Goodshuffle
- Company typePrivate
- Founded2015
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Goodshuffle firmographics
Firmographics- Name
- Goodshuffle
- Legal name
- Goodshuffle, INC
- Website
- https://pro.goodshuffle.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Goodshuffle industry classification
Industry- Product category
- Event Rental Management Software
- akta.pro primary industry
- Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)
Keywords
Where Goodshuffle is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Goodshuffle business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Lite Plan: Entry-level subscription for solo event pros at $39/month billed annually ($468/year). Includes unlimited projects, quotes, contracts, and inventory items; 1 account owner; conflict detection; and chat support.
- SaaS Subscription - Standard Plan: Mid-tier plan at $99-$139/month for growing teams and full-scale event operations. Includes all Lite features plus additional users, digital pull sheets, dedicated onboarding, live video trainings, and dispatch with AI auto-route.
- Website Integration Add-on: Website wishlist integration at $79/month (annual billing) that enables online inventory display and quote request capture. ROI claim of $139 per $1 spent.
- QuickBooks Integration Add-on: Certified QuickBooks Online integration at $39-49/month for automatic accounting data sync.
- Advanced Inventory Add-on: Rapid scan, auto set-asides, and manual override features at $7/user/month for Standard plan customers.
- Card Reader Hardware: Hardware sale at $250/card reader for in-person payments with reduced processing fees and contactless acceptance.
- User Seats - Full Users: Additional full user seats at $39-49/user/month for office staff, salespeople, and bookkeepers.
- User Seats - Limited Users: Limited user seats at $19/seat/month for warehouse team, drivers, and installers.
- User Seats - Read-Only Users: Read-only seats at $99-39/month/capacity for hourly and contract workers.
- Dispatch Vehicle Capacity: Additional vehicle routing capacity at $99-39/month per vehicle for Standard plan customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Lite - Solo event pros entry plan at $39/month |
| Subscription | Monthly | Standard - Growing teams and full-scale operations at $99-139/month |
| Subscription | Annual | Website Integration Add-on at $79/month |
| Subscription | Annual | QuickBooks Online Integration at $39-49/month |
| Subscription | Monthly | Advanced Inventory Add-on at $7/user/month |
| Unit Pricing | Pay-as-you-go | Card Reader Hardware at $250/device |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Goodshuffle product offering
Product offeringCore offering
Goodshuffle Pro is an all-in-one cloud-based SaaS platform that helps event rental companies manage the full event lifecycle — from client acquisition, quote building, and digital signatures, through real-time inventory tracking and conflict detection, to dispatch/route planning, team operations, CRM, and financial reporting with payment processing. It is sold as a tiered subscription (Lite and Standard) with paid add-ons for website wishlist integration, QuickBooks accounting, advanced barcoding, and physical card reader hardware.
Product overview
Goodshuffle Pro is an all-in-one SaaS event rental management platform structured around a core product with integrated modules. The platform is built around the Goodshuffle Pro core platform, which provides the unified system for managing the full event lifecycle — from client discovery through proposal, inventory management, fulfillment, and payment. Key integrated modules include: Inventory Management (real-time tracking with AI search and conflict detection), Sign & Pay Quotes (proposal and payment processing with digital signatures), Dispatch with AI Auto-Route (route planning and crew assignment), Team Operations (role-based permissions and mobile fulfillment), CRM & Client Management (centralized communication and preferences), Financial Hub (reporting with QuickBooks sync), and Customer Support (onboarding and live chat). The platform also offers fee-based add-ons: Website Integration ($79/mo for connecting to Squarespace/Webflow/WordPress/Wix), QuickBooks Online Integration ($39/mo), Advanced Inventory barcoding ($7/user/mo), and Card Readers ($250 hardware). Pricing tiers include Lite ($39/mo) for solo operators and Standard ($99/mo) for growing teams, both with a 14-day free trial.
Differentiator
Problem solved
Functional benefit
Products and services
- Goodshuffle Pro All-in-one SaaS event rental management platform covering the full event lifecycle — client acquisition, quote building, inventory tracking, dispatch and routing, team operations, CRM, financial reporting, and customer support. Designed for event rental companies across 15+ industry verticals.
- Advanced Inventory (Rapid Scan) Add-on Advanced barcoding system with rapid scan capabilities, auto set-asides, and manual override features for warehouse fulfillment. Sold as an add-on for Standard plan customers at $7 per user per month.
- Website Integration Add-on Wishlist and lead-capture module that connects Goodshuffle Pro inventory to customer websites on Squarespace, Webflow, WordPress, and Wix. Lets clients browse inventory, build wishlists, and submit quote requests online. Priced at $79/month billed annually.
- QuickBooks Online Integration Add-on Certified QuickBooks Online integration that automatically syncs invoices, payments, and customer data with QuickBooks Online. Priced at $39/month billed annually or $49/month monthly.
- Stripe Card Reader Hardware Physical Stripe-powered card reader hardware for in-person payment collection at events, with reduced processing fees and contactless payment support. Priced at $250 per device.
Quantifiable outcome
- 50% of clients pay within 5 minutes of receiving a proposal
- +11 more outcomes
Companies that use Goodshuffle
Customer profileNamed customers23 records
Segments13 records
Ideal customer profiles2 records
Goodshuffle technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability3 records
Feature8 records
Goodshuffle partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- QuickBooks OnlinecoreCertified integration with QuickBooks Online App Store for automatic sync of invoice, payment, and customer data. Eliminates manual bookkeeping entry for event rental companies.
- SquarespacecoreWebsite platform integration partner for Goodshuffle's website wishlist feature. Recommended platform for customers building new event rental websites.
- StripecorePayment processing infrastructure enabling digital signatures, online payments, card readers, and Buy Now Pay Later options through Affirm integration.
- MRA (Mobile Entertainment Association)minorIndustry association membership supporting mobile entertainment and event rental professionals.
- NACE (National Association of Catering & Events)minorIndustry association membership for catering and event professionals.
- ILEA (International Live Events Association)minorIndustry association membership for live events professionals.
- ARA (American Rental Association)minorIndustry association membership for equipment rental companies.
- American Tent & Drape AssociationminorIndustry association membership for tent and drape rental professionals.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Goodshuffle competitors and assessment
Company assessmentDirect peers
- Booqable: Rental software targeting party rentals, tent rentals, and equipment rental operators with online booking, inventory tracking, and contracts. Highly comparable to Goodshuffle's core SMB event-rental use cases.
- Rentman: Cloud-based rental management software for AV, event, and production rental companies covering inventory, scheduling, crew, and transport. Directly competitive with Goodshuffle's inventory and dispatch modules in the same event rental verticals.
- Planning Pod: Event planning and rental management platform for event pros, planners, and rental companies with proposals, invoices, inventory, and venue management. Overlaps with Goodshuffle on rental workflows and CRM-style client management.
- EZRentOut: Equipment rental software covering inventory, orders, reservations, and maintenance for general equipment rental operators. Competitive with Goodshuffle on its broader rental-tracking modules outside the events-specialized edge.
- Tripleseat: Sales and event management platform for venues, restaurants, hotels, and event organizers handling bookings, proposals, and CRM. Comparable proposal-to-payment workflows but more venue/event-side than rental-side.
- Point of Rental Software: Longstanding rental management suite for general equipment rental businesses, including inventory, contracts, and dispatch. Competes with Goodshuffle for tent, AV, and broader event equipment rental accounts.
Broad incumbents
- Eventbrite: Large-scale consumer event ticketing and discovery platform with an expanding event management SaaS stack. Competes more on attendee side than rental operations but pressures event-pro software budgets broadly.
- Aventri: Enterprise event management platform from events.com covering registration, attendee management, and event lifecycle. Adjacent rather than directly competitive because it focuses on the organizer/corporate side rather than the rental operator side.
- HubSpot: Generalist CRM and operations platform widely adopted by SMBs; competes for the non-inventory CRM and quoting mindshare among smaller event rental businesses.
- Salesforce: Generalist CRM with industry clouds and partner apps that can be configured for rental workflows. Not a direct fit for component-level inventory, but a credible threat as larger customers consolidate vendors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Goodshuffle social profiles
Digital presenceGoodshuffle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodshuffle leadership team
Management profileNumber of profiles
Profiles2 records
Goodshuffle funding detail
Funding detailFunding overview
Funding rounds5 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodshuffle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodshuffle
What does Goodshuffle do?
Goodshuffle Pro is an all-in-one cloud-based SaaS platform that helps event rental companies manage the full event lifecycle — from client acquisition, quote building, and digital signatures, through real-time inventory tracking and conflict detection, to dispatch/route planning, team operations, CRM, and financial reporting with payment processing. It is sold as a tiered subscription (Lite and Standard) with paid add-ons for website wishlist integration, QuickBooks accounting, advanced barcoding, and physical card reader hardware.
Is Goodshuffle a public or private company?
Goodshuffle is a private company. It is classified as venture growth investor backed and is currently operating.
When was Goodshuffle founded?
Goodshuffle was founded in 2015. It employs 11 to 50 people.
Where is Goodshuffle based?
Goodshuffle is headquartered in Washington, United States, in the North America region.
How does Goodshuffle make money?
Ten revenue lines are on record. SaaS Subscription - Lite Plan is the primary driver. The others are saaS Subscription - Standard Plan, website Integration Add-on, quickBooks Integration Add-on, advanced Inventory Add-on, card Reader Hardware, user Seats - Full Users, user Seats - Limited Users, user Seats - Read-Only Users and dispatch Vehicle Capacity.
Who are Goodshuffle's main competitors?
Direct peers on record are Booqable, Rentman, Planning Pod, EZRentOut, Tripleseat and Point of Rental Software. Broad incumbents are Eventbrite, Aventri, HubSpot and Salesforce.
Does Goodshuffle have an API?
No public API is recorded for Goodshuffle.
What industry is Goodshuffle in?
Goodshuffle's product category is Event Rental Management Software. Its primary akta.pro industry code is MPAAAGAK, Experiential Logistics & Tour Management (Roadshows).