Equal Parts
Equal Parts acquires independent insurance agencies and equips them with Ultron, an AI-native operating platform, while selling commercial insurance and the proprietary TigerMark D&O product to startups, small businesses, and technology companies.
- Company typePrivate
- Founded2025
- HeadquartersAustin, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Equal Parts does
Equal Parts is an Austin, Texas-based insurance distribution company founded in March 2025 by Mike Witte, Graham Yennie, and Mike Meller. The company acquires independent insurance agencies and equips them with Ultron, an AI-native operating system that replaces legacy back-office infrastructure by unifying sales, service, renewals, submissions, finance, reporting, and operations into a single system of record. Ultron applies predictive analytics, process automation, recommendation engines, and AI agents to compress onboarding from months to days and to surface cross-sell, upsell, and risk-management insights across the acquired book.
Equal Parts operates a multi-channel distribution model combining its acquired agency network (Lumen Insurance, Assurely, Strategic Insurance Group, Blue Star Insurance Agency, and D3 Insurance across Texas, New Mexico, and New Jersey) with a direct-to-consumer website (get.equalparts.ai) offering consultations, quotes, and broker-change services. Revenue is generated primarily through insurance brokerage commissions on commercial P&C premiums across a broad vertical mix that includes funded startups, technology companies, small businesses, venture capital, private equity, commercial real estate, oil & gas, construction, and professional services. A differentiated revenue stream comes from TigerMark D&O, a proprietary Directors & Officers program purpose-built for companies raising capital through Reg CF, Reg A, and Reg D-506(c) offerings, backed by A-rated carriers RELM and Great American. The company has accumulated $50 million in acquisition capital across a $10 million initial round (March 2025, Equal Ventures and Max Ventures) and a $23 million Series A (February 2026, led by Inspired Capital), and has stated a target of $1 billion in premiums and 25 agency acquisitions within 24 months of founding.
Equal Parts firmographics
Firmographics- Name
- Equal Parts
- Legal name
- Equal Platform Solutions, Inc.
- Website
- https://equalparts.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Equal Parts acquires independent insurance agencies and equips them with Ultron, an AI-native operating platform, while selling commercial insurance and the proprietary TigerMark D&O product to startups, small businesses, and technology companies.
- Ownership category
- akta.pro rank
Equal Parts industry classification
Industry- Product category
- Insurance Brokerage and Distribution
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)
- akta.pro secondary industries
- Directors & Officers (D&O) Liability (FSAJADAF), Embedded Insurance Distribution & Premium Financing (FSAGALAF)
Keywords
Where Equal Parts is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Equal Parts business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Insurance Agency Brokerage: Equal Parts operates as an insurance brokerage platform that acquires independent agencies and generates revenue through insurance premiums. The company earns commissions on policies sold through its network of agencies.
- TigerMark D&O Program: Proprietary D&O insurance product for startups raising capital through alternative pathways. Revenue generated from insurance premiums on policies written through the TigerMark program.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | TigerMark D&O Insurance starting at $650/year |
| Other | Pay-as-you-go | General consultation and quote services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Equal Parts product offering
Product offeringCore offering
Equal Parts acquires independent insurance agencies and equips them with the proprietary Ultron AI-native operating system to automate workflows and centralize operations. Through this agency network and its direct channels, it sells a portfolio of commercial and personal insurance products including General Liability, Professional Liability, Employment Practices Liability, Employee Benefits, Workers' Compensation, Commercial Auto, Cyber Liability, Directors and Officers, and Personal Lines coverage. Its proprietary TigerMark D&O product targets startups raising capital through Reg CF, Reg A, and Reg D-506(c) offerings.
Product overview
Equal Parts is an insurance distribution platform that operates as a unified platform combining the Ultron AI-native operating system with a comprehensive portfolio of insurance products. The platform acquires independent insurance agencies and equips them with AI-powered tools to automate administrative tasks and provide data-driven insights, while offering property and casualty insurance products including General Liability, Professional Liability, Employment Practices Liability, Employee Benefits, Workers' Compensation, Commercial Auto, Cyber Liability, and Directors & Officers coverage. The proprietary TigerMark D&O product targets startups raising capital through Reg CF, Reg A, and Reg D offerings, representing a specialized vertical within their portfolio. Acquired agency brands including Lumen Insurance, Assurely, and Strategic Insurance Group operate under the Equal Parts umbrella while maintaining their specialized expertise and client relationships.
Differentiator
Problem solved
Functional benefit
Brands
- TigerMark: A proprietary D&O insurance program purpose-built for companies raising capital through Reg CF, Reg A, and Reg D-506(c) offerings. Backed by A-rated carriers RELM and Great American.
Products and services
- Ultron Operating System AI-native operating system for insurance distribution that brings core workflows including sales, service, renewals, submissions, finance, reporting, ingestion, and operations into one system of record, designed to replace legacy infrastructure for acquired agencies.
- TigerMark D&O Proprietary Directors and Officers insurance program purpose-built for startups raising capital through Reg CF, Reg A, and Reg D-506(c) offerings, backed by A-rated carriers RELM and Great American, starting at $650/year.
- General Liability Insurance Foundational coverage protecting businesses from common claims including customer slip and fall accidents, third-party property damage, product defect liability, advertising injury, and personal injury lawsuits.
- Professional Liability Insurance Protection against claims of negligence, errors, and omissions in professional services, covering professional negligence allegations, inadequate advice claims, breach of contract, and executional missteps.
- Employment Practices Liability Insurance Coverage for employee-related lawsuits including discrimination, harassment, wrongful termination claims, retaliation allegations, wage and hour violations, and failure to promote complaints.
- Employee Benefits Comprehensive health, dental, vision, and life insurance packages designed to attract and retain top talent, including packages offered in partnership with NFP.
- Workers' Compensation Insurance Required coverage for workplace injuries and illnesses covering medical expenses, lost wages, rehabilitation, occupational illness claims, repetitive stress injuries, and equipment-related injury claims.
- Commercial Auto Insurance Comprehensive coverage for company vehicles and employees driving for business purposes, protecting against third-party injury liability, property damage, vehicle theft, and uninsured motorist accidents.
- Cyber Liability Insurance Coverage for data breaches, ransomware, and cyber attacks including ransomware negotiation, regulatory fines, business interruption, and third-party lawsuits over data loss.
- Directors and Officers Insurance Essential protection for executives making critical business decisions, shielding leadership teams from personal liability including shareholder lawsuits, investor claims, mismanagement, and negligence.
- Personal Lines Insurance Protection for home, car, and family from unexpected events with tailored coverage that fits lifestyle and budget, including vehicle accidents and cyber attack protection.
Quantifiable outcome
- Nearly 40% revenue growth across acquired agencies
- +3 more outcomes
Companies that use Equal Parts
Customer profileNamed customers3 records
Segments10 records
Ideal customer profiles5 records
Equal Parts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature3 records
Equal Parts partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered supporting and core.
- NFPsupportingStrategic partner for employee benefits offerings. Lumen Insurance announced a comprehensive new Employee Benefits offering in 2024 in partnership with NFP, a leading provider of benefits advisory solutions.
- RELM InsurancecoreA-rated insurance carrier backing the TigerMark D&O insurance program. RELM provides the financial strength and underwriting capacity for the proprietary startup D&O product.
- Great American InsurancecoreA-rated insurance carrier backing the TigerMark D&O insurance program alongside RELM. Provides underwriting support for the proprietary D&O product designed for startups raising capital.
Scale indicators11 records
Recent moves8 records
Expansion highlights7 records
Equal Parts competitors and assessment
Company assessmentDirect peers
- Integrity Marketing Group: Large distributor of life, health, and annuity products built through acquiring independent marketing organizations. Comparable acquisition-led rollup with tech and capital support.
- Acrisure: Large-scale insurance brokerage rollup that has aggregated thousands of agencies via acquisition and technology enablement. Directly comparable to Equal Parts' acquisition-led, tech-enabled agency model, though operating at materially greater scale.
- Hub International: Major North American insurance brokerage built largely through acquisitions of independent agencies. Comparable as a consolidator of independent agencies with a multi-product commercial and personal lines portfolio.
- PCF Insurance Services: Top-20 U.S. insurance brokerage that has scaled via acquisition of independent agencies. Directly comparable growth strategy and agency rollup playbook.
- World Insurance Associates: Insurance brokerage that has rapidly scaled through acquiring independent agencies across the U.S. Highly comparable acquisition-led distribution model serving SMB and personal lines.
- BroadStreet Partners: Aggregator of independent insurance agencies providing shared technology and capital to agency owners. Closely mirrors Equal Parts' thesis of preserving agency independence while adding platform infrastructure.
Emerging players
- Vouch Insurance: Digital commercial insurance provider targeting startups and technology companies. Comparable focus on the funded-startup customer segment that Equal Parts addresses via Lumen Insurance and TigerMark D&O.
- Founder Shield: Specialty insurance brokerage serving venture-backed startups and tech companies. Comparable customer overlap with Equal Parts' funded-startups and technology verticals.
- Embroker: Digital commercial insurance platform built around specialty lines for technology, life sciences, and professional services firms. Comparable technology-forward distribution model for commercial P&C.
- CoverWallet (Aon): Digital small-business insurance platform acquired by Aon. Comparable digitally-native distribution approach to commercial P&C, now operating within a larger brokerage parent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Equal Parts social profiles
Digital presenceEqual Parts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equal Parts leadership team
Management profileNumber of profiles
Profiles3 records
Equal Parts subsidiaries and ownership
Company hierarchySubsidiaries5 records
Equal Parts funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equal Parts M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equal Parts
What does Equal Parts do?
Equal Parts acquires independent insurance agencies and equips them with the proprietary Ultron AI-native operating system to automate workflows and centralize operations. Through this agency network and its direct channels, it sells a portfolio of commercial and personal insurance products including General Liability, Professional Liability, Employment Practices Liability, Employee Benefits, Workers' Compensation, Commercial Auto, Cyber Liability, Directors and Officers, and Personal Lines coverage. Its proprietary TigerMark D&O product targets startups raising capital through Reg CF, Reg A, and Reg D-506(c) offerings.
Is Equal Parts a public or private company?
Equal Parts is a private company. It is classified as venture growth investor backed and is currently operating.
When was Equal Parts founded?
Equal Parts was founded in 2025. It employs 1 to 10 people.
Where is Equal Parts based?
Equal Parts is headquartered in Austin, United States, in the North America region.
How does Equal Parts make money?
Two revenue lines are on record. Insurance Agency Brokerage is the primary driver. The others are tigerMark D&O Program.
Who are Equal Parts's main competitors?
Direct peers on record are Integrity Marketing Group, Acrisure, Hub International, PCF Insurance Services, World Insurance Associates and BroadStreet Partners. Emerging players are Vouch Insurance, Founder Shield, Embroker and CoverWallet (Aon).
Does Equal Parts have an API?
No public API is recorded for Equal Parts.
What industry is Equal Parts in?
Equal Parts's product category is Insurance Brokerage and Distribution. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAJADAF, Directors & Officers (D&O) Liability. Its NAICS code is 5242 and its SIC code is 6411.