What Series Entertainment does

Series Entertainment (legal entity Series Inc.) is a private game development company founded in 2023 and headquartered in San Francisco. The company operates an AI-native game creation platform built around its proprietary Rho Engine, which combines generative AI with human-led creative direction to develop interactive fiction and broader franchise games. The platform claims a 90% reduction in development iteration time, supported by integration with Google Cloud's Gemini models and Vertex AI services.

In July 2024, Series Entertainment acquired Pixelberry Studios, bringing the Choices: Stories You Play interactive-fiction mobile franchise and its established player base into the company. The acquisition shifted Series from a platform-only posture into a publisher-operator model, with revenue generated through freemium mobile titles distributed via the Apple App Store and Google Play Store. The studio is now advancing new franchise IP, including Cursed Cloak, to extend beyond the interactive-fiction genre.

Series is backed by Andreessen Horowitz, BITKRAFT Ventures, Dell Technologies Capital, F4 Hedge Fund, and Netflix, with $35.9M raised across a 2023 seed and a 2024 Series A. Its GTM motion is acquisition-led: the studio intends to consolidate mobile game IP and apply its AI tooling to enhance content velocity and narrative depth across acquired and organic titles. The current target end users are mobile gamers, particularly consumers of story-driven interactive fiction, with secondary exposure to other studios seeking AI development tools.

Name

Series Entertainment

Legal name

Series Inc.

Website

https://series.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Series Entertainment is an AI-native game studio operating the proprietary Rho Engine to develop generative-AI-driven interactive fiction and franchise games for mobile consumers, anchored by the Pixelberry-acquired Choices franchise.

Ownership category

akta.pro rank

Product category

Mobile Game Development

NAICS

Software Publishers (513210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Mobile & F2P Game Studios (MPAFAAAB)

akta.pro secondary industry

Narrative/Adventure & RPG Game Studios (MPAFAAAL)

Keywords

• AI game development
• Interactive fiction games
• Mobile game publishing
• Generative AI gaming
• AI-native game engine

Headquarters

HQ city

Rocklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Game Development and Publishing: Series Entertainment develops and publishes mobile games including interactive fiction titles. Revenue is generated through game sales and in-app purchases, following the freemium model established by acquired studios like Pixelberry's Choices series.

Distribution channels2 records

Marketing channels3 records

Core offering

Series Entertainment develops and publishes mobile games using an AI-native game creation platform powered by its proprietary Rho Engine and generative AI technology. The company builds interactive fiction and immersive franchise games, including the Choices: Stories You Play series acquired through its July 2024 acquisition of Pixelberry Studios and the in-development Cursed Cloak franchise title.

Product overview

Series Entertainment is a game development company headquartered in San Francisco that harnesses generative AI to transform imaginative ideas into unforgettable gaming experiences. The company operates an AI-native game creation platform and has acquired Pixelberry Studios to expand its portfolio. Its product lineup includes the proprietary Rho Engine technology, the AI-powered game creation platform, the Cursed Cloak franchise game, and the acquired Choices: Stories You Play interactive fiction mobile game series from Pixelberry Studios.

Differentiator

Problem solved

Functional benefit

Products and services

• Cursed Cloak An immersive franchise mobile game developed by Series Entertainment that showcases the company's AI-powered game creation capabilities with cinematic visuals. Targeted at mobile gamers seeking story-driven and visually rich franchise experiences.
• Choices: Stories You Play A popular interactive fiction mobile game series originally developed by Pixelberry Studios, featuring episodic storytelling where players make choices that shape the narrative. Acquired by Series Entertainment in July 2024 and integrated with its Rho Engine and generative AI technology to expand narratives and features. Targeted at mobile gamers who enjoy choice-driven story experiences.
• AI-Native Game Creation Platform Series Entertainment's proprietary AI-powered game development platform that leverages generative AI to transform creative ideas into game experiences, empowering human creativity at scale. It integrates Google Cloud's Vertex AI and Gemini models and the proprietary Rho Engine, reportedly reducing game development iteration time by 90%.

Quantifiable outcome

• 90% reduction in development iteration time using AI technology

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Google CloudcoreTechnology or Integration · 17 March 2025Series Entertainment uses Google Cloud's AI services to cut development time by 90% as part of Google Cloud's showcase of studios actively using AI for game development. This partnership enables generative AI integration throughout Series Entertainment's game development pipeline.
• Google CloudcoreTechnology or Integration · 1 March 2024Google Cloud provides AI tools including Gemini models and Vertex AI that Series Entertainment uses for its AI-native game creation platform. Series Entertainment has reduced development iteration time by 90% using Google Cloud's AI technology. Google Cloud positions itself as a technology partner enabling 'living games' that adapt to individual player behavior.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Inworld AI: AI platform for NPC behavior, dialogue, and narrative in games. Highly comparable to Series Entertainment as both build generative AI infrastructure specifically for interactive game narratives and character experiences.
• Latitude: Creator of AI Dungeon, an AI-driven text-based interactive narrative game. Directly comparable to Series as a pioneer in generative AI-native storytelling games with consumer-facing distribution.
• Hidden Door: AI-native narrative adventure platform that generates story experiences from existing IP. Comparable to Series' vision of generative AI-driven interactive fiction with adaptive player experiences.
• Charisma.ai: Interactive storytelling platform using AI for branching narrative games and entertainment. Overlaps directly with Series' Rho Engine approach to AI-enhanced interactive fiction.
• Pocket Gems: Mobile interactive fiction publisher behind Episode: Choose Your Story. Direct competitor to Pixelberry's Choices franchise and a comparable mobile narrative games studio in Series' core category.

Emerging players

• Scenario.gg: AI platform for generating game assets, characters, and content. Comparable to Series as an emerging AI tooling company serving game studios, though focused on visual asset generation rather than narrative.

Broad incumbents

• Roblox: User-generated game platform increasingly investing in generative AI for content creation. Comparable as a large-scale game platform pursuing AI-augmented creation, though with a broader UGC scope than Series.
• Unity Technologies: Dominant game engine provider expanding into AI tools (Unity Muse, Sentis) for creators. Broad incumbent comparable to Series' Rho Engine as infrastructure for AI-assisted game development.
• Jam City: Mid-to-large mobile game studio with narrative franchises (e.g., Harry Potter: Hogwarts Mystery). Comparable mobile gaming incumbent with overlapping interactive storytelling portfolio.
• Scopely: Major mobile game publisher with multiple top-grossing franchises, acquired by Savvy Games Group. Comparable as a scaled mobile game publisher operating in the same freemium and IP-driven market as Series.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Series Entertainment