Proclaim
- Company typePrivate
- Founded2024
- HeadquartersMountain View, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Proclaim firmographics
Firmographics- Name
- Proclaim
- Legal name
- Fresh Health, Inc.
- Website
- https://proclaimhealth.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Proclaim industry classification
Industry- Product category
- Oral Care Devices
- NAICS
- Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Dental Equipment & Supplies (3843)
- akta.pro primary industry
- Electric Toothbrushes & Power Brush Heads (CRABAFAC)
- akta.pro secondary industries
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA), Mouthwash & Rinses (CRABAFAD)
Keywords
Where Proclaim is headquartered
LocationHeadquarters
- HQ city
- Mountain View
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Proclaim business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Hardware Sales - Proclaim Custom-Jet Oral Health System: Primary revenue stream from selling the Proclaim Custom-Jet Oral Health System. The system includes the Hydro Station, one custom mouthpiece, complimentary dental scan appointment, and one bottle of Oral Infusion Concentrate. Currently priced at $899 (limited offer) with regular price of $1,299. Additional mouthpieces sold separately at $399 each.
- Consumables - Oral Infusion Concentrate: Recurring revenue from the Oral Infusion Concentrate, a 32x concentrated mint-flavored rinse. Priced at $60 for a single bottle (24 doses) or 3-pack. Subscription options available with delivery every 1, 2, or 3 months.
- Replacement Mouthpieces: Additional personalized mouthpieces sold for $399 each, enabling multiple household members to share one Hydro Station while each having their own custom-fitted mouthpiece.
- Financing Services: Partnership with Affirm to provide financing options, enabling customers to pay $33.28/month over 18 months at 0% APR. Revenue generated from product sales facilitated by financing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Proclaim Custom-Jet Oral Health System - Limited Offer |
| One time/ perpetual license | Pay-as-you-go | Proclaim Custom-Jet Oral Health System - Regular |
| Subscription | Monthly | Financing Option |
| Subscription | Multi-year contract | Oral Infusion Concentrate - Single Bottle |
| Subscription | Multi-year contract | Oral Infusion Concentrate - 3 Pack |
| One time/ perpetual license | Pay-as-you-go | Additional Personalized Mouthpiece |
| One time/ perpetual license | Pay-as-you-go | Delta Dental of Colorado Benefit Package |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Proclaim product offering
Product offeringCore offering
Proclaim designs, manufactures, and sells the Custom-Jet Oral Health System, an at-home oral irrigation device consisting of a Hydro Station base and a 3D-printed, custom-fitted mouthpiece with up to 60 precision-positioned water jets that delivers a 360-degree deep clean between teeth and below the gumline in 7 seconds. The system is paired with a proprietary Oral Infusion Concentrate consumable and additional replacement mouthpieces for multi-user households, and is sold direct-to-consumer with financing and HSA/FSA eligibility.
Product overview
Proclaim (Fresh Health, Inc.) is a health technology company offering a portfolio of personalized oral care products centered on the Proclaim Custom-Jet Oral Health System. The core product is a 3D-printed, automated oral irrigation device that uses a custom-fitted mouthpiece—uniquely engineered from intraoral scans—with up to 60 precision-positioned water jets to deliver a 360-degree deep clean in 7 seconds. The portfolio includes complementary add-on products: the Proclaim Oral Infusion Concentrate (a 32x concentrated mint rinse exclusive to the device) and Additional Personalized Mouthpieces for multi-user household sharing. The company also offers dental-benefit versions (Custom-BE) of the system and mouthpiece for employer-sponsored insurance plans. The product differentiates through personalization (3D-printed mouthpieces from dental scans), automation (push-button operation), and clinical efficacy claims (82% reduction in gum bleeding, 41% reduction in gum inflammation in 30 days).
Differentiator
Problem solved
Functional benefit
Brands
- Custom-Jet Oral Health System: The flagship product - a 3D printed customized mouthpiece with up to 60 water jets for at-home oral cleaning in 7 seconds
- Oral Infusion Concentrate
Products and services
- Proclaim Custom-Jet Oral Health System Personalized at-home oral irrigation system for consumers, consisting of a Hydro Station base unit and a 3D-printed custom mouthpiece engineered from the buyer's intraoral scan, delivering a 360-degree deep clean in 7 seconds across all teeth simultaneously.
- Proclaim Oral Infusion Concentrate 32x concentrated mint-flavored oral rinse formulated with zinc, xylitol, and aloe vera, sold as a standalone consumable with autoship subscriptions for owners of the Proclaim Custom-Jet Oral Health System.
- Additional Personalized Mouthpiece Standalone custom-fitted 3D-printed mouthpiece for multi-user households, allowing several members to share one Hydro Station while retaining individually tailored oral care profiles; includes a mouthpiece case and color identification bands.
Quantifiable outcome
- 82% reduction in gum bleeding in 30 days
- +7 more outcomes
Companies that use Proclaim
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Proclaim technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Proclaim partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- SellerantcoreSellerant acquired Proclaim to enhance its B2B marketing and sales growth services. The acquisition aims to combine Sellerant's revenue growth expertise with Proclaim's storytelling and podcast production capabilities to boost demand generation for startups and SMBs.
- AffirmsupportingAffirm provides financing options for Proclaim customers, offering pay-over-time plans at 0% APR for 18 months. Customers can purchase Proclaim for as low as $33.28/month.
- Delta Dental of ColoradosupportingDelta Dental of Colorado offers Proclaim as a benefit to members at $224.75 (reduced from $1,299 regular price), with complimentary expedited dental scans during July and August.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Proclaim competitors and assessment
Company assessmentDirect peers
- Waterpik: Waterpik is the dominant incumbent in water flossing with a broad portfolio of countertop and cordless water flossers priced from $50-$150. They are the most directly comparable peer as they sell similar at-home oral irrigation devices to consumers, though at significantly lower price points and without Proclaim's custom 3D-printed mouthpiece.
- Quip: Quip is a DTC oral care company selling electric toothbrushes, refill heads, toothpaste, and floss via subscription. Quip pioneered the premium DTC oral care subscription model and is the closest comparable go-to-market competitor, though Proclaim has differentiated through water-jet technology versus Quip's electric brush focus.
- Burst Oral Care: Burst is a venture-backed DTC oral care company selling sonic toothbrushes, whitening products, and accessories with a strong influencer and dental professional affiliate network. Burst's dentist ambassador program is directly comparable to Proclaim's 700+ dental professional partner strategy.
Broad incumbents
- Philips Sonicare: Philips Sonicare is a premium electric toothbrush brand with deep retail distribution and dentist recommendations. While focused on powered brushes rather than water flossing, Sonicare occupies adjacent shelf space at dentists' offices and competes for the same consumer oral care upgrade budget.
- Oral-B (Procter & Gamble): Oral-B is the global market leader in manual and electric toothbrushes, owned by Procter & Gamble. They offer electric toothbrushes with smart features and have R&D resources to potentially develop competing water-jet technology. They represent the largest competitive threat if they choose to enter the custom water-flossing category.
- Colgate-Palmolive: Colgate is the global leader in oral care with toothbrushes, toothpaste, mouthwash, and increasingly smart oral care devices. As a broad incumbent with massive R&D and distribution, Colgate is the most likely strategic acquirer of premium oral care startups and a potential competitor if they enter the custom water-flossing category.
- Align Technology (Invisalign): Align Technology dominates the clear aligner market with Invisalign and iTero intraoral scanners. The iTero scanner technology is directly applicable to Proclaim's dental scanning workflow, making Align a potential strategic partner for scanning infrastructure or acquirer for adjacent oral health technology.
Emerging players
- Boka: Boka is a DTC natural oral care brand offering toothpaste, mouthwash, and electric toothbrushes with a focus on clean ingredients. Comparable as a venture-backed premium DTC oral care startup though smaller and focused on toothpaste/mouthwash rather than powered devices.
- Snow (Smile DirectClub): Snow is a DTC teeth whitening brand that combines hardware (LED whitening kits) with consumable serums. Comparable as a premium DTC oral care brand with similar GTM motion, though focused on cosmetic whitening rather than clinical oral health outcomes.
- Goby (acquired by Boka): Goby was a venture-backed DTC oral care startup offering electric toothbrushes designed for design-conscious consumers. It was acquired by Boka in 2022, illustrating the exit path for premium DTC oral care startups. Comparable in targeting design-conscious premium consumers with a subscription model.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Proclaim social profiles
Digital presenceProclaim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Proclaim leadership team
Management profileNumber of profiles
Profiles2 records
Proclaim funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Proclaim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Proclaim
What does Proclaim do?
Proclaim designs, manufactures, and sells the Custom-Jet Oral Health System, an at-home oral irrigation device consisting of a Hydro Station base and a 3D-printed, custom-fitted mouthpiece with up to 60 precision-positioned water jets that delivers a 360-degree deep clean between teeth and below the gumline in 7 seconds. The system is paired with a proprietary Oral Infusion Concentrate consumable and additional replacement mouthpieces for multi-user households, and is sold direct-to-consumer with financing and HSA/FSA eligibility.
Is Proclaim a public or private company?
Proclaim is a private company. It is classified as venture growth investor backed and is currently operating.
When was Proclaim founded?
Proclaim was founded in 2024. It employs 11 to 50 people.
Where is Proclaim based?
Proclaim is headquartered in Mountain View, United States, in the North America region.
How does Proclaim make money?
Four revenue lines are on record. Hardware Sales - Proclaim Custom-Jet Oral Health System is the primary driver. The others are consumables - Oral Infusion Concentrate, replacement Mouthpieces and financing Services.
Who are Proclaim's main competitors?
Direct peers on record are Waterpik, Quip and Burst Oral Care. Broad incumbents are Philips Sonicare, Oral-B (Procter & Gamble), Colgate-Palmolive and Align Technology (Invisalign). Emerging players are Boka, Snow (Smile DirectClub) and Goby (acquired by Boka).
Does Proclaim have an API?
No public API is recorded for Proclaim.
What industry is Proclaim in?
Proclaim's product category is Oral Care Devices. Its primary akta.pro industry code is CRABAFAC, Electric Toothbrushes & Power Brush Heads, with a secondary code of CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening). Its NAICS code is 339114 and its SIC code is 2844.