same 'AI-powered warehouse' narrative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/weareshiphero
• YouTubeyoutube.com/c/ShipHero?themeRefresh=1
• Facebookfacebook.com/shiphero
• LinkedInlinkedin.com/company/shiphero
• Instagraminstagram.com/weareshiphero

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ShipHero